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 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

 discussion 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen [GFX]

5 Examples of Effective Email Marketing. 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to [...] [more]
medium.com    Gallery

 antispam Study: Privacy implications of email tracking [PDF]

We show that the simple act of viewing emails contains privacy pitfalls for the unwary. We assembled a corpus of commercial mailing-list emails, and find a network of hundreds of third parties that track email recipients via methods such as embedded pixels. About 30% of emails leak the recipient’s email address to one or more of these third parties when they are viewed. In the majority of cases, these leaks are intentional on the part of email senders, and further leaks occur if the recipient click [...] [more] 
senglehardt.com    Study

 discussion Email Year in Review: 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that will help shape the industry moving into the New Year. Let’s relive together the most important moments and highlights in email. [...] [more]
250ok.com    Trend

 discussion Email Contest – Best Email Design Hunt 2017 [GFX]

BEST ENTRIES GALLERY. The HUNT for the best email design begins here.... Here is the list of entries submitted for The Best Email Design Hunt. Please encourage the participants by voting the entries you like. Your votes will help them WIN. [...] [more]
emailmonks.com    Gallery, Design

 stats 20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
litmus.com    Design, Study

 discussion 6 Email Marketing & Automation Predictions for 2018

The marketing funnel as we know it is over. But marketers need not despair. A new marketing funnel has emerged and merges pre-purchase and post-purchase stages to present a complete view of the entire customer lifecycle. Multi-channel, multi-touch, multi-path customer journeys are the new marketing funnel. [...] [more]
campaignmonitor.com    Trend

 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

 tactics Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business

A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the last few months, the element I find myself discussing most with colleagues and clients is the latter: What data can we use to attribute the impact of our hard working email marketing campaigns? When it comes to challenges in attribution, I’ve heard it all: [...] [more]
onlyinfluencers.com    Intelligence, Marketing, Multichannel

 tactics Designing a Better Email Preference Center at Stack Overflow

Hi. I’m Ted and I’m on the Product Design team at Stack Overflow, a place where developers can get answers to their programming questions, find a job, and build communities around similar interests. Like many other websites, Stack Overflow sends email. Earlier this year, we set out to explore how we could improve our email experience. We’d love to share what we learned in the process. This is the first in a two part series about how we’re overhauling Stack Overflow’s email subscription UX. [...] [more]
medium.com    Listbuilding, Customization

 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

 tactics CSS Support Guide for Email Clients

A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. [...] [more]
campaignmonitor.com    Design

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

 discussion Designing Marketing Email and Newsletters: UX Research Findings

Changes in Newsletter Usability over Time. Fewer formal subscriptions - Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the [...] [more]
nngroup.com    Design, Study, Trend
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