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tactics 10 Persuasive Techniques That Will Authentically Change Their Mind

There are two types of persuasive techniques. One pushes people into a hole until they have no choice but to fall into it. The other uses rationality. You emphasize how hard things are outside of the hole and the benefits of what’s inside it. It’s all about creating perceived value. Perceived value is the worth of a product or service in the mind of a consumer. Below are 10 techniques to create perceived value and increase readiness to buy. [...] [more]
yesware.com    B2B, Copywriting

tactics 7 Examples of Awesome Cart Abandonment Emails [GFX]

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...] [more]
pinpointe.com    Automation, Gallery, Conversionrate

tactics 4 secrets to high-performing signup forms

1. Audience targeting: Your site visitors all come from different places and behave differently, so it's crucial to put strategies in place that serve people based on what you know about them rather than treating them all the same. [...] [more]
myemma.com    Listbuilding

tactics What is the Best Way to Use Animated Gifs in Email? [GFX]

Topshop – What’s New? This main feature gif from Topshop is a great example of how to promote recently launched products. On average users spend between 15 and 20 seconds glancing over an email, so being able to show them 5 items in under 5 seconds is a great way to show off multiple products [...] [more]
emailcenteruk.com    Gallery

tactics Faux-Video, Dynamic CSS Content/Live Updates and many more

We (CACI Email Studio) were tasked by Channel 4 to put the Faux-Video to good use to promote the coverage of the England vs. Scotland game for the UEFA Women’s Euro 2017 tournament?—?but, we decided to go a little further with some dynamic CSS content. So we came up with an email (that finished up) like this, but changed many times in the several hours following its send. [...] [more]
medium.com    Video

tactics Email Marketing Guide: How to Be an Email Subject Lines Superhero

Your email subject line serves as a first—and sometimes last—impression. So even though we often write subject lines as afterthoughts, in many ways they’re actually more important than the body copy of your email. After all, the greatest email in the world is worthless if it never gets opened, right? As you write your marketing emails, don’t leave the subject lines to chance. The best subject lines are short, descriptive, and give the reader a reason to explore your message further. [...] [more]
campaignmonitor.com    Subjectline

tactics Transactional Email Speed: A 30-Day Experiment

With transactional emails, like order confirmation or password reset, every second counts. Find out how GreenArrow, Amazon SES, Mailgun, & SendGrid perform. [...] [more]
drh.net    Automation, ESP, Study, Deliverability

tactics GDPR: 10 examples of best practice UX for obtaining marketing consent [GFX]

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance. However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR. [...] [more]
econsultancy.com    Listbuilding, Gallery, Law

tactics Fake background in email

My first idea was to use a background image for the stripes. But background image support in emails is not that great. Outlook.com only supports the HTML background attribute, which means the image will be repeated horizontally and vertically. The Gmail Android app with a Non Gmail Account (aka GANGA) doesn’t support the CSS background property at all. And in France, webmails of La Poste and Free don’t support background images either. [...] [more]
hteumeuleu.com    Design

tactics CSS Targeting for AOL Mail

Among webmail clients, I would say AOL Mail is the most friendly when it comes to processing CSS. Unlike Gmail and Yahoo! Mail, AOL Mail allows a lot more CSS styles and it allows developers to be more adventurous with their designs in AOL Mail. This is especially true for advanced CSS like animation and absolute positioning. However AOL Mail has its own quirks so its important to be able to target AOL Mail in our CSS styles so we can address this client. [...] [more]
emailonacid.com    Design

tactics The Yourzine Email Doctor: Gmail viewport issue

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it! [...] [more]
medium.com    Design

tactics Warum Du kein eigenes CRO-Team hast und wie Du das änderst

Ab wie vielen Tests pro Jahr reicht eine One-Man-Show nicht mehr aus, sondern wird ein CRO-Team notwendig? Wie groß muss es sein? Wieso hast Du noch keins? [...] [more]
konversionskraft.de    Conversionrate

tactics So lässt sich Kaufverhalten vorhersagen

Daten lassen vorhersagen, wer sein Zeitungsabo kündigen oder seinen Versicherer wechseln wird. Die Supermarktkette Target erkennt am Surfverhalten weiblicher Kunden ob sie schwanger sind. Lebensversicherungen wollen herausgefunden haben, dass Frührentner auch früher sterben, und Airlines wissen, dass Veganer seltener ihre Maschine verpassen. [...] [more]
email-marketing-forum.de    Intelligence

tactics Emojify Your Email Marketing [GFX]

Emoji are now commonplace. We've been lured into the world of emoji so much so that it spilled from phones into merchandise, movies, and marketing. [...] [more]
getresponse.com    Subjectline, Gallery

tactics Subject Lines that Work

Email marketers spend weeks conceptualizing the email campaign or program, crafting the flow and design, choosing a promotional offer you can’t refuse, and tailoring their messaging to a specific audience and need. The subject line often appears at a later stage of the process as an afterthought without the same amount of consideration. From the viewer’s perspective, however, the subject line is where the campaign starts. If you fail to captivate them in that moment, it’s probably also where the camp [...] [more]
rees46.com    Subjectline
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