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tactics CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft's webmail properties were the only ones that did not support CSS background images. This restriction forced email designers to use table background attributes in order to display a background image in Outlook.com. Thankfully this support is enabled in both the "classic" and beta Outlook webmail clients. This change has been propagated to the Outlook iOS and Android apps as well [...] [more]
emailonacid.com    Design

law FAQ zum E-Mail-Marketing und zur DSGVO

Die Uhr tickt: Zum 25. Mai 2018 gilt die neue EU-Datenschutz-Grundverordnung (DSGVO). Sie gilt unmittelbar in allen Mitgliedsstaaten der Europäischen Union. Nationale Regelungen, wie das bisherige Bundesdatenschutzgesetz (BDSG) oder auch teilweise das Telemediengesetz (TMG) sind nicht mehr anwendbar. Über diverse Öffnungsklauseln lässt die DSGVO jedoch weiterhin nationale Regelungen zu. In Deutschland tritt daher ebenfalls zum 25.05.2018 ein neues Bundesdatenschutzgesetz mit ergänzenden Regelungen in [...] [more]
email-marketing-forum.de    Law

strategy Marketing Automation For Dentists: Getting Started in 7 Steps

Step 1: Automate your scheduling Today’s scheduling tools, like Calendly, are fantastic. They’re drop-dead simple to use. You can send a patient your up-to-the-minute schedule so they can see exactly what openings you have and on which days. They can easily select the open appointment that’s most convenient for them. Your patient can even add it to their calendar so it stays on their radar. [...] [more]
activecampaign.com    Automation

tactics Apple Mail Sometimes Hides the Last Image in an Email

When you have an email with an image at the very bottom of an email, sometimes that image is not displayed in Apple Mail. This is a very strange bug that is unlikely to manifest in real campaigns because most emails contain footer text at the bottom. However this can be very frustrating and confusing when experimenting with different email designs and techniques. [...] [more]
freshinbox.com    Design

tactics Swipe to Reveal Technique

Check out this swipe to reveal technique created by Daniel Sivan from Wired Messenger. This technique overlays a div with an image over a div container and uses left padding on the overlay div to “push” the image to the right of the container – leaving a “handle” that the user can use to drag the content into view. [...] [more]
freshinbox.com    Design

stats State of Marketing Automation Benchmarks for Success 2017 [PDF]

Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark your strategy and implementation against companies that rated themselves very successful or best-in-class, according to an Adestra survey conducted with research partner Ascend2. Those high achievers amounted to only 33 percent of the companies completing the survey. We talked to a mix of companies in terms of number of employees and primary marketing channel, while 85 percent of respondents were [...] [more] 
adestra.com    Automation, Study

tactics It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals. However, it's important to remember that just sending more emails alone isn't a strategy - you need to consider when and what to send - and which channel to deliver it to. [...] [more]
listrak.com    Event, Study

tactics E-Mail-Marketing zum Black Friday: Was es zu beachten gibt

Im Kalender der Schnäppchenjäger ist er rot markiert: Der Black Friday. In den E-Mail-Postfächern weltweit ereignet sich zu diesem Zeitpunkt geradezu ein Leuchtfeuer an [...] [more]
inxmail.de    Event, Law

tactics How to Write an Effective Marketing Automation RFP

To respond or not to respond is always the question. Some marketing automation platforms have taken the position that they will not respond to RFPs during the sales process because it is not the best use of their time. However, I believe that RFPs can be highly informative and useful during the procurement process as long as they are written with intention. As RFP season begins to wrap up, I took stock in the different RFPs that crossed my desk. I reviewed countless RFPs this quarter, some good, some [...] [more]
onlyinfluencers.com    ESP

discussion 9 Biggest Email Newsletter Design Trends of 2017

According to a recent Email Statistics Report released by the Radicati Group, the number of worldwide email users, which is now 3.7 billion, will increase to over 4.1 billion by the end of the year 2021 – including both business and consumer users. This demonstrates how popular email newsletters still are as the most powerful and effective medium of communication in Internet marketing. [...] [more]
xhtmljunction.com    Design, Trend

discussion Tips and inspiration for your Black Friday and Cyber Monday email strategy [GFX]

If you’re still reading, here are some tips and some old and new examples that I’ve gathered from my overcrowded inbox to get you started with your strategy planning. Casper: Snooze through the sales… [...] [more]
adestra.com    Gallery

discussion 6 Email Marketing Tips for the B2B Marketer

Keyframe Animation-Based Interactivity Email subscribers are no longer content with a witty email copy or bright imagery. Hence, email marketers have been dabbling with the inclusion of elements to make the emails more interactive. One of the best ways to achieve interactivity is by using keyframe animations. [...] [more]
marketo.com    Trend

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

discussion Why welcome email series is better for your business [GFX]

Attracted to your profile and what you have displayed on your website, people subscribed to your list. Now is your time to impress them. First impressions last; and a welcome email is your chance at making a good first impression on your subscribers. Welcome emails are incredibly effective.According to Wordstream, on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. [...] [more]
emailmonks.com    Automation, Gallery

discussion Spamtraps and GDPR

When we talk about transactional mail, we talk about the mails like order and shipping confirmation, online tickets or boarding passes and ToC changes. These mails are cool, aren’t they? And the answer is of course … yes and no. Certainly a clean confirmation mail will not cause a huge blacklisting or at least you can talk to the Provider to resolve that issue faster than normal. [...] [more]
inboxplacement.com    Law, Deliverability
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