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discussion [Podcast #79] Microsoft Giving Up On Windows 10 Mobile [MP3]

In the 79th episode of the #EmailDesignPodcast, we discuss dynamic content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. (0:31) Background images in the Samsung email app: Be sure to only use single quotes (‘image.jpg’) instead of double quotes (“image.jpg”) in your code for background image support in the Samsung app. (2:00) Inbox by Gmail starting to support HTML5 tags: Inbox by Gmail doesn’t support all of HTML5, but it looks like support for basic tags like main, nav, and [...] [more]
litmus.com    Design

tactics How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails. Clicking on addresses will automatically send the user to Google Maps across webmail and on mobile devices, and tapping a phone number opens the dialer app on mobile devices. This update is a fantastic improvement in terms of usability for the growing number of G Suite users. Users can tap an address in an email on their mobile device and instantly have that address [...] [more]
litmus.com    Design

tactics Litmus Community: Snippets Collection

Snippets are modules of reusable code. They’re ideal for elements that are commonly used across email designs, like doctype, bulletproof buttons, and links. Rather than having to re-write the code each time one of these elements is used, you can use a snippet. Using snippets automates your coding and drastically speeds up development time. [...] [more]
litmus.com    Design, Tool

mobile Consistent Media Query Support Returning to Outlook Apps

nconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported. [...] [more]
litmus.com    Design, Mobile

discussion Why Email Marketing Isn’t Owned Media

Email is the worst and most frustrating kind of owned media—because it’s not owned media at all. Email is like a pet dog. He doesn’t behave just because you “own” him. If you think of email marketing as owned media, chances are that you struggle. Perhaps you rail against Outlook messing up your email designs. Perhaps you curse Gmail for not delivering your emails. Perhaps you get angry when people who opted in to get your emails then mark them as spam. Or perhaps you bristle at the thought of [...] [more]
litmus.com    Marketing

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video

discussion The Size of the Gender Pay Gap in Email Marketing

Women are a vital part of the email marketing industry. Overall, women make up 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. And at companies with more than 500 employees, exactly half of email marketers are women. Email marketing professionals wear many hats, performing on average 4.4 of the 10 email tasks that we surveyed them about. Women lead the way on three of those tasks. They hold 55.2% of the email marketing jobs that [...] [more]
litmus.com    Marketing, Study

discussion [Podcast #76] Litmus Community Q&A Rapid Fire [MP3]

(13:51) What is the best method for image compression? Use JPEGs for photos and PNGs for more vector type images. Saving JPEGs at 80% or using PNG-8 instead of PNG-24 are quick ways to reduce file size. Image compression services like ImageOptim, Kraken, TinyPNG, or JPEGMini can come in handy for optimizing your images, too. You can also use the srcset attribute to progressively enhance to more retina images for retina environments. Compressive images—scaling an image up to 4x the desired display and [...] [more]
litmus.com    Design, Mobile, Tool

tactics A Guide to Animated GIFs In Email

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. [...] [more]
litmus.com    Gallery, Design, Video

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

discussion Animated GIF Support Comes to Windows 10 Mail

We all know that one of the key limitations to Outlook rendering has been a lack of animated GIF support. That all starts to change today. We are excited to officially announce that the latest available update of Windows 10 Mail now has support for animated GIFs! [...] [more]
litmus.com    Design

stats Shopping Cart Abandonment Email Trends [infographic]

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. These emails are widely regarded as being effective and generating high returns, but the multi-year joint research between Litmus and Salesforce Marketing Cloud shows that [...] [more]
litmus.com    Automation, Conversionrate, Study

stats Email Client Market Share Trends for 2017 (So Far)

The rise of webmail. In 2016, mobile steadily dominated email client market share, beginning and ending the year at 54%. While mobile still claims the majority of email opens, opens in web-based email programs has been on the rise—growing 4 percentage points in the past year to a total of 31% of all opens. [...] [more]
litmus.com    Study, Trend

discussion Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected

With brands sending more email and investing more in email marketing technology because of high return on investments, email marketing is feeling the love. But that’s not the case with many email marketers, who are feeling under-supported, underappreciated, and misunderstood. The core of many marketers’ frustrations revolve around resources—in terms of technology, staffing, and time. More than one-third of marketers say their email programs are “under-resourced” or “very under-resourced,” according [...] [more]
litmus.com    Marketing, Study

discussion [Podcast #69] Should We Stop Inlining CSS or Using Tables? [MP3]

Email Client Market Share: See which email clients are the most popular and get a snapshot of industry trends with our free tool. Why Litmus didn’t inline CSS for its first newsletter of 2017: Learn why we chose not to inline our CSS, and why it might be a good idea for you, too. Using CSS Grid for Litmus newsletter: Get an overview of how to use a CSS grid in an email using one of our newsletters as a case study. [...] [more]
litmus.com    Design
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