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discussion The anatomy of a professional email marketing team

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the … [...] [more]
emailvendorselection.com    Marketing

strategy Roadmap to great Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business. But how? To master email marketing in Travel, you definitely need to bring two things: [...] [more]
emailvendorselection.com    Marketing

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

discussion 13 Experts on MarTech transformation of the email and marketing automation industry

The digital marketing industry seems to be in a constant state of flux and that won’t be slowing down anytime soon. With technology, marketing strategies and tactics constantly evolving. To gain insight into the shifts and up-and-coming technologies we asked our panel of email marketing experts and thought leaders to answer this question: What do you see would be changing in the role of agencies, 3rd party technologies, and vendors in relation to each other? And what influence does this have on them? [...] [more]
emailvendorselection.com    Trend

discussion 10 MarTech Experts Decipher the Future of Email and Marketing Automation

What will be the most interesting developments and trends? We asked industry experts for their views on the future of Email Marketing & Marketing Automation. As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space. [...] [more]
emailvendorselection.com    Trend

discussion Talking deliverability with your next Email Service Provider

When trying to find the right email marketing software, we often look at a platform’s feature set, but we should also pay particular attention to a vendor’s level of expertise. This is where a vendor can prove their weight in gold. Deliverability is one of those areas that is critical, but often overlooked or misunderstood. [...] [more]
emailvendorselection.com    ESP, Deliverability

tactics First look at Adobe Campaign Predictive Subject Lines

Adobe recently unveiled their plans to add an email insights feature to the Adobe Campaign platform. The new automated subject line capability predicts open rates for emails and recommends content for subject lines in order for marketers to improve email performance. [...] [more]
emailvendorselection.com    Subjectline, Intelligence, Tool, Trend

discussion Single, Multiple, or Homegrown ESP? What Your Choice Says about Your Email Program

The number of email service providers a brand uses to send its emails reveals a lot about their email program—how sophisticated it is, the size of their email team, and much more. Whether they use a homegrown email platform is equally revealing. In Litmus’ 2016 State of Email Production report, we asked more than 900 [...] [more]
emailvendorselection.com    ESP, Study

discussion Here is what 8 experts say about the future of email marketing and marketing automation

What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation. As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the [...] [more]
emailvendorselection.com    Trend

stats Email Marketing Software Buyer's Guide 2015 (295€/365$)

The Email Marketing Software Buyer’s Guide 2015 – 2016 is the ideal starting point for selecting a new Marketing Automation or Email marketing software vendor. The guide brings together over 400 data points for an analysis of capabilities, services, and product features of 111 email marketing vendors. To understand what your personal best-fit solution looks like, the data is displayed in a side-by-side lookup table that makes it simple to see which products are best suited to your situation and [...] [more]
emailvendorselection.com    ESP, Literature, Study

 strategy Recommendation Engines for Email Marketing

“Micro-targeting,” “hyper-personalization,” “individualized insights” and “one-to-one marketing” are some of the “buzziest” of the “big data” email marketing phrases, but with good merit. Personalized emails have 6x higher transaction rates on average. A way to achieve this at scale for hundreds of subscribers is through the use of a Recommendation Engine. But how does it [...] [more]
emailvendorselection.com    Automation, Customization, Intelligence

discussion 13 Industry Experts Reveal Their Secret ESP Selection Tips

When it comes to selection and implementation of Email marketing software, it isn’t easy to gain experience. Most marketers can count the selections they will ever do during their career on one hand, without fingers. We asked 13 experts in the field of email and marketing automation the best ESP selection tips you wouldn’t normally [...] [more]
emailvendorselection.com    ESP

discussion The future of email marketing & technology through different lenses

As Marketing technology transforms itself, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space. What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see [...] [more]
emailvendorselection.com    Trend

discussion Email Expert Panel Comments on ESP Vendor Research

Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing Solutions are reviewed and results from a marketer survey and study are published. The newest version was released just recently, a great opportunity to ask the experts in the field [...] [more]
emailvendorselection.com    ESP

discussion Forrester Wave Email Marketing Vendors 2014 – everything you need to know

Forrester Research just released an update on its Forrester Wave Email Marketing Vendors report Q3 2014. This report is meant to give an overview of how the email service providers rank in relation to each other. The Wave itself places the email service providers in 4 categories based on their current Offering and Strategy. [...] [more]
emailvendorselection.com    ESP, Study
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