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discussion Erfolgreiches E-Mail-Marketing: Sechs ausgezeichnete Kampagnen [GFX]

Wissen Sie schon, wie Ihre nächste E-Mail-Kampagne aussehen wird? Sicherlich lassen Sie sich von anderen Kampagnen inspirieren. Sie suchen im Web nach erfolgreichen Kampagnen in Ihrer Branche und studieren zahlreiche Whitepaper und Praxistipps. Wir möchten Ihnen heute 6 Kampagnen vorstellen, die durch ihre herausragenden Ergebnisse beim E-Mail-Award 2018 von einer fachkundigen Jury ausgezeichnet wurden. [...] [more]
email-marketing-forum.de    Event, Gallery

discussion 5 GDPR Emails We Love [GFX]

We’ve all had standard issue GDPR compliance emails flooding our inboxes. You know the type: a few paragraphs copy and pasted directly from a legal department, without a trace of a brand voice or [...] [more]
movableink.com    Gallery, Law

discussion GDPR Affects Open Rates [GFX]

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates. [...] [more]
sparkpost.com    Gallery, Law

discussion GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices

Nutrition biz Vitl. The provider of diet and lifestyle plans sent “an email to multiple users rather than BCCing them,” Register adds. “Oh dear @VITLhealth cares about our privacy, yet doesn't seem to mind giving everyone's email address out to complete strangers- awkward,” one customer tweets, according to the Register. In its apology, the firm states that the mishap affected only a “small number” of users -- a claim that has further infuriated customers, one of whom calls it a “cop-out.” But [...] [more]
mediapost.com    Law

discussion Tag zwei nach DSGVO: Eine Kuriositätensammlung

Am 25.05.2018 war es endlich soweit: Nach Jahren der Debatten, unzähligen Diskussionsrunden, Expertenanhörungen und harter, unerbitterlicher Überzeugungsarbeit jeder auch nur erdenklichen Lobby-Gruppe ist das größte Gesetzesprojekt der Europäischen Union – die Datenschutzgrundverordnung (DSGVO) – am vergangenen Donnerstag in Kraft getreten. Vorausgegangen waren Monate und Wochen der Rechtsunsicherheit für Großkonzerne wie Einzelunternehmen, Gemeinden wie Bundesbehörden, Sportvereine wie [...] [more]
halle.law    Law

discussion EmailOctopus - London Email Meetup [VID]

Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...] [more]
emailoctopus.com    Marketing

discussion dpr #11/2018: Innovations-Profiling Marketing Automation E-Mail-Marketing in Zeiten der DSGVO [PDF]

Im digital publishing report widmen wir uns gern Themen, die über den technologischen Tellerrand hinausgehen: Künstliche Intelligenz, Chatbots, Algorithmen oder in der letzten Ausgabe Customer Relationship Management. Auf CRM aufbauend (aber nicht damit zu verwechseln!) ist unser aktueller Schwerpunkt das Thema Marketing-Automation. Auch hier gilt es, Märchen & Mythen von den Möglichkeiten zu trennen. Im Kern geht es nicht darum, „Marketing ohne Manager“ zu betreiben – aber Prozesse und [...] [more] 
digitalpublishingreport.de    Automation, ESP

discussion A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers. Business stakeholders, which consist of all of the people involved in strategic goal-setting [...] [more]
litmus.com    Marketing, Study

discussion Inspiring Activation Email Template Examples Worth Experimenting [GFX]

Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner is, even if the user has signed up for what you offer, it isn’t necessary that they’ll start using it now (or ever). This is where activation funnels and activation emails come in. [...] [more]
chamaileon.io    Gallery

discussion UCEProtect gets busy; Spamcannibal calls it quits (maybe?)

This past Friday, May 25th, was a very busy day in the email and privacy world. The EU’s Global Data Protection Regulation (GDPR) went into effect, prompting all sorts of privacy policy updates (which in turn prompted all sorts of emails about those updates). From my own experience and the shared experiences of many others, it seems most of these emails cast a very wide net – devoid of targeting or list hygiene. Many of us received updates from brands we don’t remember engaging – and others with [...] [more]
deliverycounts.com    Deliverability

discussion What is the email marketing industry worth?

How much revenue does the email marketing industry generate across all industries in a given year? It seems like a relatively simple question to answer, and surely something that everyone in the email marketing business has wondered in passing, at least once or twice… Yet, there seems to be no definitive answer to be found [...] [more]
phrasee.co    Marketing

discussion Re-Opt-In Kampagnen im Zuge der DSGVO: "Ein Mißverständnis mit erheblicher Tragweite"

In der E-Mail Marketing Gruppe auf Facebook wurde vor einigen Wochen über die Sinnhaftigkeit von Re-Opt-In Kampagnen im Zuge der DSGVO diskutiert. Christian Schmidt, der Geschäftsführer des E-Mail-Marketing-Dienstleisters CleverReach, hat zu dem Thema in einem Interview mit dem Magazin Clap passende Worte gefunden: Bloß weil sich die Strafen bei Straßenverkehrsverstößen verschärft haben, hat doch auch nicht [...] [more]
emailmarketingblog.de    Law

discussion Gmail, you can be better. You should be better!

At the beginning of March, I started thinking about what UX/UI (user experience/user interface) changes the Gmail product team can do in order to improve Gmail, making it more efficient and designed better. What would I do if I got the mission to “Take Gmail and make it better!” ? I chose some of the key features that could be better for the users and started thinking of ways to improve them. [...] [more]
uxplanet.org    Marketing

discussion WTF Just Happened To Your Inbox? (Looking at you, GDPR) [GFX]

Mine looked the same, and I bet yours did too. Yesterday (May 24th) at Mailjet, we processed and sent over 100 million emails in one day for our clients. That’s the most emails we have EVER sent in [...] [more]
medium.com    Gallery, Law

discussion UCEProtect and GDPR fallout

First thing this morning I got an email from a client that they were listed on the UCEProtect Level 3 blacklist. Mid-morning I got a message from a different client telling me the same thing. Both clients shared their bounce messages with me: 550 Conexion rechazada por estar o167890x0.outbound-mail.sendgrid.net[167.89.0.0]:56628 en la DNSBL dnsbl-3.uceprotect.net  [...] [more]
wordtothewise.com    Deliverability
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