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discussion Email subject lines: 5 B.S. “facts” that everyone thinks are true

Between researching, designing, testing and creating Phrasee’s artificial intelligence subject line generation technology, and tracking the progress of the millions of email subject lines it has generated, we’ve learned a thing or two about what works and doesn’t. We understand the ins and outs of what makes a subject line successful. We also know what doesn’t have much impact at all. We’ve read many posts and articles about email subject lines over the years. Many have been well researched and have [...] [more]
phrasee.co    Subjectline, Study

discussion Who to follow: Jacques Corby-Tuech

Jacques Corby-Truech is the CRM marketing manager for ETX Capital, a financial spread betting firm based in London. In this role, he oversees the end-to-end implementation for all ETX’s marketing email content, and a large proportion of its transactional sends. Jacques’s side project, “The No BS Guide to Email Marketing“, is a quickly growing knowledge-sharing community platform for client-side email marketers who want to talk shop, pick up new tools/tricks, or make connections in the email marketing [...] [more]
phrasee.co    Trend

discussion Click rate: the most important email marketing metric ever

Click rate: the most important email marketing metric ever. How measuring marketing email click rates can provide insight into email marketing effectiveness [...] [more]
phrasee.co    Intelligence, Clickrate

discussion Guide to split testing in ESPs

Testing subject lines is important. Very important. That’s how we get companies up to 417% more revenue. But: not all ESPs are created equal! Which ones offer the most flexible split testing capabilities? And how easy is it? Fear not: we have all the details here! [...] [more]
phrasee.co    ESP, Test

discussion Four things email marketers are getting wrong in their subject lines

Four things email marketers get wrong in their subject lines. Common email marketing subject line mistakes that cost revenue and slow down campaigns. [...] [more]
phrasee.co    Subjectline

discussion 12 Tweets that were totally wrong about the demise of email

12 tweets which were totally wrong about the demise of email. Email has many detractors who have been tweeting about its demise for years. They are wrong [...] [more]
phrasee.co    Marketing, Trend

discussion 5 things every email marketer should consider before hitting "send" (Fun)

5 things every email marketer should consider before hitting "send". Tips for email marketers who want to make the most of their email marketing campaign. [...] [more]
phrasee.co    Marketing

tactics The 11 most important metrics for measuring email success

The 12 most effective metrics for measuring email marketing campaign success. How to measure how effective your email marketing strategy is.  [...] [more]
phrasee.co    Intelligence, Clickrate, Conversionrate, Openingrate

tactics Profanity in email subject lines: A split testing experiment

With that volume of traffic, the problem of making an email marketing campaign stand out from the crowd is becoming an increasingly difficult one to navigate. Here at Phrasee, our goal is to use learning machines and algorithms to identify the subject line language that gets people to respond to your emails. This is what we do. [...] [more]
phrasee.co    Subjectline

discussion Email Spam: A People’s History

What is SPAM's anthropological origin? We, good people of the internet, got you covered here, with "Email Spam: A People's History." Enjoy. In 1997, Kevin Costner, inspired by a book written in 1985, somehow talked Warner Brothers into spending 80 Million dollars producing a film he wrote, directed, and starred in glorifying the concept of mail as a key pillar of civilised society. [...] [more]
phrasee.co    Spam

stats The State of Split Testing Survey [PDF]

Email subject line split testing is nothing new. It’s a programmatic experiment that has been widely used by marketers for some time now. And yet, as you’ll read in the following analysis, it’s generally done quite badly. However, it’s not your fault! Well, not completely, that is. There are many reasons why people aren’t split testing enough. In the following pages, you’ll learn how the marketing industry views subject line split tests... what they are doing today, and most importantly, what they are[...] [more] 
phrasee.co    Subjectline, Study, Test

 tactics We ran a subject line split test and learned nothing and everything

Here at Phrasee, we’re all about testing. This isn’t news. We had a hunch, and ran a subject line split test in our newsletter last week. The results will boggle your mind… [...] [more]
phrasee.co    Subjectline, Test

 discussion Can you predict which email subject line won this split test?

Phrasee uses artificial intelligence to put science behind subject line language. The technology we use – Natural Language Generation – is nascent… and lots of people don’t believe it can work. Seriously! We guess people have a hard time believing that computers can generate better marketing language than humans. It’s hard to predict which email subject line won a split test. Trust us. [...] [more]
phrasee.co    Subjectline, Tool

 stats The final word on email subject line length

What is going on? It comes down to sample size. Most subject lines have a medium length, and really short and really long subject lines are rare. When you don’t have many examples, the average rate is very sensitive to outliers and you don’t get a reliable estimate. Therefore, you can’t just rely on averages. You also need to consider how much confidence you have in an estimate. [...] [more]
phrasee.co    Subjectline, Study

 stats Email subject lines that sell. [PDF]

Please don’t take the top 5 and bottom 5 phrases and use them over and over. Please, please, please don’t use this report like that! It’ll make us sad faced. But if you’re interested, we’ve constructed the best and worst subject lines everrrrrrr. People love “best ever” lists, right? Even if they’re statistically invalid. [...] [more] 
phrasee.co    Subjectline, Study
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