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 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

discussion Design of the times: email trends 2018

Our inboxes are overloaded with emails on a daily basis?—?the ones we want, and the ones we don’t?—?promos, sales, reminders, articles and everything in between. In 2017, and heading into 2018, it’s all about minimalism and semi-flat design for inbox cut-through and renewed brand love. Design’s getting deep. [...] [more]
medium.com    Design, Trend

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

discussion How to Optimize Your Algorithms & Automation for Personalized Marketing

Having data is great, but what the machines really need is quality data. When you’re working in an automation center, you’re able to create campaigns without thinking about all of the heavy lifting and data processing that is happening in the background to make it successful. For example, our automation center offers a visual representation of how the dots of a customer journey are connected — bridging data points: events, subscribers, consumer actions, and your marketing activities. [...] [more]
emarsys.com    Customization, Intelligence, Sendtime

discussion Spam Resource: 3 Challenges in 2018?

1. Continuing platform consolidation. Microsoft started merging their Outlook.com (Hotmail) and Office 365 Outlook email platforms in 2017. From the outside, things didn't always seem to go so smoothly, and indeed, are perhaps not today all that smooth in some cases. Some senders were seeing unexpected blocking with confusing (or no) error messages, for example, and the receiving systems appeared as though they were perhaps overwhelmed. That's potentially still ongoing for some folks today. [...] [more]
spamresource.com    Spam, Deliverability

 discussion 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen [GFX]

5 Examples of Effective Email Marketing. 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to [...] [more]
medium.com    Gallery

discussion Why Microsoft Email Spam Reports are Increasing

Microsoft has made some significant changes to their email service and infrastructure this year. A lot of these changes involve improving and modernizing their backend systems. These changes should be more or less seamless for senders. However, they have also made some changes that will impact senders and end-users alike. [...] [more]
sendgrid.com    Deliverability

discussion Top Email Design Trends for 2018

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of email design trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other email design trends that we asked marketers about received a bit less enthusiasm [...] [more]
litmus.com    Study, Trend

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

discussion The 7 Best Year in Review Emails of 2017 [GFX]

How did other brands put together their year in review emails? We check out 7 brands to get inspired by how they looked back over the year. [...] [more]
beefree.io    Event, Gallery

discussion Actionable Email Intent Modeling with Reparametrized RNNs [PDF]

for its recipients. We propose to annotate these emails for what action its recipient will take. We argue that our approach of action-based annotation is more scalable and theoryagnostic than traditional speech-act-based email intent annotation, while still carrying important semantic and pragmatic information.We show that our action-based annotation scheme achieves good inter-annotator agreement. We also show that we can leverage threaded messages from other domains, which exhibit comparable [...] [more] 
arxiv.org    Intelligence, Marketing

discussion Newsletter über Newsletter

Warum schreibst Du einen Newsletter? Seit wann? Was hast Du dabei gelernt? Welche Technik nutzt du? Und warum? [...] [more]
dirkvongehlen.de    ESP, Marketing

discussion Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire

Ben Chestnut and his team at MailChimp built an amazing business and became Inc. 's Company of the Year. It only took them 17 years. [...] [more]
inc.com    ESP

discussion How your attribution model is skewing your subject line tests

When do you stop counting opens or clicks generated by the email? Do you stop attributing after a day, week or when the next email going out? As we showed before, even straight forward and very measurable actions like an open or a click come with a sting in the tail. Open Later Click Later or Buy Later, which begs the question. How late is later? The chart below taken from an attribution audit conducted by Alchemy Worx for a large retailer. We analysed every campaign sent over a 3 month period with [...] [more]
linkedin.com    Intelligence, Multichannel

discussion Top 10 Litmus Community Discussions of 2017

3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...] [more]
litmus.com    Design, Marketing
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