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discussion WTF Just Happened To Your Inbox? (Looking at you, GDPR) [GFX]

Mine looked the same, and I bet yours did too. Yesterday (May 24th) at Mailjet, we processed and sent over 100 million emails in one day for our clients. That’s the most emails we have EVER sent in [...] [more]
medium.com    Gallery, Law

discussion How a CSS comment got me accused of sending spam

So it turns out Linode’s automated system has flagged this email as spam and tied it to me, because of the domain blog.jmwhite.co.uk being in the email and you guessed it, my domain blog.jmwhite.co.uk and indeed jmwhite.co.uk is hosted on the accused Linode server! What may have further pushed me into the crossfire here, is my DNS for the domain jmwhite.co.uk is also hosted at Linode and obviously tied to the same account the accused Linode server is on, so it looks like a bad case of mistaken [...] [more]
medium.com    Deliverability

tactics A step by step guide to make HTML email templates in Node.js

Designing HTML email is one of the difficult things in life. Even HTML emails are written in HTML with all language specifications, not all email clients support entire language spec. While the web and email are built on the same technologies (HTML and CSS), email applications don’t adhere to the same standards as web browsers. Each email application has its own rendering engine which determines what code is supported and how emails are displayed. For example, most email clients plainly ignore CSS [...] [more]
medium.com    Design

discussion The Top 3 Corporate Event Invitation Emails [GFX]

If you compare the top 10, most catchy event invitation emails in your inbox, you’ll definitely discover that they have much in common. In this post, we break down the anatomy of a successful, highly [...] [more]
medium.com    Gallery

tactics 10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]

When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...] [more]
medium.com    Automation, Gallery

discussion Don’t Lose Your Email Subscribers with a Standard ‘Unsubscribe’ Link [GFX]

Providing your subscribers with options when they click ‘unsubscribe’ is a win-win situation. Here are 3 great options and 16 examples. [more]
medium.com    Gallery, Customization

tactics Fonts and font-weights in Emails

Let’s admit it: emails are still a big thing in 2018. And I’m pretty confident it still will be in 2019. But even in the year 2018 emails are still pretty basic when it comes to modern HTML and CSS standards. Especially if you look to Microsoft. To start with the first chapter of a bunch we look at fonts. You probably already added a Google Font to your Newsletter and saw in the rendering that there is some pretty bad coverage. [...] [more]
medium.com    Design

law CASL and cold messages. Opt-in is not that necessary.

Whenever I hear “with CASL in effect, all the marketing methods should basically remain the same” I imagine a surgeon saying “Well, buddy, your life will remain basically the same” while washing his [...] [more]
medium.com    Law

tactics Ellipsis on multiline text

Over the last few months, more than once I encountered the need to hide parts of very long texts in cards and other types of components. So far, the front-end programmers here at the office had been using a mix of Javascript and CSS to achieve the desired effect when needed. [...] [more]
medium.com    Design

discussion 14.5% increase in job applications with a simple strategy change

Targeted Email Campaigns are highly effective to boost quality job applications on your site. We recommend you test various approaches to determine how your audience responds. And, as a bonus, once you begin to experience success and monitor the results, you can offer this service to your employers. From our prior research, approximately less than 10% of job boards offer a service like Targeted Email Campaigns. [...] [more]
medium.com    Subjectline, Test

discussion Design of the times: email trends 2018

Our inboxes are overloaded with emails on a daily basis?—?the ones we want, and the ones we don’t?—?promos, sales, reminders, articles and everything in between. In 2017, and heading into 2018, it’s all about minimalism and semi-flat design for inbox cut-through and renewed brand love. Design’s getting deep. [...] [more]
medium.com    Design, Trend

tactics Advancements on the Faux-Video Method.

At CACI Email Studio, we created this email to promote the release of the Philip K. Dick’s Electric Dreams series on Channel 4 and All4. We used the basis of the original experiment I created for Faux-Video that I covered in a previous blog post. So in this post I’ll cover what are the main differences were in the build. No big write-up… just a quick explanation. [...] [more]
medium.com    Design

 discussion 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen [GFX]

5 Examples of Effective Email Marketing. 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to [...] [more]
medium.com    Gallery

tactics Does interactive email have a place in the B2B industry?

Here are some ideas that come to mind. Newsletters. I receive a number of newsletters every day from B2B companies, and interactive sliders would be perfect for them. Much like the Litmus email, users could flip through each article rather than having to scroll. Live Events. When I saw the Nest email, my first thought was: events. The B2B audience may not be purchasing innovative thermostats for their home, but they are purchasing tickets to live events. Why not test out this kind of inbox interactio [...] [more]
medium.com    B2B, Design, Trend

discussion GIF: How Nordstrom makes your Thanksgiving More Delightful [GFX]

E-commerce spending touched $1287 million on Thanksgiving Day 2016 that was $191 million more when compared to 2015. Make the best of this opportunity by sending out interesting emails that entice your customers to take the next action. Have a look at this email by Nordstrom and get inspired to make it big this Thanksgiving. [...] [more]
medium.com    Event, Gallery
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