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discussion 3 Creative Ways to Improve Images in Your Emails [GFX]

2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...] [more]
campaignmonitor.com    Design, Customization

tactics How to Combine Email Marketing With Live Chat

When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...] [more]
campaignmonitor.com    Listbuilding, Multichannel

discussion 8 Brands Using Email Personalization Like Pros [GFX]

1. Sephora leverages VIP status. Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.” [...] [more]
campaignmonitor.com    Automation, Gallery, Customization, Segmentation

 discussion 6 Email Marketing & Automation Predictions for 2018

The marketing funnel as we know it is over. But marketers need not despair. A new marketing funnel has emerged and merges pre-purchase and post-purchase stages to present a complete view of the entire customer lifecycle. Multi-channel, multi-touch, multi-path customer journeys are the new marketing funnel. [...] [more]
campaignmonitor.com    Trend

 tactics CSS Support Guide for Email Clients

A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. [...] [more]
campaignmonitor.com    Design

tactics Email Marketing Guide: How to Be an Email Subject Lines Superhero

Your email subject line serves as a first—and sometimes last—impression. So even though we often write subject lines as afterthoughts, in many ways they’re actually more important than the body copy of your email. After all, the greatest email in the world is worthless if it never gets opened, right? As you write your marketing emails, don’t leave the subject lines to chance. The best subject lines are short, descriptive, and give the reader a reason to explore your message further. [...] [more]
campaignmonitor.com    Subjectline

strategy How Ladder Rebuilt Their Sales Email Automation from the Ground Up

As a growth marketing agency focused on driving ROI for businesses of all sizes and industries, Ladder is constantly focused on building and optimizing campaigns for our clients. From ads to emails, CRO to list building, and beyond, our focus is always on looking at performance and making data-driven decisions on what we do next. [...] [more]
campaignmonitor.com    Automation

discussion The Impact of Outlook's Focused Inbox for Email Marketers

Organize your emails with Outlook’s focused inbox. Campaign Monitor shows how Outlook email will help your marketing campaign and organize chaotic inboxes. [...] [more]
campaignmonitor.com    Marketing, Trend

social How to Build Up Your Email Subscriber List on Facebook

When it comes to Facebook marketing, we usually recommend starting with powerful Dynamic Ads. They’re the fastest and easiest way towards positive ROI. However, there’s another powerful type of ad that can result in both immediate sales and build lifetime customer loyalty: Facebook Lead Ads. In this post, we’re going to cover what lead ads can do for your business. [...] [more]
campaignmonitor.com    Listbuilding, Social

discussion The Best Email Marketing Campaigns of 2016 [GFX]

2016 was an incredible year for email marketing campaigns. Subscribers’ inboxes exploded with beautiful, animated, and interactive email campaigns that pushed the limits of design and made subscribers want to scroll, click, and engage. And our customers’ email marketing campaigns were nothing short of incredible. With that, we’re excited to reveal the Top 100 Email Marketing Campaigns of 2016, a hand-picked selection of our customers’ most effective, most original, and most inspiring campaigns. [...] [more]
campaignmonitor.com    Gallery

strategy A 20-Point Checklist for a Merry Email Marketing Season

Email marketing will play a major role in driving those sales for your business. In fact, last year, email marketing accounted for a quarter of online sales from Thanksgiving to Cyber Monday. Here’s a 20-point holiday checklist to use throughout the season to make the most of your email marketing. [...] [more]
campaignmonitor.com    Event

discussion 10 Email Templates to Use This Holiday Season

With the holiday shopping season just around the corner, now is the time that organizations are thinking about how they’ll leverage email marketing this year. Why? Because they know that email is still one of the best ways to reach customers, donors, and fans–and it drives spending. The National Retail Federation expects retail sales in November and December to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as [...] [more]
campaignmonitor.com    Event, Design

strategy 10 Tips for Merry Email Marketing

The holiday season is drawing near. Amidst the good tidings and cups of eggnog, there will be loads of gift giving, parties, and shopping. What’s a marketer to do when the holidays roll around? According to a study conducted by the National Retail Federation, 60% of millennials say they “love” holiday shopping. In 2015, Black Friday had the highest revenue of any holiday for 68% of surveyed retailers. [...] [more]
campaignmonitor.com    Event

tactics Guide to Holiday Email Marketing [GFX]

See the guide to holiday email marketing. Campaign Monitor shows how to create holiday emails that resonate with your subscribers and drive revenue. [...] [more]
campaignmonitor.com    Event, Gallery

tactics Gmail Update: A Closer Look at Google’s Rendering Refresh

Google has started rolling out their recently announced updates to their range of email clients. If you missed the big news, Google will now be supporting embedded stylesheets, including media queries, across all their clients, including Gmail on Android, iOS and webmail, Inbox on Android, iOS and webmail, and Google Apps webmail (now renamed G Suite). [...] [more]
campaignmonitor.com    Design
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