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discussion Top Email Design Trends for 2018

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of email design trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other email design trends that we asked marketers about received a bit less enthusiasm [...] [more]
litmus.com    Study, Trend

discussion Top 10 Litmus Community Discussions of 2017

3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...] [more]
litmus.com    Design, Marketing

tactics Samsung Email Rendering Check

Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung’s dominance in the market is the sheer number of Samsung devices that are available—mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series’ that cater to specific geographic regions—for example the Samsung Galaxy [...] [more]
litmus.com    Design

tactics [Podcast #85] Apple Mail Not Loading Last Image in Emails [MP3]

(1:05) Did Brooklinen send the most genius marketing email ever: We debate whether Brooklinen’s Black Friday marketing email was a clever idea or email marketing pitfall. (6:03) Apple Mail sometimes hides the last image in an email: We haven’t seen this behavior first hand, but the good news is that adding any content after the image will force it to load (i.e. a simple period “.”). (8:42) HTML Email and Accessibility: Jason breaks down some of the best practices for accessibility in HTML email. [...] [more]
litmus.com    Design

tactics [Podcast #84] Litmus Community Q&A Rapid Fire [MP3]

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

 stats 20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
litmus.com    Design, Study

stats 2017 State of Email Creative [PDF]

In our second annual State of Email Creative report, we examine every facet of email creative strategy, including: Finding email inspiration; Email brand guidelines; Email design approaches; The popularity of various design elements; The use of one-off email designs; A/B testing; Email redesign schedules; Landing page responsibilities. [...] [more] 
litmus.com    Design, Study

tactics Rendering issue: Copy Right Symbols Blue in iOS Gmail App

The issue appears to be affecting ™ ® © in iOS Gmail and Inbox and Android inbox. It's replacing the text with a goomoji image. In the HTML I'm wrapping the © in a span and placing a U element next to it. [...] [more]
litmus.com    Design

discussion [Podcast #83] Litmus Community Q&A Rapid Fire [MP3]

(1:08) What’s your approach to email design: concept first or straight to code? There’s no right answer, it comes down to what’s best for your workflow. We prefer designing in the browser using dev tools for quick prototyping. (5:22) Media queries in Android 5.0 and 6.0 aren’t working: For Android 5.1 and above, the default installed mail app is the Gmail app (except for a couple of vendors like Samsung who have their own bespoke client) which does support media queries. Android 4.4 and below used [...] [more]
litmus.com    Design

discussion Why You Need Email Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...] [more]
litmus.com    Design, Marketing, Study

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

tactics Email Pixel Art: The Rarest and Coolest Defensive Design Tactic

To demonstrate the power of email mosaics, here are a few examples, each showing the email with images enabled on the left and images disabled on the right: Mothercare creates pixel art of their stroller in this email, which also makes liberal use of styled ALT text throughout. [...] [more]
litmus.com    Design

discussion [Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Interactive Email’s Opportunities and Challenges

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. [...] [more]
litmus.com    Design

discussion The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A [VID]

Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing [...] [more]
litmus.com    Deliverability, Study
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