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discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

tactics 6 Keys to Email Marketing Success

Our latest guide gives you tips for each step of the email journey so you can create an unmatched subscriber experience, hit your marketing and sales goals with ease, and have your best year of email marketing ever. [...] [more]
myemma.com    Listbuilding, Customization

discussion The Top 12 Emails of 2017 [GFX]

It’s true: Today’s inboxes are more crowded than ever. But with an eye toward smart design and strategy, marketers from brands big and small can create hugely successful email campaigns and become the heroes of their office. In this guide, we show off 12 of our favorite customer emails from 2017, break down what makes them so good, and introduce you to a few of the talented folks behind them. [...] [more]
myemma.com    Gallery, Marketing

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery

discussion 6 more email marketing predictions for 2018

60% of the time, we're right every time. Shhhh…you hear that? Yep, Christmas bells are already ringing, and we’ll be singing Auld Lang Syne before you know it. For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year. Here are 6 trends to prepare for in 2018. [...] [more]
myemma.com    Trend

discussion The best Halloween emails to hit our inboxes this month [GFX]

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...] [more]
myemma.com    Event, Gallery

discussion The best email campaigns of the 2017 eclipse [GFX]

There's nothing like a major celestial event to bring out some eye-catching email campaigns. Sure, it'll be a while before another solar eclipse is visible in the United States. But that doesn't mean that you can't gather a key marketing lesson from this historic occasion. These email examples showcase the power of timeliness and using trending topics to capture attention in the inbox. Check 'em out and enjoy – we promise they're totality great! [...] [more]
myemma.com    Event, Gallery

tactics 4 secrets to high-performing signup forms

1. Audience targeting: Your site visitors all come from different places and behave differently, so it's crucial to put strategies in place that serve people based on what you know about them rather than treating them all the same. [...] [more]
myemma.com    Listbuilding

discussion 7 Irresistible Restaurant Email Designs [GFX]

7 restaurant emails, along with the smart strategies that help them win the inbox. The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences. [...] [more]
myemma.com    Gallery

discussion 7 irresistible win-back emails [GFX]

After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort getting them on your list in the first place. And at first, they were super into you, opening and clicking everything you sent. But now, they’ve grown distant and stopped showing interest in anything you have to say. [...] [more]
myemma.com    Automation, Gallery, Segmentation

discussion Email in 2016: The year in review

If you’re a part of the email community, you know this year was one for the books. Now that it’s coming to a close, here’s a quick look back at what changed, and more importantly, where we’re headed moving forward. [...] [more]
myemma.com    Trend

discussion 9 re-engagement emails that won us over for good [GFX]

You’ve tried everything. You’ve used different subject lines, experimented with send times, mixed up your content… and nothing. Your subscriber still won’t engage with your emails. That’s when it’s time to launch a re-engagement campaign. According to a study by Salesforce, 63% of marketers surveyed said that re-engagement campaigns are “very effective.” And a study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. [...] [more]
myemma.com    Gallery, Segmentation

 tactics Why sending replenishment emails is a must [GFX]

A replenishment email is an automated email that fires off when it’s time for your customers to reorder consumable products – usually staples like cleaning supplies, personal care items, pet food, etc. [...] [more]
myemma.com    Automation, Gallery, Conversionrate

discussion 9 scary-good email examples for Halloween [GFX]

For this month’s round-up, I thought it would only be appropriate to highlight a few of the festive sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis and.... *shudder* .... yet another “spooktacular” sale. [...] [more]
myemma.com    Gallery

tactics Ask Logan: Coding for DPI Scaling in Outlook

For those who may not have the 411 on this (as I'm assured youths somewhere still say), Outlook 120 DPI is what happens when Outlook tries to evolve with growing technology — in this case, high pixel density screens. [...] [more]
myemma.com    Design
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