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discussion Things we learned at Advanced Email Conference 2017 #emailconf

his week Team Taxi went to the Advanced Email Conference at Bounce Farringdon, London. Here are our picks from a great conference. Personalisation is still the aim. A theme running through the day was that personalisation is key - both to drive engagement and roi, and to prevent disengagement and unsubscribes. Emma Stebbing of Thomas Cook highlighted the importance of subject lines, and showed how they’re going beyond first name personalisation there. She also reminded us to consider mobile when test [...] [more]
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