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stats 2017 State of Email Creative [PDF]

In our second annual State of Email Creative report, we examine every facet of email creative strategy, including: Finding email inspiration; Email brand guidelines; Email design approaches; The popularity of various design elements; The use of one-off email designs; A/B testing; Email redesign schedules; Landing page responsibilities. [...] [more] 
litmus.com    Design, Study

stats Q3 2017 Email Benchmark Report - the Gmail Effect [PDF]

The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. Yesmail analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted [...] [more]
yeslifecyclemarketing.com    Study, Trend

stats Emoji... or eNOji? What science says about subject lines [PDF]

While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...] [more] 
phrasee.co    Subjectline, Study

stats State of Marketing Automation Benchmarks for Success 2017 [PDF]

Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark your strategy and implementation against companies that rated themselves very successful or best-in-class, according to an Adestra survey conducted with research partner Ascend2. Those high achievers amounted to only 33 percent of the companies completing the survey. We talked to a mix of companies in terms of number of employees and primary marketing channel, while 85 percent of respondents were [...] [more] 
adestra.com    Automation, Study

stats Good Ol' birthday Campaigns are Great Practice

Overall, it's clear to see how different groups of people react differently on their birthdays, and sometimes it will be wise to put the efforts on one group than the other, in order to make them come to celebrate their birthday with your company. It's not suppose to be a hard task, as it's obvious from our research that people respond very well to birthday campaigns - they expect to be acknowledged on their special day. [...] [more]
optimove.com    Automation, Study

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study

stats October 2017 Benchmark: Automated Email Campaigns Work

automated campaigns perform significantly better than their older counterparts. Compared to batch-and-blast email campaigns, campaigns sent via the Automation Center earned a 74% increase in open rates and a 244% higher click-through rate. We see a clear correlation between the size of a dispatch and the engagement rates with that campaign — essentially the more people in a segment, the lower the overall engagement rates (opens and clicks). One-to-one campaigns – the true promise of marketing – are [...] [more]
emarsys.com    Automation, Segmentation, Study

stats G2 Crowd Marketing Automation Implementation Index, Fall 2016

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks. Marketing automation tools are used to specify criteria and outcomes for tasks and processes that are then interpreted, stored, and executed by software tools. Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These platforms often have features for email [...] [more]
g2crowd.com    ESP, Study

stats The Fall 2017 Email Marketing G2 Crowd Grid® Report

Not-so-fully functional — The majority of reviewers acknowledged that email marketing tools are distinct from marketing automation tools; however, users mentioned unavoidable pain points that arose from email marketing software that ended up being too simple. A few reviewers mentioned the lack of depth in automation capability, such as triggers, and analytics of click and open rates. Others complained about the lack or elimination of A/B testing functionality that would have helped marketers [...] [more]
g2crowd.com    ESP, Study

stats Econsultancy Conversion Rate Optimization Report 2017 [PDF]

Despite 38% using abandonment emails for CRO and a further 38% having plans to use them, less than a third (32%) consider them to be highly valuable for improving conversion rates. A/B testing and usability testing increased in perceived value for brands this year. On the other hand, website personalization, which is typically difficult to implement with consistent success, has decreased in value. This could be a result of the challenges companies experience, with negative consumer perceptions of [...] [more] 
redeye.com    Automation, Conversionrate, Study, Test

stats Email Salaries Are Not The Highest [PDF]

Email specialists are not the best paid — or the most wanted—employees, judging by a study by the Creative Group, a Robert Half company. The salaries for email marketing specialists range from $44,000 in the 25th percentile — the area with the least complex jobs — to $84,750 in the 95th percentile, those with the most wide-ranging responsibilities. In contrast, a marketing analytics specialist starts at $49,000 and rises to $104,250 in the highest-earning group. Ecommerce marketing managers range [...] [more] 
roberthalf.com    Marketing, Study

stats Klickraten und Öffnungsraten 2017 [PDF]

Auf Grundlage dieser Fragen haben wir von Newsletter2Go E-Mail-Daten von über 630 Millio- nen E-Mail-Kampagnen aus über 50 Ländern anonymisiert ausgewertet, die in den letzten 12 Monaten über unsere Newsletter Software gesendet wurden. In der folgenden Studie möchten wir Ihnen unsere Ergebnisse präsentieren. [...] [more] 
newsletter2go.de    Study, Trend

stats Cheetah Digital Benchmark Report zeigt: E-Mails bleiben zentrales Marketing-Tool

Öffnungsrate steigt bei deutschen Verbrauchern auf 30,38 Prozent; Rückläuferquote sinkt auf 2,06 Prozent; Im direkten Branchenvergleich ist der Online-Versandhandel Performance-Sieger; E-Mail-Marketing gehört nach wie vor zu den effizientesten Werbeformen überhaupt. Dies liegt nicht zuletzt an der unverändert hohen Akzeptanz der elektronischen Post bei den Verbrauchern: Gegenüber dem Vorjahr ist die E-Mail-Öffnungsrate in Deutschland um weitere 1,3 Prozent auf insgesamt 30,38 Prozent angestiegen. [...] [more]
lifepr.de    Study, Trend

stats Quarterly Email Benchmark Report Q2 2017: April, May, June [PDF]

Email volume rose by 14.5% in Q2 2017 compared to Q2 2016. Open rates were similar to the rates seen in Q2 2016. Although unique click rates declined by 6.7%, revenue per email matched the $0.07 received in Q2 2016. Business products and services and travel industries experienced YOY increases in the percent of opens received on mobile devices, while other industries had increases in opens on desktops during this quarter. Forty-eight percent of total emails occurred on desktops in Q2 2017 compared to [...] [more] 
cheetahdigital.com    Study, Trend

stats The State of Marketing Attribution 2017 [PDF]

Marketing attribution is an effective tool. But it may be slowing down email growth. As a result of attribution, only 28% of marketers are increasing their email budget this year compared with 41% in 2016, according to “The State of Marketing Attribution 2017,” a new study by AdRoll for Econsultancy. Worse, 32% are decreasing their email budgets, versus 24% last year. And attribution is again to blame. However, this seems to be part of a general flattening. [...] [more] 
adroll.com    Intelligence, Multichannel, Study
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