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stats Compare your email performance metrics: 2017 industry benchmarks

Every week you open your dashboard with anticipation to see if your email campaign is performing well. Among the most important metrics that you look at first are your open, bounce, click and unsubscribe rates. These stats help you determine if your emails are breaking through and resonating with your subscribers. When your performance metrics are too low, it means you need to change a few things. On the other hand, when your campaign is outperforming your expectations, it means you want to [...] [more]
mailerlite.com    Clickrate, Openingrate, Study

tactics How to Add a Countdown Timer to an Email

You will learn from this post: how to add a countdown timer in email and how to create urgency in your email subscribers' inbox in order to speed up sales. [...] [more]
chamaileon.io    Tool

discussion The 7 Popular Types of Triggered Email For eCommerce [GFX]

Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...] [more]
stripo.email    Automation, Event, Gallery

discussion Bewerbungen für E-Mail-Award bis zum 28.02.2018 einreichen

Zum fünften Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Steigenberger Airport Hotel verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. Bewerbungsunterlagen können unter info@e-mail-award.de angefordert werden. Bewerbungsschluss ist der 28.02.2018. [...] [more]
email-marketing-forum.de    Event

stats What Email Subject Line Length Works Best?

The winner was seven words for overall engagement. And if you write a subject line with eight words, well, you’re in for a shock! It’s nearly half the performance as subject lines with only one less word. I hope that this process has given you better insight into how to evaluate your own subject lines for open rates, click-to-open rates, and overall email engagement. And if you’re wondering what the ideal character count would be, our seven-word subject lines have an average character count of 41 [...] [more]
marketo.com    Subjectline, Study

 stats How Long Should You Run Your A/B Test?

For opens, we found that wait times of 2 hours correctly predicted the all-time winner more than 80% of the time, and wait times of 12+ hours were correct over 90% of the time. Bar chart of data showing that the likelihood of selecting the correct winner in an A/B test based on opens increases over time. Accuracy of results reaches 80% after 2 hours. Clicks with wait times of just 1 hour correctly chose the all-time winner 80% of the time, and wait times of 3+ hours were correct over 90% of the time. [...] [more]
mailchimp.com    Study, Test

tactics Fonts and font-weights in Emails

Let’s admit it: emails are still a big thing in 2018. And I’m pretty confident it still will be in 2019. But even in the year 2018 emails are still pretty basic when it comes to modern HTML and CSS standards. Especially if you look to Microsoft. To start with the first chapter of a bunch we look at fonts. You probably already added a Google Font to your Newsletter and saw in the rendering that there is some pretty bad coverage. [...] [more]
medium.com    Design

tactics Der richtige Zeitpunkt für Ihren E-Mail-Versand

Der richtige Zeitpunkt für Ihren E-Mail-Versand Der Zeitpunkt, zu dem Newsletter und E-Mail-Kampagnen verschickt werden, spielt eine entscheidende Rolle für ihren Erfolg. Untersuchungen zeigen, dass die Wahrscheinlichkeit, dass Ihre E-Mail vom Empfänger geöffnet wird, sinkt, je länger die Nachricht sich im Posteingang befindet. Der Zeitpunkt, an dem Sie Ihre erstellten Newsletter [...] [more]
email-marketing-forum.de    Sendtime

law Auswirkungen der DSGVO auf das E-Mail-Marketing

Bezüglich des Widerrufsrechts gibt es durch Einführung des sog. „Simplizitätsgebotes“, rein formal eine Neuerung. Denn danach muss der Widerruf der Einwilligung genau so leicht zu bewerkstelligen sein, wie die Einwilligung selbst. Dieses Simplizitätsgebot wird jedoch bereits dadurch erfüllt, dass ein „Unsubscribe-Link“ an das Ende jeder Mail gestellt wird. Diese bereits gängige Praxis sorgt dafür, dass dieses Gebot in der Praxis nicht zu großen Schwierigkeiten führen dürfte. In der [...] [more]
email-marketing-forum.de    Law

discussion Why marketing technology is sucking the life out of the marketing profession

In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe. In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people. And this, my friends, is the cent [...] [more]
businessesgrow.com    Marketing

discussion 2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...] [more]
litmus.com    Marketing

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

strategy Gmail Inbox Delivery and Domain Reputation: What You Need to Know Now [VID]

Listen to Senior Manager of Deliverability Chris Kolbenschlag detail everything you need to know to make it into your subscribers' Gmail inboxes. [...] [more]
youtube.com    Deliverability

tactics 3 Powerful Website Personalization Tactics to Boost Conversions

What’s your most effective marketing channel? It should be your website. In this definitive guide, we’re outlining everything you need to know about personalizing your website – including three examples of tactics that will make your customers feel as though you know each of them on a one-to-one level. [...] [more]
emarsys.com    Customization, Multichannel

tactics 9 Dunning Email Examples You'll Want to Borrow [GFX]

Payment failure contributes to churn. And you don’t want that headache. Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product. [...] [more]
customer.io    Automation, Gallery
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