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law The GDPR and The Marketer: A Practical Guide for the Marketo Customer [PDF]

The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarized very simply: Its aim is to strengthen the rights of European Union (EU) citizens with regard to how their personal data is used and how it’s protected. (‘Personal data’ means any information that relates to an identified or identifiable natural person). [...] [more] 
marketo.com    Law

discussion 3 Creative Ways to Improve Images in Your Emails [GFX]

2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...] [more]
campaignmonitor.com    Design, Customization

stats Improving Customer Engagement Through Time-Based Email Targeting [PDF]

What happens when we take a step back and analyse more than 1.4 billion marketing emails sent by SmartFocus customers in 2016 and 2017? What insights can we gain from this a massive, anonymised, dataset? When are the best times to email your customers? Which days and hours of the day are they most likely to open and read your marketing? Does the age and gender of your customers influence when they’re more likely to engage with your business? [...] [more] 
smartfocus.com    Study, Sendtime

strategy 2018 State of Email Report [PDF]

The annual State of Email report from Litmus helps you understand the data, trends, and innovations that shape the email industry and provides actionable advice to help you build a successful email program in 2018. [...] [more] 
amazonaws.com    Study

law GDPR & Oracle Marketing Cloud Webinar [VID]

Learn more about the GDPR, Oracle Marketing Cloud’s position on it and how you can prepare yourself for the regulations [...] [more]
oracle.com    Law

stats Email Benchmark Report: A Marketer’s Guide to 2018 [PDF]

Throughout 2017, email remained a tried-and-true revenue-driver generating more than 50 times its return on investment.2 Over the same period however, email open, click and click-to-open (CTO) rates continued on a steep decline, revealing a sizeable gap that marketers need to close immediately. This report, based on analysis of almost 9 billion emails sent in Q4 2017 and over 30 billion sent in 2017 will focus on concrete, achievable goals marketers can set for 2018 in order to grow revenue by [...] [more]
yeslifecyclemarketing.com    Study, Trend

stats Email marketing report: Email volume was up 18% in 2017

Among the many findings, brands are sending more and more emails, but new subscribers’ share of their lists continued to shrink last year. “Throughout 2017, the share of new subscribers in marketers’ databases consistently declined, falling to its lowest point in Q4 when new subscribers accounted for just 3.5 percent of marketers’ mailable audience,” reports Yes Lifecycle Marketing. [...] [more]
marketingland.com    Listbuilding, Study

discussion Image Caching in Webmails – Alarm for your Email Metrics?

Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to greatly improve email load speed and reliability, but it throws a monkey wrench into the works for email marketing. [...] [more]
emailmonks.com    Intelligence, Marketing

discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

discussion New Mail, Calendar, and People experiences coming to Outlook.com

Last year, we launched the Outlook.com beta to bring you a faster, smarter, and more personalized inbox. We’d like to thank the millions of people who opted into the beta over the last six months and provided valuable feedback. We’re wrapping up the first phase of the beta by rolling out the new Mail experience to all Outlook.com users and launching new beta experiences in Calendar and People. Let’s look at what you can expect to see in Outlook.com in the coming weeks: [...] [more]
office.com    Marketing

discussion [Podcast #95] Litmus Community Q&A Rapid Fire [MP3]

In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

law Making Sense of Legitimate Interest Under the GDPR

The GDPR provides some examples such as processing personal data to prevent fraud, for internal administrative purposes relating to employees and clients, to ensure network and information security, and to report possible criminal acts or threats to public security to a competent authority. In addition, data processing that is necessary to meet internal or external corporate governance or related legal compliance requirements is likely to be considered a legitimate interest. [...] [more]
returnpath.com    Law

law GDPR Q&A: Third Party Data

Welcome to the fifth instalment of our GDPR Q&A series, where I'll be discussing the use of purchased or rented data under the GDPR. In previous blogs in this series, I've looked at how to decide whether to use single or double opt in and how to present privacy information on sign-up forms. [...] [more]
communicatorcorp.com    Law

discussion Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Here's everything you must know about image caching in Yahoo! Mail and how it can impact your email metrics and the use of dynamic content.  [...] [more]
litmus.com    Intelligence, Marketing

tactics Confirmation Emails: The Ultimate Guide to Increasing Your Sales on Autopilot

Confirmation emails are sorely overlooked in email marketing. Check out our ultimate guide to find out how you can increase your sales on autopilot. Part I: Order confirmation emails Compared to the rest of the automation workflows, Omnisend customers that have enabled Order Confirmation workflows are getting on average: 54% more open rates; 85% more click rates; 3.8 times more sales from emails. Seeing that, we decided to show you how your business can take advantage of Omnisend’s order confirmation [...] [more]
omnisend.com    Automation
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