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tactics When is the best time to send abandoned cart emails?

To choose the best time to send abandoned cart emails, you must first understand some key shopping trends. First, 42% of purchases take place within an hour of a shopper’s first visit to a website. The customers who don’t make a purchase within the first hour are about 10% more likely to come back 22–24 hours after that initial visit, which means they represent your low-hanging fruit. [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

discussion Exploring the Subject Line Series: Non-linguistic approach

oday’s article picks up on email open rate prediction. Which emails do you open? What influences your decision? Is it the subject line? Is it the timing? Is it a lot more? I’m setting out on a quest to discover what influences open rate prediction. I will be sharing what this road map brings back with you. I’d love to hear your comments, love to reply to questions, love to help out. I’m the outgoing type of data scientist, yes. [...] [more]
medium.com    Subjectline, Intelligence

discussion Why Email Is Dying And What You Can Do To Save It

There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...] [more]
medium.com    Social

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

tactics 10 Email Subject Lines That Drive Sales

The best way to ensure your email is opened and your content is seen is with a superb subject line?—?that’s what gets emails read. When crafting one, consider that they can be creative, simple, snappy, direct, informative or any combination thereof. Effective subject lines come in many forms and variations, but let’s take a look at 10 that have been proven to work for sales reps. 1. Email subject lines should use referrals to connect. Referrals are a powerful tool in the sales arsenal. They allow [...] [more]
medium.com    B2B, Subjectline

tactics On The Subject of Preview Text

So you’ve created the perfect email. The HTML, CSS and design have all united together in a beautiful choreography, like a ballet dancer waiting to wow their audience. Now — the last thing you want [...] [more]
medium.com    Subjectline

tactics Faux-Video, Dynamic CSS Content/Live Updates and many more

We (CACI Email Studio) were tasked by Channel 4 to put the Faux-Video to good use to promote the coverage of the England vs. Scotland game for the UEFA Women’s Euro 2017 tournament?—?but, we decided to go a little further with some dynamic CSS content. So we came up with an email (that finished up) like this, but changed many times in the several hours following its send. [...] [more]
medium.com    Video

discussion Simple KPIs in Email Marketing

This is a first of a multipart series in Marketing to list out basic/advance performance indicators, to help improve your marketing. Cutting straight to the chase, here is the user flow when an email sent: [...] [more]
medium.com    Intelligence

tactics The Yourzine Email Doctor: Gmail viewport issue

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it! [...] [more]
medium.com    Design

discussion Email reputation — how meaningful is sender score?

I’m writing this article because recently I terminated a contract with a large, well known and trusted business because they benchmarked their performance on a metric I don’t think they understood?—?while disregarding more valuable, pertinent metrics aka— harder facts. I wanted to remind businesses how flawed and foolish that can be. [...] [more]
medium.com    Deliverability

tactics Email Category Prediction

Email category prediction can be seen as a multi-class classification task, since emails with similar themes may be automatically created using similar templates. The purpose of this paper is to predict a future email to be received by a user according to his previous emails. That is, if a user received a email with certain themes, several days later an email with the same or related templates may be sent to him. [...] [more]
medium.com    Intelligence

tactics Super Mario Bros. game in email

Earlier this year Kristian Robinson (Email Developer/Designer) created a ‘Sonic the Hedgehog’ game in email. Game uses a basic two scenario journey. Game plays till game over?—?unless action button is pressed. So I’ve based the Super Mario Bros. game around that structure. [...] [more]
medium.com    Design

tactics Using Gmail EmailMarkup

The most common mean of communication between a provider and its customer is the email. Yet, few people care enough to customize it. And that’s a shame, because there are many nice tips that make them more qualitative. Of course, many of them implies Google… but who does not use Gmail today? You should have seen it in your Gmail mailbox, in some cases your mails have a different display or even an extra button (like a call-to-action). [...] [more]
medium.com    Design

discussion Interactive Email Marketing Trends

With increasing competition in the online marketing world, it is becoming essential for businesses to innovate creative ways to appeal to customers via email. Learn some of the newest interactive email marketing trends to take advantage of. As opposed to traditional emails that would only contain plain text and occasional attachments, interactive emails are packed with exciting add-ons to appeal to their customers. Below are characteristics as well as advantages of using interactive emails for your [...] [more]
medium.com    Design, Trend
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