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tactics Fonts and font-weights in Emails

Let’s admit it: emails are still a big thing in 2018. And I’m pretty confident it still will be in 2019. But even in the year 2018 emails are still pretty basic when it comes to modern HTML and CSS standards. Especially if you look to Microsoft. To start with the first chapter of a bunch we look at fonts. You probably already added a Google Font to your Newsletter and saw in the rendering that there is some pretty bad coverage. [...] [more]
medium.com    Design

discussion Why marketing technology is sucking the life out of the marketing profession

In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe. In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people. And this, my friends, is the cent [...] [more]
businessesgrow.com    Marketing

discussion 2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...] [more]
litmus.com    Marketing

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

strategy Gmail Inbox Delivery and Domain Reputation: What You Need to Know Now [VID]

Listen to Senior Manager of Deliverability Chris Kolbenschlag detail everything you need to know to make it into your subscribers' Gmail inboxes. [...] [more]
youtube.com    Deliverability

tactics 3 Powerful Website Personalization Tactics to Boost Conversions

What’s your most effective marketing channel? It should be your website. In this definitive guide, we’re outlining everything you need to know about personalizing your website – including three examples of tactics that will make your customers feel as though you know each of them on a one-to-one level. [...] [more]
emarsys.com    Customization, Multichannel

tactics 9 Dunning Email Examples You'll Want to Borrow [GFX]

Payment failure contributes to churn. And you don’t want that headache. Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product. [...] [more]
customer.io    Automation, Gallery

law CASL and cold messages. Opt-in is not that necessary.

Whenever I hear “with CASL in effect, all the marketing methods should basically remain the same” I imagine a surgeon saying “Well, buddy, your life will remain basically the same” while washing his [...] [more]
medium.com    Law

tactics [Podcast #91] HTML Email Layout Without Tables [MP3]

In the 91st episode of the #EmailDesignPodcast, Kevin Mandeville breaks down how to build an HTML email layout without using any tables. Community Discussion: How Litmus didn’t use tables for its first email newsletter of 2018. Get off the by Mark Robbins. Microsoft Word-specific CSS index. [...] [more]
litmus.com    Design

discussion What Makes A Really Good Email? [GFX]

First off, what is Really Good Emails? It’s a Internet website that tries to put together the best emails in the universe in one place. Really Good Emails (RGE for short) aims to be the best showcase of email design and resources on the web. We’re providing transparency into product email and customer email cycles that are not available anywhere else. [...] [more]
reallygoodemails.com    Clickrate

discussion Finding Yourself: The Challenges of Accurate IP Geolocation

IP addresses have no built-in association with a corresponding physical location, and the resources that they are associated with can change over [...] [more]
dyn.com    Customization

discussion AOL's MX Record

As AOL and Yahoo come together under the OATH umbrella, we will merge the mail infrastructure serving our consumer brands. As a first step, starting this week, the majority of AOL's MX records will point to our new combined servers. This should be transparent to any sender as those servers will operate in simple pass-through mode. This means senders with established FBLs will continue to receive them from our AOL mail infrastructure. [...] [more]
aol.com    Deliverability

discussion Seth Godin: Please don't kill the blogs

To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect to the people and ideas they care about. That comes with responsibility. The same responsibility that the postal service has... to deliver the mail. I'm aware that you don't charge the people who use gmail for the privilege. In fact, we're the product, not the customer. Your goal is to keep people within the Google ecosystem [...] [more]
typepad.com    Marketing

discussion Legitimate vs Spam Messages: Breaking Down Microsoft’s Rating System

Our deliverability expert breaks down what Microsoft's SCL, BCL, and PCL ratings mean when sending messages to one of their domains. As soon as an email message hits Microsoft’s servers, their proprietary Exchange Online Protection (EOP) filtering service scans the message and then inserts an anti-spam report into the message headers. You can read more about all of the different fields and filters they use here, but the three fields that I’m going to focus on today that have helped us understand how [...] [more]
sparkpost.com    Deliverability

law 5 Things You Must Know about Email Consent under GDPR

Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action. [...] [more]
litmus.com    Law
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