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law Article 29 Working Party: GDPR Rules On Consent [PDF]

These Guidelines provide a thorough analysis of the notion of consent in Regulation 2016/679, the General Data Protection Regulation (hereafter: GDPR). The concept of consent as used in the Data Protection Directive (hereafter: Directive 95/46/EC) and in the e-Privacy Directive to date, has evolved. The GDPR provides further clarification and specification of the requirements for obtaining and demonstrating valid consent. These Guidelines focus on these changes, providing practical guidance to [...] [more]
mediapost.com    Law

antispam Is Email Tracking The Next Big Privacy Concern?

Wired magazine has come out with a damning piece on a widely used but little studied email capability: Tracking. Author Brian Merchant subscribed to the tracking service Streak, and was astounded when it told him when an email he sent was opened, and on what kind of device. "I glanced at my inbox, privy to details that gave me maybe a little too much information," he writes. [...] [more]
mediapost.com    Law, Spam

discussion Feeding The Monster: Just How Big Is The Email Service Market?

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. We’re not into checkbook journalism, but if we were, it wouldn’t be for this. The pitch doesn’t even explain the methodology. That said, what does the latest release -- out this week -- say [...] [more]
mediapost.com    Marketing

discussion The Laughing Emoji: Got It!

Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...] [more]
mediapost.com    Subjectline, Social, Study

discussion Email Has Arrived: SendGrid IPO Tops Expectations

“Our business is incredibly strong right now,” Heimes says. “We figured that email is an $11 billion market, but we have less than 3% penetration. There’s a tremendous opportunity to cement our marketing position around our digital communications platform.” He adds that the IPO is only “a milestone in a long journey to build a true built-to-last company.” [...] [more]
mediapost.com    ESP

discussion People-based Marketing: Everything Old is New Again

On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both targeting and measurement at the level of real individuals across any addressable channel. [...] [more]
mediapost.com    Customization

discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

tactics Skip Labor Day For Back-To-School Email Promotions

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did not reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016. Back-to-school email promotions, on the other hand, were shown to perform well throughout the month of September. Subject lines containing the word “school” declined throughout August and September according to GoDaddy, although the [...] [more]
mediapost.com    Subjectline, Event, Study

discussion What Looking At Billions Of Emails Has Taught Me

Every Friday, I look at a few billion emails. More specifically, I run some standard reports on an anonymized database of a few million active consumer mailboxes every Friday. This data is generated by users who have installed one of several email applications in exchange for the ability to see aggregated anonymous data about what’s going on in the user’s mailbox. The installation of these applications includes explicit, positive permission to use the data on an anonymous and aggregated basis. [...] [more]
mediapost.com    Marketing

social Instant Articles Generates 2M Email Subscriptions To Date

Since Facebook expanded Instant Articles with call-to-action ad units in April, the social media company has generated over 2 million email sign-ups. A company representative also asserts that the current rate of subscriptions is over 25,000 per day across all publishers on Facebook. Facebook has over 10,000 publishers using Instant Articles as of June, and the company says it pays more than $1 million per day to publishers via its Facebook Audience Network. [...] [more]
mediapost.com    Listbuilding, Mobile, Social

discussion What Will Happen To Yahoo Mail?

Now that Verizon has officially completed its acquisition of the fallen Internet giant, what will happen to Yahoo’s once-popular email client? Verizon closed its acquisition on Yahoo’s core Internet business on Tuesday for $4.5 billion, including Yahoo Mail, Tumblr, Yahoo Finance, and Yahoo Sports. The ramifications of Yahoo’s acquisition have already begun to unfold in the business world. Marissa Mayer, CEO of Yahoo, resigned from her position on Tuesday after the business deal officially closed. [...] [more]
mediapost.com    Marketing

strategy Email Insider Summit 2017 Videos & Slides [VID]

Day 1: Customer-First Messaging. It's not about the campaign but the customer. We open EIS at the nexus of new technology and marketing trends by exploring what a customer-first approach means to a range of brands, how companies are building and using identity graphs and how they are combining the latest tools and messaging to enhance engagement. [...] [more]
mediapost.com    Marketing

tactics The Poison Pen: Email Subject Lines To Avoid

Want to drive opens and click-throughs to your email? Avoid anything that smacks of the classroom. That’s one of the takeaways from Jay Schwedelson’s Webinar last Friday for the Data & Marketing Association, titled “Do This, Don’t Do That.” The word “Training” has a negative impact of 8% when used in a subject line, said Schwedelson, the CEO of Worldata, quoting research based on over five billion emails transmitted per year. But it’s not the only -- or even the worst -- response depressant. Here are [...] [more]
mediapost.com    Subjectline, Study

strategy How Do I Get Started In A New Email Marketing Role?

The word audit strikes fear in the hearts and minds of people throughout the U.S. this time of year. I’m not talking about tax audits however, but the audits you should be doing to evaluate your email program. There are a lot of email programs out there with deep levels of sophistication. Yet with technology in play, you need to proactively try to prevent problems — problems that could develop into a brand embarrassment, potentially causing revenue loss and increased customer attrition. So put the fo [...] [more]
mediapost.com    Marketing

discussion How to Move Machine Learning From Possibility To Practice

Imagine a world with no spell check -- then suddenly hearing someone say that there were tools available to autocorrect all your spelling in any language on the fly. "Blasphemy!” people might cry, until they tried it. Marketers today might think the same thing if you tell them that machine learning can improve their email campaigns. [...] [more]
mediapost.com    Intelligence, Test, Trend
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