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discussion Deliverability study: How much does spam hurt online fundraising? [PDF]

What’s to gain from improving email deliverability? About 22.2 % in email fundraising revenue. That’s the potential increase in email fundraising revenue for a nonprofit sending 24 fundraising asks a year with a 100,000 person email list. The average nonprofit missed out on a whopping $24,522.52 last year due to spam (See Figure 2). While much of the email marketing conversation revolves around list sizes, open rates, and clicks, it’s clear that ignoring the impact of deliverability is a costly over [...] [more] 
theagitator.net    Study, Deliverability

discussion Trivia Fact: Email existed before the Internet [VID]

Did you know that Email existed before the creation of the Internet? But it wasn’t the type of emailing where all you have to do was type in and easily click on send, back in the days you have ia computer and a rotary telephone to connect to a service called Micronet. This was all before WWW, so no hyperlinks or URLS, just alot of number webpages. And for emails, the webpage number was 7776. You can check out this video on YouTube, explaining how emails were sent back in 1984. [more]
youtu.be    Marketing

discussion 10 inspirational abandoned cart email designs [GFX]

10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum. [more]
medium.com    Automation, Gallery, Conversionrate

discussion Email marketing trends 2018

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. [...] [more]
smartinsights.com    Trend

discussion Halloween Email Campaigns: What's Hot (and What's Not) for 2017 [GFX]

Want to see what great things marketers are doing for their 2017 Halloween email promotions? Here are some of our favorites from the Email Creative Archive. [...] [more]
freshaddress.com    Event, Gallery

discussion 3 Spellbinding Ideas for Your Halloween Email Design [GFX]

Boo! It’s the time of year for ghosts and ghouls, jack-o-lanterns, and candy corn. Our inbox is overflowing with Halloween emails, and we’re in the spooky spirit! If you haven’t nailed down your Halloween email design yet, don’t fret. We sized up all the witchy ways brands are celebrating the holiday this year and found three hot email design trends for you to try. They’re fang-tastic. [...] [more]
beefree.io    Gallery

discussion New Popup Modal Forms by MailChimp + defaulting to Single opt-in

These pop-up forms now give you the choice to make your forms single or double opt-in. And on October 31, the rest of MailChimp’s form options will offer that choice, too. Single opt-in has been a popular request from our customers over the years, and we want to provide you with the flexibility to choose the opt-in method that makes sense for your business. To set the opt-in preferences for your lists, log into MailChimp and navigate into your settings. With single opt-in, your subscribers will be [...] [more]
mailchimp.com    Listbuilding, ESP

discussion The best Halloween emails to hit our inboxes this month [GFX]

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...] [more]
myemma.com    Event, Gallery

discussion [Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Interactive Email’s Opportunities and Challenges

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. [...] [more]
litmus.com    Design

discussion Emojis - Warum Newsletter jetzt Herzchen haben

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...] [more]
etailment.de    Subjectline, Study, Trend

discussion Roadrunner FBLs shut down

The Roadrunner (Time Warner Cable) FBL has been turned off as of today, meaning no more spam complaint data will be sent from Roadrunner’s servers to mail senders. Personally, I would consider this a good opportunity to check your list for rr.com addresses to gauge potential impact, as well as making sure your unsubscribe link is prominent and functioning properly. Since Roadrunner users who lodge spam complaints will now remain on your list, you want to be sure you make it as easy as possible for [...] [more]
deliverycounts.com    Unsubscribe, Deliverability

discussion The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A [VID]

Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing [...] [more]
litmus.com    Deliverability, Study

discussion [Podcast #79] Microsoft Giving Up On Windows 10 Mobile [MP3]

In the 79th episode of the #EmailDesignPodcast, we discuss dynamic content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. (0:31) Background images in the Samsung email app: Be sure to only use single quotes (‘image.jpg’) instead of double quotes (“image.jpg”) in your code for background image support in the Samsung app. (2:00) Inbox by Gmail starting to support HTML5 tags: Inbox by Gmail doesn’t support all of HTML5, but it looks like support for basic tags like main, nav, and [...] [more]
litmus.com    Design

discussion Die 66 nervigsten Kundensprüche der Digitalbranche

Nicht immer ist die Zusammenarbeit von Digitaldienstleistern mit ihren Kunden völlig frei von Sorge. Ahnungslos, frech, unverschämt: Wir haben bei Agenturentscheidern und Serviceanbietern nach ihren gruseligsten Erlebnissen gefragt - und die 66 nervigsten Kundensprüche aus neun Projektstadien zusammengetragen. [...] [more]
ibusiness.de    Marketing
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