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discussion Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. How can a brand master the omnichannel experience? There are a few factors, according to L2’s new Intelligence Report. Brands must have seamless integrations between channels and expedited shipping options. They should also utilize cutting-edge technology that adds to the customer experience, such as augmented reality [...] [more]
sailthru.com    Multichannel, Study

strategy 7 Personalization Trends All Marketers Need to Know

Onboarding provides a really important opportunity for a brand to explain its value to a customer. Onboarding can be used to encourage customers to download an app, visit a web site, or sign up for email newsletters. Yet most brands don’t seem to realize this. They either send a single onboarding message or launch the user right into the full stream of messages, without regard to user behavior. EBay provides a powerful counterexample: A welcome stream introduces customers to the brand and walks them [...] [more]
sailthru.com    Automation, Customization, Segmentation

stats Retail Personalization Index

See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...] [more]
sailthru.com    Customization, Intelligence, Multichannel, Study

stats 7 Tips for Creating Better Subject Lines for “Don’t Call Them Holiday” Emails

With Holiday shopping kicked off and in full swing, Sailthru continued to dig into our data on subject lines from emails sent last year to determine how specific words, characters, and combinations impact email performance during the holidays. The following recommendations come from a sample of 89,932 subject lines for emails sent by Sailthru customers during the 2015 holiday season. In particular, these findings come from a subset of those emails specifically referencing Christmas or the December Ho [...] [more]
sailthru.com    Subjectline, Event, Study

antispam Using Confirmed Opt-In and Captcha to Mitigate Mail Bombings

Sailthru is working diligently to mitigate the continuation of these attacks. We are taking precautions to identify potential suspicious or abnormal activity. ESP clients are not the perpetrators of these attacks, but they are being used as the means to mail bomb user accounts. To stop this instance and mitigate future abuse of this nature it is important that all brands secure their opt-in forms. Recommended steps for doing so are outlined below. [...] [more]
sailthru.com    Listbuilding, Spam

strategy The Definitive Guide for Predictive Marketing [PDF]

Predictive intelligence is one of the top capabilities that marketers are focused on adopting this year. With good reason: the ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. [...] [more] 
sailthru.com    Customization

strategy Effective Email Marketing Strategies: Segmentation RFM

As your email list grows with new prospects and customers how do you segment the master list into more manageable groups addressing the different needs and requirements to drive sales further and boost ROI? One key strategy is the use of RFM in analyzing data and sending more focused communications. RFM: Recency, Frequency, Monetary: Behavioral Marketing Segmentation Technique [...] [more]
sailthru.com    Segmentation

stats AOL-Based Buyers Deliver Greater Response and Revenue than Gmail, Yahoo and Hotmail on Black Friday

While AOL lags behind Hotmail, Yahoo and Gmail in consumer penetration, during this year’s Black Friday, @aol.com consumers delivered in a big way. The AOL domain represented the lowest email volume out of the major players, but the return to brands was strongest in open, click, click-to-open, conversion, average order value (AOV) and revenue per thousand emails sent (RPM). [...] [more]
sailthru.com    Intelligence, Study

 tactics 11 Tips for Creating the Perfect Call to Action [GFX]

While each element of an ecommerce website is important in its own right, guiding customers to take action reigns supreme -- use these 11 tips to help build, test and refine your site's CTAs. [...] [more]
sailthru.com    Copywriting, Gallery, Design, Clickrate

tactics Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions

Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased AOV to the tune of 68%. Additionally, 88% of survey respondents saw increased conversions after adding video to product pages. [...] [more]
sailthru.com    Study, Video

stats The Marketing Mega-Trend Behind Mary Meeker's 2015 Report

It’s that time of year when Mary Meeker descends from whatever you might call the analyst version of Mount Olympus and bestows upon us the gift of 197 pages of trends for the coming year, enough charts to fuel thousands of tweets and the classic “ran out of time” section. It’s a mountain of work and a mountain of information to consume. [...] [more]
sailthru.com    Study, Trend

tactics Discounting 101: Consumer-Driven vs. Market-Driven Discounts

There are many different flavors when it comes to discounts, but they all fall into two main categories: consumer driven, which are triggered by consumer behavior, and market driven, which consider the competitive and economic environment in which your company operates. [...] [more]
sailthru.com    Marketing

strategy Predictive Analytics: Predicting the Future for Every Individual Customer

Predicting Who Purchases Next – Sailthru Sightlines for Ecommerce. When you’re competing with ecommerce juggernauts like Amazon, knowing exactly who in your customer base is going to purchase is pure gold. Not only does Sailthru Sightlines provide this look into the future for individual customers, but it goes far deeper to reveal expected revenue generated and purchase value. [...] [more]
sailthru.com    Customization, Intelligence, Trend

 strategy 2014 Holiday Playbook [PDF]

The Definitive Guide to Maximizing Revenue and Retention Every consumer is unique. Is your marketing strategy primed to seize as much as the holiday revenue pie as possible, while also providing the connected experience needed to drive conversion and long-term retention? [...] [more] 
sailthru.com    Event

 strategy Insights for Agile Ecommerce [PDF]

When it comes to data, the contrast between brands who “get it,” and brands who don’t is increasingly stark. When we reviewed Mary Meeker’s most recent internet trends report, she reinforced just how important data collection and analysis is for marketers today. Yet, only 1% of data in the ‘Digital Universe’ is analyzed even though 34% of it is useful. [...] [more] 
sailthru.com    Customization, Intelligence, Segmentation, Study
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