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tactics Lead Score Like a Rock Star [PDF]

Lead scoring—either you rock, you suck, or you just aren’t doing it. If you’re like many small business owners we’ve worked with, you have leads, but you’re having trouble making sure you’re spending your time and resources on the ones most ready to buy. Nothing is more frustrating than wasting energy on cold leads. Part of the problem is that your marketing efforts may not be bringing the best leads to you and your team . It’s a common problem. [...] [more] 
infusionsoft.com    B2B

tactics Text-based vs Image-based Emails - Which One Does Better?

As you can see from the results, the click through rates do not vary as much as the open rates. One thing I found fascinating was Pinpointe campaigns had a higher click through rate on the image-based emails. After seeing these results, I reviewed all of the image-based vs text-based email split tests I had sent out from Pinpointe over the past year and this result was consistent. I have to wonder…is it because I’m sending these campaigns to other marketers who tend to be more visual? That would be [...] [more]
pinpointe.com    Design, Study, Test

tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics How to Build an Interactive Quiz in Email

Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without testing on Email on Acid or after testing. There were a few tricks in the email such as a ticking clock, but at the core the email uses a "quiz format" where successive pages are displayed based on a selection of options from a previous page within an email. Such a setup can accommodate a multitude of other interactive email scenarios that [...] [more]
emailonacid.com    Design

tactics Microsoft Interactive Email That Does Not Work on Microsoft Email Clients

I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that this email was very well executed – it was simple and the interactivity enhanced the experience of the email. [...] [more]
freshinbox.com    Gallery, Design

tactics Kopfkino - mit "Impliziten Signalen" mehr verkaufen

Liebe auf den ersten und auch zweiten Blick… oder auch nicht? Wie Du durch den Einsatz "Impliziter Signale" das Nutzerverhalten auf Deiner Webseite beeinflusst, und welche Rolle der “Halo Effect” dabei spielt, zeigt Dir das überzeugungsKRAFT-Team in diesem 6-minütigen Video mit vielen Anwendungsbeispielen. [...] [more]
konversionskraft.de    Copywriting, Design, Marketing

 tactics CSS Support Guide for Email Clients

A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. [...] [more]
campaignmonitor.com    Design

tactics Skip Labor Day For Back-To-School Email Promotions

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did not reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016. Back-to-school email promotions, on the other hand, were shown to perform well throughout the month of September. Subject lines containing the word “school” declined throughout August and September according to GoDaddy, although the [...] [more]
mediapost.com    Subjectline, Event, Study

tactics SVG & co. - the future of images in email (Slidedeck) [PDF]

GIF est. 1987 Use for: at colours, animations, etc. JPG est. 1992 Use for: gradient colours, photos, etc. PNG est. 1995 Use for: transparent images, etc. IMAGE FORMATS The Future. SVG Scalable Vector Graphic est. 1999 [...] [more]
slideshare.net    Design, Event

tactics Female, Male, or Neutral? Filtering Based on Gender

Our gender-match filter requires that we first tag users, with our best guess at their gender preference, and items, with our best guess at their gender-specificity. [more]
retentionscience.com    Intelligence, Segmentation

tactics 10 Email Subject Lines That Drive Sales

The best way to ensure your email is opened and your content is seen is with a superb subject line?—?that’s what gets emails read. When crafting one, consider that they can be creative, simple, snappy, direct, informative or any combination thereof. Effective subject lines come in many forms and variations, but let’s take a look at 10 that have been proven to work for sales reps. 1. Email subject lines should use referrals to connect. Referrals are a powerful tool in the sales arsenal. They allow [...] [more]
medium.com    B2B, Subjectline

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

tactics Email Camera - take a picture in an email

This was presented on Tuesday 29 August at Litmus Live London as part of the #EmailHacks session hosted by Kevin Mandeville. You can find my slides here and view the email camera demo here. Here’s a transcript of my lightning talk. I really like video games. I am a big fan of Nintendo and especially of the Game Boy. I love the Game Boy. It was my first console when I was a child. And now I love to collect them. [...] [more]
hteumeuleu.com    Design, Event

tactics Stop BCCing Yourself Marketing Emails

I have heard of companies using the BCC, occasionally, for record keeping in the financial services and statement fulfillment world. I recently had a conversation with a financial services employee about the BCC—he was focused on one specific use case: storing copies of emails sent to recipients from a bank. This got me thinking about different methods of achieving the requisite communication storage of a BCC yourself while doing it in a more efficient (and slightly less archaic manner). [...] [more]
sendgrid.com    Marketing

tactics Outstanding Email Marketing Examples of Subject Lines

The goal of subject lines is often misunderstood; its influence underestimated; and its relationship with preview text ignored. But even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. As I discuss in the 3rd [...] [more]
emailmarketingrules.com    Subjectline
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