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discussion The State of Email in 2018: Webinar Recording + Q&A [VID]

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...] [more]
litmus.com    Design, Trend

antispam Four cents to deanonymize: Companies reverse hashed email addresses

Datafinder – Reverse email hashes for $0.04 per email: Datafinder, a company that combines online and offline consumer data, charges $0.04 per email to reverse hashed email addresses. The company promises 70% recovery rate and for a nominal fee will provide additional information along with the reversed email, including: name, address, city, state, zip and phone number. Datafinder is accredited by Better Business Bureau with an A+ rating, and its clients include T-Mobile. [...] [more]
freedom-to-tinker.com    Law, Spam

discussion Multivariate vs. A/B Testing: Incremental vs. Radical Changes

In the world of design-optimization methods, A/B testing gets all the attention. Multivariate testing is its less understood alternative, often deemed too time-consuming to be worth the wait. While this method has its limitations, they are counterbalanced by its benefits, which cannot be easily achieved using A/B testing alone. [...] [more]
nngroup.com    Test

discussion Google to launch new Gmail design in the coming weeks

Google is planning to launch a new design for its Gmail web interface soon. In an email to G Suite administrators, obtained by The Verge, the company says the new design will include “several new features” that will also be made available to regular Gmail accounts. Google promises a “fresh, clean look for Gmail on the web,” with features like Smart Reply, the ability to snooze emails, and offline support. [...] [more]
theverge.com    Marketing

discussion This is what the new Gmail will look like

After we posted that report, a trusted source offered to let us see the Google redesign early. The new design we received supports the claims of features like smart replies and email snoozing, and enables a sidebar of plugins that give you easy access to different Google apps like Calendar and Keep. [...] [more]
androidauthority.com    Marketing

discussion Widespread Microsoft phishing warnings today

Multiple people have talked to employees inside Microsoft, and I suspect their customers have been blowing up support about this. I know they’re aware, I suspect they’re frantically working on a fix. Update 11 am PDT: It appears this filter is firing when mail has the word “hotmail” in it. This includes if non displaying text (like CSS) has the word in it. It feels like they were attempting to mitigate something and wrote a rule that wasn’t quite right. Still no word on a fix, but don’t panic. [...] [more]
wordtothewise.com    Deliverability

stats The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a fitting time to review the major findings from last year’s three major reports: [...] [more]
litmus.com    Study

discussion Bounce Classification Code Change

There is a bounce reply that we see frequently from Office 365(tm) hosted domains that looks like this one: "550 5.4.1 [xxxxxx@yyyyyy.zzz]: Recipient address rejected: Access denied ...". We have historically believed this bounce reply to mean that the intended recipient of the message had configured some kind of personal filtering to reject messages from a sender; because of this belief, we have always classified this response with code 50, meaning that it’s a block bounce. Such a classification has [...] [more]
sparkpost.com    Deliverability

strategy Email Marketing Conversion Rate Comparison

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Then, multiply it by 100. [...] [more]
pureb2b.com    Conversionrate, Study

law Facebook updates its Custom Audiences terms

To the extent the Hashed Data contains personal data relating to an individual who resides in the European Union or Switzerland, the parties acknowledge and agree that for purposes of creating the custom audiences, as described above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated [...] [more]
facebook.com    Law, Social

tactics GDPR Re-permission Campaigns: 6 Tips for Making Them a Success

GDPR, the European Union’s new privacy law that goes into effect on May 25th, 2018, has been keeping email marketers on their toes. One of the biggest areas of change—and the one that’s been causing email marketers the biggest headaches—is the question of how to collect and store consent. We’ve written in detail about how GDPR raises the bar to a higher standard of consent, and how you can ensure your email consents meet the new requirements going forward. But GDPR not only applies to new consents [...] [more]
litmus.com    Listbuilding, Law

stats Practicology & Google Omnichannel CX Review 2018 [PDF]

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets. [...] [more]
practicology.com    Multichannel, Study

stats Retail customer experience benchmarking - Best practices & best-in-class retailers

For our omni-channel customer experience benchmarking project we put together a list of principles across a range of categories such as store details, personalisation, customer service and cross-promotion. In this article, we share some of the best-in-class examples from each category of customer experience principle. [...] [more]
thinkwithgoogle.com    Multichannel, Study

law DSGVO im E-Mail-Marketing Webinar [VID]

DSGVO im E-Mail-Marketing. In 30 Minuten erklärt Ihnen unser Datenschutzbeauftragter und Justiziar alles Wissenswerte. [more]
youtube.com    Law

stats Transactional Email Benchmark Report 2018 [PDF]

SparkPost recently conducted a survey of more than 1800 businesses to assess how they’re using transactional messages and other email notifications. In this report, we present a snapshot of the state of transactional email in 2018. The results include eight key findings that provide insight to: The types of businesses that use transactional email; Transactional email sending patterns; Goals and objectives for transactional email; Roles and responsibilities for sending transactional email; Delivery an [...] [more] 
sparkpost.com    Study
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