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discussion Do You Still Believe These ‘Old Wives’ Tales’ About Email?

The email industry has old wives’ tales of its own — i.e., advice from years gone by of which the origins have been lost, yet they manage to stick around and plague email strategies far and wide. Let’s examine two of these a bit closer to determine whether they contain any measure of truth. Subject Line Length Should Be Less Than 35 Characters. [...] [more]
mytotalretail.com    Subjectline, Sendtime
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