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discussion 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

“Data-driven email marketing is all about interpreting your data to better understand your prospects and customers,” writes Fulcrum Tech. “It also involves implementing an email marketing plan with the information and insights you gather to deliver relevant email campaigns that target each customer’s needs, preferences, and interests.” We recently worked with Hilton on a data-driven campaign that featured a hyper-personalized email that went to Hilton Honors rewards program members. The message [...] [more]
business2community.com    Trend

strategy How To Use Emojis In Email Subject Lines

How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? A smiley emoji can convey that the mail is something to be happy about, and can just about increase the open rates for you. Emojis can express the content in the email in a better way, and attract the right set of audience. That’s why marketers are trying to fit [...] [more]
business2community.com    Subjectline

tactics 23 Hacks To Optimize Your Email Marketing Campaign [GFX]

Although some marketers fail to realize the value of email marketing, you can make the most of it if you use it properly. It not only helps you interact with your audience, it’s also a great way to generate leads. However, converting these leads require you to optimize and improve your emails so that readers open them and also click through on them. Here are some useful ways in which you can fully optimize your marketing emails: [...] [more]
business2community.com    Subjectline, Gallery, Design

discussion 10 Email Marketing Trends to Watch in 2016

Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to achieve them. Whether it is a new business opened or you are leading a business for quite some time, the emerging marketing trends are likely to attract your attention. Email marketing after being left on the lurch for some time again came revitalized enjoying more focus from all around. 2016 with an array of new approaches in email design and automation [...] [more]
business2community.com    Trend

tactics The Anatomy of an Effective Email

What makes an email work? It isn’t one thing that convinces subscribers to open your email or click on a call to action; it’s a combination of things. Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line. [...] [more]
business2community.com    B2B, Design

tactics 15 Subject Line Examples for Your Holiday Email Marketing

If you run a small business, it’s unlikely that “writing perfect subject lines” is anywhere near the top of your holiday to-do list. And why would it be? You have much more important things to be worried about during this busy time of year. But while you may not be overly concerned with your email marketing subject lines, there’s no denying that if done right, these pesky little things can be a huge help when it comes to the success of your holiday email marketing. [...] [more]
business2community.com    Subjectline, Event

tactics 3 Simple (and Effective!) Email List Calls-to-Action, No Freebie Required

Building your email list–the people most likely to be your best customers–is one of the most important marketing activities your business undertakes. If you look around the web, you’ll see all sorts of businesses try to lure new subscribers with freebies and discounts as incentives for signing up. You might feel pressured to put quite a bit of time and energy into developing an incentive strategy. [...] [more]
business2community.com    Clickrate

stats Improve Email Open Rates With These Must-See Marketing Stats

According to Eric Schmidt, Google’s chief executive chairman, “the amount of data collected since the dawn of humanity until 2003 was the equivalent to the volume we now produce every two days.” This mountain of data comes from a variety of sources, including mobile signals, social media posts, purchase transactions, as well as sensors on everything from lamp-posts to skyscrapers. [...] [more]
business2community.com    Subjectline, Customization, Study

tactics The Most-Missed Email Marketing Fail

Email marketing is fast. Email marketing is cheap. Email marketing is fast. Email marketing is cheap. (At least, comparatively). Email marketing is targeted. And email marketing is incredibly simple to mess up. After all, emails are among the easiest marketing materials to get rid of. A direct mail piece has to take a trip to the trash—but with one click, an email is gone. [...] [more]
business2community.com    From

stats 23 Tweetable Stats on Email Marketing Tactics and Trends

There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with consumers via their inbox is over, the numbers tell a very different story. Email is actually better than it’s ever been before, and companies who take advantage of the growing need for mobile-optimization and the very latest stats on best practices could see an ROI that makes interruption marketers want to cry.[...] [more]
business2community.com    Study

tactics Time Testing in Email Marketing Campaigns: Client Example

If your inbox is anything like mine, then it’s flooded constantly throughout the day with various marketing emails, coupons, news from friends and family and funny cat photos; but when it comes to receiving the content you actually want to read—what’s the best time to receive it? And if you’re on the flip-side—pushing content to your readers—what’s the best time of day to send your email marketing message? When it comes to timing, there are two inherint factors to consider: day of the week and time [...] [more]
business2community.com    Test, Sendtime

social An Example of Using Email Marketing to Get More Facebook Likes

Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know about it. See the email that they sent announcing their Page: [...] [more]
business2community.com    Gallery, Social

tactics How To Use Video In Your Email Marketing To Increase Conversions

Recruiting people to your mailing list How many steps does it take for someone to sign up to your mailing list? This is an important question. Do a little test. As someone who is a stranger to your site to take a look at the homepage of your website and tell you how they can sign up to your mailing list. If they can’t work it out quickly, you have uno problemo. Make it obvious how people can sign up to your mailing list. You can do this by paying attention purely to design and placement. You can also [...] [more]
business2community.com    Listbuilding, Video

tactics Four Examples of Excellent Email Marketing [GFX]

I scoured my inbox and culled a few of said examples from the thousands of sub-par emails currently housed there (I don’t hit delete or unsubscribe near often enough). I wanted to analyze why these emails inspire me to click and what they do differently from the ineffective emails by which I’m inundated. A couple hours on Gmail later, after mining for the paragons of email marketing campaigns, I discovered several gems that stand out amongst the menacing crowd camped out in my inbox. Number 1: Simply [...] [more]
business2community.com    Gallery, Marketing

strategy Learn How To Build Better Content

* Daily/Weekly/Monthly Deals: The daily deal sites have received some negative press in recent months. However, if you control the number of emails that go out and the general availability of the offer yourself, the daily deal route can be a successful driver of business. * The Blog Roundup: A roundup of your recent blog posts. If you are not blogging, it’s time you started thinking about it. Not only will blogging provide excellent content for your email marketing campaigns, blogged content will [...] [more]
business2community.com    Marketing
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