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discussion Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire

Ben Chestnut and his team at MailChimp built an amazing business and became Inc. 's Company of the Year. It only took them 17 years. [...] [more]
inc.com    ESP

tactics How to Write a Killer Sales Email

Most sales emails have a response rate of around 1 percent. In other words, if you send out an email to 100 potential customers, only one will get back to you. Let me explain how to write sales emails that get much higher response rates. Let's get started. First, some basic concepts. There are three parts to every sales email: [...] [more]
inc.com    B2B, Copywriting

tactics 10 Email Subject Line Tips to Bring in the Clicks

How do you know if you are writing a good email subject line? Take a look at these great email subject line tips to help you get started. [more]
atlargeinc.com    Subjectline

 stats Merkle's View From The Digital Inbox 2011 [PDF]

Of those with an Internet-enabled mobile phone, 55% use it to check their personal e-mail account, up to 44% the prior year. E-mail is the preferred method of commercial communication of 74% of all online adults and is preferred over direct mail by a margin of nearly five to one. There are relatively small differences by age, unlike the very large age differences that exist for preferred personal communication channel. (eMarketer http://bit.ly/gZBK32 ) [more] 
merkleinc.com    Social, Study
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