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tactics How Long Should You Wait Before Sending Cart Abandonment Emails?

Pro Direct Soccer US decided to do a split test on their first cycle emails. Originally they were emailing an hour after abandonment, but tested this against three other variables: 45 minutes, 30 minutes, >1 hour 30 minutes. The group who received their emails after 30 minutes saw an uplift in conversions of 19%, so the change was made implemented in their campaign. [...] [more]
salecycle.com    Automation, Conversionrate, Study, Sendtime

tactics Transaktionale E-Mails als Marketing-Instrument [GFX]

Wird der Kanal E-Mail im Online Marketing betrachtet, beschränkt sich dies meist auf Newsletter und andere Marketing-E-Mails. Der große Bereich der transaktionalen E-Mails wird damit zu Unrecht vernachlässigt. Dabei bieten gerade diese E-Mails ein hohes Potenzial, denn sie können im Durchschnitt deutlich höhere Öffnungs- und Klickraten vorweisen. Grund genug, sie als wichtiges Instrument der Kundenbindung und Markenbildung zu verstehen und einzusetzen. [...] [more]
email-marketing-forum.de    Automation, Gallery

tactics Using predictions to get your customers to buy again

If you sell a consumable product, you want your customers to buy again and again. When a product gets used up or wears out, it makes sense to send a reminder to customers to refill, replace, or repurchase that product or a similar product. [...] [more]
retentionscience.com    Automation, Intelligence

tactics Vom Kunden sehnlichst erwartet: transaktionale E-Mails

Haben Sie jemals ihre Zugangsdaten für einen Online-Shop vergessen? Sie klicken auf die Schaltfläche „Passwort vergessen“ und dann gehen Sie in ihren Posteingang, um nach einer E-Mail zur Passwortänderung zu suchen. Sie warten, aktualisieren den Client und warten noch ein wenig länger. Nichts passiert! Frustriert gehen Sie zurück auf die Webseite und klicken erneut auf die Schaltfläche „Passwort vergessen“ und warten erneut auf die E-Mail zur Passwortänderung. Aus Misstrauen durchsuchen Sie Ihren [...] [more]
email-marketing-forum.de    Automation, Deliverability

discussion dpr #11/2018: Innovations-Profiling Marketing Automation E-Mail-Marketing in Zeiten der DSGVO [PDF]

Im digital publishing report widmen wir uns gern Themen, die über den technologischen Tellerrand hinausgehen: Künstliche Intelligenz, Chatbots, Algorithmen oder in der letzten Ausgabe Customer Relationship Management. Auf CRM aufbauend (aber nicht damit zu verwechseln!) ist unser aktueller Schwerpunkt das Thema Marketing-Automation. Auch hier gilt es, Märchen & Mythen von den Möglichkeiten zu trennen. Im Kern geht es nicht darum, „Marketing ohne Manager“ zu betreiben – aber Prozesse und [...] [more] 
digitalpublishingreport.de    Automation, ESP

tactics A 3 Step Abandoned Cart Series to Improve Cart Recovery

77% of online shopping carts are abandoned. That’s more than three-quarters. It’s 6 slices of an 8-slice pizza. When a website visitor puts an item into their cart, they announce their interest. They tell you that they’re just a single step away from buying—but there are a lot of things that can go wrong before that single step. [...] [more]
activecampaign.com    Automation, Conversionrate

stats Email Marketing and Marketing Automation Excellence 2018 [PDF]

We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectiveness of their marketing campaigns. That’s why we teamed up with Smart Insights and surveyed 585 marketers from 181 countries, across 19 industries. A couple of months later, we’re now happy to share the results with you in the form of this new report – Email Marketing and Marketing Automation Excellence 2018. [...] [more] 
getresponse.com    Automation, Study

tactics Browse abandonment email test results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. The use of recommendation engines [...] [more]
zettasphere.com    Automation, Customization, Intelligence, Clickrate

tactics Cart Abandonment Email Best Practices Illustrated with Examples

It's frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? What is cart abandonment? Cart abandonment is an e-commerce term describing the event that happens when a customer visits your website, start placing items into their online shopping baskets but eventually they don't buy anything, they leave [...] [more]
chamaileon.io    Automation, Conversionrate

tactics How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up [GFX]

Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it. [...] [more]
kissmetrics.com    Automation, Gallery

tactics 5 Easy Automated Campaigns Most Retailers Aren't Doing [GFX]

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. This blog looks at the 5 most underutilised automated email campaigns retailers should be doing: [...] [more]
enchantagency.com    Automation, Gallery, Conversionrate

tactics Five A/B Tests To Optimize Your Cart Abandonment Emails

In a world where more than 75% of baskets are abandoned you need to be doing the most you can to get opens, clicks and conversions from your abandoned carts. In comes the A/B test, or split testing if you like, where you can experiment with areas of your emails and see what works best with your audience to recover sales – without reinventing the wheel (or bursting the tyre). The most important rule to remember with A/B testing is that you should only test one thing at a time. Otherwise, how will you [...] [more]
salecycle.com    Automation, Conversionrate

tactics Confirmation Emails: The Ultimate Guide to Increasing Your Sales on Autopilot

Confirmation emails are sorely overlooked in email marketing. Check out our ultimate guide to find out how you can increase your sales on autopilot. Part I: Order confirmation emails Compared to the rest of the automation workflows, Omnisend customers that have enabled Order Confirmation workflows are getting on average: 54% more open rates; 85% more click rates; 3.8 times more sales from emails. Seeing that, we decided to show you how your business can take advantage of Omnisend’s order confirmation [...] [more]
omnisend.com    Automation

strategy How to Design Your Invoice Emails [GFX]

he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...] [more]
customer.io    Automation, Gallery, Design

tactics 10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]

When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...] [more]
medium.com    Automation, Gallery
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