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discussion 3 Ways To Use Interactive Email In E-Commerce [GFX]

Email doesn’t have to be static. Bringing interactivity to your emails can spice up your program and provide the lift of engagement you’ve been looking for. Last summer, I was caught in a sudden thunderstorm while walking to the train[...] [more]
cordial.com    Gallery, Design, Mobile, Trend

discussion Löst Whatsapp jetzt die E-Mail ab?

Facebook plant über WhatsApp-Business hinaus neue Funktionen, damit auch große Unternehmen den beliebten Messenger stärker nutzen. Whatsapp-Enterprise soll mit Benachrichtigungen, Live-Chat und Sponsored Messages den Dialog mit Kunden und Interessenten leichter machen. [...] [more]
absolit.de    Social

discussion A Snapshot of the Email Service Provider Landscape

While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails. Twenty email service providers were used by at least 1% of respondents. In order of popularity among our respondents, those ESPs are: [...] [more]
litmus.com    ESP, Study

tactics A Guide to Browse Abandonment Emails in Ecommerce

In an ideal world, every person who visited your online store would become a customer. Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100% conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing? Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98%) won’t flash the [...] [more]
ometria.com    Automation, Conversionrate

tactics 5 Ways to Leverage Your Transactional Emails [GFX]

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it’s crucial that they’re optimized to convert. If you’re a marketer and not taking full advantage of your revenue-generating transactional email readers?—?you’re seriously missing out. And we mean seriously. Gone are the days when these emails can be set and forgotten. It’s time to start optimizing, boosting the creativity, [...] [more]
medium.com    Automation, Gallery, Study

discussion 10 Nice Welcome Email Examples [GFX]

Welcome emails show the highest open rate – 50% according to HubSpot. While some companies get 80%. And we are capable of making them show respectively high CTR and CTOR. Welcome emails are crucial. They are the first emails subscribers get from you. And they set the tone for your further relations. Consequently, you need … Continue reading "10 Best Welcome Email Examples" [...] [more]
stripo.email    Automation, Gallery

discussion REI’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Exploring REI. [...] [more]
mailcharts.com    Automation, Gallery

discussion A guide to visual media in HTML email [GFX]

In the digital realm, 81 percent of people only skim the content they read online. So, an image can accomplish what a paragraph of text can barely touch upon in times of minimal read times. Ever since email developers adopted HTML coding practices in to emails in late 1989, email marketers have been experimenting with using visual media such as static images, animated GIFs, embedded videos and many others in their email campaigns. Before we learn about how to use visual media in email, let’s study [...] [more]
htmlemail.io    Gallery

stats Studie: Berufstätige erhalten durchschnittlich 21 E-Mails pro Tag - Email Marketing Blog

Social Media und Chat-Tools wie Slack zum Trotz: E-Mails sind für viele Berufstätige die wichtigste Form der Kommunikation. 21 Mails gehen durchschnittlich pro Tag im beruflichen Posteingang ein – drei mehr als noch vor vier Jahren. Das geht aus einer repräsentative Befragung im Auftrag des Digitalverbands Bitkom hervor. Laut der Umfrage erhalten drei von zehn Berufstätigen, die dienstlich E-Mails nutzen (30 Prozent), mehr als 30 E-Mails pro Tag. Bei 8 Prozent sind es sogar 50 und mehr. [...] [more]
emailmarketingblog.de    Study, Trend

antispam Minimal DMARC

What if your recipients have been happily forwarding the mail you send to them to internal mailing lists and alternate accounts and so on for decades? And that forwarding is the sort that’s likely to break DKIM signatures as well as break SPF? And while everyone would advise you not to deploy DMARC p=reject, or at least to roll it out very slowly and carefully with a long monitoring period where you watch what happens with p-none, you have to deploy p=reject real soon now? [...] [more]
wordtothewise.com    Spam, Deliverability

discussion A New Spin on Data: The Return Path Blocklist

One of the many benefits of being part of Return Path is our ability to leverage data sources and analytics to create offerings that benefit the entire email ecosystem. This week, we are excited to be doing just that. We are rolling out our latest contribution to email safety, the Return Path Blocklist (RPBL). Our intention is to benefit the email ecosystem by combining multiple data sources to create a new blocklist that leverages robust data and state of the art technology. This blocklist focuses [...] [more]
returnpath.com    Tool, Deliverability

discussion 20 Inspirational brands that are killing the email GIF game [GFX]

Shoutout to these top 20 brands who are killing the animated GIF game and keeping us awake at night thinking about how our emails could be better. [...] [more]
htmlemail.io    Gallery, Design

tactics accessible-email.org - accessibility tools for email developers

It is the mission of Accessible-email.org to promote email marketing accessibility and usability. In that be the voice of users and the email marketing community. For years the email marketing industry has never really made a point of accessibility. But a large section of email recipients does care and need accessible email. [...] [more]
accessible-email.org    Tool

tactics Email Accessibility: How to Captivate, Communicate and Connect with Every Subscriber [VID]

Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...] [more]
youtube.com    Design

social Whatsapp for Enterprises: Jetzt kommt das große Update für Konzerne

chon am 17. Juli: Notifications, Live-Chat und Sponsored Messages sollen kommen – eine Newsletter-Funktion hingegen nicht Lange hat sich Facebook schwer damit getan, für den 2014 für 19 Milliarden US-Dollar gekauften Messenger Whatsapp eine geeignete Monetarisierungs-Strategie zu finden. Nach ersten kleinen Schritten – zuletzt mit „Whatsapp Business“, einer Lösung für mittelständische Firmen – soll jetzt ein großer folgen. OMR-Informationen zufolge geht am 17. Juli „Whatsapp for Enterprises“ live. [...] [more]
omr.com    Social
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