Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Viewing source=reallygoodemails.com)

tactics Don’t let your customers fall off. Re-engage with email. Here’s how. [GFX]

We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...] [more]
reallygoodemails.com    Design, Customization, Segmentation, Gallery

stats 2017 US Email Stats (According to Adobe)

Make it personal: 34 percent of consumers said they get frustrated when brands recommend items that don’t match their interests. Know your customers in order to communicate with them. Inform: 40 percent of consumers told us that they wish email content was less promotional and more informative. They’re savvy about when someone’s selling too hard. Focus your messages on the information consumers want. 19% are not happy that they have to scroll too much. Scale it: 21 percent of consumers who check [...] [more]
reallygoodemails.com    Study

discussion 7 Really Good Unsubscribe Pages + Preference Centers [GFX]

Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thousand. Yeah, me too. When you spend weeks working on a brilliant new campaign, it’s tough not to take them personally. But it’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. It’s like couples counseling for you and thousands of subscribers. It’s a good [...] [more]
reallygoodemails.com    Unsubscribe, Gallery

 discussion The Newest Email Design Trends of 2017

My wife, parents, in-laws, and friends ask me why I spend so much time analyzing spam which just gets deleted by everyone else. Instead, they argue, I could easily binge-watch some remake of a 90's classic on Netflix. You know what they say, though?: #EmailGeeks4Ever. (Okay, no one says that anymore.) [...] [more]
reallygoodemails.com    Gallery, Design

tactics Knowing Your Type - Email Typography

So, Paul Airy has this book we’re all crazy about called A Type of Email. We’ve got our fair share of typography nuts on staff, and this book is about the clearest, most tangibly applied set of guidelines we’ve seen regarding HTML typography in emails. Paul’s also started a newsletter called Type E which serves as a kind of expanded universe for the info in the book. We did our best to mask our fangirl status and reached out for an interview, which Paul graciously granted us. We also asked Paul for [...] [more]
reallygoodemails.com    Design
Page 1