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discussion [Podcast #95] Litmus Community Q&A Rapid Fire [MP3]

In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Here's everything you must know about image caching in Yahoo! Mail and how it can impact your email metrics and the use of dynamic content.  [...] [more]
litmus.com    Intelligence, Marketing

tactics Email Tactics Customers Hate: Webinar Recording + Q&A [VID]

In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...] [more]
litmus.com    Marketing

stats Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey. [...] [more]
litmus.com    Study, Test

tactics 13 Email A/B Testing Mistakes that Limit Your Success

1. Test your automated and transactional emails, not just your broadcast and segmented emails. Nearly 39% of brands never or rarely A/B test their broadcast and segmented emails, according to Litmus’ 2017 State of Email Creative report. That’s a missed opportunity, but there’s even more money left on the table when you look at automated and transactional emails. More than 65% of brands never or rarely A/B test their automated emails and 74% never or rarely A/B test their transactional emails. [...] [more]
litmus.com    Test

tactics [Podcast #93] Litmus Community Q&A Rapid Fire [MP3]

0:42) Need high quality responsive email templates for non-developer: For templates, we recommend Litmus Community Templates, sendwithus templates, htmlemail.io, and ThemeForest. For tools, many ESPs like MailChimp and Campaign Monitor have great drag-and-drop builders, but we also recommend Bee and StampReady for ESP-agnostic tools. (4:10) Does fixed positioning on mobile work? Though supported in the past, unfortunately fixed positioning is no longer supported in iOS Mail. [...] [more]
litmus.com    Design

discussion 2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...] [more]
litmus.com    Marketing

tactics [Podcast #91] HTML Email Layout Without Tables [MP3]

In the 91st episode of the #EmailDesignPodcast, Kevin Mandeville breaks down how to build an HTML email layout without using any tables. Community Discussion: How Litmus didn’t use tables for its first email newsletter of 2018. Get off the by Mark Robbins. Microsoft Word-specific CSS index. [...] [more]
litmus.com    Design

law 5 Things You Must Know about Email Consent under GDPR

Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action. [...] [more]
litmus.com    Law

stats The 2017 Email Client Market Share [Infographic]

We tracked 15 billion email opens in 2017 to determine where subscribers are reading emails. Here's what we found [...] [more]
litmus.com    Study, Trend

discussion Top Email Design Trends for 2018

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of email design trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other email design trends that we asked marketers about received a bit less enthusiasm [...] [more]
litmus.com    Study, Trend

discussion Top 10 Litmus Community Discussions of 2017

3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...] [more]
litmus.com    Design, Marketing

tactics Samsung Email Rendering Check

Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung’s dominance in the market is the sheer number of Samsung devices that are available—mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series’ that cater to specific geographic regions—for example the Samsung Galaxy [...] [more]
litmus.com    Design

tactics [Podcast #85] Apple Mail Not Loading Last Image in Emails [MP3]

(1:05) Did Brooklinen send the most genius marketing email ever: We debate whether Brooklinen’s Black Friday marketing email was a clever idea or email marketing pitfall. (6:03) Apple Mail sometimes hides the last image in an email: We haven’t seen this behavior first hand, but the good news is that adding any content after the image will force it to load (i.e. a simple period “.”). (8:42) HTML Email and Accessibility: Jason breaks down some of the best practices for accessibility in HTML email. [...] [more]
litmus.com    Design

tactics [Podcast #84] Litmus Community Q&A Rapid Fire [MP3]

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design
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