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tactics 5 Ways to Leverage Your Transactional Emails [GFX]

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it’s crucial that they’re optimized to convert. If you’re a marketer and not taking full advantage of your revenue-generating transactional email readers?—?you’re seriously missing out. And we mean seriously. Gone are the days when these emails can be set and forgotten. It’s time to start optimizing, boosting the creativity, [...] [more]
medium.com    Automation, Gallery, Study

discussion 10 Nice Welcome Email Examples [GFX]

Welcome emails show the highest open rate – 50% according to HubSpot. While some companies get 80%. And we are capable of making them show respectively high CTR and CTOR. Welcome emails are crucial. They are the first emails subscribers get from you. And they set the tone for your further relations. Consequently, you need … Continue reading "10 Best Welcome Email Examples" [...] [more]
stripo.email    Automation, Gallery

discussion REI’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Exploring REI. [...] [more]
mailcharts.com    Automation, Gallery

discussion A guide to visual media in HTML email [GFX]

In the digital realm, 81 percent of people only skim the content they read online. So, an image can accomplish what a paragraph of text can barely touch upon in times of minimal read times. Ever since email developers adopted HTML coding practices in to emails in late 1989, email marketers have been experimenting with using visual media such as static images, animated GIFs, embedded videos and many others in their email campaigns. Before we learn about how to use visual media in email, let’s study [...] [more]
htmlemail.io    Gallery

antispam Minimal DMARC

What if your recipients have been happily forwarding the mail you send to them to internal mailing lists and alternate accounts and so on for decades? And that forwarding is the sort that’s likely to break DKIM signatures as well as break SPF? And while everyone would advise you not to deploy DMARC p=reject, or at least to roll it out very slowly and carefully with a long monitoring period where you watch what happens with p-none, you have to deploy p=reject real soon now? [...] [more]
wordtothewise.com    Spam, Deliverability

discussion A New Spin on Data: The Return Path Blocklist

One of the many benefits of being part of Return Path is our ability to leverage data sources and analytics to create offerings that benefit the entire email ecosystem. This week, we are excited to be doing just that. We are rolling out our latest contribution to email safety, the Return Path Blocklist (RPBL). Our intention is to benefit the email ecosystem by combining multiple data sources to create a new blocklist that leverages robust data and state of the art technology. This blocklist focuses [...] [more]
returnpath.com    Tool, Deliverability

discussion 20 Inspirational brands that are killing the email GIF game [GFX]

Shoutout to these top 20 brands who are killing the animated GIF game and keeping us awake at night thinking about how our emails could be better. [...] [more]
htmlemail.io    Gallery, Design

tactics accessible-email.org - accessibility tools for email developers

It is the mission of Accessible-email.org to promote email marketing accessibility and usability. In that be the voice of users and the email marketing community. For years the email marketing industry has never really made a point of accessibility. But a large section of email recipients does care and need accessible email. [...] [more]
accessible-email.org    Tool

tactics Email Accessibility: How to Captivate, Communicate and Connect with Every Subscriber [VID]

Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...] [more]
youtube.com    Design

antispam How Apple's DMARC Changes Affect Email Senders

Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step. This update it one of [...] [more]
sendgrid.com    Spam, Deliverability

tactics Increasing Response Rates to Email Surveys in MOOCs [PDF]

To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...] [more]
acm.org    Subjectline, Copywriting, Study, Test

stats The Impact Of New Emojis In Email Subject Lines

We've conducted a survey to find out if emojis work on email subject lines and which new emoji generates the most engagement. This is what we discovered. [...] [more]
mailjet.com    Subjectline, Study

stats 254% more Engagement by using Emojis [PDF]

moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...] [more] 
leanplum.com    Subjectline, Multichannel, Study

tactics An Advanced Guide to Marketing Automation in Retail [PDF]

The truth is that basic cart abandonment emails or generic welcome campaigns just aren’t going to cut it with the modern shopper for much longer — and why should they when consumers are being offered individually-tailored experiences by those at the forefront of personalisation? This guide aims to provide retail marketers with a practical toolkit for taking their marketing automation to the next level, using best practice advice and examples. [...] [more] 
hubspot.net    Automation

stats The State of Transactional Email

New Challenges for Transactional Email A few new problems have risen with the changing landscape of transactional email. While there is less “spam” in the traditional sense, users today are overburdened with email. They’re quick to call an email message “spam” if it feels irrelevant, too frequent, or otherwise annoying. This behavior is a major consequence of a pushy, salesy approach to transactional email. Additionally, users are quick to report email as spam through their email client if there [...] [more]
nngroup.com    Automation, Study
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