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discussion Google Postmaster bad IP reputation

There are widespread reports this morning (9/11/17) that Google postmaster tools is showing bad IP reputation for IPs starting on 9/9. This issue is affecting just about everyone. Looking through my client’s postmaster pages, I’m seeing red for IP reputation on every client. Even my clients with generally good reputation are seeing bad reputation since 9/9. [...] [more]
wordtothewise.com    Intelligence, Deliverability

discussion Exploring the Subject Line Series: Non-linguistic approach

oday’s article picks up on email open rate prediction. Which emails do you open? What influences your decision? Is it the subject line? Is it the timing? Is it a lot more? I’m setting out on a quest to discover what influences open rate prediction. I will be sharing what this road map brings back with you. I’d love to hear your comments, love to reply to questions, love to help out. I’m the outgoing type of data scientist, yes. [...] [more]
medium.com    Subjectline, Intelligence

discussion Email Marketers React to Hurricane Harvey (Part 2) [GFX]

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging once they have time to come up with plans and email content. Here are some notable examples of hurricane-related emails sent since Hurricane Harvey blew ashore: [...] [more]
freshaddress.com    Gallery

discussion Why Email Is Dying And What You Can Do To Save It

There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...] [more]
medium.com    Social

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

discussion Studie: "Millennials sind von E-Mail besessen"

Wer Millennials erreichen möchte, muss auf WhatsApp und Facebook Messenger setzen? Eine aktuelle Studie von Adobe kommt zu dem Ergebnis, dass diese Altersgruppe tatsächlich intensiv per E-Mail kommuniziert. Forbes berichtet über die Studie: Connecting with millennials requires a strategy that works, one that’s proven to consistently engage people in a way they prefer. This survey [...] [more]
emailmarketingblog.de    Study

discussion UX Design for Email Newsletters: 5 Things to Know

The topic of UX in relation to email newsletters perhaps doesn’t come up that often in conversation. Not that I talk about email newsletters that much with my friends over a pint of beer anyway. But still. It seems niche. It seems like this one thing that’s “out there somewhere” that should just probably take care of itself. After all, emails are a one-off thing, right? Once you send them out, and people read them, they vanish, never to be seen again. So whatever mistake we make in email newsletter [...] [more]
adobe.com    Marketing, Multichannel

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

discussion The Great Mess of Alternative Text

This week, I once again had the pleasure to speak at Litmus Live in London. I gave a short talk about an Email Camera. But I also gave a longer talk called “The Great Mess of Alternative Text”. It’s a mix of some of my previous articles like How webmails block images, but with a lot of new content and research. While I’m still working on a full text transcript, here are my slides and list of ressources and links mentioned during my talk or used to prepare my talk. [...] [more]
hteumeuleu.com    Design, Event

discussion We swore an oath to use plain-text emails

At the beginning of 2016, we decided to go with plain-text emails over HTML. We believed that it reflects our product, Newton Mail — the cleanest, most zen email service in the market. During the… [more]
newtonhq.com    Design

discussion Interview mit Nico Zorn: Warum E-Mail-Marketing immer noch die Online-Marketing-Geheimwaffe ist

Was sagst du Leuten, die behaupten, dass E-Mail-Marketing doch sowieso nicht funktioniert? Ich sage ihnen, dass für einen großen Teil unserer Kunden, insbesondere aus dem E-Commerce-Bereich, E-Mail-Marketing das mit Abstand wichtigste Instrument für die Ansprache der bestehenden Kunden ist. Im Gegensatz zu einigen Marketing-Trends und „Social Gimmicks“ bringt ihnen der Kanal plan- und messbaren Umsatz. [...] [more]
121watt.de    Marketing

discussion Good for our KPI’s, bad for our users — we’re killing our newsletter

Obviously we felt the same way, so it was really a matter of ‘when’ and not ‘if.’ We knew that it’d add more tasks to our already too-frickin’-overloaded Zesty schedule and — like most of the things [...] [more]
zest.is    Marketing

discussion Are You Sending Price Drop, New Arrivals, and Back in Stock Emails to The Wrong Customers?

If you’re sending out a discount email, you want to find the most efficient way to group users who all have a high affinity to a specific item. Here at ReSci, we call it predictive product segments. What this means is that our proprietary AI models are baked into our lifecycle stages. Predictive product segments are an inherent function of our Price Drop, New Arrivals, and Items Back in Stock. Target excess inventory to interested buyers. Retailers may run into an issue with excess inventory due to [...] [more]
retentionscience.com    Intelligence, Segmentation

discussion Focus on GDPR, but ignore e-Privacy at your peril

With so much noise surrounding the General Data Protection Regulation (GDPR), the equally impactful e-Privacy regulation seems to have been forgotten about. It might only be a draft regulation at the moment, but it is due to be enacted in May 2018. So, what is this regulation and why do marketers need to pay careful heed to its contents? Let’s get started with what the e-Privacy regulation is The e-Privacy Regulation is a complementary piece of European legislation to the GDPR. It is designed to addr [...] [more]
econsultancy.com    B2B, Law

discussion What Looking At Billions Of Emails Has Taught Me

Every Friday, I look at a few billion emails. More specifically, I run some standard reports on an anonymized database of a few million active consumer mailboxes every Friday. This data is generated by users who have installed one of several email applications in exchange for the ability to see aggregated anonymous data about what’s going on in the user’s mailbox. The installation of these applications includes explicit, positive permission to use the data on an anonymous and aggregated basis. [...] [more]
mediapost.com    Marketing
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