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tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics 7 Examples of Awesome Cart Abandonment Emails [GFX]

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...] [more]
pinpointe.com    Automation, Gallery, Conversionrate

stats Shopping Cart Abandonment Email Trends [infographic]

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. These emails are widely regarded as being effective and generating high returns, but the multi-year joint research between Litmus and Salesforce Marketing Cloud shows that [...] [more]
litmus.com    Automation, Conversionrate, Study

stats Shopping Cart Abandonment Email Trends [infographic]

Conducted during the height of the 2013, 2014, and 2016 holiday seasons, our research into shopping cart abandonment email trends among U.S. retailers reveals clear trends around: The post-trigger delay in sending these emails. The use of a series of cart abandonment emails. Highlighting the item(s) abandoned in the email and its subject line. The recommendation of alternative prorducts The inclusion of seasonal messaging. [...] [more]
salesforce.com    Automation, Conversionrate, Study

tactics Warum Du kein eigenes CRO-Team hast und wie Du das änderst

Ab wie vielen Tests pro Jahr reicht eine One-Man-Show nicht mehr aus, sondern wird ein CRO-Team notwendig? Wie groß muss es sein? Wieso hast Du noch keins? [...] [more]
konversionskraft.de    Conversionrate

discussion Machine vs. Marketer — Who Reigns Supreme?

Here’s how it worked: Using their phones, attendees were presented with one of 204 Unbounce-built landing pages. Analyzing only the copy, the AI technology predicted whether the page had an above or below average conversion rate, as benchmarked against thousands of landing pages built in Unbounce. Participants analyzed the pages at the same time and were asked to make their own predictions. Not even the expert marketers were able to beat “The Machine”. [...] [more]
unbounce.com    Intelligence, Conversionrate

tactics Behavior Pattern "Reason Why"

An einem Kopiergerät, vor dem sich eine Schlange gebildet hatte, versuchte die letzte Person in der Reihe, weiter nach vorne zu kommen. Fall A) Zuerst fragte sie ohne genaue Begründung, ob sie vorgehen dürfe (“Darf ich zuerst an den Kopierer?”). Fall B) Im Anschluss dann mit einer plausiblen Erklärung („Darf ich zuerst an den Kopierer, weil ich es sehr eilig habe?“). Fall C) Und zuletzt mit einer eher absurden Begründung..(“…weil ich ein paar Kopien machen muss!”). [...] [more]
konversionskraft.de    Copywriting, Clickrate, Conversionrate

stats Unbounce Conversion Benchmark Report 2017 - Data-driven insights on landing page conversion rates per industry [PDF]

The Unbounce Conversion Benchmark Report allows you to compare your conversion rates with data mined from tens of thousands of landing pages within your industry to see how your pages stack up against the competition. For each industry, we’ll share what “good” and “bad” conversion rates look like — as well as advice from the team of data scientists and conversion marketing experts that worked on the report for how to improve those conversion rates by making simple tweaks to your copy. [...] [more] 
unbounce.com    Conversionrate, Study

tactics 6 Abandoned Cart Email Tactics

I think we can all agree cart abandonment is an inevitable pain in the a**, right? According to Shopify, 67.45% people put items in their online shopping cart only to leave it without completing their purchase. That’s a lot of potential revenue lost. But no need to throw in the towel just yet, because even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening. How? Abandoned cart emails. [...] [more]
sleeknote.com    Automation, Gallery, Conversionrate

tactics Bring Customers Back Using Browse Abandonment Emails

With an ever-increasing rise in online shoppers it’s no wonder browse abandonment rates have also increased. These ‘online window shoppers/browsers’ are not lost customers, you just need to know the right tactics to get them back onto your website and encourage them to make a transaction. This can be done by sending browse abandonment emails. [...] [more]
emailcenteruk.com    Automation, Gallery, Conversionrate

tactics Cart Abandonment Messaging Strategies

An optimized cart abandonment strategy is extremely effective with 33%+ of opened emails driving a sale. For online retailers big and small, that means big bucks. Today we’ll cover several messaging tactics to include in your abandonment mailers. Want to go straight into the examples? Check out these 100+ cart abandonment emails. [...] [more]
mailcharts.com    Automation, Conversionrate

tactics Cart abandonment emails: Creating content that maximises conversions [GFX]

Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions. Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take. [...] [more]
econsultancy.com    Automation, Gallery, Conversionrate

 tactics Why sending replenishment emails is a must [GFX]

A replenishment email is an automated email that fires off when it’s time for your customers to reorder consumable products – usually staples like cleaning supplies, personal care items, pet food, etc. [...] [more]
myemma.com    Automation, Gallery, Conversionrate

 tactics The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%? It’s true, and I have the data to prove it. All you have to do is resend your campaign to subscribers who didn’t open the first time. [...] [more]
mailchimp.com    Conversionrate, Segmentation, Study

strategy Digging into Abandoned Cart Emails [GFX]

A study by The Baymard Institute suggests an average cart abandonment rate of nearly 69% for online retailers. That’s a significant number of near misses! And no wonder so many companies try to follow up with customers to seal the deal: Our friend Carl Sednaoui at MailCharts.com, a magical resource that tracks and analyzes email campaign data told us that “cart abandonment campaigns tend to be one of the highest ROI triggered campaigns.” [...] [more]
medium.com    Automation, Gallery, Conversionrate
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