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discussion 9 Biggest Email Newsletter Design Trends of 2017

According to a recent Email Statistics Report released by the Radicati Group, the number of worldwide email users, which is now 3.7 billion, will increase to over 4.1 billion by the end of the year 2021 – including both business and consumer users. This demonstrates how popular email newsletters still are as the most powerful and effective medium of communication in Internet marketing. [...] [more]
xhtmljunction.com    Design, Trend

discussion Tips and inspiration for your Black Friday and Cyber Monday email strategy [GFX]

If you’re still reading, here are some tips and some old and new examples that I’ve gathered from my overcrowded inbox to get you started with your strategy planning. Casper: Snooze through the sales… [...] [more]
adestra.com    Gallery

discussion 6 Email Marketing Tips for the B2B Marketer

Keyframe Animation-Based Interactivity Email subscribers are no longer content with a witty email copy or bright imagery. Hence, email marketers have been dabbling with the inclusion of elements to make the emails more interactive. One of the best ways to achieve interactivity is by using keyframe animations. [...] [more]
marketo.com    Trend

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

discussion Why welcome email series is better for your business [GFX]

Attracted to your profile and what you have displayed on your website, people subscribed to your list. Now is your time to impress them. First impressions last; and a welcome email is your chance at making a good first impression on your subscribers. Welcome emails are incredibly effective.According to Wordstream, on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. [...] [more]
emailmonks.com    Automation, Gallery

discussion Spamtraps and GDPR

When we talk about transactional mail, we talk about the mails like order and shipping confirmation, online tickets or boarding passes and ToC changes. These mails are cool, aren’t they? And the answer is of course … yes and no. Certainly a clean confirmation mail will not cause a huge blacklisting or at least you can talk to the Provider to resolve that issue faster than normal. [...] [more]
inboxplacement.com    Law, Deliverability

discussion People-based Marketing: Everything Old is New Again

On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both targeting and measurement at the level of real individuals across any addressable channel. [...] [more]
mediapost.com    Customization

discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

discussion Why Single Opt-In? Update for EU Customers

We’ve made an important change for MailChimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in. [...] [more]
mailchimp.com    Listbuilding

discussion GIF: How Nordstrom makes your Thanksgiving More Delightful [GFX]

E-commerce spending touched $1287 million on Thanksgiving Day 2016 that was $191 million more when compared to 2015. Make the best of this opportunity by sending out interesting emails that entice your customers to take the next action. Have a look at this email by Nordstrom and get inspired to make it big this Thanksgiving. [...] [more]
medium.com    Event, Gallery

discussion Boo! How did your Halloween campaign do? [GFX]

At this time of year I love taking a peek at what our clients have been up to, as Halloween often provides a great opportunity to get creative. [...] [more]
adestra.com    Event, Gallery

discussion How to Negotiate An Email Sponsorship

An email sponsorship or “email drop” is essentially where you “rent” a particular email address owned by someone who would have many contacts. Essentially, you negotiate with the owner to convince them to send an email on your behalf. You achieve two things from this. (1) You can transfer the success of their brand to yours. (2) you can reach a lot more people than you typically would otherwise. A common misconception, you don’t buy the email names on the list. Rather, you buy access to that list, so [...] [more]
digitalbrandinginstitute.com    Marketing

discussion 8 Promotional Emails That Actually Work [GFX]

1. Go beyond the discount The human psyche is a complex entity. When convincing it to buy a product, the money leverage (savings! more savings!) is just one of the possible options, and oftentimes it is not the most effective. In 1954, US psychologist Abraham Maslow categorized human needs in his famous pyramid. Depending on the type of product, communication strategy and other factors, you can try to play on one of the different levels. [...] [more]
mailup.com    Gallery, Marketing

discussion Email Marketers should consider these.

Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices. In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go. 1. Good copywriting is a must. [...] [more]
medium.com    B2B, Copywriting, Customization

discussion What You Can Learn From These 7 Online Education Emails [GFX]

Pretty much anything you want to learn, you can take a class online. When LinkedIn bought the online education website Lynda for $1.5 billion in 2015, it was clear that the e-learning industry was having a moment, and it’s still growing by leaps and bounds. So we got curious: how do online education emails measure up? We researched how seven prominent online learning companies approached their email design to improve our knowledge. [...] [more]
beefree.io    Gallery
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