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social Biggest drop in Facebook organic reach we have ever seen

Facebook Explore Feed is rolling out globally this week. Most people around the world can see it in their bookmarks and they can discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia [...] [more]
medium.com    Social

 tactics Designing a Better Email Preference Center at Stack Overflow

Hi. I’m Ted and I’m on the Product Design team at Stack Overflow, a place where developers can get answers to their programming questions, find a job, and build communities around similar interests. Like many other websites, Stack Overflow sends email. Earlier this year, we set out to explore how we could improve our email experience. We’d love to share what we learned in the process. This is the first in a two part series about how we’re overhauling Stack Overflow’s email subscription UX. [...] [more]
medium.com    Listbuilding, Customization

tactics Improving Subject Lines: An endless quest using Machine Learning (Series)

In part 1 of this series, we went over the importance of sender performance history. We’ll be using this feature in this model implementation, too. We must also consider the number of recipients of a campaign because it’s the denominator of the open rate. After subject line pre-processing, we create our wordlist and score each word. To complete the scoring process, we establish 2 measurements for each word: word score and position score. [...] [more]
medium.com    Subjectline, Intelligence

tactics The surprising power of subject line emojis – Daniel Betts – Medium

Result: The test went out to 25% of our prospect database, split evenly between the two subject lines. We had 9% more opens on the emoji subject line. Result. Despite the increase in opens, click data was largely the same – but at least we were getting in front of more eyes. [...] [more]
medium.com    Subjectline, Test

mobile Improve your Click-Through Rates with Perfectly Responsive Emails

This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by [more]
medium.com    Design, Mobile

social Email Marketing Trends for 2018

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...] [more]
medium.com    Listbuilding, Marketing, Mobile, Trend

discussion Interview: Optimizing Email Marketing Techniques by Parry Malm, CEO, Phrasee

Ahead of the upcoming Martech Festival, we sat down with Parry Malm for an exclusive on his session at the event. Parry talks about the optimization of (email) open models, AI and its relevance to [...] [more]
medium.com    Subjectline, Intelligence

tactics When is the best time to send abandoned cart emails?

To choose the best time to send abandoned cart emails, you must first understand some key shopping trends. First, 42% of purchases take place within an hour of a shopper’s first visit to a website. The customers who don’t make a purchase within the first hour are about 10% more likely to come back 22–24 hours after that initial visit, which means they represent your low-hanging fruit. [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

discussion Exploring the Subject Line Series: Non-linguistic approach

oday’s article picks up on email open rate prediction. Which emails do you open? What influences your decision? Is it the subject line? Is it the timing? Is it a lot more? I’m setting out on a quest to discover what influences open rate prediction. I will be sharing what this road map brings back with you. I’d love to hear your comments, love to reply to questions, love to help out. I’m the outgoing type of data scientist, yes. [...] [more]
medium.com    Subjectline, Intelligence

discussion Why Email Is Dying And What You Can Do To Save It

There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...] [more]
medium.com    Social

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

tactics 10 Email Subject Lines That Drive Sales

The best way to ensure your email is opened and your content is seen is with a superb subject line?—?that’s what gets emails read. When crafting one, consider that they can be creative, simple, snappy, direct, informative or any combination thereof. Effective subject lines come in many forms and variations, but let’s take a look at 10 that have been proven to work for sales reps. 1. Email subject lines should use referrals to connect. Referrals are a powerful tool in the sales arsenal. They allow [...] [more]
medium.com    B2B, Subjectline

tactics On The Subject of Preview Text

So you’ve created the perfect email. The HTML, CSS and design have all united together in a beautiful choreography, like a ballet dancer waiting to wow their audience. Now — the last thing you want [...] [more]
medium.com    Subjectline

tactics Faux-Video, Dynamic CSS Content/Live Updates and many more

We (CACI Email Studio) were tasked by Channel 4 to put the Faux-Video to good use to promote the coverage of the England vs. Scotland game for the UEFA Women’s Euro 2017 tournament?—?but, we decided to go a little further with some dynamic CSS content. So we came up with an email (that finished up) like this, but changed many times in the several hours following its send. [...] [more]
medium.com    Video
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