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stats 4th Annual State of Marketing Report [PDF]

In our fourth annual “State of Marketing” report, Salesforce Research surveyed 3,500 marketing leaders worldwide. Throughout this report, high-performing marketing leaders are defined as those who are extremely satisfied with the current outcomes realized as a direct result of their company’s marketing investment, as well as their overall marketing performance compared to their competitors. See page 3 for detailed performance information. [...] [more] 
sfdcstatic.com    Marketing, Study, Trend

stats 2017 Email Marketing Industry Report [PDF]

At Emma, we believe that great marketing doesn’t happen alone. We do our best work when we’re collaborating, sharing ideas, and learning from one another. That’s why we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them? [...] [more] 
digitalmarketingdepot.com    Study

stats 2017 State of Email Marketing Survey Report [PDF]

The email marketing channel continues to dominate the digital marketing landscape in terms of performance. But what strategies and tactics are having the greatest impact on email marketing in 2017? To find out, Ascend2 and our Research Partners fielded the 2017 State of Email Marketing Survey. We thank the marketing influencers responding to this survey for sharing their valuable insights with us, and you. [...] [more] 
ascend2.com    Marketing, Study

stats Retail Personalization Index

See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...] [more]
sailthru.com    Customization, Intelligence, Multichannel, Study

stats The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success. Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24). [...] [more]
moz.com    Multichannel, Study

stats The benefits and challenges of marketing automation [PDF]

In the benef ts of marketing automation one clearly surpassed the others: almost 70 % of the respondents mentioned that the improved targeting of messages is the most important benef t of marketing automation. Other answers that stood out were improved customer experience (45,9 %), improved quality of leads (37,7 %) and an increased number of leads (34,9 %). [...] [more] 
lianatech.com    Automation, Study

stats Adobe Consumer Email Survey Report 2017 (US) [PDF]

Adobe Campaign released findings from its third annual consumer email survey, focused on consumers' habits and behavior related to personal and work email. The… [...] [more]
slideshare.net    Study

stats Subject Line Benchmarks [PDF]

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals. Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. [...] [more]
yeslifecyclemarketing.com    Subjectline, Study

stats 2017 US Email Stats (According to Adobe)

Make it personal: 34 percent of consumers said they get frustrated when brands recommend items that don’t match their interests. Know your customers in order to communicate with them. Inform: 40 percent of consumers told us that they wish email content was less promotional and more informative. They’re savvy about when someone’s selling too hard. Focus your messages on the information consumers want. 19% are not happy that they have to scroll too much. Scale it: 21 percent of consumers who check [...] [more]
reallygoodemails.com    Study

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

stats For Many Marketers, Email Is Still King

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search. [...] [more]
emarketer.com    Study

stats Email Subject Line Length: Is Brevity Better?

Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study. [...] [more]
marketingprofs.com    Subjectline, Study

stats E-Mail für Dich: Studie im DACH-Raum zur privaten Kommunikation im Internet

Die E-Mail ist unverzichtbar: 28,6 % können auf keinen Fall auf die E-Mail verzichten. Den zweiten Platz belegt der Instant Messenger, auf den 20,8 % nicht verzichten wollen. Die E-Mail ist Basis für viele Dinge des täglichen Lebens: 82,1 % nutzen bspw. ihre E-Mail-Adresse für Online-Shops. Die E-Mail ist ein Multiplikator: 44,3 % teilen E-Mails mit Dritten, bspw. mit Freunden/Bekannten oder Familienmitgliedern. User haben unterschiedliche Erwartungen an einen E-Mail-Anbieter: Diese lassen sich gemäß [...] [more]
united-internet-media.de    Study

stats 2017 State of Email Deliverability [PDF]

Subscriber acquisition sources, permission practices, authentication, list-unsubscribe and encryption, list hygiene and spam filter tools, inactivity management, analytics and deliverability monitoring [...] [more] 
pardot.com    Study, Deliverability

stats Absolit E-Mail-Marketing Benchmarks 2017 (Kurzversion) [PDF]

Die vorliegende Studie analysiert die Newsletter - und E-Mail-Aktivitäten von über 3.000 Unternehmen im deutschsprachigen Raum. Untersucht wurden Unternehmen aus folgen Branchen: [...] [more] 
absolit.de    Study
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