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tactics 10 Email Subject Lines That Drive Sales

The best way to ensure your email is opened and your content is seen is with a superb subject line?—?that’s what gets emails read. When crafting one, consider that they can be creative, simple, snappy, direct, informative or any combination thereof. Effective subject lines come in many forms and variations, but let’s take a look at 10 that have been proven to work for sales reps. 1. Email subject lines should use referrals to connect. Referrals are a powerful tool in the sales arsenal. They allow [...] [more]
medium.com    B2B, Subjectline

discussion We swore an oath to use plain-text emails

At the beginning of 2016, we decided to go with plain-text emails over HTML. We believed that it reflects our product, Newton Mail — the cleanest, most zen email service in the market. During the… [more]
newtonhq.com    Design

discussion Good for our KPI’s, bad for our users — we’re killing our newsletter

Obviously we felt the same way, so it was really a matter of ‘when’ and not ‘if.’ We knew that it’d add more tasks to our already too-frickin’-overloaded Zesty schedule and — like most of the things [...] [more]
zest.is    Marketing

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

tactics Email Camera - take a picture in an email

This was presented on Tuesday 29 August at Litmus Live London as part of the #EmailHacks session hosted by Kevin Mandeville. You can find my slides here and view the email camera demo here. Here’s a transcript of my lightning talk. I really like video games. I am a big fan of Nintendo and especially of the Game Boy. I love the Game Boy. It was my first console when I was a child. And now I love to collect them. [...] [more]
hteumeuleu.com    Design, Event

strategy Your Ultimate Guide to Black Friday Email Inspiration [VID]

You’ll also see our full list of email conversion stats from Black Friday 2016 and Cyber Week 2016, and email examples from five brands that sent wining Black Friday campaigns. Watch the full webinar recording below! [...] [more]
movableink.com    Event

discussion Are You Sending Price Drop, New Arrivals, and Back in Stock Emails to The Wrong Customers?

If you’re sending out a discount email, you want to find the most efficient way to group users who all have a high affinity to a specific item. Here at ReSci, we call it predictive product segments. What this means is that our proprietary AI models are baked into our lifecycle stages. Predictive product segments are an inherent function of our Price Drop, New Arrivals, and Items Back in Stock. Target excess inventory to interested buyers. Retailers may run into an issue with excess inventory due to [...] [more]
retentionscience.com    Intelligence, Segmentation

tactics Stop BCCing Yourself Marketing Emails

I have heard of companies using the BCC, occasionally, for record keeping in the financial services and statement fulfillment world. I recently had a conversation with a financial services employee about the BCC—he was focused on one specific use case: storing copies of emails sent to recipients from a bank. This got me thinking about different methods of achieving the requisite communication storage of a BCC yourself while doing it in a more efficient (and slightly less archaic manner). [...] [more]
sendgrid.com    Marketing

stats 2017 US Email Stats (According to Adobe)

Make it personal: 34 percent of consumers said they get frustrated when brands recommend items that don’t match their interests. Know your customers in order to communicate with them. Inform: 40 percent of consumers told us that they wish email content was less promotional and more informative. They’re savvy about when someone’s selling too hard. Focus your messages on the information consumers want. 19% are not happy that they have to scroll too much. Scale it: 21 percent of consumers who check [...] [more]
reallygoodemails.com    Study

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

mobile Deep Linked Email-App Links

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over [...] [more]
branch.io    Mobile, Tool

strategy Adding Email Automation to Your Recruiting Process

The lines between business functions are becoming increasingly blurred, and more is expected of employees each day. Recruiting is not immune to this recent change. In fact, recruiting is currently in… [...] [more]
loxo.co    Automation

stats For Many Marketers, Email Is Still King

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search. [...] [more]
emarketer.com    Study

stats Email Subject Line Length: Is Brevity Better?

Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study. [...] [more]
marketingprofs.com    Subjectline, Study

tactics Outstanding Email Marketing Examples of Subject Lines

The goal of subject lines is often misunderstood; its influence underestimated; and its relationship with preview text ignored. But even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. As I discuss in the 3rd [...] [more]
emailmarketingrules.com    Subjectline
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