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tactics New to email coding? Here’s where to start.

One year ago I entered the wild world of email. I was confident in my HTML/CSS skills and ready to rock it. But then… tables(!) and inline CSS(!!) and Microsoft Word as a rendering engine(!!!)… I quickly realized the intricacies of email coding were way beyond my expectations, and consequently the past year has involved a steep learning curve. [...] [more]
reallygoodemails.com    Design

discussion What Makes A Really Good Email? [GFX]

First off, what is Really Good Emails? It’s a Internet website that tries to put together the best emails in the universe in one place. Really Good Emails (RGE for short) aims to be the best showcase of email design and resources on the web. We’re providing transparency into product email and customer email cycles that are not available anywhere else. [...] [more]
reallygoodemails.com    Clickrate

discussion Lessons Learned from Postable’s Co-Founder and Email Specialist

Connecting with people shouldn’t be a pain in the ass?—?whether it’s your customers or your grandma. And Postable is committed to finding the sweet spot between personal and automated in both their product (snail mail cards sent for you with just a few clicks) and their email marketing. We like Postable for their cleanly integrated GIFs and their playful brand personality. So since it seemed like Postable and RGE have a few things in common, we made some online overtures and scored ourselves a [...] [more]
reallygoodemails.com    Design, Video

discussion Lessons Learned from AppSumo’s Email Specialist

What’s the story of how y’all used email in the beginning till now? Our main goals when we started out were to 1) grow our email list and 2) make sure our emails were fun to read. We did this in a few ways… We created a personality behind the brand. At first, it was known as ‘AppSumo’, a 512 lb (Austin’s Area code!) Sumo wrestler who delivered these giant deals to your inbox. [Sidenote: AppSumo is based in Austin, btw. Which makes sense, since, ya know, they promoted Dropbox before it was Dropbox. An [...] [more]
reallygoodemails.com    Marketing

tactics Don’t let your customers fall off. Re-engage with email. Here’s how. [GFX]

We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...] [more]
reallygoodemails.com    Design, Customization, Segmentation, Gallery

stats 2017 US Email Stats (According to Adobe)

Make it personal: 34 percent of consumers said they get frustrated when brands recommend items that don’t match their interests. Know your customers in order to communicate with them. Inform: 40 percent of consumers told us that they wish email content was less promotional and more informative. They’re savvy about when someone’s selling too hard. Focus your messages on the information consumers want. 19% are not happy that they have to scroll too much. Scale it: 21 percent of consumers who check [...] [more]
reallygoodemails.com    Study

discussion 7 Really Good Unsubscribe Pages + Preference Centers [GFX]

Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thousand. Yeah, me too. When you spend weeks working on a brilliant new campaign, it’s tough not to take them personally. But it’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. It’s like couples counseling for you and thousands of subscribers. It’s a good [...] [more]
reallygoodemails.com    Unsubscribe, Gallery

 discussion The Newest Email Design Trends of 2017

My wife, parents, in-laws, and friends ask me why I spend so much time analyzing spam which just gets deleted by everyone else. Instead, they argue, I could easily binge-watch some remake of a 90's classic on Netflix. You know what they say, though?: #EmailGeeks4Ever. (Okay, no one says that anymore.) [...] [more]
reallygoodemails.com    Gallery, Design

tactics Knowing Your Type - Email Typography

So, Paul Airy has this book we’re all crazy about called A Type of Email. We’ve got our fair share of typography nuts on staff, and this book is about the clearest, most tangibly applied set of guidelines we’ve seen regarding HTML typography in emails. Paul’s also started a newsletter called Type E which serves as a kind of expanded universe for the info in the book. We did our best to mask our fangirl status and reached out for an interview, which Paul graciously granted us. We also asked Paul for [...] [more]
reallygoodemails.com    Design
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