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law What is the GDPR? And What Does it Mean for the Marketing Industry?

This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. [...] [more]
hubspot.com    Law

discussion 15 Funny Email Subject Lines Begging to Be Opened

Want to surprise and delight your prospects? Or maybe you just desperately need them to open your emails? These funny email subject lines can help. “Need a day at the beach?”, “Since we can’t all win the lottery …”, “3 bizarre steps to being better at your job”, “Pairs nicely with spreadsheets”, “Revised policy regarding jean shorts at work” [...] [more]
hubspot.com    Subjectline

tactics Facebook Messenger = New Email? 3 Experiments to Find Out

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so. It was with this in mind that we started experimenting with messenger apps. Facebook Messenger boasts 1.2 billion monthly users -- clearly there’s appetite for the channel. Could this be a replacement for email? [...] [more]
hubspot.com    B2B, Social

strategy 19 Lead Nurturing Email Examples You'll Want to Steal [GFX]

You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn't an easy feat. And many of these folks just aren't ready to buy yet. [...] [more]
hubspot.com    Gallery

tactics 30 Ways to Slice Your Database for Better Segmentation

If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more in [...] [more]
hubspot.com    Gallery, Segmentation

discussion Gmail to Begin Supporting Responsive Design

More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016. With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their [...] [more]
hubspot.com    Design

tactics How to Write a Great Email Signature: 9 Tips With Real Examples [GFX]

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're [...] [more]
hubspot.com    B2B, Gallery

tactics The A/B Testing Checklist You'll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. [...] [more]
hubspot.com    Test

tactics 12 Different Types of Marketing Email You Could Be Sending [GFX]

Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted in to receive emails from you. 1) New Content Announcement Email [...] [more]
hubspot.com    Gallery

tactics 8 Small But Unforgivable Sales Email Sins

The other week, I heard my coworker let out a small sigh. Then, a couple seconds later, he sighed again -- this time a little louder. A minute later, he heaved a sigh so massive I couldn’t ignore it. “Everything good over there?” I asked. “You won’t believe the email I just got,” he responded. “I’m forwarding it to you.” [...] [more]
hubspot.com    B2B, Copywriting

discussion 7 Great Examples of 'Welcome' Emails [GFX]

Check out these examples of standout welcome emails so you can learn how to make a great first impression with new subscribers and customers. [...] [more]
hubspot.com    Automation, Gallery

tactics 7 Tips for Making Your Transactional Emails More Personal

Actually personalize the email; Make sure the reader knows they can reply to your email; Provide custom suggestions for next steps; Give people the info they are looking for; Make it fun; Consider new types of transactional emails. [...] [more]
hubspot.com    Automation, Clickrate

tactics 7 Places to Find Quality Email Newsletter Templates

Designing and building an email newsletter from Email marketers have a lot to compete with in their subscribers' inboxes. If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, "done well" means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design. Don't have time to build [...] [more]
hubspot.com    Design, Tool

discussion 15 Email Newsletter Examples We Love Getting in Our Inboxes [GFX]

When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say. And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an [...] [more]
hubspot.com    Gallery

 discussion Creating a Transactional Email Campaign? Check Out 15 Examples [GFX]

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. [...] [more]
hubspot.com    Automation, Gallery
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