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strategy Marketing Automation For Dentists: Getting Started in 7 Steps

Step 1: Automate your scheduling Today’s scheduling tools, like Calendly, are fantastic. They’re drop-dead simple to use. You can send a patient your up-to-the-minute schedule so they can see exactly what openings you have and on which days. They can easily select the open appointment that’s most convenient for them. Your patient can even add it to their calendar so it stays on their radar. [...] [more]
activecampaign.com    Automation

stats State of Marketing Automation Benchmarks for Success 2017 [PDF]

Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark your strategy and implementation against companies that rated themselves very successful or best-in-class, according to an Adestra survey conducted with research partner Ascend2. Those high achievers amounted to only 33 percent of the companies completing the survey. We talked to a mix of companies in terms of number of employees and primary marketing channel, while 85 percent of respondents were [...] [more] 
adestra.com    Automation, Study

discussion Why welcome email series is better for your business [GFX]

Attracted to your profile and what you have displayed on your website, people subscribed to your list. Now is your time to impress them. First impressions last; and a welcome email is your chance at making a good first impression on your subscribers. Welcome emails are incredibly effective.According to Wordstream, on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. [...] [more]
emailmonks.com    Automation, Gallery

stats Good Ol' birthday Campaigns are Great Practice

Overall, it's clear to see how different groups of people react differently on their birthdays, and sometimes it will be wise to put the efforts on one group than the other, in order to make them come to celebrate their birthday with your company. It's not suppose to be a hard task, as it's obvious from our research that people respond very well to birthday campaigns - they expect to be acknowledged on their special day. [...] [more]
optimove.com    Automation, Study

discussion 10 inspirational abandoned cart email designs [GFX]

10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum. [more]
medium.com    Automation, Gallery, Conversionrate

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study

stats October 2017 Benchmark: Automated Email Campaigns Work

automated campaigns perform significantly better than their older counterparts. Compared to batch-and-blast email campaigns, campaigns sent via the Automation Center earned a 74% increase in open rates and a 244% higher click-through rate. We see a clear correlation between the size of a dispatch and the engagement rates with that campaign — essentially the more people in a segment, the lower the overall engagement rates (opens and clicks). One-to-one campaigns – the true promise of marketing – are [...] [more]
emarsys.com    Automation, Segmentation, Study

stats Econsultancy Conversion Rate Optimization Report 2017 [PDF]

Despite 38% using abandonment emails for CRO and a further 38% having plans to use them, less than a third (32%) consider them to be highly valuable for improving conversion rates. A/B testing and usability testing increased in perceived value for brands this year. On the other hand, website personalization, which is typically difficult to implement with consistent success, has decreased in value. This could be a result of the challenges companies experience, with negative consumer perceptions of [...] [more] 
redeye.com    Automation, Conversionrate, Study, Test

discussion Stunning Cart Abandonment Emails with Dynamic Content [GFX]

We collected the most creative cart abandonment emails right now on the web. With our latest feature release, your cart abandonment automations and your product recommendation emails have gotten an impressive upgrade. [...] [more]
moosend.com    Automation, Gallery, Conversionrate

tactics How to Use Drip Campaigns to Nurture Existing Customers

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads. How much easier and more effective? According to the authors of Marketing Metrics, the [...] [more]
marketo.com    Automation

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

tactics Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ. According to Ometria, around 44.1% of all cart abandonment emails are opened [...] [more]
marketo.com    Automation, Gallery, Conversionrate

strategy 3 Ways You Can Use Sales Automation to Convert More Leads

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. [...] [more]
kissmetrics.com    Automation

discussion How these 11 brands are nailing cart abandonment emails [GFX]

Cart abandonments lets many brands with a lost opportunity of engaging potential customers. Here are the best examples of successful cart abandonment emails. [...] [more]
clickz.com    Automation, Gallery, Conversionrate

discussion Sometimes less is more

We just bought some new desks, to replace the old ones that date back to the days of CRT monitors. The supplier we bought them from, Autonomous, did a nice set of triggered sends throughout the sales process – “we’ve received your order”, “we’ve shipped your order”, “your order has been delivered”. That’s not rocket [...] [more]
wordtothewise.com    Automation, Design
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