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discussion People-based Marketing: Everything Old is New Again

On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both targeting and measurement at the level of real individuals across any addressable channel. [...] [more]
mediapost.com    Customization

 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

discussion Email Marketers should consider these.

Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices. In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go. 1. Good copywriting is a must. [...] [more]
medium.com    B2B, Copywriting, Customization

tactics Don’t let your customers fall off. Re-engage with email. Here’s how. [GFX]

We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...] [more]
reallygoodemails.com    Design, Customization, Segmentation, Gallery

tactics Tutorial: How to Create A Personalized Image in Email

Step #1: Design your email in the drag & drop editor. Let’s recreate the layout of the Stitch Fix happy birthday email in the drag & drop editor. Begin with a single column layout and add the header, image block, and text blocks below. Next, add the text and customize the CTA button. Let’s also add a turquoise HTML color padding to the image, as in the original email. For now, though, let’s leave the image placeholder blank. Our layout is pretty much complete. We now need to create the personalized, [...] [more]
mailup.com    Design, Customization, Tool

tactics Uncovering hidden personalization opportunities in retail [PDF]

The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. [...] [more] 
oracle.com    Customization

 tactics Designing a Better Email Preference Center at Stack Overflow

Hi. I’m Ted and I’m on the Product Design team at Stack Overflow, a place where developers can get answers to their programming questions, find a job, and build communities around similar interests. Like many other websites, Stack Overflow sends email. Earlier this year, we set out to explore how we could improve our email experience. We’d love to share what we learned in the process. This is the first in a two part series about how we’re overhauling Stack Overflow’s email subscription UX. [...] [more]
medium.com    Listbuilding, Customization

discussion How fashion brand Thread is delivering hyper-personalized emails at scale

Where will email be in 5 or 10 years? “I’m not sure. It’s had a resurgence in recent years – I think in part because it’s gone from being very generic to feeling very personal (if you can do it properly). Other channels like social have become so swamped with advertising and marketing, as a user you can feel like you’re just being blasted at. “Whereas a channel like email – if you can get through the noise – you can create something that someone feels engaged with. What we’re trying to do is to [...] [more]
clickz.com    Customization, Intelligence, Marketing

discussion Email Marketing benchmarks summary and tips

6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our. Marketing topic(s):Email communications strategy. Advice by Expert commentator. [...] [more]
smartinsights.com    Automation, Frequency, Customization, Study, Sendtime

strategy 7 Personalization Trends All Marketers Need to Know

Onboarding provides a really important opportunity for a brand to explain its value to a customer. Onboarding can be used to encourage customers to download an app, visit a web site, or sign up for email newsletters. Yet most brands don’t seem to realize this. They either send a single onboarding message or launch the user right into the full stream of messages, without regard to user behavior. EBay provides a powerful counterexample: A welcome stream introduces customers to the brand and walks them [...] [more]
sailthru.com    Automation, Customization, Segmentation

stats Retail Personalization Index

See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...] [more]
sailthru.com    Customization, Intelligence, Multichannel, Study

 stats The Return on Email Personalization [PDF]

Revenue contribution from email marketing is up 18 percent year-over-year representing more than 20 percent of overall revenue, and is even higher for some key verticals. Open and click-through rates are also higher YOY. Email personalization is deemed highly effective by a wide majority of marketers. Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates. Many marketers struggle to bridge organizational silos and are [...] [more] 
onespot.com    Customization, Study

tactics Real-Time Marketing Tactical Guide [PDF]

Data for personalization: The trade-off. The benefits of getting personalization right. What consumers think about personalization. Triggered Messaging for better engagement. Creating urgency with countdown timers [...] [more] 
bluevenn.com    Customization, Segmentation

tactics Custom Product Feeds Power Personalization & Browse Recovery

What if, instead of using that category, you could recover an entire style? By adding a different attribute to your feed such as “collection” or “lifestyle,” you can redirect Browse Recovery or Recommendations Premium to instead show off that amazing dining room set and keep your recommendation results limited to that collection. Here are a few of my favorite product feed attributes, beyond the basics: 1. Availability – Isolate back-ordered and available products for inclusion or exclusion. [...] [more]
bronto.com    Customization

discussion 21 Eye-Catcher im Posteingang: So überzeugen diese Newsletter! [GFX]

Auch Newsletter-Abonnenten sind langfristig von offensichtlich irrelevanter Werbung genervt. Besonders wenn die Versandfrequenz zu hoch ist. Der Abonnent hat es aber noch einfacher: er klickt einfach auf den Abbestellen-Link. Es geht also darum, den Relevanz-Filter zu überlisten. Wie gestalte ich eine Werbebotschaft, damit sie nicht gleich ignoriert wird? Hier ein paar Beispiele: [...] [more]
konversionskraft.de    Gallery, Customization
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