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strategy Marketing Automation For Dentists: Getting Started in 7 Steps

Step 1: Automate your scheduling Today’s scheduling tools, like Calendly, are fantastic. They’re drop-dead simple to use. You can send a patient your up-to-the-minute schedule so they can see exactly what openings you have and on which days. They can easily select the open appointment that’s most convenient for them. Your patient can even add it to their calendar so it stays on their radar. [...] [more]
activecampaign.com    Automation

strategy Newsletterverteiler rechtssicher aufbauen [PDF]

Der Versand eines Newsletters stellt eine beliebte Marketingmaßnahme von Unternehmen und auch Gesundheitseinrichtungen dar. Immer wieder kommt dabei aber die Frage auf, wie ein Newsletterverteiler rechtssicher aufgebaut werden kann. Stellt das Überreichen einer Visitenkarte bereits eine Einwilligung dar, auf Grund der ein Newsletter versendet werden darf? Was ist bei telefonischen Newsletterbestellungen zu beachten? Gibt es bei bei Anmeldebögen, die z. B. auf Messen ausgeteilt werden sollen [...] [more] 
aok-verlag.info    Listbuilding, Law

strategy Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics have varying degrees of [...] [more]
mailchimp.com    Event

strategy Guide To Holiday Emailing [PDF]

It’s time to gear up and get your email marketing campaigns ready for the holiday season. Not sure where to start? Have a look at your goals and set specific targets to identify what exactly you want to achieve with your holiday campaigns. Setting your goals will make it easier for you to develop a tar- geted campaign, with a clear idea of the results you want to achieve. Goals will also make it easier to evaluate on your performance once the holidays are over, by comparing the targets you set to the [...] [more] 
mailjet.com    Event

strategy A Guide to Predictive Analytics [PDF]

Of course, if you wish to deliver this to customers at scale, there simply aren’t enough bartenders or clerks for these personal interactions. Instead, we direct our inquiries at search bars or hunt web page categories. By its very nature, online shopping removes the human element we commonly associate with a personal customer experience. But that doesn’t mean it can’t. Through proper data management and relevant technologies, marketers can develop a system of predictive analytics to emulate the [...] [more] 
hubspot.net    Intelligence

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

strategy 3 Ways You Can Use Sales Automation to Convert More Leads

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. [...] [more]
kissmetrics.com    Automation

strategy 7 Personalization Trends All Marketers Need to Know

Onboarding provides a really important opportunity for a brand to explain its value to a customer. Onboarding can be used to encourage customers to download an app, visit a web site, or sign up for email newsletters. Yet most brands don’t seem to realize this. They either send a single onboarding message or launch the user right into the full stream of messages, without regard to user behavior. EBay provides a powerful counterexample: A welcome stream introduces customers to the brand and walks them [...] [more]
sailthru.com    Automation, Customization, Segmentation

strategy Your Ultimate Guide to Black Friday Email Inspiration [VID]

You’ll also see our full list of email conversion stats from Black Friday 2016 and Cyber Week 2016, and email examples from five brands that sent wining Black Friday campaigns. Watch the full webinar recording below! [...] [more]
movableink.com    Event

strategy Adding Email Automation to Your Recruiting Process

The lines between business functions are becoming increasingly blurred, and more is expected of employees each day. Recruiting is not immune to this recent change. In fact, recruiting is currently in… [...] [more]
loxo.co    Automation

strategy 2017 Deliverability Benchmark Report [PDF]

Globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and the best way to measure inbox [...] [more] 
returnpath.com    Study, Deliverability

strategy Visual Email Builder Apps

I bet y'all know that apps like Campaign Monitor and MailChimp have visual email builders built right into them. You drag and drop different types of content right into a layout. You edit text right within the email. It's nice. It's a lot nicer than editing the quagmire of HTML underneath, anyway! [...] [more]
css-tricks.com    Design, Tool

strategy How Ladder Rebuilt Their Sales Email Automation from the Ground Up

As a growth marketing agency focused on driving ROI for businesses of all sizes and industries, Ladder is constantly focused on building and optimizing campaigns for our clients. From ads to emails, CRO to list building, and beyond, our focus is always on looking at performance and making data-driven decisions on what we do next. [...] [more]
campaignmonitor.com    Automation

strategy How to integrate transparency into the process for quicker turnarounds, better emails and fewer mistakes

With these proven tips, you'll stop wasting time fixing rookie email mistakes and stay focused on the tough stuff: brainstorming creative, action-driven emails! Email marketing starts with a process — do you have all your pieces of the puzzle to ensure you create top-notch email content? [...] [more]
marketingsherpa.com    B2B

strategy [Podcast #67] Transparency, @supports, and Video in Email [MP3]

In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design, Video
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