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tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

stats The benefits and challenges of marketing automation [PDF]

In the benef ts of marketing automation one clearly surpassed the others: almost 70 % of the respondents mentioned that the improved targeting of messages is the most important benef t of marketing automation. Other answers that stood out were improved customer experience (45,9 %), improved quality of leads (37,7 %) and an increased number of leads (34,9 %). [...] [more] 
lianatech.com    Automation, Study

strategy Adding Email Automation to Your Recruiting Process

The lines between business functions are becoming increasingly blurred, and more is expected of employees each day. Recruiting is not immune to this recent change. In fact, recruiting is currently in… [...] [more]
loxo.co    Automation

law AG Bonn: Werbung in Autoreply-E-Mails ist Spam

Das AG Bonn hat in einer aktuellen Entscheidung (Urt. v. 01.08.2017 - Az.: 104 C 148/17) noch einmal bekräftigt, dass Werbung in Autoreply-Mails als unzulässiger Spam zu werten ist. Der Kläger schrieb an die Beklagte, ein großes deutsches Telekommunikations-Unternehmen, und verlangte die Ergänzung einer datenschutzrechtlichen Auskunft, die er vorher per Briefpost verlangt hatte. Auf diese E-Mail erhielt er einen Autoresponder. Neben der Eingangsbestätigung enthielt die Nachricht auch den Text: [...] [more]
dr-bahr.com    Automation, Law

law Stupid Patent of the Month: HP Patents Reminder Messages

On July 25, 2017, the Patent Office issued a patent to HP on reminder messages. Someone needs to remind the Patent Office to look at the real world before issuing patents. United States Patent No. 9,715,680 (the ’680 patent) is titled “Reminder messages.” While the patent application does [...] [more]
eff.org    Automation, Law

tactics 7 Examples of Awesome Cart Abandonment Emails [GFX]

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...] [more]
pinpointe.com    Automation, Gallery, Conversionrate

discussion How agencies are paving the way forward with marketing automation

Agencies are among the most enthusiastic adopters of new marketing automation tech With the launch of another mind-boggling Martech Landscape by ChiefMartec.com (now deservedly renamed the Marketing Technology Landscape Supergraphic or Martech 5000), it’s safe to say that there is [...] [more]
smartinsights.com    Automation, Study

stats Shopping Cart Abandonment Email Trends [infographic]

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. These emails are widely regarded as being effective and generating high returns, but the multi-year joint research between Litmus and Salesforce Marketing Cloud shows that [...] [more]
litmus.com    Automation, Conversionrate, Study

tactics Transactional Email Speed: A 30-Day Experiment

With transactional emails, like order confirmation or password reset, every second counts. Find out how GreenArrow, Amazon SES, Mailgun, & SendGrid perform. [...] [more]
drh.net    Automation, ESP, Study, Deliverability

stats Shopping Cart Abandonment Email Trends [infographic]

Conducted during the height of the 2013, 2014, and 2016 holiday seasons, our research into shopping cart abandonment email trends among U.S. retailers reveals clear trends around: The post-trigger delay in sending these emails. The use of a series of cart abandonment emails. Highlighting the item(s) abandoned in the email and its subject line. The recommendation of alternative prorducts The inclusion of seasonal messaging. [...] [more]
salesforce.com    Automation, Conversionrate, Study

strategy How Ladder Rebuilt Their Sales Email Automation from the Ground Up

As a growth marketing agency focused on driving ROI for businesses of all sizes and industries, Ladder is constantly focused on building and optimizing campaigns for our clients. From ads to emails, CRO to list building, and beyond, our focus is always on looking at performance and making data-driven decisions on what we do next. [...] [more]
campaignmonitor.com    Automation

law Tipps für rechtssicheren Rechnungsversand per E-Mail

Rechnungen sind oftmals Zahlungsaufforderungen, weshalb gefälschte elektronische Rechnungen leider ein beliebtes Instrument von Betrügern sind, um Empfänger zu unrechtmäßigen Zahlungen zu bewegen. Daher werden diverse rechtliche Anforderungen an den elektronischen Rechnungsversand gestellt, um Nutzer vor Missbrauch zu schützen. Unternehmen müssen im Wesentlichen drei Anforderungen umsetzen. [...] [more]
artegic.com    Automation, Law

tactics Transaktionsmails im Marketing einsetzen [GFX]

Transaktionsmails werden im Marketing viel zu selten genutzt, obwohl die Öffnungsraten extrem hoch sind und der Kunde die E-Mails sogar erwartet. Im ersten Teil dieses zweiteiligen Blogbeitrages möchten wir über das Potenzial von Transaktionsmails aufklären und darüber, welche Chancen sich für die Nutzung im Marketing bieten. [...] [more]
artegic.com    Automation, Gallery

strategy 5 Ecommerce Customer Segments to Automate & Engage

Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer's data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business problems like these: [...] [more]
onlyinfluencers.com    Automation, Segmentation
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