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stats Report: Friday Was the Best Day for Q3 Email Marketing Engagement Rates

Previous research published in the second quarter of 2016 showed that email marketing campaigns performed best on Thursdays, but this trend shifted in the third quarter. The “Email Benchmark Report Q3 2016” from Yesmail has revealed that in terms of open rates, click rates, and CTO rates, Friday was the best day for email marketers to launch campaigns in the quarter. [...] [more]
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