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discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

discussion Why Single Opt-In? Update for EU Customers

We’ve made an important change for MailChimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in. [...] [more]
mailchimp.com    Listbuilding

discussion GIF: How Nordstrom makes your Thanksgiving More Delightful [GFX]

E-commerce spending touched $1287 million on Thanksgiving Day 2016 that was $191 million more when compared to 2015. Make the best of this opportunity by sending out interesting emails that entice your customers to take the next action. Have a look at this email by Nordstrom and get inspired to make it big this Thanksgiving. [...] [more]
medium.com    Event, Gallery

discussion Boo! How did your Halloween campaign do? [GFX]

At this time of year I love taking a peek at what our clients have been up to, as Halloween often provides a great opportunity to get creative. [...] [more]
adestra.com    Event, Gallery

tactics Correcting Outlook DPI Scaling Issues

Outlook DPI scaling is one of the most common problems encountered when developing emails and supporting Outlook (alongside the 1px horizontal line issue). The severity of impact caused by DPI scaling depends on what you’re trying to accomplish with the email’s design/layout/structure, and how the email is coded. At Litmus Live Boston and San Francisco this year, I gave a talk on correcting Outlook DPI scaling issues, while also looking at how it applies to Hybrid development, and touched on some [...] [more]
courtneyfantinato.com    Design

tactics Email Pixel Art: The Rarest and Coolest Defensive Design Tactic

To demonstrate the power of email mosaics, here are a few examples, each showing the email with images enabled on the left and images disabled on the right: Mothercare creates pixel art of their stroller in this email, which also makes liberal use of styled ALT text throughout. [...] [more]
litmus.com    Design

discussion How to Negotiate An Email Sponsorship

An email sponsorship or “email drop” is essentially where you “rent” a particular email address owned by someone who would have many contacts. Essentially, you negotiate with the owner to convince them to send an email on your behalf. You achieve two things from this. (1) You can transfer the success of their brand to yours. (2) you can reach a lot more people than you typically would otherwise. A common misconception, you don’t buy the email names on the list. Rather, you buy access to that list, so [...] [more]
digitalbrandinginstitute.com    Marketing

 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

discussion 8 Promotional Emails That Actually Work [GFX]

1. Go beyond the discount The human psyche is a complex entity. When convincing it to buy a product, the money leverage (savings! more savings!) is just one of the possible options, and oftentimes it is not the most effective. In 1954, US psychologist Abraham Maslow categorized human needs in his famous pyramid. Depending on the type of product, communication strategy and other factors, you can try to play on one of the different levels. [...] [more]
mailup.com    Gallery, Marketing

discussion Email Marketers should consider these.

Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices. In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go. 1. Good copywriting is a must. [...] [more]
medium.com    B2B, Copywriting, Customization

discussion What You Can Learn From These 7 Online Education Emails [GFX]

Pretty much anything you want to learn, you can take a class online. When LinkedIn bought the online education website Lynda for $1.5 billion in 2015, it was clear that the e-learning industry was having a moment, and it’s still growing by leaps and bounds. So we got curious: how do online education emails measure up? We researched how seven prominent online learning companies approached their email design to improve our knowledge. [...] [more]
beefree.io    Gallery

tactics Email Effectiveness Study [PDF]

Even these very successful retailers have a lot of room for improvement, with the top five’s scores ranging only from high to mid-70s, out of 100 — the equivalent of C+ grades. Most — 120 retailers — got failing grades. Here are the top five: Club Monaco (79.9) Crabtree & Evelyn (76.8) BCBG Max Azria (76) Hudson’s Bay (75.1) Hanes (74.7) The highest scorers shared some common practices. They didn’t email too often, averaging about one per day to their recipients, and most included several kinds of [...] [more] 
netdna-cdn.com    Frequency, Segmentation, Study

discussion Deliverability study: How much does spam hurt online fundraising? [PDF]

What’s to gain from improving email deliverability? About 22.2 % in email fundraising revenue. That’s the potential increase in email fundraising revenue for a nonprofit sending 24 fundraising asks a year with a 100,000 person email list. The average nonprofit missed out on a whopping $24,522.52 last year due to spam (See Figure 2). While much of the email marketing conversation revolves around list sizes, open rates, and clicks, it’s clear that ignoring the impact of deliverability is a costly over [...] [more] 
theagitator.net    Study, Deliverability

discussion Trivia Fact: Email existed before the Internet [VID]

Did you know that Email existed before the creation of the Internet? But it wasn’t the type of emailing where all you have to do was type in and easily click on send, back in the days you have ia computer and a rotary telephone to connect to a service called Micronet. This was all before WWW, so no hyperlinks or URLS, just alot of number webpages. And for emails, the webpage number was 7776. You can check out this video on YouTube, explaining how emails were sent back in 1984. [more]
youtu.be    Marketing

discussion 10 inspirational abandoned cart email designs [GFX]

10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum. [more]
medium.com    Automation, Gallery, Conversionrate
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