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stats The State of Marketing Attribution 2017 [PDF]

Marketing attribution is an effective tool. But it may be slowing down email growth. As a result of attribution, only 28% of marketers are increasing their email budget this year compared with 41% in 2016, according to “The State of Marketing Attribution 2017,” a new study by AdRoll for Econsultancy. Worse, 32% are decreasing their email budgets, versus 24% last year. And attribution is again to blame. However, this seems to be part of a general flattening. [...] [more] 
adroll.com    Intelligence, Multichannel, Study

stats The State of Marketing Attribution 2016 [PDF]

Insights on meeting attribution challenges in the UK, France and Germany. Attribution is often been described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion. With that truth comes power in the form of better insights on where and when to invest marketing budgets and better project return on investment. [...] [more] 
adroll.com    Intelligence, Multichannel, Study, Webanalytics

stats Stand der Marketing-Attribution [PDF]

Erkenntnisse u?ber die Herausforderungen bei der Attribution im UK, in Frankreich und in Deutschland Die Attribution wird oft als der Versuch beschrieben, eine einzige Quelle der Wahrheit für den relativen Einfluss eines jeden Kanals auf dem Weg des Kunden hin zur Conversion zu finden. Diese Wahrheit beinhaltet Macht, da sie bessere Einblicke dazu liefert, wo und wann in Marketingbudgets investiert werden sollte und den ROI besser voraussagt. [...] [more] 
adroll.com    Intelligence, Marketing, Study, Webanalytics
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