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 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

tactics Emojify Your Email Marketing [GFX]

Emoji are now commonplace. We've been lured into the world of emoji so much so that it spilled from phones into merchandise, movies, and marketing. [...] [more]
getresponse.com    Subjectline, Gallery

stats Email Subject Lines: Specific Is the New Short

For years now the best practice for writing email subject lines has been “keep it short”. This became even more important when more and more people started reading their emails on mobile devices. But – when you look at the data – does this advice really hold true? I have numbers that say something a little different. As an email marketer I’m sure you know that many email clients cut off subject lines in the preview pane at 40 characters or less, and mobile devices can be even more limiting. So all [...] [more]
getresponse.com    Subjectline, Study

stats Global Industry Benchmarks 2017 [PDF]

The legal services industry reports the highest ROI of all the industries represented. One might find that strange for one of the last industries to go digital at all, but their success could be attributed to that newcomer status. The marketers within the legal industry already had a knowledge base for email marketing as a discipline, and could then apply that more advanced knowledge once the legal industry was ready to use it. [...] [more] 
getresponse.com    Study

stats Email Marketing & Marketing Automation Excellence 2017 [PDF]

Global benchmarking research to support businesses in improving their email, marketing automation, and content marketing ROI [...] [more] 
getresponse.com    Automation, Study

strategy 6 Lead Scoring Techniques You Should Use With Marketing Automation

Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase. The lead score gives a measure of how likely an individual prospect is to convert to a customer based on their characte [...] [more]
getresponse.com    B2B

strategy Webinar: How To Get Personal With Marketing Automation [VID]

In our recent webinar, Kath Pay, founder of Holistic Email Marketing, joined us to teach our viewers how to embraces personalization in marketing automation. For those of you who couldn’t attend the webinar, we offer this recap. Personalization is one of the key ways to creating a great customer experience. At the end of the [...] [more]
getresponse.com    Automation

discussion Will Facebook Messenger Kill Email?

So what’s the bottom line? Could Facebook Messenger or messaging apps kill email marketing? I hesitate to say it… but yes it could. I mean… how could it not? It’s Uber, PayPal, Skype, group chat, thousands of brand bots, dozens of apps – all rolled into one. But it hasn’t yet killed email. Email still has the bulk of the users and authoritative sources still cite plenty of research that email marketing is still the most powerful marketing technique. Personally, if I was a marketing director, I’d be [...] [more]
getresponse.com    Social

tactics 5 Automation Fails

Marketing Automation is a powerful marketing technology since it promises better response by sending more relevant emails to your audience in the context of the their interactions with a business. Small marketing teams or even a ‘team-of-one’ in a small business can potentially do the work that previously would have required many marketers. These time savings are possible by using rules to automate the type of emails that are sent and embedding more contextual content in personalised emails and web p [...] [more]
getresponse.com    Automation, Customization

tactics Three Email Customization Tactics [GFX]

When it comes to everyday conversations, we naturally communicate differently with different people based on the differences in our relationships with them as well as their own differences in personality. That was a mouthful of an opening sentence … so let me simplify things. In a word, we customize. The same principle is true in business. [...] [more]
getresponse.com    Gallery, Customization

tactics 9 A/B Tests You Can Start Today To Improve Your Results

Despite social media’s blazing popularity – not to mention the rise of all things “app” – one fact remains certain: email marketing is still the reigning marketing champ. After reviewing cumulative data earlier this month Martin Zhel from MainMunch lays it out plain: If you have 2,000 email subscribers, 2,000 Facebook fans and 2,000 followers on [...] [more]
getresponse.com    Test

stats Webinar: The State Of Email Marketing By Industry [VID]

Compared to the industry standards how effective are you campaigns, really? Are they exactly what the subscribers expects? You'll find the answers to these and other questions in this post + exclusive report - Email Marketing by Industry January 2016, written by Kath Pay in collaboration with [...] [more]
getresponse.com    Customization, Intelligence, Marketing, Study

tactics Are Interactive Emails The Next Big Thing?

Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn’t stodgy at all. Especially when you break out the ROI charts comparing it to other channels. From that view, email is downright sexy.The difference between the two views is in how you practice email marketing. Boring content wrapped up in an uninspiring email design, with the same email going to every subscriber is indeed [...] [more]
getresponse.com    Design

strategy The Ultimate Holiday Campaign Guide (Plus Calendar) [PDF]

Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign. Inside you will find: Tips for each marketing section. Awesome examples to inspire you. Best practices for each holiday. A calendar for you to schedule your promos. [...] [more] 
getresponse.com    Event, Gallery

mobile How to Deep Link and Measure Your Email Campaigns in a Mobile-First Era

Have you ever clicked on an email link on mobile and found yourself redirected to the mobile web instead of to the app you already have on your device? Or perhaps you ended up in the app store or the app’s opening page instead of the specific app page you were expecting to see? The answers to [...] [more]
getresponse.com    Mobile
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