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discussion Gmail Testing Subject Line Images with Promotion Cards

Earlier today, Return Path’s Senior Email Strategist, Rafael Viana (who lives in Brazil) discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that this image is defined in a special Gmail specific code snippet called Schema.org. Read here for Return Path’s take on this. [...] [more]
freshinbox.com    Design

discussion People's Gmail accounts appear to be sending out spam

We are aware of a spam campaign impacting a small subset of Gmail users and have actively taken measures to protect against it. This attempt involved forged email headers that made it appear as if users were receiving emails from themselves, which also led to those messages erroneously appearing in the Sent folder. We have identified and are reclassifying all offending emails as spam, and have no reason to believe any accounts were compromised as part of this incident. If you happen to notice a [...] [more]
mashable.com    Spam

discussion Missing data at Google Postmaster Tools

Over the past week, there have been many reports of missing data for Google Postmaster Tools. From what we can see, it appears data on the Spam Rate, IP Reputation, Domain Reputation, Feedback Loop, and Delivery Errors tabs stopped updating for some folks around April 11th or 12th. According to information posted in an industry forum, Google is aware of the issue and working to resolve it. Some progress has been made, but no official statement has been made (seems to be par for the course with Google [...] [more]
deliverycounts.com    Tool, Deliverability

discussion The State of Email in 2018: Webinar Recording + Q&A [VID]

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...] [more]
litmus.com    Design, Trend

discussion Multivariate vs. A/B Testing: Incremental vs. Radical Changes

In the world of design-optimization methods, A/B testing gets all the attention. Multivariate testing is its less understood alternative, often deemed too time-consuming to be worth the wait. While this method has its limitations, they are counterbalanced by its benefits, which cannot be easily achieved using A/B testing alone. [...] [more]
nngroup.com    Test

discussion Google to launch new Gmail design in the coming weeks

Google is planning to launch a new design for its Gmail web interface soon. In an email to G Suite administrators, obtained by The Verge, the company says the new design will include “several new features” that will also be made available to regular Gmail accounts. Google promises a “fresh, clean look for Gmail on the web,” with features like Smart Reply, the ability to snooze emails, and offline support. [...] [more]
theverge.com    Marketing

discussion This is what the new Gmail will look like

After we posted that report, a trusted source offered to let us see the Google redesign early. The new design we received supports the claims of features like smart replies and email snoozing, and enables a sidebar of plugins that give you easy access to different Google apps like Calendar and Keep. [...] [more]
androidauthority.com    Marketing

discussion Widespread Microsoft phishing warnings today

Multiple people have talked to employees inside Microsoft, and I suspect their customers have been blowing up support about this. I know they’re aware, I suspect they’re frantically working on a fix. Update 11 am PDT: It appears this filter is firing when mail has the word “hotmail” in it. This includes if non displaying text (like CSS) has the word in it. It feels like they were attempting to mitigate something and wrote a rule that wasn’t quite right. Still no word on a fix, but don’t panic. [...] [more]
wordtothewise.com    Deliverability

discussion Bounce Classification Code Change

There is a bounce reply that we see frequently from Office 365(tm) hosted domains that looks like this one: "550 5.4.1 [xxxxxx@yyyyyy.zzz]: Recipient address rejected: Access denied ...". We have historically believed this bounce reply to mean that the intended recipient of the message had configured some kind of personal filtering to reject messages from a sender; because of this belief, we have always classified this response with code 50, meaning that it’s a block bounce. Such a classification has [...] [more]
sparkpost.com    Deliverability

discussion Yahoo Mail Tests New Brand Safety Standard BIMI

Yahoo Mail will be the first email service provider to test a security standard that allows brand logos to be displayed alongside emails in the inbox list, combining branding with security. The new standard -- Brand Indicators for Message Identification (BIMI) -- was developed by Agari, an eight year-old cybersecurity firm, which worked with Comcast, Google, Microsoft and Oath, the parent of Yahoo Mail. [...] [more]
mediapost.com    From, Marketing

discussion Schalke 04: „E-Sport ist für uns eine Investition mit enormem Potential“

Wir gewinnen sehr viele Erkenntnisse über die Interessen von Fans. Aufgrund unserer unterschiedlichen Angebote haben wir früher insgesamt sieben unterschiedliche Newsletter an unsere Fans gesendet. Das war ein Newsletter des Knappenkids-Clubs, ein Spieltag-Newsletter oder einer mit Mitgliederinformationen. Das war natürlich für den Fan zu viel und er hat sich damit weder abgeholt noch wohl gefühlt. Wir haben den Newsletter inzwischen komprimiert und schalten ihn mit unterschiedlichen [...] [more]
gruenderszene.de    Customization, Intelligence

discussion 4 Email Blast Mistakes and How to Avoid Them

Mistake #1: Overdoing it—because email fatigue is real Is your email campaign calendar bursting at the seams? You may feel tempted to fill out your email marketing calendar with consistent promotional emails and newsletters to maintain communication with your recipients. But take a step back and consider a favorite brand of yours. Do you get emails from them every day, and if you do, do you open them? [...] [more]
sendgrid.com    Marketing

discussion How long does it take to change reputation at Gmail?

Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying [...] [more]
wordtothewise.com    Deliverability

discussion Diese 5 E-Mails sollten Sie kennen

Täglich überfluten unzählige E-Mails die Inbox. Für Marketer wird es immer schwerer, hier noch aufzufallen. Dabei hilft es, das Verhalten der Nutzer zu kennen. Denn die meisten E-Mails werden ungelesen gelöscht – aber eben nicht alle! [...] [more]
absolit.de    Marketing

discussion 3 Creative Ways to Improve Images in Your Emails [GFX]

2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...] [more]
campaignmonitor.com    Design, Customization
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