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tactics Advancements on the Faux-Video Method.

At CACI Email Studio, we created this email to promote the release of the Philip K. Dick’s Electric Dreams series on Channel 4 and All4. We used the basis of the original experiment I created for Faux-Video that I covered in a previous blog post. So in this post I’ll cover what are the main differences were in the build. No big write-up… just a quick explanation. [...] [more]
medium.com    Design

tactics Tech Talk: How to design creative, interactive emails

Let’s use an interactive tabs component we recently built as a reference here, although note that this approach can also be taken for other interactive components: “Input” elements Now, there’s going to be a fair bit of code coming up. Don’t panic; we’ll talk you through it… As designers, we can add interactivity by adding hidden “input” HTML tags to the code. In this case we have four inputs (that’s one for each tab) which are hidden by CSS, like this: [...] [more]
adestra.com    Design

tactics How to use Cross-Channel Marketing to Boost Lead Generation at Events

The date is set. Now all you have to do is get people in the door and over to your booth. To start, write a press release on what the event is, who from your company is speaking, and what topics they will be covering. Then post the press release on your company blog, before promoting it on social media, in industry groups, and with industry insiders. You should also consider sending your press release to outlets that cover your industry. Finally, Include a CTA with a link to a landing page with a [...] [more]
maropost.com    Automation, Event, Segmentation

tactics Interactive email using SVG and SMIL

SMIL is SVGs’ internal animation and interaction system. It is potentially very powerful as within the SVG viewport a different set of design rules apply. You can layout not just vector graphics but raster images and live text very freely and then apply interaction and motion. This was an experiment to see if we could create an SMIL-based interactive email, view the demo here. [...] [more]
stylecampaign.com    Design

tactics Does interactive email have a place in the B2B industry?

Here are some ideas that come to mind. Newsletters. I receive a number of newsletters every day from B2B companies, and interactive sliders would be perfect for them. Much like the Litmus email, users could flip through each article rather than having to scroll. Live Events. When I saw the Nest email, my first thought was: events. The B2B audience may not be purchasing innovative thermostats for their home, but they are purchasing tickets to live events. Why not test out this kind of inbox interactio [...] [more]
medium.com    B2B, Design, Trend

tactics Event Email Marketing Campaigns

Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...] [more]
mailjet.com    Event, Marketing

tactics How to Use a Templating Language in HTML Email Development

The typical usage is when you render something on the server side. The usual use-case is when you have to add dynamic content to your website, so when you fetch something from your database, you will have to replace some parts in your original template. Besides that, you have basic control-flow in templating languages, for example, if branches and loops. These can help you to create a conditional rendering and to use the same sub-template multiple times. (Just think about a shopping cart, where you [...] [more]
edmdesigner.com    Design, Tool

tactics Samsung Email Rendering Check

Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung’s dominance in the market is the sheer number of Samsung devices that are available—mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series’ that cater to specific geographic regions—for example the Samsung Galaxy [...] [more]
litmus.com    Design

tactics [Podcast #85] Apple Mail Not Loading Last Image in Emails [MP3]

(1:05) Did Brooklinen send the most genius marketing email ever: We debate whether Brooklinen’s Black Friday marketing email was a clever idea or email marketing pitfall. (6:03) Apple Mail sometimes hides the last image in an email: We haven’t seen this behavior first hand, but the good news is that adding any content after the image will force it to load (i.e. a simple period “.”). (8:42) HTML Email and Accessibility: Jason breaks down some of the best practices for accessibility in HTML email. [...] [more]
litmus.com    Design

tactics How to Avoid the Gmail Promotions Tab

1. More Text, Less HTML. An eye-catching email is sure to please any executive. The logic being it’s pretty, so why wouldn’t recipients click-through? While HTML is great for style points, it doesn’t do any favours for your metrics. That’s because what we do know about Google’s Gmail algorithm is that too much HTML is a red flag. It signals that your email is commercial content and nine times out of ten it’ll land in the Promotions tab. To get in the primary inbox, keep it simple. Write your emails [...] [more]
maropost.com    Deliverability

tactics [Podcast #84] Litmus Community Q&A Rapid Fire [MP3]

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

tactics Does the Perfect Email Template Exist? We Used Data to Find Out.

Use simple layouts. In MailChimp we’ve had as many as 24 different basic layout options to choose from at a time, ranging from 1 to 3 columns, and then combinations of those 3. Over the years, we’ve seen that our simple 1 column layout gets used the most often, with 48% of sent campaigns utilizing it. The second most-used template is our 1:2 column, and it significantly trails our 1 column layout with only 4.8% usage. [...] [more]
mailchimp.com    Design, Study

tactics Why Does Email Accessibility Matter?

Email accessibility is about making sure all your email recipients can access your message—including those with disabilities (like blindness) or those who use assistive technologies (like screen readers). An estimated 1.3 million people are blind in the U.S., with 75,000 more people becoming blind or visually impaired each year, but they still rely on phones and mobile devices! [...] [more]
beefree.io    Design

tactics Email Development Best Practices 2017

Email development can be a very confusing undertaking. Check out these best practices that cover both email design and email development that can save you hours of hair pulling down the road! [...] [more]
emailonacid.com    Design

tactics CSS Inliner Tools Worth Considering for Your Next Email

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
edmdesigner.com    Design, Tool
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