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tactics Confirmation Emails: The Ultimate Guide to Increasing Your Sales on Autopilot

Confirmation emails are sorely overlooked in email marketing. Check out our ultimate guide to find out how you can increase your sales on autopilot. Part I: Order confirmation emails Compared to the rest of the automation workflows, Omnisend customers that have enabled Order Confirmation workflows are getting on average: 54% more open rates; 85% more click rates; 3.8 times more sales from emails. Seeing that, we decided to show you how your business can take advantage of Omnisend’s order confirmation [...] [more]
omnisend.com    Automation

tactics MJML's Second Birthday: MJML v4 - Discover The New Features

As our email templating language MJML turns two, our developers have created a new version. Discover MJML's v4 new features. [...] [more]
mailjet.com    Design

tactics Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...] [more]
emailonacid.com    Design

tactics How to Design a Newsletter for Your Blog? [GFX]

A few months ago we were allowed to send blog newsletters to our dear subscribers and customers. And that moment I realized we faced the problem — we did not know anything about it. How can we design it? But the main dilemma arose when it came to the content. Should we simply share our news? What structure to stick to… We thoroughly surveyed our inboxes, the latest research on this topic and even consulted lead marketers and our friends to find out what people love to read when opening email digest. [...] [more]
stripo.email    Gallery, Design

tactics Live Image Updating 101 – Dynamic Images for Email

This example has six different variables inside of this one image. Here is an animated GIF showing how the image would change with each new bid. This means that each time someone opens your email the Current Bid, the Number of Bids, Your Bid and People Watching this Auction will show the most updated information. To do this we update 4 different text layers inside of an Adobe Photoshop Image. We use the Photoshop API Calls [...] [more]
niftyimages.com    design

tactics Email Tactics Customers Hate: Webinar Recording + Q&A [VID]

In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...] [more]
litmus.com    Marketing

tactics One-Tap Subscribe: Eine clevere Taktik für mehr E-Mail-Adressen

Möchten Sie mehr E-Mail-Adressen gewinnen und Ihre Kampagnen optimieren? Erfahren Sie mehr über unser E-Mail Marketing Seminar am 22.03.2018. Wie können wir den Aufwand für den Interessenten (noch) weiter reduzieren, um mehr Leads oder E-Mail-Adressen zu gewinnen? Wer sich diese Frage (regelmäßig) stellt, findet immer wieder interessante Ideen und Taktiken, um den Adressbestand signifikant zu [...] [more]
emailmarketingblog.de    Listbuilding, Mobile

tactics 10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]

When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...] [more]
medium.com    Automation, Gallery

tactics How to Combine Email Marketing With Live Chat

When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...] [more]
campaignmonitor.com    Listbuilding, Multichannel

tactics Yelp tests offline attribution using guest WiFi and email matching

Yelp used a one-day attribution window for exposed users who didn’t click on ads and a 30-day attribution window for users who clicked. Yelp didn’t use individual customer transaction data to calculate ROI, but used average ticket value and table size data supplied by Jack Astor’s. Email addresses of registered Yelp users were matched with email addresses provided to access guest WiFi in the restaurants. Given this approach, it’s possible that some users who saw the ads and went into Jack Astor’s [...] [more]
searchengineland.com    Intelligence, Marketing

 tactics How Gmail came to stop supporting CSS animations

Did you know that not so long ago, Gmail supported CSS animations? Well, sort of. Up until June 2016, the desktop webmail of Gmail supported CSS @keyframes declarations. So you could declare the [...] [more]
hteumeuleu.com    Design

tactics 13 Email A/B Testing Mistakes that Limit Your Success

1. Test your automated and transactional emails, not just your broadcast and segmented emails. Nearly 39% of brands never or rarely A/B test their broadcast and segmented emails, according to Litmus’ 2017 State of Email Creative report. That’s a missed opportunity, but there’s even more money left on the table when you look at automated and transactional emails. More than 65% of brands never or rarely A/B test their automated emails and 74% never or rarely A/B test their transactional emails. [...] [more]
litmus.com    Test

tactics [Podcast #93] Litmus Community Q&A Rapid Fire [MP3]

0:42) Need high quality responsive email templates for non-developer: For templates, we recommend Litmus Community Templates, sendwithus templates, htmlemail.io, and ThemeForest. For tools, many ESPs like MailChimp and Campaign Monitor have great drag-and-drop builders, but we also recommend Bee and StampReady for ESP-agnostic tools. (4:10) Does fixed positioning on mobile work? Though supported in the past, unfortunately fixed positioning is no longer supported in iOS Mail. [...] [more]
litmus.com    Design

tactics Whitepaper: Kampagnenideen 2018 [PDF]

Wer in einen wirkungsvollen Dialog mit seiner Zielgruppe treten möchte, sollte kreative Kampagnenideen in der Hinterhand haben. Deshalb gibt das Whitepaper einen Überblick über Aktions- und Feiertage, die im neuen Jahr definitiv in den Marketing-Kalender gehören. Gleichzeitig liefert es Tipps und Ideen für das E-Mail-Marketing. [...] [more] 
inxmail.de    Event

tactics How to Add a Countdown Timer to an Email

You will learn from this post: how to add a countdown timer in email and how to create urgency in your email subscribers' inbox in order to speed up sales. [...] [more]
chamaileon.io    Tool
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