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discussion Inkredible 5: Best of Year-in-Review [PDF]

A year-in-review email is one of the best ways to surprise, delight, and celebrate your most loyal customers. That’s why the Wall Street Journal created a personalized year-in-review campaign to capture the attention of their readers. This email was personalized with the number of articles each member read in 2017 and their most-read section. In addition to leveraging customer data, the campaign promoted three unique newsletters. Not only did this campaign drive social engagement with people tweeting [...] [more] 
amazonaws.com    Gallery

stats 2018 State of Email Workflows Report [PDF]

In this report, you’ll learn how nearly 3,000 marketers: Plan their email content; Allocate their time among tasks; Use technology in their workflow; Handle quality assurance; Review and approve emails; Send their emails; Deal with email mistakes; Use Litmus in their workflow. [...] [more] 
amazonaws.com    Study

stats The 2018 Digital Consumer Trend Report by MovableInk [PDF]

You’ll learn how consumers are interacting with emails from brands in retail (apparel), retail (non-apparel), travel, and media, publishing and entertainment — including customer journey data that leads to conversions — like the number of emails they see and number of times they visit your website before making a purchase. We’ve also included forecasting for 2018 and helpful tips for achieving your business goals this year and beyond. We hope you find this report insightful, and that you use it to [...] [more] 
amazonaws.com    Study

strategy 2018 State of Email Report [PDF]

The annual State of Email report from Litmus helps you understand the data, trends, and innovations that shape the email industry and provides actionable advice to help you build a successful email program in 2018. [...] [more] 
amazonaws.com    Study

stats How to Overcome the Biggest Email Marketing Challenges of 2018 [PDF]

Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges facing your email marketing program. You need a plan to address those challenges. With this 11-page executive summary, you will… Understand the biggest challenges facing email teams; See how challenges like poor coordination and inadequate tools impact email marketing success; Get [...] [more] 
amazonaws.com    Study

stats DMARC Adoption Among e-Retailers (Q1 2018) [PDF]

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC [...] [more] 
amazonaws.com    Spam, Study, Deliverability

stats 2017 Email Marketing Industry Report [PDF]

At Emma, we believe that great marketing doesn’t happen alone. We do our best work when we’re collaborating, sharing ideas, and learning from one another. That’s why we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them? [...] [more] 
amazonaws.com    Study

discussion Steal These 2017 Holiday Email Ideas [PDF]

Looking for holiday email inspiration? Look no further. This guide contains the most up-to- date email ideas for the 2017 season and beyond. You’ll find email inspiration for creating conversion-boosting transactional emails, year-in-review emails that surprise and delight, live poll emails that help you gather intel on your customers’ holiday shopping plans, plus several behavioral marketing tactics designed to boost engagement. [...] [more] 
amazonaws.com    Event, Gallery

tactics [Lookbook] Spring Inkredible 5 [PDF]

Americans will splurge on Mom in a big way again this year. The National Retail Federation projects a record-setting $23.6 billion on jewelry, flowers, cards, restaurant meals, clothing and “experience” gifts for Mother’s Day which is on May 14. Besides the overall spending jump—up 10.3% from last year’s record of $21.4 billion—shoppers also say they’ll spend more per person: $189.39, up 8.2% from $172.22 in 2016! [...] [more] 
amazonaws.com    Gallery

stats The Global Review of Data-Driven Marketing and Advertising January 2017 [PDF]

Data no longer plays an ancillary role in how businesses practice marketing. Today’s launch of GDMA and Winterberry’s Global Review of Data-Driven Marketing and Advertising attests to how companies around the globe now leverage data to engage consumers more than ever before. The third edition of the report surveyed more than 3,000 marketers in 18 global markets to see how they are using data in their marketing efforts. [...] [more] 
amazonaws.com    Study

stats Holiday Email Marketing Report [PDF]

This report was carefully created by the marketing team at MailCharts with generous contributions from AWeber, Litmus, Movable Ink, and Return Path. Special thanks to Bill from Only Influencers who helped us connect with industry experts. And thank you to each and every one that shared their thoughts [...] [more] 
amazonaws.com    Event, Study

discussion Inkredible 5, Fall 2016 [PDF]

These featured brands are crushing it with email. Keep reading to find best-in-class examples of geo-targeting, advanced personalization, weather targeting, content automation and more. We hope these emails inspire you to deliver incredible contextual experiences to your own customers to make the most of the fall season. [...] [more] 
amazonaws.com    Gallery, Study

stats Report on the state of email personalisation in Europe in 2016 [PDF]

This research from Smart Insights and Movable Ink explores the use of personalisation in the dynamic world of email marketing. The findings, recommendations and examples will help you understand which techniques are most popular with marketers in Europe, Middle East and Asia (EMEA) and provide inspiration for more personalised, more engaging campaigns. [...] [more] 
amazonaws.com    Customization, Study

strategy The Email Marketer's Holiday Playbook [PDF]

These days, personalized content isn’t enough. If you really want to stand out in the inbox and get real results with your email strategy, you need to get contextual. And the holiday season is the best time to do just that. In our newest eBook, The Email Marketer’s Holiday 2016 Playbook, we’ll show you how to combine contextual email tactics with your holiday campaigns. You discover how to use weather and location targeting to promote relevant products, cross-sell based on your customer’s behavior [...] [more] 
amazonaws.com    Event, Gallery

strategy 2016 Retail Holiday Readiness Report [PDF]

The results analyzed in this report were gathered from responses to a digital benchmarking survey delivered in May 2016 to members of the eTail event database, and prepared by report author Andrew Greissman. 122 executives responded to the survey. Interviews with sources were conducted after survey data was compiled, and centered on discussion of benchmark results. [...] [more] 
amazonaws.com    Event, Marketing, Study
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