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discussion Deliverability study: How much does spam hurt online fundraising? [PDF]

What’s to gain from improving email deliverability? About 22.2 % in email fundraising revenue. That’s the potential increase in email fundraising revenue for a nonprofit sending 24 fundraising asks a year with a 100,000 person email list. The average nonprofit missed out on a whopping $24,522.52 last year due to spam (See Figure 2). While much of the email marketing conversation revolves around list sizes, open rates, and clicks, it’s clear that ignoring the impact of deliverability is a costly over [...] [more] 
theagitator.net    Study, Deliverability
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