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strategy Email Metrics 101: Establish Your Baselines

2012-02-22 ... I can't tell you how often I get the question, "How do my metrics compare to everyone else?" As an email or multi-channel marketer, it's a natural question to ask. We're driven to rate the success of our work against benchmarks within our industry. However, this simple question has a bit of a complex answer, so let's address this in a couple of blog posts, starting with "Establish Your Baselines." Back in 2010, we discussed the pros and cons of benchmarks with a video post entitled “Add Some Salt to [...] [more]
bronto.com    Intelligence

tactics A fix for Yahoo! link email issues

2012-02-22 ... Occasionally the Yahoo! email platform recognizes key phrases in your links. If/when it does, Yahoo! inserts a span inside of your link with a class name of yshortcuts. An attempted fix I've seen includes styling the yshortcuts class inside of a style tag. This would work if it weren't for the fact that Yahoo! renames every class you put in your style tag and in your html. This renaming ensures that your classes work consistently in your email, but it also prevents you from styling any of the Yahoo!-added c [more]
responsys.com    Design

 discussion Fluent.io - The Future of Email

2012-02-22 ... The three of us left Google to form Fluent out of a desire to create a communication product that is design-led, fast moving and — most importantly — pushes email into the future. A tool that accurately reflects how people communicate today and will adapt to what they want tomorrow. To fulfil this vision we’re building a product based on six principles: Simple conversations, Streamlined workflow, Access anywhere, Beautiful design, Seamless experience for desktops, small screens and touch devices [...] [more]
tumblr.com    Trend

 tactics 8 ways to write shorter tweets and subject lines

2012-02-22 ... Practical tricks and tips for keeping tweets and email subjects short: Synonyms are your best friends, Eliminate implied and unnecessary words, Mathematical symbols and numerals, The active voice, Hashtags, Abbreviations, URL shorteners, Colons and trailing dots. [more]
email-marketing-reports.com    Subjectline, Copywriting

strategy The Ultimate Lifecycle Email Marketing Guide: Post-Purchase Programs [PDF]

2012-02-21 ... In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize post-purchase programs that can turn existing customers into brand ambassadors and drive significant incremental revenue. Key things you will learn: Tips for identifying the best types of programs for your business, Required data assets and technologies, 5 steps for launching an effective program, Best practices for optimizing post-purchase programs [...] [more] 
rackspacecloud.com    Marketing, Segmentation

law Unterlassungserklärung wegen Spams darf nicht auf eine E-Mail-Adresse beschränkt werden

2012-02-21 ... Das AG Mülheim hat entschieden, dass auf eine Abmahnung wegen unverlangt zugesandter Werbe-E-Mails eine umfassende Unterlassungserklärung abgegeben werden muss, es also nicht ausreicht, wenn diese auf die konkret verwendete E-Mail-Adresse des Abmahnenden beschränkt wird. Den Streitwert für das Verfahren setzte das Amtsgericht auf 500,00 EUR fest. Zum Volltext der Entscheidung: [...] [more]
damm-legal.de    Law

tactics How to know if your A/B Split Test really worked

2012-02-21 ... How did the much larger sample size turn out? Sample A: 24,463 people. Response rate for non-animated image: 75 clicks. Sample B: 24,463 people. Response rate for animated image: 87 clicks. Ah ha! Animated images work, right? Nope. Again, if you apply the chi-squared test, there is no statistical significance here. Animated and non-animated images behave largely the same – there’s no statistical difference that clearly declares one approach to be better than another. We can now reasonably conclude [...] [more]
whatcounts.com    Test

law Auch Sponsorenwerbung per E-Mail bedarf der Einwilligung

2012-02-21 ... Der Entscheidung lässt sich erneut entnehmen, dass sich auch gemeinnützige Organisationen sehr schnell in den Anwendungsbereich des UWG bewegen und die hohen Anforderungen an eine zulässige Werbung per E-Mail auch in diesem Bereich gelten. Insgesamt zeigt das Urteil auch die Tendenz der Gerichte, den Versand von E-Mails außerhalb des privaten Bereichs insgesamt einzuschränken. Die Ausnahmen von dem Grundsatz, dass eine Vorabeinwilligung des Empfängers vorzuliegen hat, muss man mit der Lupe suchen. [more]
absolit-blog.de    Law

 strategy Everything Email Marketers Need to Know About Sender Score

2012-02-21 ... Learn everything you should know about Sender Score as an email marketers to ensure you don't suffer email deliverability problems. [more]
hubspot.com    Deliverability

tactics Three Tips on Writing a Great Permission Statement

2012-02-21 ... 1. Be clear about what to expect. 2. Use the statement to make a great first impression. 3. Follow through with your confirmation email. Some examples - Formal tone: Permission statement If you sign up, we will send you our email newsletter once a week. In it, you’ll find the newest tips, tricks, and sales. If you no longer wish to hear from us, you can unsubscribe at any time from the footer of any email. [...] [more]
icontact.com    Listbuilding, Copywriting

 tactics DDMA iLounge - Real Time Marketing in practice

2012-02-21 ... The transmission of real-time e-mail campaigns is watching all these elements. This data is then analyzed in real time and in the mail carried out. The content of the message is always up to date. For example: the location where the mail is opened. An interesting example of the possibilities in the field of real-time e-mail, the e-mailing for a webshop. In the mailing, several products from the webshop presented, including the stock status. This status was recorded as the day progressed. [more]
google.de    Marketing, Trend

strategy Email Segmentation 101 [Webinar] [VID]

2012-02-21 ... Carolyn Nye will explain four common email segmentation strategies for ecommerce merchants. She will address how to create the actual email templates and how to match the segments with your database. Date. There are purchase-anniversary dates, expected replenishment dates, birthdays, and holidays. We'll offer ideas for date-generated segments. Geographical. Where recipients live can greatly affect their buying habits. There are different states, different countries and even different parts of a city [...] [more]
practicalecommerce.com    Segmentation

 strategy Forrester Wave Email Marketing Vendors - Everything you need to know

2012-02-20 ... Most important email vendor offerings. It becomes more interesting when the marketers rank the different parts of vendor offerings by importance. Good account management is at the top of the list for these enterprise email marketers. Second is the integration with other online tools and third is the automation of next-best action. Proprietary offices around the world is deemed least important, but not all email marketers surveyed work for an international company. (Report as PDF: http://bit.ly/A7sYab ) [more]
emailvendorselection.com    ESP

antispam Cutwail-Botnetz wieder aktiv

2012-02-20 ... Das berüchtigte Cutwail-Botnetz ist laut M86 Security offenbar reaktiviert: Der Sicherheits-Spezialist verzeichnete in den letzten Wochen mehrere Wellen von verseuchten HTML-EMails. [more]
heise.de    Spam

tactics ASOS: using ASCII in email [GFX]

2012-02-20 ... This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled. [more]
emaildesignreview.com    Design
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