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tactics GDPR Re-permission Campaigns: 6 Tips for Making Them a Success

GDPR, the European Union’s new privacy law that goes into effect on May 25th, 2018, has been keeping email marketers on their toes. One of the biggest areas of change—and the one that’s been causing email marketers the biggest headaches—is the question of how to collect and store consent. We’ve written in detail about how GDPR raises the bar to a higher standard of consent, and how you can ensure your email consents meet the new requirements going forward. But GDPR not only applies to new consents [...] [more]
litmus.com    Listbuilding, Law

tactics Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

The ins and outs of 3 popular attribution models. Retailers are beholden to large numbers and the attribution model they choose to use can impact not only their outcomes, but strategy and budgets. Learn more in this blog post. [...] [more]
windsorcircle.com    Intelligence, Multichannel, Webanalytics

tactics GDPR: The Upside

There has been a great deal of focus on the challenges for data owners in general,—and marketers in particular—that Europe’s new General Data Protection Regulations (GDPR) will pose. However, there has been less focus on the potential upside that better data quality, more robust consent, and greater transparency will deliver improved program performance. Consumers will [...] [more]
returnpath.com    Gallery, Listhygiene, Law, Study, Deliverability

tactics Get more clicks for your email marketing by reducing perceived cost

To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...] [more]
marketingsherpa.com    Subjectline, Copywriting

tactics Why Interactive Email is Great for Your Marketing [GFX]

Most marketers have heard about the rise of interactive content. Interactive content includes anything that your consumers click on, swipe, or interact with. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.” [...] [more]
campaignmonitor.com    Gallery, Design, Trend

tactics New to email coding? Here’s where to start.

One year ago I entered the wild world of email. I was confident in my HTML/CSS skills and ready to rock it. But then… tables(!) and inline CSS(!!) and Microsoft Word as a rendering engine(!!!)… I quickly realized the intricacies of email coding were way beyond my expectations, and consequently the past year has involved a steep learning curve. [...] [more]
reallygoodemails.com    Design

tactics Double-Opt-in Reminder versenden? [VID]

Die Hälfte oder mindestens ein Drittel bestätigt die Newsletter-Anmeldung nicht. Das kann vielen Gründe haben: Die Checkmail wurde nicht gefunden, der Prozess nicht verstanden etc. Sollte man nun Double-Opt-in-Reminder verschicken, um die Ausschöpfung zu steigern? [more]
youtu.be    Listbuilding, Law

tactics The Best Way To Code Background Colors In Email

The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded. Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board. [...] [more]
litmus.com    Design

tactics A step by step guide to make HTML email templates in Node.js

Designing HTML email is one of the difficult things in life. Even HTML emails are written in HTML with all language specifications, not all email clients support entire language spec. While the web and email are built on the same technologies (HTML and CSS), email applications don’t adhere to the same standards as web browsers. Each email application has its own rendering engine which determines what code is supported and how emails are displayed. For example, most email clients plainly ignore CSS [...] [more]
medium.com    Design

tactics Yandex.com removes full style attribute on unexpected contents

We’ve had reports that our latest versafix-1 template (1.1.16) shows its mobile version on Yandex webmail even on desktop. After some investigation we found that Yandex is stripping whole style attributes when the style contains something unexpected. We did some search to find existing informations about Yandex issues, but found nothing relevant, so we decided to dig into it and document the behaviour. [...] [more]
mosaico.io    Design

tactics Leadmanagement: Gezielt Klicks auswerten

Hochinteressant sind die Ergebnisse bei Kampagnen, die auf Klickinteresse beruhen. Bei einigen größeren Kunden, arbeiten wir mit sogenanntem „Interessentracking“. Dabei wird jeder Link im Newsletter mit einem oder mehreren Schlagworten versehen. Dafür verwendet man gewöhnlich Oberbegriffe aus der Produktwelt. Nimmt man einen Reise-Newsletter für Italien als Beispiel, könnten das die verschiedenen Reiseziele und gebuchten Domizil-Arten sein. [...] [more]
absolit.de    Customization, Segmentation

tactics Confirmation Emails: The Ultimate Guide to Increasing Your Sales on Autopilot

Confirmation emails are sorely overlooked in email marketing. Check out our ultimate guide to find out how you can increase your sales on autopilot. Part I: Order confirmation emails Compared to the rest of the automation workflows, Omnisend customers that have enabled Order Confirmation workflows are getting on average: 54% more open rates; 85% more click rates; 3.8 times more sales from emails. Seeing that, we decided to show you how your business can take advantage of Omnisend’s order confirmation [...] [more]
omnisend.com    Automation

tactics MJML's Second Birthday: MJML v4 - Discover The New Features

As our email templating language MJML turns two, our developers have created a new version. Discover MJML's v4 new features. [...] [more]
mailjet.com    Design

tactics Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...] [more]
emailonacid.com    Design

tactics How to Design a Newsletter for Your Blog? [GFX]

A few months ago we were allowed to send blog newsletters to our dear subscribers and customers. And that moment I realized we faced the problem — we did not know anything about it. How can we design it? But the main dilemma arose when it came to the content. Should we simply share our news? What structure to stick to… We thoroughly surveyed our inboxes, the latest research on this topic and even consulted lead marketers and our friends to find out what people love to read when opening email digest. [...] [more]
stripo.email    Gallery, Design
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