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strategy Your Ultimate Guide to Black Friday Email Inspiration [VID]

You’ll also see our full list of email conversion stats from Black Friday 2016 and Cyber Week 2016, and email examples from five brands that sent wining Black Friday campaigns. Watch the full webinar recording below! [...] [more]
movableink.com    Event

strategy Adding Email Automation to Your Recruiting Process

The lines between business functions are becoming increasingly blurred, and more is expected of employees each day. Recruiting is not immune to this recent change. In fact, recruiting is currently in… [...] [more]
loxo.co    Automation

strategy 2017 Deliverability Benchmark Report [PDF]

Globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and the best way to measure inbox [...] [more] 
returnpath.com    Study, Deliverability

strategy Visual Email Builder Apps

I bet y'all know that apps like Campaign Monitor and MailChimp have visual email builders built right into them. You drag and drop different types of content right into a layout. You edit text right within the email. It's nice. It's a lot nicer than editing the quagmire of HTML underneath, anyway! [...] [more]
css-tricks.com    Design, Tool

strategy How Ladder Rebuilt Their Sales Email Automation from the Ground Up

As a growth marketing agency focused on driving ROI for businesses of all sizes and industries, Ladder is constantly focused on building and optimizing campaigns for our clients. From ads to emails, CRO to list building, and beyond, our focus is always on looking at performance and making data-driven decisions on what we do next. [...] [more]
campaignmonitor.com    Automation

strategy How to integrate transparency into the process for quicker turnarounds, better emails and fewer mistakes

With these proven tips, you'll stop wasting time fixing rookie email mistakes and stay focused on the tough stuff: brainstorming creative, action-driven emails! Email marketing starts with a process — do you have all your pieces of the puzzle to ensure you create top-notch email content? [...] [more]
marketingsherpa.com    B2B

strategy [Podcast #67] Transparency, @supports, and Video in Email [MP3]

In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design, Video

strategy 5 Ecommerce Customer Segments to Automate & Engage

Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer's data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business problems like these: [...] [more]
onlyinfluencers.com    Automation, Segmentation

strategy Email Insider Summit 2017 Videos & Slides [VID]

Day 1: Customer-First Messaging. It's not about the campaign but the customer. We open EIS at the nexus of new technology and marketing trends by exploring what a customer-first approach means to a range of brands, how companies are building and using identity graphs and how they are combining the latest tools and messaging to enhance engagement. [...] [more]
mediapost.com    Marketing

strategy Scaling Guide: How to Send High Volume Email [PDF]

While increasing your total email volume from 1 million per month to 2.5 million, or 5 million to 10 million are great milestones, other elements come into play. As your email volume grows, so will the amount of time you need to dedicate to your email program and the different messages you’re sending. Not only will infrastructure and analytics become a constant concern, so will email best prac- tices, changes to the email ecosystem, and following the law. [...] [more] 
sendgrid.com    Deliverability

strategy Convergence of Personalization, Lifecycle Marketing and Channels [GFX]

The customer journey is on longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location. [...] [more]
listrak.com    Automation, Gallery, Customization, Marketing, Multichannel

strategy How Do I Get Started In A New Email Marketing Role?

The word audit strikes fear in the hearts and minds of people throughout the U.S. this time of year. I’m not talking about tax audits however, but the audits you should be doing to evaluate your email program. There are a lot of email programs out there with deep levels of sophistication. Yet with technology in play, you need to proactively try to prevent problems — problems that could develop into a brand embarrassment, potentially causing revenue loss and increased customer attrition. So put the fo [...] [more]
mediapost.com    Marketing

strategy Magic Quadrant for Multichannel Campaign Management 2017

Published: 11 April 2017. Analyst(s): Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin. Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. [...] [more]
gartner.com    ESP, Study

strategy The argument for sending your customers non-transactional emails in two case studies

we split 2,400 consumers into two groups. We asked half of the respondents to name a company they were satisfied with, and we asked the other 1,200 to name a company they were unsatisfied with. The most popular response from satisfied customers — 42% of respondents — said that their chosen company’s marketing puts their needs before its business goals. For unsatisfied customers, the most popular responses — 30% of respondents in each case — were that the company they were unsatisfied with [...] [more]
marketingsherpa.com    Study

strategy ClickMail’s 2017 ESP Selection Guide [PDF]

Email continues to grow in complexity and therefore capability. Email technology in 2017 enables a degree of personalization only dreamed of a few short years ago. It can integrate across channels to build a holistic view of each customer. Email can be automated to nurture prospects along the buying process, or to re-engage the disengaged. The analytics can be rich, deep and actionable. But this growing complexity means choosing an email service provider (ESP) is also more complicated. And as your [...] [more] 
clickmail.com    ESP
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