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stats Quarterly email benchmark report, Q1 2017 [PDF]

Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...] [more] 
cheetahdigital.com    Clickrate, Openingrate, Study, Trend

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

tactics Behavior Pattern "Reason Why"

An einem Kopiergerät, vor dem sich eine Schlange gebildet hatte, versuchte die letzte Person in der Reihe, weiter nach vorne zu kommen. Fall A) Zuerst fragte sie ohne genaue Begründung, ob sie vorgehen dürfe (“Darf ich zuerst an den Kopierer?”). Fall B) Im Anschluss dann mit einer plausiblen Erklärung („Darf ich zuerst an den Kopierer, weil ich es sehr eilig habe?“). Fall C) Und zuletzt mit einer eher absurden Begründung..(“…weil ich ein paar Kopien machen muss!”). [...] [more]
konversionskraft.de    Copywriting, Clickrate, Conversionrate

stats Benchmark Report 2017 - Comparing stats from 2016 [Snippet]

Welcome to the latest Communicator Benchmark Report, analysing over 3 billion emails sent in 2016 across 17 sectors. Following on from last year’s report, we’ve collated the stats and created this easily digestible deck to review and pick out the key information that’s relevant for you. We’ve highlighted our key findings from last year to give you the best possible insight into your activity and to help you benchmark this against other businesses. [...] [more] 
communicatorcorp.com    Clickrate, Openingrate, Study, Trend

discussion It’s 2017 and MailChimp unsecuring links is ‘expected behaviour’

Despite all the links in the email being to our https://company.extranetservice.com/ secured corporate extranet, MailChimp rewrote them all to http through their click tracker, linking to the online version of the email newsletter at: http://mailchi.mp/someid/newslettertitle-someid?e=someid and linking every extranet link through to: http://mycompany.us8.list-manage.com/track/click?u=someid&id=someid&e=someid [...] [more]
pirate.london    ESP, Clickrate

stats 2017 Email Marketing Benchmark Report [PDF]

For our 2017 report we analysed around 1.5 billion emails (over 20 billion individual data points) sent through the Sign-Up.to platform between 1st January and 31st December 2016. These are sent from a range of predominantly UK based SME and enterprise sized organisations and public sector departments. [...] [more] 
signupto.com    Study, Trend, Clickrate

stats Guide to Email for Ecommerce [PDF]

Every day, we help thousands of ecommerce companies deliver email to millions of recipients. SendGrid’s platform is an ideal solution for many of these companies because it can be used to send both transactional and marketing email. In addition to meeting all the email needs of ecommerce senders, SendGrid is the industry leader when it comes to customer support, deliverability, and email expertise. [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study, Trend

stats Ecommerce Email Marketing Engagement Up In 2017

Before diving into the changes year over year, note that these figures are trends and may not accurately represent the performance of your particular email program. Each program is different and these stats are meant to provide a benchmark so you can see how you compare to other programs. Check out the full ecommerce guide for more advice on how to optimize your ecommerce email program. Ecommerce marketers appeared to send less email this year than last. The monthly send rate went down from 18 to 14 [...] [more]
sendgrid.com    Frequency, Clickrate, Openingrate, Study, Trend

discussion Automatische E-Mail-Klicks von der Firewall?

Als wir Mitte letzten Jahres unsere Studie zum E-Mail-Marketing von 6.000 US eCommerce-Firmen per E-Mail-Kampagne bei einigen Tausend Digitalmarketing-Fachleuten bewarben, entdeckten wir bei genauer Prüfung der Klick-Response Erstaunliches: Knapp die Hälfte der Klicks wurde binnen Sekunden nach dem technischen Versand getätigt. Und diese Klicks traten häufig „geklumpt“ auf: Sie konzentrierten sich auf eine kleine Anzahl von Firmen. In diesen hatten scheinbar alle Empfänger Klickaktivität gezeigt [...] [more]
publicare.de    Clickrate, Spam

stats Quarterly email benchmark report Q3 2016 - July, August, September [PDF]

Email volume rose by 19.8% in Q3 2016 compared to Q3 2015. Though send volume increased, transaction rates, revenue per email, and average order values were similar to the rates seen in Q3 2015. Year-over-year total click rates have declined for the past 4 quarters. We found a negative correlation between the increase in clicks on mobile phones, and the decline in total click rates. [...] [more] 
experian.com    Clickrate, Openingrate, Study, Trend

discussion Click rate: the most important email marketing metric ever

Click rate: the most important email marketing metric ever. How measuring marketing email click rates can provide insight into email marketing effectiveness [...] [more]
phrasee.co    Intelligence, Clickrate

discussion What's the Best CTA Button Color for Emails?

When it comes to choosing a CTA button color, what's the best one to pick? Take a look at how some brands are choosing colors, and how you can be inspired. [...] [more]
beefree.io    Design, Clickrate

stats SendGrid’s Global Email Benchmark Report [PDF]

SendGrid’s inaugural Global Email Benchmark Report, researched and written by our Big Data Team and our email deliverability experts, dives into the engagement metrics of email sent through SendGrid to help you improve your sending strategy and increase the effectiveness of your email program. The insights and data for this report came from 30 billion emails from about 100,000 different senders to over 1.5 billion different recipients. [...] [more] 
sendgrid.com    Clickrate, Mobile, Openingrate, Study, Trend

stats Everything You Wanted to Know About Email CTA Buttons

Since the button transitioned into the virtual world via Apple computers in 1986, there really hasn’t been that much of a development. Sure, there is a one less border (or maybe no border at all) and some color added, but it looks very much like it did back then. [...] [more]
medium.com    Design, Clickrate, Study

stats Benchmarks: Comparing Industry Email Engagement Stats

Knowing how you stack up can help guide your email program in the right direction by learning what the average sender in your vertical looks like. Fortunately, SendGrid has the data to help! We have over 40,000 clients that combine to send tens of billions of emails per month. That’s a lot of data! I created a table of different business verticals that SendGrid tracks in order to give you an overview of email engagement across industries, and where your program may fit in. In the following table, I [...] [more]
sendgrid.com    Clickrate, Openingrate, Study
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