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discussion Eclipse Email Designs We're Over the Moon For [GFX]

We’re still buzzing with excitement about the solar eclipse, and so is our inbox! As you might guess, brands took the opportunity to promote more than just eclipse glasses. Our inbox was full of special promotions and eclipse-themed content. Quite a few really impressed us! Check out our roundup of our favorite eclipse email designs. If you weren’t already inspired by the celestial bodies above, maybe you’ll take something away from the designs that eclipsed the rest. [...] [more]
beefree.io    Event, Gallery

tactics Anchor Links in Email: New Data on Rendering Across ISPs

Keep this table in mind when choosing whether or not to include anchor links in email. For easy reference, the email clients that support anchor links are: Samsung email app (Android), Windows Mail (Windows 10), Outlook (desktop), Gmail (Web), Gmail (Android app), Inbox by Gmail (Android app), Yahoo! Mail (desktop). [...] [more]
beefree.io    Design, Mobile

discussion 7 Brands That Get Email Personalization Right [GFX]

Email personalization is a must-have email marketing technique. It’s a strategy that presents readers with relevant content based on their behavior. Email personalization is also a great way to cut through the noise—and it’s effective. In fact, email personalization can increase open and click-through rates, boost interaction, and generate revenue. Refresh your approach to personalized emails by taking a look at how some brands do it best. [...] [more]
beefree.io    Gallery, Customization

discussion Design Report Card: The Best Valentine’s Day Email GIFs [GFX]

In the world of email design, special occasions have come to mean one thing: Getting animated! As in, including an animated GIF in your email design. The big takeaway: email marketers increasingly see animated GIFs as a must-have for volume-heavy email days. This Valentine’s Day was no exception. In fact, we saw so many Valentine’s Day themed animated GIFs in emails that they’re going to be our primary focus today. Check out how brands are using animations, and consider these email design GIF tips [...] [more]
beefree.io    Event, Gallery, Design

discussion 7 Design Tips for Birthday Emails [GFX]

Birthdays are an opportunity to do something out of the ordinary with your email design. But “out of the ordinary” doesn’t have to mean complex or costly. Changing the color scheme of the email, for example, is a simple way to show the reader that the day (and the email) is special. ZocDoc typically employs a bright, white color palette with yellow and turquoise—its primary brand colors—as accents. The emails usually look like this: [...] [more]
beefree.io    Automation, Gallery

discussion Sending Apology Emails: 3 Design Tips for Saying "Oops!" [GFX]

Wrap-up: Creating apology emails Issuing an apology doesn’t have to be painful. When you’re designing your apology email, follow these simple steps: Start with the subject line. It should be clear in just a few words that your email is a correction and an apology. Try words like “Correction,” “oops,” and “sorry.” Position your correction, update, and apology at the top of your email. Try a call-out box like CNET, Ouidad, or Uniqlo so your readers see it immediately. You only need 1 or 2 sentences [...] [more]
beefree.io    Marketing, Segmentation, Gallery

tactics Halloween Email Campaigns: 6 Design Tricks and Treats

Halloween is on the horizon, and spine-tingling sends have been making their way into our inbox. From ghosts to ghouls, it’s clear that brands are having fun getting into the spirit with Halloween email campaigns. But, should everyone send Halloween email campaigns? Yes! If you’re not sure what to send or you’re still putting finishing touches on your campaign, consider these six tricks and tips to put your Halloween email design above the rest. As usual, we’ve rounded up some spook-tacular examples [...] [more]
beefree.io    Event, Gallery

discussion What's the Best CTA Button Color for Emails?

When it comes to choosing a CTA button color, what's the best one to pick? Take a look at how some brands are choosing colors, and how you can be inspired. [...] [more]
beefree.io    Design, Clickrate

tactics Tutorial: How to Add Anchor Links in Emails

Have you ever wanted to add a table of contents at the top of a long email? Technically speaking, those links are called anchor links and are incredibly useful for newsletters that are long and content-rich. They give readers’ thumbs a break from scrolling, letting them directly skip to what they want to read. Here’s a quick example from Mobile Marketing Watch, which uses anchor links at the top of their daily newsletter so readers can quickly navigate to sections of interest. [...] [more]
beefree.io    Design

tactics 5 Design Tips for Cart Abandonment Emails [GFX]

It’s easy to leave an online order. We’ve all been there. In fact, 68% of online shopping carts are abandoned, according to research from the Baymard Institute. As a result, email marketers are presented with the challenge—and opportunity—of saving sales via email. Enter cart abandonment emails. [...] [more]
beefree.io    Automation, Gallery, Conversionrate

tactics 4 Ways to Send Better Survey Invitation Emails [GFX]

It takes time to design the perfect survey. If your survey invitation emails are ready to go, you’re probably wondering: will your subscribers respond or completely ignore them? To engage your readers and boost response rates, follow these tips for sending well-designed survey invitation emails. You’ll be sure to get feedback in no time! [...] [more]
beefree.io    Gallery

tactics 3 Design Tips to Make Email Fonts Stand Out [GFX]

In order to have your text stand out, you need to choose the right email fonts, styles, colors, and sizes. Read these best practices to optimize emails. [...] [more]
beefree.io    Copywriting, Gallery, Design

tactics 5 Email Newsletter Templates to Always Have [GFX]

Email newsletter templates improve workflow efficiency and the necessary designs will help you deliver eye-catching and informative messages every time. 1. A letter or text-based template Letter or text-based templates are useful for sending subscribers a personal message or a serious update, like one necessary for legal reasons. You might use a letter to welcome a new subscriber, apologize for an error, or announce a company change. Often, we see text-based emails when companies let readers know [...] [more]
beefree.io    Gallery, Design

discussion Design inspiration from travel newsletters [GFX]

Our inboxes have been filling up with travel newsletters for spring break in March. Let's take a look at our favorite newsletters and see how their email designs stack up. [...] [more]
beefree.io    Gallery

tactics Prevent Gmail from clipping your email

So much goes into planning the perfect email campaign, from the visual content and the copy to the subject line and the call to action. Amidst the meticulous planning it can be easy to overlook a simple snafu: if your message exceeds a size limit—regardless if it’s too text-heavy or image-heavy, or both—it can get clipped. Message clipping is especially common for Gmail users, where HTML emails larger than 102 KB get trimmed. The Gmail app for iOS clips messages larger than 20 KB. This can cause an [...] [more]
beefree.io    Design
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