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stats Shopping Cart Abandonment Email Trends [infographic]

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. These emails are widely regarded as being effective and generating high returns, but the multi-year joint research between Litmus and Salesforce Marketing Cloud shows that [...] [more]
litmus.com    Automation, Conversionrate, Study

stats E-Mail-Studie Kennzahlen & Clients nach Branchen HJ1 2017 [PDF]

Aus den aktuellen Entwicklungen heraus und der grundlegenden Bedeutung dieser Themen im Bereich des E-Mail-Marketings wurde von mailworx die vorliegende Studie erstellt. Der Markt wurde von Jänner bis Juni 2017 analysiert und die entsprechenden Statistikdaten ausgewertet. Es wurde erhoben, welche E-Mail-Clients in diesem Zeitraum für den Konsum von Newslettern verwendet wurden. Neben den allgemeinen E-Mail-Client-Ergebnissen und deren Gliederung nach den beiden Bereichen B2B & B2C [...] [more] 
mlwrx.com    Study, Trend

stats Shopping Cart Abandonment Email Trends [infographic]

Conducted during the height of the 2013, 2014, and 2016 holiday seasons, our research into shopping cart abandonment email trends among U.S. retailers reveals clear trends around: The post-trigger delay in sending these emails. The use of a series of cart abandonment emails. Highlighting the item(s) abandoned in the email and its subject line. The recommendation of alternative prorducts The inclusion of seasonal messaging. [...] [more]
salesforce.com    Automation, Conversionrate, Study

stats The Email Client Experience [PDF]

In this report, we look at how subscribers interact with email, analyzing: Which clients subscribers are using to read email. How much email is opened each day of the week on each client. How long subscribers spend viewing email on each client. And more! [...] [more] 
returnpath.com    Study, Trend, Sendtime, Mobile

stats Email Client Market Share Trends for 2017 (So Far)

The rise of webmail. In 2016, mobile steadily dominated email client market share, beginning and ending the year at 54%. While mobile still claims the majority of email opens, opens in web-based email programs has been on the rise—growing 4 percentage points in the past year to a total of 31% of all opens. [...] [more]
litmus.com    Study, Trend

stats MediaRadar Q1 Media Spending Report: Email Spending Grows [PDF]

The ad world is buzzing about the Q1 media spending report released yesterday by MediaRadar. Email rose by 28%. “Despite crowded inboxes and the rise of push messaging and social media, email advertising is still one of the best ways to reach a targeted opt-in audience," said Todd Krizelman, CEO of MediaRadar, in an email..... "Consumers leverage email newsletters toreceive a quick snapshot of the subject matter. An example of this would be Quartz's daily brief. The metrics for email marketing are a [...] [more]
mediaradar.com    Study, Trend

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

stats June 2017 Benchmark: Key Email Marketing Trends

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy. This month, we’re taking a look at some Y-O-Y trends, and highlighting several clients that are leveraging email to drive measurable behavior change with their customers. We’ll also take a look at some of the tools and strategies available to improve your own email marketing metrics and drive better engagement. [...] [more]
emarsys.com    Study, Trend

stats Direct Media Response Rate, CPA & ROI Benchmarks in 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report takes a look at several types, providing performance and cost benchmarks. The results, which are based on a survey that generated 252 complete and 340 partial responses, demonstrate the consistent popularity of email marketing and its continued strength in terms of ROI. [...] [more]
marketingcharts.com    Study

stats The State Of Marketing Automation 2017

The aim of the following research is to get a clear grasp of the trends that shaped the marketing automation landscape in 2016. The research was conducted using SimilarTech’s sales and business intelligence tool. Every web technology leaves a footprint on a website. It could be in the HTML, web requests or even DNS records. SimilarTech is a big data company that has massively scaled crawlers that extract this data and is able to scan 100 millions web and mobile web pages every day to find changes in [...] [more]
boldigital.com    ESP, Study

 stats The Return on Email Personalization [PDF]

Revenue contribution from email marketing is up 18 percent year-over-year representing more than 20 percent of overall revenue, and is even higher for some key verticals. Open and click-through rates are also higher YOY. Email personalization is deemed highly effective by a wide majority of marketers. Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates. Many marketers struggle to bridge organizational silos and are [...] [more] 
onespot.com    Customization, Study

stats Benchmark Report 2017 - Comparing stats from 2016 [Snippet]

Welcome to the latest Communicator Benchmark Report, analysing over 3 billion emails sent in 2016 across 17 sectors. Following on from last year’s report, we’ve collated the stats and created this easily digestible deck to review and pick out the key information that’s relevant for you. We’ve highlighted our key findings from last year to give you the best possible insight into your activity and to help you benchmark this against other businesses. [...] [more] 
communicatorcorp.com    Clickrate, Openingrate, Study, Trend

stats Digital Dialog Insights 2017 [PDF]

Digital Dialog Insights 2017 zeigt: Die Bedeutung von Kundenorientierung für den Unternehmenserfolg wird weiter zunehmen. Stuttgarter Hochschule der Medien untersucht zusammen mit United Internet Media bereits zum sechsten Mal Trendthemen im Dialogmarketing, 2017 liegt der Fokus auf Customer Centricity: Experten bescheinigen nur 40 Prozent der Unternehmen gelebte Kundenorientierung; User bemängeln bei Werbung fehlendes Verständnis für Erwartungen, Bedürfnisse und Wünsche; Unternehmen müssen [...] [more]
digital-dialog-insights.com    Study, Trend

stats 2017 Email Marketing Benchmark Report [PDF]

For our 2017 report we analysed around 1.5 billion emails (over 20 billion individual data points) sent through the Sign-Up.to platform between 1st January and 31st December 2016. These are sent from a range of predominantly UK based SME and enterprise sized organisations and public sector departments. [...] [more] 
signupto.com    Study, Trend, Clickrate

stats How Can Emotions Influence Email Readers?

Identifying and measuring emotions is complicated, because customers themselves may not even be aware of them. Big data analytics and existing research open up a great opportunity to learn from emotions. By evaluating the word-emotion association, we identified the most common emotions perceived by the audience across 40,000 subject lines. Every subject line was classified according to the eight basic emotions from Plutchick’s Wheel of Emotions (anger, fear, anticipation, trust, surprise, sadness, [...] [more]
returnpath.com    Subjectline, Study
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