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discussion Marketing 101: What is a squeeze page?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. A squeeze page is an interstitial page with a form. In other words, if you link to a piece of content your prospective customers want, this is the page they get first. This page asks them for more information before they can get that content. The squeeze page is the tollbooth [...] [more]
marketingsherpa.com    Listbuilding, B2B

discussion A Total Eclipse of The Inbox: Using a Natural Phenomenon in Your Email Marketing [GFX]

Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning. This was the first total solar eclipse visible in the contiguous United States since 1979 and will be one of history’s most widely document eclipses. And get this: in order to chase the eclipse across the nation, you would’ve had to travel roughly 2,400 mph! [...] [more]
listrak.com    Event, Gallery

discussion Eclipse Email Designs We're Over the Moon For [GFX]

We’re still buzzing with excitement about the solar eclipse, and so is our inbox! As you might guess, brands took the opportunity to promote more than just eclipse glasses. Our inbox was full of special promotions and eclipse-themed content. Quite a few really impressed us! Check out our roundup of our favorite eclipse email designs. If you weren’t already inspired by the celestial bodies above, maybe you’ll take something away from the designs that eclipsed the rest. [...] [more]
beefree.io    Event, Gallery

discussion The best email campaigns of the 2017 eclipse [GFX]

There's nothing like a major celestial event to bring out some eye-catching email campaigns. Sure, it'll be a while before another solar eclipse is visible in the United States. But that doesn't mean that you can't gather a key marketing lesson from this historic occasion. These email examples showcase the power of timeliness and using trending topics to capture attention in the inbox. Check 'em out and enjoy – we promise they're totality great! [...] [more]
myemma.com    Event, Gallery

discussion Entschuldigungsmails richtig einsetzen

Eine Entschuldigung im Posteingang weckt automatisch die Neugierde. Immer mehr Unternehmen entdecken diesen Trick nun und entschuldigen sich für alles Mögliche. Dabei sollten ein paar Regeln beachtet werden. [...] [more]
absolit.de    Marketing

 discussion Designing Marketing Email and Newsletters: UX Research Findings

Changes in Newsletter Usability over Time. Fewer formal subscriptions - Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the [...] [more]
nngroup.com    Design, Study, Trend

discussion Introducing the Outlook.com beta

Today, we’re launching the Outlook.com beta, an opt-in web experience where you can try out new product innovations and let us know what you think. Recent advances in programming, design, and artificial intelligence have enabled our engineers and designers to improve the Outlook.com web experience in several areas—and we’re eager to get your feedback. If you enjoy being a part of what’s next, just click the Try the beta toggle, rolling out to all users in the next few weeks. You can test drive our [...] [more]
office.com    Trend

discussion Supporting new DNS RR types with dnsextlang, Part I

The Domain Name System has always been intended to be extensible. The original spec in the 1980s had about a dozen resource record types (RRTYPEs), and since then people have invented many more so now there are about 65 different RRTYPEs. But if you look at most DNS zones, you'll only see a handful of types, NS, A, AAAA, MX, TXT, and maybe SRV. Why? A lot of the other types are arcane or obsolete, but there are plenty that are useful. Moreover, new designs like DKIM, DMARC, and notorously SPF have [...] [more]
jl.ly    Deliverability

discussion How ISP Rate Limiting Is Ruining Your Relationship

If Internet Service Providers (ISPs) like Gmail and Hotmail could talk, sometimes they might sound just like this. There are plenty of reasons why they might put on the brakes and begin to limit the rate at which they accept email (i.e. rate limiting). But why do ISPs rate limit senders? And how can you respond without landing in the digital dog house? Here we'll explore two specific rate limiting techniques used by ISPs, and what they look like from a sender's perspective. Consider it a kind of [...] [more]
drh.net    Deliverability

discussion Marketing Automation Matrix [PDF]

Using curated research conducted by analysts from Digital Marketing Depot, Forrester, Gartner, Forbes, along with an in-depth analysis of review sites like G2Crowd and Capterra, this guide looks beyond the selection process and examine s a vendor’s total ab ility to deliver on the promise of the engagement, by rating Features, Ease- of -Use, Services, and Value. [...] [more]
digitalmarketingdepot.com    ESP

discussion Email Best Practices for Building Reputation & Revenues

Email Marketing is an awesome part of the online marketing mix. Its costs are quite low compared to channels like print or SMS, and it is fast and well accepted by the customer. With service providers I can easily create a good looking newsletter, I can segment the market into target groups, and send the right content to the right person. And I can track and measure the success of my campaigns. [...] [more]
dotmagazine.online    Deliverability

discussion Animated GIF Support Comes to Windows 10 Mail

We all know that one of the key limitations to Outlook rendering has been a lack of animated GIF support. That all starts to change today. We are excited to officially announce that the latest available update of Windows 10 Mail now has support for animated GIFs! [...] [more]
litmus.com    Design

discussion How agencies are paving the way forward with marketing automation

Agencies are among the most enthusiastic adopters of new marketing automation tech With the launch of another mind-boggling Martech Landscape by ChiefMartec.com (now deservedly renamed the Marketing Technology Landscape Supergraphic or Martech 5000), it’s safe to say that there is [...] [more]
smartinsights.com    Automation, Study

discussion When Marketo went offline, self-described 'geek' rescued domain after their own failure to renew

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

discussion 4 Big Reasons Your Email Campaigns Continue to Fail

1. Your Headlines Aren’t Irresistible. Think about it. Most people check their email every day. Especially with mobile email, it is more convenient than ever to sift through our inboxes whenever we feel like it. Lots of email interaction happens at the office – a report by the McKinsey Global Institute found that 28% of the average work week is taken up by email. [...] [more]
marketinginsidergroup.com    Marketing
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