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tactics HTML Email and Accessibility

As a developer, probably not... but subscribers absolutely do. They devour them, consume them on every device known to man, and drive a hell of a lot of revenue for companies that take their email marketing seriously. But most web developers tasked with building HTML emails merely want to get them out the door as quickly as possible and move on to more interesting assignments. Despite email's perennial value for subscribers, tight timelines, and a general loathing of the work result in things [...] [more]
css-tricks.com    Design

strategy Visual Email Builder Apps

I bet y'all know that apps like Campaign Monitor and MailChimp have visual email builders built right into them. You drag and drop different types of content right into a layout. You edit text right within the email. It's nice. It's a lot nicer than editing the quagmire of HTML underneath, anyway! [...] [more]
css-tricks.com    Design, Tool

discussion The Tools of an HTML Email Workflow

Last week's ShopTalk Show was all about HTML Email. It's such a fascinating subject, as technically it is front-end web development, but it almost feels like a bizarro alternate universe. We have dozens of browsers to worry about, they have hundreds of clients to consider. We worry about whether fancy new APIs are supported, they worry about whether padding is supported. We have grid layout, they have.... grid layout?! It's tempting to make the joke: "It's coding like it's 1999!", but as we talk [...] [more]
css-tricks.com    Design, Tool

mobile Override Gmail’s Mobile Optimized Emails

Many emails are designed with a large screen in mind. Text that looks great on a large screen can be difficult to read on a mobile device, though. If Gmail deems that the font-size of any text in an email is too small to be legible, it will increase the size and flag the message with this notice: [...] [more]
css-tricks.com    Design, Mobile
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