Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps


(Viewing source=microsoft.com)

 discussion How Outlook uses the CSA IP whitelist

So, in terms of the CSA reputation list, the way we use it (or at least the way I use it) is in response to escalations: a) I regularly see spam complaints from bulk senders that are on the CSA list, and so I contact the folks at Eco asking them to look into that particular sender. Visibility for reputation list providers is important. b) I also take the CSA reputation list into consideration when a sender has delivery trouble at Outlook.com; if they are on the list, it means they’ve gone through the [...] [more]
microsoft.com    Deliverability

discussion Why messages sometimes end up in the Junk folder in Outlook.com even when the sender is on your Safe Senders list

In Outlook.com, occasionally we get a complaint from a user saying that a message is in their Junk Email folder even though the message’s sender is on their Safe Senders list. After all, if it’s on the Safe Senders list, shouldn’t the message go to the Inbox?While this can happen with any user, it usually [...] [more]
microsoft.com    Spam, Deliverability

antispam How the Outlook.com Spam Fighters program works

In order for Smartscreen to be both predictive and effective, it has to learn on a corpus of good and bad email. While we can always find sources of spam (through honeypots and user feedback reports), it can be difficult to acquire a corpus of good email. That’s where the Spam Fighters program comes in. The Spam Fighters program asks a random sample of users in Outlook.com if they’d like to volunteer to help fighting spam. These invitations are sent periodically, and they are randomly sampled in [more]
microsoft.com    Intelligence, Spam, Deliverability

discussion Fixing a problem with “Unsubscribe” in Outlook.com

One of the problems that some of our users have been experiencing in Outlook.com is using the “You can unsubscribe” widget. The widget above shows up when we think the message is bulk, and the message contains a List-Unsubscribe header, and that header contains a mailto. We parse out the mailto and send a message to the address, unsubscribing you from the list. If the List-Unsubscribe header only has a http link, we do not show the widget. If it has both a mailto and a http link, we still only parse [...] [more]
microsoft.com    Unsubscribe, Deliverability

discussion Deprecating support for SmartScreen in Outlook and Exchange

On November 1, 2016, Microsoft will stop generating updates for the SmartScreen spam filters in Exchange Server 2016 and earlier (2013, 2010, 2007), Outlook 2016 for Windows and earlier (2013, 2010, 2007) and Outlook 2011 for Mac. The SmartScreen spam filter will be removed from future versions of Exchange Server and Outlook for Windows. (SmartScreen is not available in any other version of Outlook). [...] [more]
microsoft.com    Deliverability

antispam Exchange Online increases its URL filtering

One of the ways in which Exchange Online detects spam, malware, and phishing is through URL filtering. We use a variety of sources, you can find them here: https://technet.microsoft.com/en-us/library/dn458545(v=exchg.150).aspx We use URL reputation lists in the following way (including but not limited to): At time-of-scan, if a message contains a URL that is on one of the lists we use, a weight is added to the message. This weight is added to all the other features of a message to determine a message [...] [more]
microsoft.com    Spam, Deliverability

antispam Taking the hassle out of email authentication [PDF]

Last month in Cologne, Germany, at the Certified Senders Alliance conference, I gave a presentation entitled “Taking the hassle out of email authentication.” Below is a slightly modified format of my slide show. [...] [more]
microsoft.com    Spam, Deliverability

antispam What Gmail’s changes in their web interface means to you as a customer of Office 365

A few weeks ago, Gmail made several changes to better reflect the security status of messages sending to its service. I am a user of Gmail and I appreciate what they are doing. If you’re a customer of Office 365, what does this mean for you? [...] [more]
microsoft.com    Spam, Deliverability

discussion Microsoft: Blick in die Zukunft der Kommunikation

In einem Punkt waren sich alle Befragten der Studie einig: Das EINE Medium der Zukunft gibt es nicht. E-Mail bleibt ein wichtiges Basis-Medium der Zukunft. These 1: „Aus Electronic Mail wird Emotional Mail”: Die Menschen fühlen sich durch die Informationsflut gestresst. Emotionen machen die Masse an Kommunikation dagegen für sie erträglich. Sie wünschen sich daher mehr Gefühl in der Kommunikation - mit Botschaften, die sie nicht nur im Kopf, sondern im Herzen erreichen, zum Beispiel über die gezielte [...] [more]
microsoft.com    Trend

social Tweeting is Believing? Understanding Microblog Credibility Perceptions

Twitter is now used to distribute substantive content such as breaking news, increasing the importance of assessing the credibility of tweets. As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections. We present survey results regarding users’ perceptions of tweet credibility. We find a disparity between features users consider relevant to credibility assessment [...] [more]
microsoft.com    Study, Recommendation

antispam Das Greymail-Phänomen – eine Umfrage gibt Aufschluss

EMNID-Umfrage von Windows Windows Live Hotmail ergab: 58% fühlen sich durch Graymail gestört. 87% davon löschen Greymails immer wieder, statt sich abzumelden. 25% bestellen über einen Link oder Button ab. 8% antworten mit der Bitte um Abbestellung. Durchschnittlich empfangen die deutschen 11 Newsletter, die sie zwar aktiv abonniert haben, mittlerweile aber nicht mehr lesen. [more]
microsoft.com    Study, Deliverability
Page 1