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tactics Holiday Email Marketing Campaigns: Ensure Delivery & Opens

4. Avoid emoticons and symbols in the subject line. Emoticons are a popular medium to connect with consumers, but they don't belong in the subject line of your marketing emails. In fact, according to our numbers, using emoticons in the subject line could drop engagement by up to 5%. Moreover, symbols, such as "%," "#," and "!" increase the likelihood your message will be sent to the spam folder. 5. Less is more. In 2016, the most popular email subject lines were only seven words long. But don't be [...] [more]
marketingprofs.com    Event

stats Email Subject Line Length: Is Brevity Better?

Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study. [...] [more]
marketingprofs.com    Subjectline, Study

tactics Advanced Analytics: Email Engagement, Click Maps, Client Tracking

Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their campaigns, but they rarely go beyond such preliminary data to see more advanced information. Having the basic data in front of you is one thing, but acting upon the data and creating a new marketing strategy based on upper-level analytics is a step that all successful marketers have to tak [...] [more]
marketingprofs.com    Intelligence, Tool

strategy Five Best-Practices for Real-Time Contextual Marketing

These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about whether it's right for their business. Not all organizations may be a fit for real-time contextual marketing—but many are. How do you know if it's right for your business? [...] [more]
marketingprofs.com    Design, Customization, Trend

stats Yesmail Email Benchmarks 2Q15: Engagement Is Higher Than Ever

Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail. The report was based on 2Q15 Yesmail data for marketing campaigns sent by brands in a wide-range of industries. Email volume for subscribers increased 11% year-over-year between 2Q14 and 2Q15, the analysis found. Simultaneously, email open rates increased 10% year-over-year. [...] [more]
marketingprofs.com    Mobile, Study, Trend

stats Mobile Benchmarks: YOY Click, Purchase, and Design Trends

Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail. The report was based on data from 4Q14 and 4Q13 marketing emails sent via Yesmail's campaign management platform. The researchers examined year-over-year changes for key metrics such as click-to-open rate (CTO), desktop-to-mobile purchase ratio, average order value, and conversion rate. [...] [more]
marketingprofs.com    Mobile, Study, Trend

discussion Top Six Email Marketing Trends You Need to Keep Pace With

Today's marketers work in an environment in which they have access to thousands of tools and techniques for delivering their messages. But truly effective marketing campaigns come from first looking holistically and strategically at communication goals, then crafting narratives that best fit various delivery channels, including email. [...] [more]
marketingprofs.com    Trend

strategy When Should Marketers Send Holiday-Themed Emails?

Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. [...] [more]
marketingprofs.com    Event, Study, Sendtime

stats B2B Email Newsletter Advertising: Benchmarks and Trends

Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, according to a recent report from MediaRadar. Just over half (54%) of the advertisers in B2B email newsletters also buy in print, and slightly smaller proportion (47%) supplement their email newsletter campaigns with other digital buys. [...] [more]
marketingprofs.com    B2B, Study

stats Year-Over-Year Benchmarks and Trends

The number of emails arriving in subscribers' inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased 6% year-over-year (YOY). [...] [more]
marketingprofs.com    Study, Trend

stats Mobile Email Benchmarks by Industry

Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. The open rates of emails sent by the consumer services, hospitality, and financial services industries all rose past 50% in the second half of 2013, the analysis of 1 billion emails sent by companies in 11 industry segments last year found. [...] [more]
marketingprofs.com    Mobile, Study

discussion How to Be the Worst Email Marketer in 10 Easy Steps

rying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things, many other marketers have already started pursuing this goal: There's no other sensible explanation to some of their practices. So this post/guide/tutorial is for them. And, actually, for everyone who wants to be the worst email marketer online (for whatever reason). [...] [more]
marketingprofs.com    Marketing

stats How Mobile Consumers Engage With Promotional Emails [PDF]

Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner. Just over 42% of US consumers surveyed say familiarity with the sender's name is the main influence on deciding whether to open a promotional email on their mobile device. Other major factors include awareness of a special deal/price in the message (20.5% say it influences) and the email's subject line (20.3%). [...] [more]
marketingprofs.com    Mobile, Study

stats Benchmarks: Open Rates, CTRs, Device Trends

Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased during the same period, according to a recent report from Yesmail.. [...] [more]
marketingprofs.com    Study

 tactics 4 Email Marketing Tips to Help You Get the Most Out of Gmail

In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs... Every new release seemed intended to make life harder for email marketers. But if we all just stop complaining for a minute, we might be able to see that we're being offered lots of hidden opportunities. [...] [more]
marketingprofs.com    Design, Social, Trend
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