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discussion New Gmail Features Still Favor Recipients... How Do Marketers Play Along?

As for the “important” tag, this is a great item to strive for, but so far, we’re seeing this mainly appearing for transactional mail or brands we REALLY like and open often. I wouldn’t say you’re a bad sender if your emails don’t end up being highlighted as an important sender. What you can do is take note of what you see highlighted in your own inbox and take a look back to see how it got that way. For example, did you open all of a brand’s emails they sent during a single month? Remember, we don’t [...] [more]
sendgrid.com    Unsubscribe, Design

stats SendGrid's Global Benchmark Report 2018 [PDF]

Each year, SendGrid leverages the knowledge and experience of our internal data scientists and deliverability experts to develop and publish our Global Email Benchmark Report . For 2018, we’re happy to provide this resource to email senders of all types. This year’s Global Email Benchmark Report features data and benchmarks from more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses. As a sender, this report can help you: [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study

discussion 4 Email Blast Mistakes and How to Avoid Them

Mistake #1: Overdoing it—because email fatigue is real Is your email campaign calendar bursting at the seams? You may feel tempted to fill out your email marketing calendar with consistent promotional emails and newsletters to maintain communication with your recipients. But take a step back and consider a favorite brand of yours. Do you get emails from them every day, and if you do, do you open them? [...] [more]
sendgrid.com    Marketing

discussion Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You

As we began our AI exploration, we started by asking ourselves how AI could help us, for example, to: Identify and block spammers who are attempting to open a SendGrid account; Encourage and guide all customers to use sending best practices; Deliver alerts and insights to customers when an aspect of their email program needs their attention [...] [more]
sendgrid.com    Intelligence, Spam, Deliverability

discussion Why Microsoft Email Spam Reports are Increasing

Microsoft has made some significant changes to their email service and infrastructure this year. A lot of these changes involve improving and modernizing their backend systems. These changes should be more or less seamless for senders. However, they have also made some changes that will impact senders and end-users alike. [...] [more]
sendgrid.com    Deliverability

law GDPR: How New Email Laws Benefit Marketers

We realize that verifying age on an address collection page is new for most marketers and difficult to verify. We therefore recommend having a simple policy that prohibits under 16s from registering or using your product or services. This should be stated clearly in your Terms of Service or Privacy Policy. If you run a service which is likely to be used by children, then you may need to take extra measures—such as an age-gating mechanism. [...] [more]
sendgrid.com    Law

tactics Send Time: When Should I Send My Email?

Don’t send at the top of the hour or 15, 30, or 45 minutes past the hour. Why? Most marketers use these times to send their email campaigns because they are easy to set. This practice causes a backup at the ISPs which can cause your emails to be deferred. Some ISPs have told SendGrid directly that the ideal time for marketers to send their campaigns is during non-peak times like 7, 21, or 36 minutes past the hour. Sending at these non-peak times will increase how fast your messages are delivered. [...] [more]
sendgrid.com    Sendtime

tactics Your Pre-send Email Testing Checklist

My biggest “oops” moment was sending a webcast invitation to 70,000 people with a date in August instead of April. It could have been avoided and was a tough lesson to endure. I could have avoided that blunder by more thoroughly testing my email. If you find yourself growing anxious before your next send, use this checklist to turn your email nightmares into an email marketing dream come true. [...] [more]
sendgrid.com    Test

discussion Email Marketing Mistakes - Mishaps, Damage Control, and Our Pre-Send Checklist [VID]

An ugly truth about email marketing that veterans know and newbies will soon find out is that if you haven’t made a mistake yet...you will. We’re all human, so prepare for the worst by joining us for forty-five minutes while our email marketing team discusses: Common email marketing mistakes. Damage control (What should you do?). Our pre-send checklist to help you stay on top of the details...and out of trouble. [...] [more]
sendgrid.com    Design, Marketing, Test

discussion Delivered, Bounced, Blocked, and Deferred Emails Explained

Delivered. A common misconception that I often run into is that a delivered message is a message that made it to the inbox. When a message is registered as delivered, that simply means the receiving server has accepted the message from SendGrid. At that point, the receiving server still has to decide what to do with that message. Most often, the two options facing that server are to deliver the message to the intended inbox or to send it to the spam or junk folder. Less frequently, a receiving server [...] [more]
sendgrid.com    Deliverability

tactics Stop BCCing Yourself Marketing Emails

I have heard of companies using the BCC, occasionally, for record keeping in the financial services and statement fulfillment world. I recently had a conversation with a financial services employee about the BCC—he was focused on one specific use case: storing copies of emails sent to recipients from a bank. This got me thinking about different methods of achieving the requisite communication storage of a BCC yourself while doing it in a more efficient (and slightly less archaic manner). [...] [more]
sendgrid.com    Marketing

tactics Elevate Your Email Marketing With A Customized Approach - Enable Personalized Experiences Across The Customer Life Cycle [PDF]

Most of today’s marketers, however, still insist on prioritizing promotional schedules and transactions over customers’ wants and needs. As such, many businesses still struggle with the ability to use their email marketing campaigns to create those critical one-to-one digital conversations that strengthen the relationship between brand and customer. In March 2017, SendGrid commissioned Forrester Consulting to evaluate the adoption of custom campaign management tools, and the challenges, successes, [...] [more] 
sendgrid.com    Customization, Segmentation, Study

stats Guide to Email for Ecommerce [PDF]

Every day, we help thousands of ecommerce companies deliver email to millions of recipients. SendGrid’s platform is an ideal solution for many of these companies because it can be used to send both transactional and marketing email. In addition to meeting all the email needs of ecommerce senders, SendGrid is the industry leader when it comes to customer support, deliverability, and email expertise. [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study, Trend

stats Ecommerce Email Marketing Engagement Up In 2017

Before diving into the changes year over year, note that these figures are trends and may not accurately represent the performance of your particular email program. Each program is different and these stats are meant to provide a benchmark so you can see how you compare to other programs. Check out the full ecommerce guide for more advice on how to optimize your ecommerce email program. Ecommerce marketers appeared to send less email this year than last. The monthly send rate went down from 18 to 14 [...] [more]
sendgrid.com    Frequency, Clickrate, Openingrate, Study, Trend

strategy Scaling Guide: How to Send High Volume Email [PDF]

While increasing your total email volume from 1 million per month to 2.5 million, or 5 million to 10 million are great milestones, other elements come into play. As your email volume grows, so will the amount of time you need to dedicate to your email program and the different messages you’re sending. Not only will infrastructure and analytics become a constant concern, so will email best prac- tices, changes to the email ecosystem, and following the law. [...] [more] 
sendgrid.com    Deliverability
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