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stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
episerver.de    Openingrate, Study

tactics Steal These 2018 Holiday Email Ideas [PDF]

If you’re like many email marketers, you’re reading this guide well before temperatures dip and halls are decked. Planning for Black Friday, Cyber Week, and the rest of the busy winter season typically begins during the summer months, and it often doesn’t end until after the new year. CHAPTER 1: Holiday Previews with Live Polls. Find Out Who Your Customers are Shopping For. Discover Which Products Your Customers are Shopping For. [...] [more] 
amazonaws.com    Gallery

discussion E-Mail-Marketing und DSGVO: Lohnen sich Newsletter überhaupt noch?

Geschrumpfte Verteiler und Angst vor Bußgeldern: Viele Unternehmer, die auf E-Mail-Marketing setzen, haben schlaflose Nächte wegen der DSGVO. Was ein Experte jetzt rät. impulse: Herr Zorn, manche Unternehmen haben seit dem Inkrafttreten der Datenschutz-Grundverordnung (DSGVO) ihr E-Mail-Marketing komplett auf Eis gelegt. Was halten Sie von solch drastischen Maßnahmen? [...] [more]
impulse.de    Marketing

tactics Image Personalization - Why and How to Use it [GFX]

Image Personalization is rarely a topic of heated discussions. This changes today. Learn how personalized images can help your marketing perform exceedingly well. [more]
sirv.com    Gallery, Design, Customization

discussion The anatomy of a professional email marketing team

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the … [...] [more]
emailvendorselection.com    Marketing

antispam DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more]
250ok.com    Spam, Study, Deliverability

stats Multi-Industry DMAC Adoption 2018 Report [PDF]

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more] 
amazonaws.com    Spam, Study

discussion Deliverability 101: FYI about DNS (and subdomains). | 250ok

DNS is one of the core components of the internet, and without it, you likely wouldn’t be reading this information right now. DNS operates as a translation agent between human-readable words, domain names, and machine-operated internet protocol addresses (IP addresses). But because life can’t be easy, it’s more complicated than just being a translation service. It also allows for the distinction of specific services that might operate on the same server. [...] [more]
250ok.com    Deliverability

antispam Google moves gmail.com to "quarantine" DMARC policy (for subdomains)

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015. They said that "p=reject" was coming. Maybe it still is -- we're not there yet, but this appears to be a step in the right direction. Today's update: For subdomains under gmail.com and googlemail.com, they've implemented a "quarantine" DMARC policy. [...] [more]
spamresource.com    Spam

discussion 11 Trending HTML Email Template Styles in 2018 [GFX]

Trending HTML email examples, presented here, are to help you keep up with the times and surprise your customers with catchy emails. We, as marketers, need to impress and keep our customers engaged and interested in us/our brand to make them stay with us as long as possible. [...] [more]
emailmonks.com    Gallery

stats What We Learned Analyzing The Website Email Acquisition Strategies Of Total Retail's Top 100 Omnichannel Retailers

Total Retail released the second annual ranking of 100 publicly traded retailers based on their omnichannel capabilities and programs offered, as well as the execution of said programs. The report scores 100 retailers on their ability to sell online, pick up in store, search for in-store products, and many more criteria. What they didn’t analyze, however, is the website acquisition strategies of these retailers. So we took it upon ourselves to do some analysis of our own, and share our thoughts about [...] [more]
cordial.com    Listbuilding, Study

tactics Effiziente Personalisierung: Personas reloaded

Wie granular dürfen Personalisierungskonzepte sein, damit sie sich immer noch rechnen? Neben gängigen Automatismen wie der persönlichen Anrede oder der Referenz auf früheres Kaufverhalten, landet man in den meisten Fällen beim Clustering. Doch die Frage ist: Funktionieren Zielgruppen und Personas heute noch effizient? Das Konzept der Personas ist inzwischen 20 Jahre alt und noch immer ernten Speaker reihenweise „Ahs“ und „Ohs“, wenn sie diese Form des Zielgruppen-Clustering beschreiben. Das liegt vor [...] [more]
email-marketing-forum.de    Marketing, Segmentation

discussion 12 Restaurant Email Marketing Ideas and Trends [GFX]

There is a large number of restaurants and cafes in your town. All over the country and the world, people have many places to choose from. Then how are guests supposed to know about new options your restaurant offers or about a renewed menu? Exactly, due to comprehensive restaurant email marketing. Use our sophisticated email … Continue reading "12 Restaurant Email Marketing Ideas and Trends" [...] [more]
stripo.email    Gallery

stats 2018 State of Email Service Providers [PDF]

A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. But frustrations run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at [...] [more] 
litmus.com    ESP, Study

discussion The New Rules of Email Deliverability [PDF]

SparkPost’s team of email experts has put together this guide to help you get up to speed on the rapidly changing state of email deliverability. These ten new rules include updates to old practices as well as emerging techniques that will help you ensure the emails you send arrive just where they will have maximum impact: your users’ inboxes. [...] [more] 
sparkpost.com    Deliverability
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