Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps


discussion 3 Creative Ways to Improve Images in Your Emails [GFX]

2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...] [more]
campaignmonitor.com    Design, Customization

discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

discussion Don’t Lose Your Email Subscribers with a Standard ‘Unsubscribe’ Link [GFX]

Providing your subscribers with options when they click ‘unsubscribe’ is a win-win situation. Here are 3 great options and 16 examples. [more]
medium.com    Gallery, Customization

tactics 3 Powerful Website Personalization Tactics to Boost Conversions

What’s your most effective marketing channel? It should be your website. In this definitive guide, we’re outlining everything you need to know about personalizing your website – including three examples of tactics that will make your customers feel as though you know each of them on a one-to-one level. [...] [more]
emarsys.com    Customization, Multichannel

discussion Finding Yourself: The Challenges of Accurate IP Geolocation

IP addresses have no built-in association with a corresponding physical location, and the resources that they are associated with can change over [...] [more]
dyn.com    Customization

stats The Value of Personalization [PDF]

What is the state of data utilization and personalization overall and across key industries ? Is there a correlation between personalization sophistication and marketing results? How do marketers view the effectiveness of marketing channels? Which investments should organizations make in personalization and what business improvements can be expected? What personalization expectations do consumers have? [...] [more] 
liveclicker.com    Customization, Study

discussion How to Manage Upselling and Retention

Russel Lolacher offers an example of how not to do upsell. Russel is a self-described frequent Canva user—an online service to create infographics and other media. He was disappointed by an email he received from the company. The Canva email starts out: Hey there, It’s not every day that we reach out to users personally — but I just wanted to send you a note to let you know you’re one of Canva’s most active users! [...] [more]
infusionsoft.com    Customization, Marketing

strategy In With the Old for a Happy New Year

With the increasing focus on engagement, it's time to dust off a few tried and true email marketing strategies to help you and your subscribers have a happy 2018. [...] [more]
bronto.com    Customization, Listhygiene

tactics 6 Keys to Email Marketing Success

Our latest guide gives you tips for each step of the email journey so you can create an unmatched subscriber experience, hit your marketing and sales goals with ease, and have your best year of email marketing ever. [...] [more]
myemma.com    Listbuilding, Customization

discussion How to Optimize Your Algorithms & Automation for Personalized Marketing

Having data is great, but what the machines really need is quality data. When you’re working in an automation center, you’re able to create campaigns without thinking about all of the heavy lifting and data processing that is happening in the background to make it successful. For example, our automation center offers a visual representation of how the dots of a customer journey are connected — bridging data points: events, subscribers, consumer actions, and your marketing activities. [...] [more]
emarsys.com    Customization, Intelligence, Sendtime

discussion 8 Brands Using Email Personalization Like Pros [GFX]

1. Sephora leverages VIP status. Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.” [...] [more]
campaignmonitor.com    Automation, Gallery, Customization, Segmentation

discussion 4 Tips from the Litmus Live Email Conference

Personalize to engage and retain users. “The BI [business intelligence] of today is the AI of tomorrow,” said Amazon’s Vicky Ge during her session, “Experimenting with Personalization.” She noted that businesses that personalize messages experience a 27% conversion lift. In fact, 79% of customers expect personalized experiences from the companies with which they interact—and 60% of them don’t mind sharing data if it improves their experience, such as quicker shopping or other incentives. [...] [more]
sparkpost.com    Design, Customization

discussion Artificial Intelligence & Email Marketing - Part 2

We work on some of the most complex and advanced email programs in the world. We’re always looking for ways to innovate and improve our customers’ programs. After working with OneSpot for years, we believe the personalization technology company is changing the game with machine learning and its practical application for email programs. I recently sat down with several members of the OneSpot team to get their perspective on the AI landscape and what their technology offers the modern marketer. [...] [more]
trendlineinteractive.com    Customization, Intelligence, Trend

discussion Things we learned at Advanced Email Conference 2017 #emailconf

his week Team Taxi went to the Advanced Email Conference at Bounce Farringdon, London. Here are our picks from a great conference. Personalisation is still the aim. A theme running through the day was that personalisation is key - both to drive engagement and roi, and to prevent disengagement and unsubscribes. Emma Stebbing of Thomas Cook highlighted the importance of subject lines, and showed how they’re going beyond first name personalisation there. She also reminded us to consider mobile when test [...] [more]
taxiforemail.com    Event, Customization, Trend

discussion CRM und E-Mail richtig verbinden

Wer wirklich hohe Klick- und Öffnungsraten erreichen will, versendet Mailings an selektierte Zielgruppen. Am einfachsten geht das direkt im CRM-System. Doch bei der Anbindung an das E-Mail-Versandsystem gibt es einiges zu beachten. [...] [more]
absolit.de    Listbuilding, ESP, Customization
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