2012-05-18 ... In this 60-minute webinar replay, marketing experts W. Jeffrey Rice and Meghan Lockwood cover key strategies for greatly increasing the value of your email subscriber list. They even share with you a case study on how one company cut its list by 95% and effectively doubled its sales. You'll also learn: The state of email subscriber lists, How and why to keep your list, exclusive Insights from a MarketingSherpa case study, The need for setting explicit expectations, How to maintain quality [...]
[more]
marketingsherpa.com 
Listbuilding
2012-05-18 ... Während der Kläger einen Streitwert von 5.001,00 EUR ansetzte, setzte das Landgericht den Streitwert auf 3.000,00 EUR fest und verwies die Sache an das nunmehr zuständige Amtsgericht. Dort wurde zunächst ein Termin anberaumt, dann aber wurde der Streitwert auf 350,00 EUR reduziert und die Sache ins schriftliche Verfahren übergeleitet. Das Gericht scheint in den behaupteten Zusatzbelastungen für E-Mail-Abrufe auf Auslandsreisen und in der Notwendigkeit, wieder einmal seinen Anwalt konsultieren zu [...]
[more]
conlegi.de 
Law
2012-05-18 ... A search for “voucher codes” presents a paid ad for a well known UK voucher code company and below the ad the consumer is presented with a pre-filled email data capture field with an accompanying “Get Offers” button. Yes, that’s right the email field is pre-filled so no extra heavy lifting for the casual browser that can’t quite manage to find the energy to click through onto the site to look for any specific offers! Once you hit the “Get offers” button you then see a simple confirmation [...]
[more]
econsultancy.com
Listbuilding
2012-05-18 ... This month I’d like to talk about how Google is integrating email with both search and social. For the past few months Google has been testing a feature that displays an email opt-in field in their paid search fields. MediaPost wrote about it at the end of last month. To see it for yourself, search for PetMeds. You’ll see the ad at the top followed by an email opt-in field pre-populated with your Gmail address if you have one. If you are not logged in with your Gmail account, it will just display [...]
[more]
returnpath.net
Listbuilding
2012-05-18 ... Since these spam filters have a large book of clients using their service, they have a broader scope of information to use in their decision making process to determine whether to deliver to the inbox, spam or quarantine folder, or to block it completely. Hosted spam filters can include technology that is integrated by vendors directly into their own products. Examples of hosted spam filters include Brightmail, Cloudmark, MessageLabs, and Postini.
[more]
returnpath.net
Study, Deliverability
2012-05-18 ... While Windows Phone 2015 marketshare predictions are looking a tad optimistic, it’s still early days. The Nokia Lumia has only just released, users are tied to two year plans and some are holding out for WP8. Honestly though, I’m more interested in the Metro UI than its usage stats though it can’t hurt to get a head start. Hostile environment Images are blocked by default, in place of alt text you see “download pictures”. The file weight is displayed below the creative as a further deterrent.
[more]
stylecampaign.com
Design, Mobile
2012-05-18 ... One thing hashes are useful for is sharing information when you don’t entirely trust the person you’re sharing it with. If, say, you have a suppression list of email addresses and you want someone else to remove them from their database, but you don’t want to actually share the list of email addresses with them. You can go through your suppression list and generate the digest for each email address, then send the other party the list of digests. They can go through their database and generate the [...]
[more]
wordtothewise.com
Marketing
2012-05-18 ... 10 Examples of Awesome Email Marketing
1) ModCloth Communicates Changes to Its Email Policy ... Via Email. I bookmarked this email from ModCloth several weeks ago, because I was so impressed that a brand actually cared enough to tell me it was changing certain components of its email marketing program. Take a look at the copy called out in orange below to see what I mean. 2) UncommonGoods Creates a Sense of Urgency Without Being Pushy. [...]
[more]
hubspot.com
Gallery, Marketing
2012-05-15 ... Wird die E-Mail-Marketing-Software im eigenen Haus installiert und betrieben, behält das Unternehmen die vollständige Kontrolle über die Datensätze. Diese Option gewinnt an Bedeutung, wenn die Datenschutzbestimmungen eine Weitergabe der Daten nicht zulassen. Die Kosten dieser Lösung sind durch die Nutzung eigener technischer Ressourcen vergleichsweise gering. Allerdings sollten Unternehmen Fachpersonal sowohl für den Setup als auch die laufende Softwarepflege stellen. Eine CSA-Zertifizierung [...]
[more]
onlinemarketing-praxis.de
ESP
2012-05-15 ... This guidance from the DMA and the IAB seeks to provide clear and transparent communications with consumers about the use of cookies and similar technology by email marketing. It also identifies potential approaches to good practice in obtaining informed consent to the use of such technology, as the law now requires. As the email marketing industry is still very much in learning mode on these issues and the Information Commissioner’s Office (“ICO”) has not yet published any guidance in this area [...]
[more] 
iabuk.net
Law
2012-05-15 ... Ein Grund für die Änderungen der Datenschutzrichtlinien des Marktführers bei Sozialen Netzwerken ist die Auseinandersetzung mit der irischen Datenschutzbehörde. Ausgelöst wurde die Debatte rund um Auskunftsrechte und Datenschutzeinstellungen durch die Initiative Europe versus Facebook. Nachdem zahlreiche Nutzer dem Aufruf der Initiative gefolgt waren und Auskunftsersuchen an Facebook gestellt haben, wurde deutlich, dass Facebook seiner Auskunftspflicht gegenüber den Nutzern nur unzureichend [...]
[more]
surfer-haben-rechte.de
Law, Social
2012-05-15 ... Starting today, you can discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter. Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related [...]
[more]
twitter.com
Social, Trend
2012-05-15 ... Is the EU Directive about to be simplified? The original European Union Privacy Directive dates back to 1995, and required that all member nations create a privacy policy that fits the outlined model. Not only did this process not work for the 27 EU members because each had to craft an individual policy that met the directive, but social media and mobile platforms have significantly changed the playing field. Privacy regulation in D.C. On the domestic front, Dennis met with Mary Bono Mack, a [...]
[more]
marketingsherpa.com
Law
2012-05-15 ... Wenn Sie also einen plötzlichen Anstieg der Beschwerderate feststellen, sollten sie schnellstmöglich untersuchen, welche Veränderung zu mehr Beschwerden geführt haben könnte – um dann korrigierend eingreifen zu können. Starten Sie mit der Analyse der vor kurzem vorgenommenen Änderungen. Haben Sie die E-Mail Frequenz kürzlich gesteigert? Oder gesenkt? Gab es Änderungen am Inhalt? Haben Sie Ihre E-Mail an eine Gruppe neuer Adressaten verschickt? Oder an Adressaten, die schon seit längerem nichts mehr [...]
[more]
returnpath.de
Deliverability
2012-05-15 ... Feasible Long-Term Marketing: Email marketing is clean. Unlike social media communications, which can get drowned in the random social chatter, the emails that your subscribers receive are clearer and more focused. Moreover, your subscribers give you undivided attention when reading your email when compared to what they do on their Facebook Fan Page. Social media messages get drowned in the deluge of content that’s created everyday, PPC (Pay per click) is expensive, and SEO is subject to the [...]
[more]
smallbiztechnology.com
Marketing, Social, Trend
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