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tactics Browse abandonment email test results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. The use of recommendation engines [...] [more]
zettasphere.com    Automation, Customization, Intelligence, Clickrate

stats SendGrid's Global Benchmark Report 2018 [PDF]

Each year, SendGrid leverages the knowledge and experience of our internal data scientists and deliverability experts to develop and publish our Global Email Benchmark Report . For 2018, we’re happy to provide this resource to email senders of all types. This year’s Global Email Benchmark Report features data and benchmarks from more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses. As a sender, this report can help you: [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study

stats Compare your email performance metrics: 2017 industry benchmarks

Every week you open your dashboard with anticipation to see if your email campaign is performing well. Among the most important metrics that you look at first are your open, bounce, click and unsubscribe rates. These stats help you determine if your emails are breaking through and resonating with your subscribers. When your performance metrics are too low, it means you need to change a few things. On the other hand, when your campaign is outperforming your expectations, it means you want to [...] [more]
mailerlite.com    Clickrate, Openingrate, Study

discussion What Makes A Really Good Email? [GFX]

First off, what is Really Good Emails? It’s a Internet website that tries to put together the best emails in the universe in one place. Really Good Emails (RGE for short) aims to be the best showcase of email design and resources on the web. We’re providing transparency into product email and customer email cycles that are not available anywhere else. [...] [more]
reallygoodemails.com    Clickrate

tactics Whoops! We’ve made a terrible mistake

How many times have you stopped before pressing the launch button for your campaign and hoped for the best? However, sometimes no matter how hard you work or how focused you are, mistakes happen. Yes, your worst nightmare coming true, but don’t worry: you’re not alone. So, whether it’s already happened to you or you need preparing in case it does, I’ve put together some examples and advice just for you. [...] [more]
adestra.com    Clickrate, Marketing, Segmentation

 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

stats Quarterly email benchmark report, Q1 2017 [PDF]

Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...] [more] 
cheetahdigital.com    Clickrate, Openingrate, Study, Trend

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

tactics Behavior Pattern "Reason Why"

An einem Kopiergerät, vor dem sich eine Schlange gebildet hatte, versuchte die letzte Person in der Reihe, weiter nach vorne zu kommen. Fall A) Zuerst fragte sie ohne genaue Begründung, ob sie vorgehen dürfe (“Darf ich zuerst an den Kopierer?”). Fall B) Im Anschluss dann mit einer plausiblen Erklärung („Darf ich zuerst an den Kopierer, weil ich es sehr eilig habe?“). Fall C) Und zuletzt mit einer eher absurden Begründung..(“…weil ich ein paar Kopien machen muss!”). [...] [more]
konversionskraft.de    Copywriting, Clickrate, Conversionrate

stats Benchmark Report 2017 - Comparing stats from 2016 [Snippet]

Welcome to the latest Communicator Benchmark Report, analysing over 3 billion emails sent in 2016 across 17 sectors. Following on from last year’s report, we’ve collated the stats and created this easily digestible deck to review and pick out the key information that’s relevant for you. We’ve highlighted our key findings from last year to give you the best possible insight into your activity and to help you benchmark this against other businesses. [...] [more] 
communicatorcorp.com    Clickrate, Openingrate, Study, Trend

discussion It’s 2017 and MailChimp unsecuring links is ‘expected behaviour’

Despite all the links in the email being to our https://company.extranetservice.com/ secured corporate extranet, MailChimp rewrote them all to http through their click tracker, linking to the online version of the email newsletter at: http://mailchi.mp/someid/newslettertitle-someid?e=someid and linking every extranet link through to: http://mycompany.us8.list-manage.com/track/click?u=someid&id=someid&e=someid [...] [more]
pirate.london    ESP, Clickrate

stats 2017 Email Marketing Benchmark Report [PDF]

For our 2017 report we analysed around 1.5 billion emails (over 20 billion individual data points) sent through the Sign-Up.to platform between 1st January and 31st December 2016. These are sent from a range of predominantly UK based SME and enterprise sized organisations and public sector departments. [...] [more] 
signupto.com    Study, Trend, Clickrate

stats Guide to Email for Ecommerce [PDF]

Every day, we help thousands of ecommerce companies deliver email to millions of recipients. SendGrid’s platform is an ideal solution for many of these companies because it can be used to send both transactional and marketing email. In addition to meeting all the email needs of ecommerce senders, SendGrid is the industry leader when it comes to customer support, deliverability, and email expertise. [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study, Trend

stats Ecommerce Email Marketing Engagement Up In 2017

Before diving into the changes year over year, note that these figures are trends and may not accurately represent the performance of your particular email program. Each program is different and these stats are meant to provide a benchmark so you can see how you compare to other programs. Check out the full ecommerce guide for more advice on how to optimize your ecommerce email program. Ecommerce marketers appeared to send less email this year than last. The monthly send rate went down from 18 to 14 [...] [more]
sendgrid.com    Frequency, Clickrate, Openingrate, Study, Trend

discussion Automatische E-Mail-Klicks von der Firewall?

Als wir Mitte letzten Jahres unsere Studie zum E-Mail-Marketing von 6.000 US eCommerce-Firmen per E-Mail-Kampagne bei einigen Tausend Digitalmarketing-Fachleuten bewarben, entdeckten wir bei genauer Prüfung der Klick-Response Erstaunliches: Knapp die Hälfte der Klicks wurde binnen Sekunden nach dem technischen Versand getätigt. Und diese Klicks traten häufig „geklumpt“ auf: Sie konzentrierten sich auf eine kleine Anzahl von Firmen. In diesen hatten scheinbar alle Empfänger Klickaktivität gezeigt [...] [more]
publicare.de    Clickrate, Spam
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