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 tactics Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business

A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the last few months, the element I find myself discussing most with colleagues and clients is the latter: What data can we use to attribute the impact of our hard working email marketing campaigns? When it comes to challenges in attribution, I’ve heard it all: [...] [more]
onlyinfluencers.com    Intelligence, Marketing, Multichannel

tactics How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails. Clicking on addresses will automatically send the user to Google Maps across webmail and on mobile devices, and tapping a phone number opens the dialer app on mobile devices. This update is a fantastic improvement in terms of usability for the growing number of G Suite users. Users can tap an address in an email on their mobile device and instantly have that address [...] [more]
litmus.com    Design

tactics Martech sales prospecting with Notablist

Finding Brands That Use Techology X. Finding what you need in Notablist is as easy to typing what you’re looking for. Search suggesters guide you to the result. For instance, lets say you’re looking to find brands that use MailChimp to send their campaigns. Begin by typing mailchi and you’ll see search suggestions like the following: [...] [more]
notablist.com    Intelligence, Tool

tactics 4 Mistakes In Managing Email Images

Still, to achieve optimal performance, having aesthetically beautiful images with good resolution is not enough. There have to be at least two additional steps: A precise brief to the graphic department, so that in creating images for emails they have to take into account the specifications and requirements of the email channel; Post-loading actions on the platform (such as the inclusion of alternative texts, which we will discuss shortly), to minimize the possibility of failure or incorrect image [...] [more]
mailup.com    Design

tactics Send Time: When Should I Send My Email?

Don’t send at the top of the hour or 15, 30, or 45 minutes past the hour. Why? Most marketers use these times to send their email campaigns because they are easy to set. This practice causes a backup at the ISPs which can cause your emails to be deferred. Some ISPs have told SendGrid directly that the ideal time for marketers to send their campaigns is during non-peak times like 7, 21, or 36 minutes past the hour. Sending at these non-peak times will increase how fast your messages are delivered. [...] [more]
sendgrid.com    Sendtime

tactics Without or with the newsletter sign-up overlay?

Butlin’s, the popular UK-based family resorts site, teamed up with RedEye, a CRO and marketing automation firm, to conduct this enticing email capture test. The goal was to determine if an adding a signup overlay would increase newsletter sign-ups, without disrupting conversions [...] [more]
behave.org    Listbuilding, Test

 tactics Designing a Better Email Preference Center at Stack Overflow

Hi. I’m Ted and I’m on the Product Design team at Stack Overflow, a place where developers can get answers to their programming questions, find a job, and build communities around similar interests. Like many other websites, Stack Overflow sends email. Earlier this year, we set out to explore how we could improve our email experience. We’d love to share what we learned in the process. This is the first in a two part series about how we’re overhauling Stack Overflow’s email subscription UX. [...] [more]
medium.com    Listbuilding, Customization

tactics How to Use Drip Campaigns to Nurture Existing Customers

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads. How much easier and more effective? According to the authors of Marketing Metrics, the [...] [more]
marketo.com    Automation

tactics Open Source Email HTML Modification Tools for Email Developers

Grab these free & open-source HTML code modification tools created by EDMdesigner specifically for email coders. TextVersionJS strips out HTML markup and provide customizable markdown format. Bulletprooflist converts ul, ol and li elements in HTML to legacy email client compatible code. BulletproofLineLenght wraps long lines to separate multiple lines. [...] [more]
edmdesigner.com    Design, Tool

tactics Improving Subject Lines: An endless quest using Machine Learning (Series)

In part 1 of this series, we went over the importance of sender performance history. We’ll be using this feature in this model implementation, too. We must also consider the number of recipients of a campaign because it’s the denominator of the open rate. After subject line pre-processing, we create our wordlist and score each word. To complete the scoring process, we establish 2 measurements for each word: word score and position score. [...] [more]
medium.com    Subjectline, Intelligence

tactics Upgrade Emails: How 5 Brands Invite Readers to Go Premium [GFX]

Most client-servicing apps and brands have tiers of service, from free to premium to business to pro. Think free Spotify vs. Spotify Premium, or Hulu with limited commercials vs. with no commercials. Enticing clients to convert to higher-paying levels of service is a process, and upgrade emails are an essential step along the way. Upgrade emails invite readers to upgrade their service or subscription, often by free trial or special promotion. And like in any promotional email, good design helps [...] [more]
beefree.io    Gallery, Marketing

tactics The surprising power of subject line emojis – Daniel Betts – Medium

Result: The test went out to 25% of our prospect database, split evenly between the two subject lines. We had 9% more opens on the emoji subject line. Result. Despite the increase in opens, click data was largely the same – but at least we were getting in front of more eyes. [...] [more]
medium.com    Subjectline, Test

tactics Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ. According to Ometria, around 44.1% of all cart abandonment emails are opened [...] [more]
marketo.com    Automation, Gallery, Conversionrate

tactics Dos and Dont's of Alt text in Emails

There’s no need to disown images just because of the injustice imposed by the email clients. Use the best practices of Alt text as described and your subscribers will still love your emails regardless of the image blocking issue. [...] [more]
emailmonks.com    Design

tactics Best Halloween Subject Lines for 2017

Halloween 2017 is closing in! It’s the time of year when the most popular Google searches are Halloween-themed: “DIY costumes”, “last-minute costumes”, “scary makeup tutorial”, “gross recipes“. Unless you are a marketer or entrepreneur. Then, it’s “2017 Halloween best email templates”, or “awesome templates”, “email marketing tips”, and so on. While carved pumpkins are paced [...] [more]
moosend.com    Subjectline
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