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tactics Lead Score Like a Rock Star [PDF]

Lead scoring—either you rock, you suck, or you just aren’t doing it. If you’re like many small business owners we’ve worked with, you have leads, but you’re having trouble making sure you’re spending your time and resources on the ones most ready to buy. Nothing is more frustrating than wasting energy on cold leads. Part of the problem is that your marketing efforts may not be bringing the best leads to you and your team . It’s a common problem. [...] [more] 
infusionsoft.com    B2B

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

tactics 10 Email Subject Lines That Drive Sales

The best way to ensure your email is opened and your content is seen is with a superb subject line?—?that’s what gets emails read. When crafting one, consider that they can be creative, simple, snappy, direct, informative or any combination thereof. Effective subject lines come in many forms and variations, but let’s take a look at 10 that have been proven to work for sales reps. 1. Email subject lines should use referrals to connect. Referrals are a powerful tool in the sales arsenal. They allow [...] [more]
medium.com    B2B, Subjectline

discussion Focus on GDPR, but ignore e-Privacy at your peril

With so much noise surrounding the General Data Protection Regulation (GDPR), the equally impactful e-Privacy regulation seems to have been forgotten about. It might only be a draft regulation at the moment, but it is due to be enacted in May 2018. So, what is this regulation and why do marketers need to pay careful heed to its contents? Let’s get started with what the e-Privacy regulation is The e-Privacy Regulation is a complementary piece of European legislation to the GDPR. It is designed to addr [...] [more]
econsultancy.com    B2B, Law

discussion Marketing 101: What is a squeeze page?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. A squeeze page is an interstitial page with a form. In other words, if you link to a piece of content your prospective customers want, this is the page they get first. This page asks them for more information before they can get that content. The squeeze page is the tollbooth [...] [more]
marketingsherpa.com    Listbuilding, B2B

tactics 10 Persuasive Techniques That Will Authentically Change Their Mind

There are two types of persuasive techniques. One pushes people into a hole until they have no choice but to fall into it. The other uses rationality. You emphasize how hard things are outside of the hole and the benefits of what’s inside it. It’s all about creating perceived value. Perceived value is the worth of a product or service in the mind of a consumer. Below are 10 techniques to create perceived value and increase readiness to buy. [...] [more]
yesware.com    B2B, Copywriting

tactics Facebook Messenger = New Email? 3 Experiments to Find Out

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so. It was with this in mind that we started experimenting with messenger apps. Facebook Messenger boasts 1.2 billion monthly users -- clearly there’s appetite for the channel. Could this be a replacement for email? [...] [more]
hubspot.com    B2B, Social

strategy How to integrate transparency into the process for quicker turnarounds, better emails and fewer mistakes

With these proven tips, you'll stop wasting time fixing rookie email mistakes and stay focused on the tough stuff: brainstorming creative, action-driven emails! Email marketing starts with a process — do you have all your pieces of the puzzle to ensure you create top-notch email content? [...] [more]
marketingsherpa.com    B2B

tactics B2B marketers, wondering the right email strategy?

Last week at the B2B marketing forum, Jay Xie, General Manager of Webpower China shared insights on engaging Chinese audience through email in the B2B sector. B2B email strategy in China is unique [...] [more]
medium.com    B2B

social LinkedIn Lead Generation Forms and Marketing Automation

If done right, the new features have a huge potential to create a more seamless experience for your customers, especially Lead Generation Forms. They not only make it easier for marketers to convert and generate more leads with automatically populated mobile friendly forms, but they also make it possible to throw a marketing automation tool into the mix! By adding the right marketing automation tool to the mix, this feature will basically enable digital marketer to create a seamless journey for [...] [more]
apsis.com    Listbuilding, Automation, B2B, Social

tactics The 17 emails we send to engage customers, reduce churn & increase revenue

From the start of Baremetrics I’ve wanted to stay away from being a faceless company. Given we’re a B2B company, that’s relatively easy. We’re not dealing with 10,000 or 100,000 customers here, so making sure each and every customer gets some sort of interaction just makes sense. Keeping in touch with users makes for happier people and ultimately results in lower churn. But what are some ways to do that? Here’s a breakdown of all the ways we stay in touch with users, including the exact emails we sen [...] [more]
baremetrics.com    Automation, B2B, Gallery

discussion B2B Marketing Automation Platforms: A Marketers Guide [PDF]

What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business [...] [more] 
digitalmarketingdepot.com    Automation, B2B, ESP

strategy Surfing Intent Data Waves To Read Audiences Minds

Bombora tracks the billions of interactions readers have with all those sites’ content every month. At the moment, Bombora is tracking between 700 million and 1.2 billion interactions every day, and can identify from which of roughly 1.8 million corporate entities those interactions emanate. To make sense of it all, Bombora developed a single uniform taxonomy of B2B topics with about 2,800 leafs, which it applies to all the content in the cooperative, according to Rob Armstrong, the company’s head of [...] [more]
mediapost.com    B2B, Intelligence, Segmentation

strategy 6 Lead Scoring Techniques You Should Use With Marketing Automation

Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase. The lead score gives a measure of how likely an individual prospect is to convert to a customer based on their characte [...] [more]
getresponse.com    B2B

discussion Cross-Channel-Marketing im B2B-Umfeld – macht das überhaupt Sinn?

So hat denn auch eine der führenden weltweiten B2B-Agenturen, Gyro, schon im Jahr 2013 in einer gewagten These festgestellt, dass es B2B nicht länger gebe. Rick Segal, President emeritus at Gyro, hat mehr als 30 Jahre B2B-Erfahrung und erklärt: „Viele wollen diesen Umstand nicht wahrhaben, aber ehrlich, es ist zuende. […]Der Tod war unausweichlich, als Leute anfingen, ihre Telekommunikation und ihre leistungsstarken Computer mit sich herumzutragen.“ In die entstandene Lücke tritt nun eine [...] [more]
email-marketing-forum.de    B2B, ESP
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