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tactics Confirmation Emails: The Ultimate Guide to Increasing Your Sales on Autopilot

Confirmation emails are sorely overlooked in email marketing. Check out our ultimate guide to find out how you can increase your sales on autopilot. Part I: Order confirmation emails Compared to the rest of the automation workflows, Omnisend customers that have enabled Order Confirmation workflows are getting on average: 54% more open rates; 85% more click rates; 3.8 times more sales from emails. Seeing that, we decided to show you how your business can take advantage of Omnisend’s order confirmation [...] [more]
omnisend.com    Automation

strategy How to Design Your Invoice Emails [GFX]

he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...] [more]
customer.io    Automation, Gallery, Design

tactics 10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]

When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...] [more]
medium.com    Automation, Gallery

discussion The 7 Popular Types of Triggered Email For eCommerce [GFX]

Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...] [more]
stripo.email    Automation, Event, Gallery

tactics 9 Dunning Email Examples You'll Want to Borrow [GFX]

Payment failure contributes to churn. And you don’t want that headache. Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product. [...] [more]
customer.io    Automation, Gallery

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

tactics How to use Cross-Channel Marketing to Boost Lead Generation at Events

The date is set. Now all you have to do is get people in the door and over to your booth. To start, write a press release on what the event is, who from your company is speaking, and what topics they will be covering. Then post the press release on your company blog, before promoting it on social media, in industry groups, and with industry insiders. You should also consider sending your press release to outlets that cover your industry. Finally, Include a CTA with a link to a landing page with a [...] [more]
maropost.com    Automation, Event, Segmentation

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

discussion 8 Brands Using Email Personalization Like Pros [GFX]

1. Sephora leverages VIP status. Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.” [...] [more]
campaignmonitor.com    Automation, Gallery, Customization, Segmentation

strategy Marketing Automation For Dentists: Getting Started in 7 Steps

Step 1: Automate your scheduling Today’s scheduling tools, like Calendly, are fantastic. They’re drop-dead simple to use. You can send a patient your up-to-the-minute schedule so they can see exactly what openings you have and on which days. They can easily select the open appointment that’s most convenient for them. Your patient can even add it to their calendar so it stays on their radar. [...] [more]
activecampaign.com    Automation

stats State of Marketing Automation Benchmarks for Success 2017 [PDF]

Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark your strategy and implementation against companies that rated themselves very successful or best-in-class, according to an Adestra survey conducted with research partner Ascend2. Those high achievers amounted to only 33 percent of the companies completing the survey. We talked to a mix of companies in terms of number of employees and primary marketing channel, while 85 percent of respondents were [...] [more] 
adestra.com    Automation, Study

discussion Why welcome email series is better for your business [GFX]

Attracted to your profile and what you have displayed on your website, people subscribed to your list. Now is your time to impress them. First impressions last; and a welcome email is your chance at making a good first impression on your subscribers. Welcome emails are incredibly effective.According to Wordstream, on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. [...] [more]
emailmonks.com    Automation, Gallery

stats Good Ol' birthday Campaigns are Great Practice

Overall, it's clear to see how different groups of people react differently on their birthdays, and sometimes it will be wise to put the efforts on one group than the other, in order to make them come to celebrate their birthday with your company. It's not suppose to be a hard task, as it's obvious from our research that people respond very well to birthday campaigns - they expect to be acknowledged on their special day. [...] [more]
optimove.com    Automation, Study

discussion 10 inspirational abandoned cart email designs [GFX]

10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum. [more]
medium.com    Automation, Gallery, Conversionrate

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study
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