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discussion Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You

As we began our AI exploration, we started by asking ourselves how AI could help us, for example, to: Identify and block spammers who are attempting to open a SendGrid account; Encourage and guide all customers to use sending best practices; Deliver alerts and insights to customers when an aspect of their email program needs their attention [...] [more]
sendgrid.com    Intelligence, Spam, Deliverability

discussion Why Microsoft Email Spam Reports are Increasing

Microsoft has made some significant changes to their email service and infrastructure this year. A lot of these changes involve improving and modernizing their backend systems. These changes should be more or less seamless for senders. However, they have also made some changes that will impact senders and end-users alike. [...] [more]
sendgrid.com    Deliverability

law GDPR: How New Email Laws Benefit Marketers

We realize that verifying age on an address collection page is new for most marketers and difficult to verify. We therefore recommend having a simple policy that prohibits under 16s from registering or using your product or services. This should be stated clearly in your Terms of Service or Privacy Policy. If you run a service which is likely to be used by children, then you may need to take extra measures—such as an age-gating mechanism. [...] [more]
sendgrid.com    Law

tactics Send Time: When Should I Send My Email?

Don’t send at the top of the hour or 15, 30, or 45 minutes past the hour. Why? Most marketers use these times to send their email campaigns because they are easy to set. This practice causes a backup at the ISPs which can cause your emails to be deferred. Some ISPs have told SendGrid directly that the ideal time for marketers to send their campaigns is during non-peak times like 7, 21, or 36 minutes past the hour. Sending at these non-peak times will increase how fast your messages are delivered. [...] [more]
sendgrid.com    Sendtime

tactics Your Pre-send Email Testing Checklist

My biggest “oops” moment was sending a webcast invitation to 70,000 people with a date in August instead of April. It could have been avoided and was a tough lesson to endure. I could have avoided that blunder by more thoroughly testing my email. If you find yourself growing anxious before your next send, use this checklist to turn your email nightmares into an email marketing dream come true. [...] [more]
sendgrid.com    Test

discussion Email Marketing Mistakes - Mishaps, Damage Control, and Our Pre-Send Checklist [VID]

An ugly truth about email marketing that veterans know and newbies will soon find out is that if you haven’t made a mistake yet...you will. We’re all human, so prepare for the worst by joining us for forty-five minutes while our email marketing team discusses: Common email marketing mistakes. Damage control (What should you do?). Our pre-send checklist to help you stay on top of the details...and out of trouble. [...] [more]
sendgrid.com    Design, Marketing, Test

discussion Delivered, Bounced, Blocked, and Deferred Emails Explained

Delivered. A common misconception that I often run into is that a delivered message is a message that made it to the inbox. When a message is registered as delivered, that simply means the receiving server has accepted the message from SendGrid. At that point, the receiving server still has to decide what to do with that message. Most often, the two options facing that server are to deliver the message to the intended inbox or to send it to the spam or junk folder. Less frequently, a receiving server [...] [more]
sendgrid.com    Deliverability

tactics Stop BCCing Yourself Marketing Emails

I have heard of companies using the BCC, occasionally, for record keeping in the financial services and statement fulfillment world. I recently had a conversation with a financial services employee about the BCC—he was focused on one specific use case: storing copies of emails sent to recipients from a bank. This got me thinking about different methods of achieving the requisite communication storage of a BCC yourself while doing it in a more efficient (and slightly less archaic manner). [...] [more]
sendgrid.com    Marketing

tactics Elevate Your Email Marketing With A Customized Approach - Enable Personalized Experiences Across The Customer Life Cycle [PDF]

Most of today’s marketers, however, still insist on prioritizing promotional schedules and transactions over customers’ wants and needs. As such, many businesses still struggle with the ability to use their email marketing campaigns to create those critical one-to-one digital conversations that strengthen the relationship between brand and customer. In March 2017, SendGrid commissioned Forrester Consulting to evaluate the adoption of custom campaign management tools, and the challenges, successes, [...] [more] 
sendgrid.com    Customization, Segmentation, Study

stats Guide to Email for Ecommerce [PDF]

Every day, we help thousands of ecommerce companies deliver email to millions of recipients. SendGrid’s platform is an ideal solution for many of these companies because it can be used to send both transactional and marketing email. In addition to meeting all the email needs of ecommerce senders, SendGrid is the industry leader when it comes to customer support, deliverability, and email expertise. [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study, Trend

stats Ecommerce Email Marketing Engagement Up In 2017

Before diving into the changes year over year, note that these figures are trends and may not accurately represent the performance of your particular email program. Each program is different and these stats are meant to provide a benchmark so you can see how you compare to other programs. Check out the full ecommerce guide for more advice on how to optimize your ecommerce email program. Ecommerce marketers appeared to send less email this year than last. The monthly send rate went down from 18 to 14 [...] [more]
sendgrid.com    Frequency, Clickrate, Openingrate, Study, Trend

strategy Scaling Guide: How to Send High Volume Email [PDF]

While increasing your total email volume from 1 million per month to 2.5 million, or 5 million to 10 million are great milestones, other elements come into play. As your email volume grows, so will the amount of time you need to dedicate to your email program and the different messages you’re sending. Not only will infrastructure and analytics become a constant concern, so will email best prac- tices, changes to the email ecosystem, and following the law. [...] [more] 
sendgrid.com    Deliverability

stats 2017 Global Email Benchmark Report [PDF]

SendGrid’s Global Email Benchmark Report is produced and published to help senders compare their email program engagement metrics to the average metrics of their industry. The 2017 report also looks at how these metrics have changed over the last year. We’ve created this report to be a resource you can reference in order to: Determine the effectiveness of your email program. By comparing your engagement stats to the averages in your industry, you can better evaluate the performance of your email pr [...] [more] 
sendgrid.com    Study

tactics SendGrid’s 2017 Email Deliverability Guide [PDF]

The 2017 Email Deliverability Guide features numerous interesting and informative sections, including: Reputation – Learn more about what a good sender reputation means and how you can maintain or improve the way inbox providers view you. Infrastructure and Authentication – If your email infrastructure and authentication aren’t set up correctly, it doesn’t matter what kind of reputation you have. Make sure your program is set up for success. Sending Best Practices – There are many ways an email [...] [more] 
sendgrid.com    Deliverability

tactics Top 10 Tips and Tricks to Stay Out of the Spam Folder [PDF]

The new version of Top 10 Tips and Tricks to Stay Out of the Spam Folder is brimming tips and insight including: Why achieving perfect inbox rates is impossible. The importance of authenticating your email (time to hug a developer). How to monitor your sender reputation and what you can do if you see it slipping. How to optimize content for both machines (Internet Service Providers) and your recipients. Common spam myths: learn why what was a best practice five years ago may not be helping you stay [...] [more] 
sendgrid.com    Deliverability
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