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 stats 20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
litmus.com    Design, Study

stats 2017 State of Email Creative [PDF]

In our second annual State of Email Creative report, we examine every facet of email creative strategy, including: Finding email inspiration; Email brand guidelines; Email design approaches; The popularity of various design elements; The use of one-off email designs; A/B testing; Email redesign schedules; Landing page responsibilities. [...] [more] 
litmus.com    Design, Study

tactics Rendering issue: Copy Right Symbols Blue in iOS Gmail App

The issue appears to be affecting ™ ® © in iOS Gmail and Inbox and Android inbox. It's replacing the text with a goomoji image. In the HTML I'm wrapping the © in a span and placing a U element next to it. [...] [more]
litmus.com    Design

discussion [Podcast #83] Litmus Community Q&A Rapid Fire [MP3]

(1:08) What’s your approach to email design: concept first or straight to code? There’s no right answer, it comes down to what’s best for your workflow. We prefer designing in the browser using dev tools for quick prototyping. (5:22) Media queries in Android 5.0 and 6.0 aren’t working: For Android 5.1 and above, the default installed mail app is the Gmail app (except for a couple of vendors like Samsung who have their own bespoke client) which does support media queries. Android 4.4 and below used [...] [more]
litmus.com    Design

discussion Why You Need Email Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...] [more]
litmus.com    Design, Marketing, Study

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

tactics Email Pixel Art: The Rarest and Coolest Defensive Design Tactic

To demonstrate the power of email mosaics, here are a few examples, each showing the email with images enabled on the left and images disabled on the right: Mothercare creates pixel art of their stroller in this email, which also makes liberal use of styled ALT text throughout. [...] [more]
litmus.com    Design

discussion [Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Interactive Email’s Opportunities and Challenges

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. [...] [more]
litmus.com    Design

discussion The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A [VID]

Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing [...] [more]
litmus.com    Deliverability, Study

discussion [Podcast #79] Microsoft Giving Up On Windows 10 Mobile [MP3]

In the 79th episode of the #EmailDesignPodcast, we discuss dynamic content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. (0:31) Background images in the Samsung email app: Be sure to only use single quotes (‘image.jpg’) instead of double quotes (“image.jpg”) in your code for background image support in the Samsung app. (2:00) Inbox by Gmail starting to support HTML5 tags: Inbox by Gmail doesn’t support all of HTML5, but it looks like support for basic tags like main, nav, and [...] [more]
litmus.com    Design

tactics How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails. Clicking on addresses will automatically send the user to Google Maps across webmail and on mobile devices, and tapping a phone number opens the dialer app on mobile devices. This update is a fantastic improvement in terms of usability for the growing number of G Suite users. Users can tap an address in an email on their mobile device and instantly have that address [...] [more]
litmus.com    Design

tactics Litmus Community: Snippets Collection

Snippets are modules of reusable code. They’re ideal for elements that are commonly used across email designs, like doctype, bulletproof buttons, and links. Rather than having to re-write the code each time one of these elements is used, you can use a snippet. Using snippets automates your coding and drastically speeds up development time. [...] [more]
litmus.com    Design, Tool

mobile Consistent Media Query Support Returning to Outlook Apps

nconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported. [...] [more]
litmus.com    Design, Mobile

discussion Why Email Marketing Isn’t Owned Media

Email is the worst and most frustrating kind of owned media—because it’s not owned media at all. Email is like a pet dog. He doesn’t behave just because you “own” him. If you think of email marketing as owned media, chances are that you struggle. Perhaps you rail against Outlook messing up your email designs. Perhaps you curse Gmail for not delivering your emails. Perhaps you get angry when people who opted in to get your emails then mark them as spam. Or perhaps you bristle at the thought of [...] [more]
litmus.com    Marketing
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