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tactics How Long Should You Wait Before Sending Cart Abandonment Emails?

Pro Direct Soccer US decided to do a split test on their first cycle emails. Originally they were emailing an hour after abandonment, but tested this against three other variables: 45 minutes, 30 minutes, >1 hour 30 minutes. The group who received their emails after 30 minutes saw an uplift in conversions of 19%, so the change was made implemented in their campaign. [...] [more]
salecycle.com    Automation, Conversionrate, Study, Sendtime

discussion 5 GDPR Emails We Love [GFX]

We’ve all had standard issue GDPR compliance emails flooding our inboxes. You know the type: a few paragraphs copy and pasted directly from a legal department, without a trace of a brand voice or [...] [more]
movableink.com    Gallery, Law

tactics Transaktionale E-Mails als Marketing-Instrument [GFX]

Wird der Kanal E-Mail im Online Marketing betrachtet, beschränkt sich dies meist auf Newsletter und andere Marketing-E-Mails. Der große Bereich der transaktionalen E-Mails wird damit zu Unrecht vernachlässigt. Dabei bieten gerade diese E-Mails ein hohes Potenzial, denn sie können im Durchschnitt deutlich höhere Öffnungs- und Klickraten vorweisen. Grund genug, sie als wichtiges Instrument der Kundenbindung und Markenbildung zu verstehen und einzusetzen. [...] [more]
email-marketing-forum.de    Automation, Gallery

tactics 7 Tips for Creating An Internal Newsletter That Isn't Boring

Create an internal company newsletter that gets opened and read. Campaign Monitor shares tips to improve company culture and keep employees informed. [...] [more]
campaignmonitor.com    Marketing

tactics Using predictions to get your customers to buy again

If you sell a consumable product, you want your customers to buy again and again. When a product gets used up or wears out, it makes sense to send a reminder to customers to refill, replace, or repurchase that product or a similar product. [...] [more]
retentionscience.com    Automation, Intelligence

discussion GDPR Affects Open Rates [GFX]

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates. [...] [more]
sparkpost.com    Gallery, Law

discussion GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices

Nutrition biz Vitl. The provider of diet and lifestyle plans sent “an email to multiple users rather than BCCing them,” Register adds. “Oh dear @VITLhealth cares about our privacy, yet doesn't seem to mind giving everyone's email address out to complete strangers- awkward,” one customer tweets, according to the Register. In its apology, the firm states that the mishap affected only a “small number” of users -- a claim that has further infuriated customers, one of whom calls it a “cop-out.” But [...] [more]
mediapost.com    Law

tactics The Skimm launches a 1:1, bot-less (for now) texting service to help subscribers make decisions

If you’re thinking about cutting the cord on a cable TV subscription, would you Google the pros and cons? Post on Facebook? Call your parents? …Text The Skimm? If you’re one of their 7 million newsletter subscribers, you just might. On Wednesday, The Skimm pulled the curtain off a 1:1, Q&A texting service — no bots, just humans for now — to help its paid app subscribers contextualize the news of the day in their own lives. “Our product strategy is based on finding questions that [...] [more]
niemanlab.org    Multichannel

discussion EmailOctopus - London Email Meetup [VID]

Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...] [more]
emailoctopus.com    Marketing

strategy Roadmap to great Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business. But how? To master email marketing in Travel, you definitely need to bring two things: [...] [more]
emailvendorselection.com    Marketing

tactics A/B Testing Email Subject Lines: 4 Tests You Can Run (and Templates You Can Steal)

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible? How can you have an open rate higher than 100? I have yet to achieve the mythical, 100+ percent open rate (my best is a unique open rate of 82%), but it is possible to do. If you’re tracking total opens instead of unique opens, if a ton of people open your email multiple times and forward it to their friends…you can record an open rate above 100%. [...] [more]
activecampaign.com    Subjectline

discussion A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers. Business stakeholders, which consist of all of the people involved in strategic goal-setting [...] [more]
litmus.com    Marketing, Study

discussion Inspiring Activation Email Template Examples Worth Experimenting [GFX]

Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner is, even if the user has signed up for what you offer, it isn’t necessary that they’ll start using it now (or ever). This is where activation funnels and activation emails come in. [...] [more]
chamaileon.io    Gallery

stats Top Email Marketing Software in 2018

mail marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales. The challenge with email marketing is to strike a balance between efficiency and personalization so that you can: Maximize a one-to-one sense of connection with individual customers. Reach out to hundreds or thousands of customers at once, at minimum cost. [...] [more]
trustradius.com    ESP, Study

discussion UCEProtect gets busy; Spamcannibal calls it quits (maybe?)

This past Friday, May 25th, was a very busy day in the email and privacy world. The EU’s Global Data Protection Regulation (GDPR) went into effect, prompting all sorts of privacy policy updates (which in turn prompted all sorts of emails about those updates). From my own experience and the shared experiences of many others, it seems most of these emails cast a very wide net – devoid of targeting or list hygiene. Many of us received updates from brands we don’t remember engaging – and others with [...] [more]
deliverycounts.com    Deliverability
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