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discussion AOL: No More Whitelisting

As AOL and Yahoo continue their transition into one platform, things were bound to change over time. As a result of this ongoing consolidation, AOL no longer offers whitelisting of sending IP addresses. Though the form still seems to be up at the moment, any submissions seem to get a reply from the AOL Postmaster robot saying, "Whitelisting is no longer offered or needed for mailing to AOL. If you see delivery issues please sign up for a Feed Back Loop at: https://postmaster.aol.com/fbl-request" [...] [more]
spamresource.com    Deliverability

discussion AOL/Yahoo Transition Update: AOL DMARC & FBL Reports

AOL Postmaster Lili Crowley posted an update yesterday to the AOL Postmaster Blog regarding the future of DMARC and FBL reports from the AOL platform. Here's my summary of that information: For DMARC reports: AOL is saying that the MX records for their domains are in the process of being transitioned from AOL inbound email servers to new email servers. As each domain's MX record is transitioned, AOL will no longer send DMARC reports for that domain. Any DMARC reports for that domain will now come [...] [more]
spamresource.com    Deliverability

discussion Spam Resource: 3 Challenges in 2018?

1. Continuing platform consolidation. Microsoft started merging their Outlook.com (Hotmail) and Office 365 Outlook email platforms in 2017. From the outside, things didn't always seem to go so smoothly, and indeed, are perhaps not today all that smooth in some cases. Some senders were seeing unexpected blocking with confusing (or no) error messages, for example, and the receiving systems appeared as though they were perhaps overwhelmed. That's potentially still ongoing for some folks today. [...] [more]
spamresource.com    Spam, Deliverability

discussion AOL: Reputation corrected and request denied

Check out the reply I received in response to a recent AOL Whitelist Request submission: Subject: Reputation corrected and request denied. Your Whitelist request, with the confirmation code X, has been denied. The requested IP address(es) is receiving temporary failures due to poor reputation. We have corrected the reputation and this should help in better delivery of mails. Please monitor the spam complaints via the feedback loop and re-apply for Whitelist after you have built a good 20-day history [...] [more]
spamresource.com    Deliverability

discussion Howto: Maximize Inbox Delivery to Yahoo

What is the path to deliverability success at Yahoo! Mail? Here are five simple considerations that will help point you in the right direction. 1. DKIM: Sign your mail with DKIM (Domain Keys Identified Mail). It's an email authentication technology, and the original version of it was actually invented by Yahoo folks. You'll need this to be able to participate in the Yahoo ISP Feedback Loop (FBL), and it helps make it easier for Yahoo to identify your mail, giving you a subtle [...] [more]
spamresource.com    Deliverability

discussion Not receiving Yahoo FBL Confirmations? What to do

ISP Feedback Loops (FBL) are valuable for email senders and email service providers (ESPs). It provides valuable information on who is complaining about your mail. Not only does it (usually) allow you to unsubscribe people who complain, preventing them from lodging any additional black marks against your sending reputation, but it allows you to roll aggregate stats that can tell you which lists or list segments are causing your deliverability problems. List two has a 150% higher complaint rate than [...] [more]
spamresource.com    Deliverability

tactics List Unsubscribe in Apple's iOS 10

As I mentioned before, Apple has provided support for the "list-unsubscribe" header in the built-in mail client on the latest version of their mobile platform, iOS 10. Now that iOS 10 has been released to the world, I've reviewed how this process works and put together what I think you need to know. Most ESPs that already support the list-unsubscribe header are going to support this new functionality automatically. If you're already seeing "unsubscribe from this mailing list" in the Gmail user [...] [more]
spamresource.com    Unsubscribe

discussion Dead email domain: facebook.com

A representative of Facebook confirmed for me that the email service handling mail for facebook.com email addresses is no more. PC Mag had previously shared that FB was warning users back in April that this was coming. Thus, it is now safe to block, reject, unsubscribe or otherwise filter out all mail to the facebook.com domain. I have no clue what they'll do with it in the future, but if it was me, I'd let it bounce for a while, then turn it into a spam trap domain, feeding spam filters or blacklist [...] [more]
spamresource.com    Listhygiene

discussion Steve's Co-Reg Inbox Saga

Periodically I create a virgin Gmail account and sign it up for something, to see what other kind of stuff might end up in the inbox. On February 22, 2010, I clicked on a single "free ipad" co-reg marketing ad, and left the checkboxes checked. I watched the mail coming in for a while, but then forgot about it. Flash forward to July, 2016. The Gmail account is still receiving marketing mail. Mostly from "Steve" [...] [more]
spamresource.com    Deliverability

discussion Apple iOS 10 to support List Unsubscribe?

Various online sites are reporting that Apple's iOS operating system version 10 is going to add support for the list unsubscribe header found in many email messages. In case you're wondering, it does sound like this unsubscribe feature supports the "mailto" version of the list unsubscribe functionality. A reddit user posted an example of a generated unsubscribe request here. I'm unclear as to whether or not it will support the "http" version of the list unsubscribe functionality. The beta version of [...] [more]
spamresource.com    Unsubscribe, Deliverability

antispam International Yahoo Domains to get DMARC "Reject" Policy

You may recall that Yahoo initially implemented a "p=reject" DMARC policy back in April, 2014 for their primary yahoo.com domain name. (And AOL did the same for aol.com shortly after.) This changed the email landscape significantly. Now, nearly two years later, the email landscape is a different one. Yahoo implemented a "p=reject" DMARC policy for their ymail.com and rocketmail.com domains in November, 2015. Today, Yahoo announced on the DMARC-Discuss mailing list that they are implementing a [...] [more]
spamresource.com    Spam, Deliverability

discussion Masking WHOIS Information: No Abuse.net for you

The WHOIS process and protocol isn't just some nerd thing that goes back a hundred years; it's a valuable public directory for savvy internet users to be able to identify who owns a given domain name. Spam and security investigators find it a valuable tool -- even if sometimes bad guys submit bogus details, commonality of information across domains allows them to paint a clearer picture of who is behind a bad act or how broad that bad act may be. [...] [more]
spamresource.com    Deliverability

antispam DMARC: Please Be Careful!

Every couple of days, somebody new pops up on the DMARC-Discuss mailing list to ask some question or share an observation. It's great to see people interested and joining the conversation. Clearly, DMARC interest and adoption are growing. What's really frustrating, though, is that for about a quarter of the new subscribers, their first mailing list message goes to the spam folder in my Gmail account. It has become sort of an intelligence test I apply to new subscribers -- I've stopped digging those messages [more]
spamresource.com    Deliverability

discussion Whitelisting – A partial solution to Inbox Woes?

Things have become a little more tenuous in the email ecosystem of late. What was once a given, inbox placement is now hard fought. Way back in the year 2000, blacklists had so many false positives, inadvertently (and sometimes intentionally (vertently?)) blocking email from legitimate senders that the notion of whitelisting sprang up with the creation of Habeas.com. Habeas was based upon the concept that the presence of their trademarked headers, a haiku, [...] [more]
spamresource.com    Deliverability

tactics Address Validators: What are you Validating?

... Validation services (and spammers) moved to "faking it" via a series of SMTP commands. They walk through a sequence of MAIL FROM and RCPT TO commands (identifying who you might be trying to send a message to) without issuing a corresponding DATA command (meaning you never actually transmit a message to send). If the RCPT TO command fails, then it's a bad address. ... All good, right? Wrong. When you do this, ISPs notice. [more]
spamresource.com    Spam, Deliverability
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