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discussion Who are mimecast?

Mimecast is a filter primarily used by businesses. They’re fairly widely used. In some of the data analysis I’ve done for clients, they’re a top 10 or top 20 filter. Earlier today someone asked on Facebook if mimecast may be blocking emails based on the TLD. The short answer is it’s unlikely. I’ve not seen huge issues with them blocking based on TLD of the domain. They’re generally more selective than that. [...] [more]
wordtothewise.com    Deliverability

discussion 7 brands that mastered the welcome email [GFX]

If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is how few brands try to actually accomplish anything with their welcome email. [...] [more]
myemma.com    Gallery

discussion 3 Tips for Designing the Best Brand Collaboration Emails [GFX]

Collaboration is a good thing. When two brands come together, they each benefit in plenty of ways. There’s the synergy of working together, the fun of creating something you couldn’t or wouldn’t have alone, and the added exposure of accessing each other’s audiences. Hopefully, a bump in sales is a benefit, too. Working together = good for everyone. So it’s no surprise we see tons of brand collaboration emails in our inbox. Today, we’ll look at some stellar examples and offer design tips for how to [...] [more]
beefree.io    Gallery

discussion The agony of trying to unsubscribe [VID]

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...] [more]
youtube.com    Unsubscribe, Spam

discussion Campaign Monitor Merges with Emma and Delivra

Campaign Monitor announced today it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business needs evolve. More than 250,000 organizations worldwide already benefit from Campaign Monitor’s easy-to-use email solutions to send targeted emails an [...] [more]
businesswire.com    ESP

discussion 4 Faulty Justifications for Under-Staffing Email Marketing Teams

If you’re an email marketer, you’ve probably said (or at least thought) one or more of those statements. If you’re a manager or executive, you’ve probably been told one or more of those by an employee or read it in the body language of your staff. [...] [more]
litmus.com    Study

discussion Banana Republic’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Thoughts on Banana Republic The Banana Republic Travel & Safari Clothing Company was a safari-themed [...] [more]
mailcharts.com    Gallery

discussion Erfolgreiches E-Mail-Marketing: Sechs ausgezeichnete Kampagnen [GFX]

Wissen Sie schon, wie Ihre nächste E-Mail-Kampagne aussehen wird? Sicherlich lassen Sie sich von anderen Kampagnen inspirieren. Sie suchen im Web nach erfolgreichen Kampagnen in Ihrer Branche und studieren zahlreiche Whitepaper und Praxistipps. Wir möchten Ihnen heute 6 Kampagnen vorstellen, die durch ihre herausragenden Ergebnisse beim E-Mail-Award 2018 von einer fachkundigen Jury ausgezeichnet wurden. [...] [more]
email-marketing-forum.de    Event, Gallery

discussion 5 GDPR Emails We Love [GFX]

We’ve all had standard issue GDPR compliance emails flooding our inboxes. You know the type: a few paragraphs copy and pasted directly from a legal department, without a trace of a brand voice or [...] [more]
movableink.com    Gallery, Law

discussion GDPR Affects Open Rates [GFX]

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates. [...] [more]
sparkpost.com    Gallery, Law

discussion GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices

Nutrition biz Vitl. The provider of diet and lifestyle plans sent “an email to multiple users rather than BCCing them,” Register adds. “Oh dear @VITLhealth cares about our privacy, yet doesn't seem to mind giving everyone's email address out to complete strangers- awkward,” one customer tweets, according to the Register. In its apology, the firm states that the mishap affected only a “small number” of users -- a claim that has further infuriated customers, one of whom calls it a “cop-out.” But [...] [more]
mediapost.com    Law

discussion Tag zwei nach DSGVO: Eine Kuriositätensammlung

Am 25.05.2018 war es endlich soweit: Nach Jahren der Debatten, unzähligen Diskussionsrunden, Expertenanhörungen und harter, unerbitterlicher Überzeugungsarbeit jeder auch nur erdenklichen Lobby-Gruppe ist das größte Gesetzesprojekt der Europäischen Union – die Datenschutzgrundverordnung (DSGVO) – am vergangenen Donnerstag in Kraft getreten. Vorausgegangen waren Monate und Wochen der Rechtsunsicherheit für Großkonzerne wie Einzelunternehmen, Gemeinden wie Bundesbehörden, Sportvereine wie [...] [more]
halle.law    Law

discussion EmailOctopus - London Email Meetup [VID]

Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...] [more]
emailoctopus.com    Marketing

discussion dpr #11/2018: Innovations-Profiling Marketing Automation E-Mail-Marketing in Zeiten der DSGVO [PDF]

Im digital publishing report widmen wir uns gern Themen, die über den technologischen Tellerrand hinausgehen: Künstliche Intelligenz, Chatbots, Algorithmen oder in der letzten Ausgabe Customer Relationship Management. Auf CRM aufbauend (aber nicht damit zu verwechseln!) ist unser aktueller Schwerpunkt das Thema Marketing-Automation. Auch hier gilt es, Märchen & Mythen von den Möglichkeiten zu trennen. Im Kern geht es nicht darum, „Marketing ohne Manager“ zu betreiben – aber Prozesse und [...] [more] 
digitalpublishingreport.de    Automation, ESP

discussion A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers. Business stakeholders, which consist of all of the people involved in strategic goal-setting [...] [more]
litmus.com    Marketing, Study
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