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 tactics CSS Support Guide for Email Clients

A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. [...] [more]
campaignmonitor.com    Design

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

 discussion Designing Marketing Email and Newsletters: UX Research Findings

Changes in Newsletter Usability over Time. Fewer formal subscriptions - Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the [...] [more]
nngroup.com    Design, Study, Trend

 discussion The Newest Email Design Trends of 2017

My wife, parents, in-laws, and friends ask me why I spend so much time analyzing spam which just gets deleted by everyone else. Instead, they argue, I could easily binge-watch some remake of a 90's classic on Netflix. You know what they say, though?: #EmailGeeks4Ever. (Okay, no one says that anymore.) [...] [more]
reallygoodemails.com    Gallery, Design

 discussion How Outlook uses the CSA IP whitelist

So, in terms of the CSA reputation list, the way we use it (or at least the way I use it) is in response to escalations: a) I regularly see spam complaints from bulk senders that are on the CSA list, and so I contact the folks at Eco asking them to look into that particular sender. Visibility for reputation list providers is important. b) I also take the CSA reputation list into consideration when a sender has delivery trouble at Outlook.com; if they are on the list, it means they’ve gone through the [...] [more]
microsoft.com    Deliverability

 stats The Return on Email Personalization [PDF]

Revenue contribution from email marketing is up 18 percent year-over-year representing more than 20 percent of overall revenue, and is even higher for some key verticals. Open and click-through rates are also higher YOY. Email personalization is deemed highly effective by a wide majority of marketers. Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates. Many marketers struggle to bridge organizational silos and are [...] [more] 
onespot.com    Customization, Study

 tactics Building Successful Email Workflows: Webinar Rec. [VID]

Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what do exceptional email workflows look like? [...] [more]
litmus.com    Design, Study

 tactics Everything You Need to Know About Gmail Rendering: Webinar Recording [VID]

Gmail is a headache for people who make and send email. Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community. In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail [...] [more]
litmus.com    Design, Mobile

 discussion Adidas apologises for 'you survived Boston Marathon' email

Adidas has issued an apology after a marketing email to customers who participated in Monday's Boston Marathon was branded 'insensitive' and 'extremely inappropriate'. [...] [more]
telegraph.co.uk    Subjectline, Marketing, Social

 mobile 3 Keys to Understanding Email Rendering on Android

Google’s Android operating system currently holds over 60% of the market share of mobile and tablet devices. That’s a lot! The second most popular mobile operating system is Apple’s iOS, which has 33% of the market. But understand Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email [...] [more]
litmus.com    Design, Mobile

 tactics Bug: Outlook.com and Office 365 have added a little something for images...

The way they did this was to place that button around all non-linked images. This, paired with the div around every image, prompted the Lords of CSS to add that space to them all. Good thing email designers are a resourceful lot! Various ways to counteract this effect were bandied about in the rest of the forum, but with a bit of testing we found that this solution on the Litmus Community Forum by Mark Griffioen [...] [more]
newzapp.com    Design

 discussion People are freaked out that Unroll.me sold email data to Uber

Sorry not sorry. That's the tone of the apology posted by Unroll.me, an email decluttering service which takes a look at the subscriptions clogging up your inbox and rolls them neatly into one digest email. It turns out that Unroll.me also takes a peek at your other emails — like email receipts — [...] [more]
businessinsider.com    Marketing

 stats 2017 Email Industry Census [PDF]

As usual, the Census takes an in-depth look at email practices being adopted, the resources being dedicated to email, and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are [...] [more] 
adestra.com    Study, Trend

 discussion The Truth About Email Panel Data

we believe that email panel data is attractive in theory, but not in today’s practice. We fully support data and tools that increase transparency and improve the email sender-receiver relationship, when these tools are unbiased and can be consistently relied upon. We simply don’t believe the current generation of offerings are accurate, nor effective, tools for marketers. Given what we now know about these data sets, we challenge the industry put a stop to the spread of inaccurate information. And [...] [more]
250ok.com    Deliverability
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