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discussion A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers. Business stakeholders, which consist of all of the people involved in strategic goal-setting [...] [more]
litmus.com    Marketing, Study

tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design

social Do email marketers and designers still need to inline CSS?

One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That's why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today? [...] [more]
litmus.com    Design

discussion [Podcast #98] Email Foundations for 2018 and Common Myths [MP3]

In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018, along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

 discussion Gmail Update - Everything You Must Know

It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...] [more]
litmus.com    Design

discussion The State of Email in 2018: Webinar Recording + Q&A [VID]

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...] [more]
litmus.com    Design, Trend

stats The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a fitting time to review the major findings from last year’s three major reports: [...] [more]
litmus.com    Study

tactics GDPR Re-permission Campaigns: 6 Tips for Making Them a Success

GDPR, the European Union’s new privacy law that goes into effect on May 25th, 2018, has been keeping email marketers on their toes. One of the biggest areas of change—and the one that’s been causing email marketers the biggest headaches—is the question of how to collect and store consent. We’ve written in detail about how GDPR raises the bar to a higher standard of consent, and how you can ensure your email consents meet the new requirements going forward. But GDPR not only applies to new consents [...] [more]
litmus.com    Listbuilding, Law

tactics The Best Way To Code Background Colors In Email

The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded. Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board. [...] [more]
litmus.com    Design

discussion [Podcast #95] Litmus Community Q&A Rapid Fire [MP3]

In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Here's everything you must know about image caching in Yahoo! Mail and how it can impact your email metrics and the use of dynamic content.  [...] [more]
litmus.com    Intelligence, Marketing

tactics Email Tactics Customers Hate: Webinar Recording + Q&A [VID]

In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...] [more]
litmus.com    Marketing

stats Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey. [...] [more]
litmus.com    Study, Test

tactics 13 Email A/B Testing Mistakes that Limit Your Success

1. Test your automated and transactional emails, not just your broadcast and segmented emails. Nearly 39% of brands never or rarely A/B test their broadcast and segmented emails, according to Litmus’ 2017 State of Email Creative report. That’s a missed opportunity, but there’s even more money left on the table when you look at automated and transactional emails. More than 65% of brands never or rarely A/B test their automated emails and 74% never or rarely A/B test their transactional emails. [...] [more]
litmus.com    Test

tactics [Podcast #93] Litmus Community Q&A Rapid Fire [MP3]

0:42) Need high quality responsive email templates for non-developer: For templates, we recommend Litmus Community Templates, sendwithus templates, htmlemail.io, and ThemeForest. For tools, many ESPs like MailChimp and Campaign Monitor have great drag-and-drop builders, but we also recommend Bee and StampReady for ESP-agnostic tools. (4:10) Does fixed positioning on mobile work? Though supported in the past, unfortunately fixed positioning is no longer supported in iOS Mail. [...] [more]
litmus.com    Design
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