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tactics 47 Best Email List Building Strategies Proven to Get You Results

2014-09-01 ... Why is it that some businesses are so ridiculously successful at marketing themselves on the web… While most struggle? Why is it that, if put in a room and asked, 100% of business owners would agree with the statement: [...] [more]
petovera.com    Listbuilding

stats US Consumer Device Preference Report Q2 2014 [PDF]

2014-09-01 ... We’re excited to release the latest edition of the U.S. Consumer Device Preference Report today! The quarterly report provides deep insight into the popularity of various devices, examines differences in consumer engagement based on the devices they use, and shows how device preferences vary across the nation. Unlike other studies, this data set exclusively includes results from large, enterprise B2C & B2B marketers. [...] [more] 
amazonaws.com    Mobile, Study

tactics Templates And Hints For The Perfect Email For Almost Every Situation

2014-08-29 ... Have you ever received an amazing email, one that you’d like to print out and pin to your wall, one that made you grin from ear to ear or slow-clap in appreciation and reverence? When I come across these gems, I drop them into a “Snippets” folder. I study them, I swoon over them, and I borrow bits and pieces of them to send better email. [...] [more]
fastcompany.com    Copywriting

 discussion 10 Data Feeds To Integrate With Your ESP

2014-08-29 ... The ability to send relevant emails is based on access to quality data. Data are usually integrated either in real-time (using an API call) or via a “feed” that posts a file to a secure FTP site for batch import into your email service provider (ESP) on a regular frequency. Following are 10 key incoming data feeds every retailer should have integrated with their ESP. [...] [more]
marketingland.com    Intelligence

 strategy Insights for Agile Ecommerce [PDF]

2014-08-28 ... When it comes to data, the contrast between brands who “get it,” and brands who don’t is increasingly stark. When we reviewed Mary Meeker’s most recent internet trends report, she reinforced just how important data collection and analysis is for marketers today. Yet, only 1% of data in the ‘Digital Universe’ is analyzed even though 34% of it is useful. [...] [more] 
sailthru.com    Customization, Intelligence, Segmentation, Study

discussion 3 product announcement emails critiqued by Neil Patel [GFX]

2014-08-28 ... Do you send email campaigns for new product announcements? Learn what makes product announcement emails successful from marketing expert Neil Patel. [...] [more]
campaignmonitor.com    Gallery

strategy How to Design Browse Abandonment Emails

2014-08-27 ... What are cart and browse abandonment? 1. Shoppers on your website take a quick look around. 2. Then they look at products. If they leave at this stage, as most do, it's called browse abandonment, [...] [more]
triggeredmessaging.com    Automation

discussion Kill It With Fire! 5 Best Practices That Need to Go Away

2014-08-27 ... These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out. Despite the view from some corners that email is a stagnant channel, things continue to evolve and progress. The result is that some things that were once considered best practices really should be consigned to the trash can of history. Here are five examples of "best practices" that really [...] [more]
clickz.com    Trend

strategy +400% webinar attendance through relevance and A/B testing

2014-08-27 ... Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and increase registration 352%. [...] [more]
marketingsherpa.com    B2B, Customization, Study, Test

discussion 3 Gmail innovations to watch out for

2014-08-27 ... Google has changed the way we see the internet. The idea of the internet has gone from basements, coke-bottle glasses, and Mountain Dew to an easy, everyday occurrence that your grandmother could use thanks to Google. Neil Armstrong once said that it is human nature to fight against the odds, as salmon swim against the stream -- but he didn’t say anything about the tsunami that is Google! [...] [more]
imediaconnection.com    Trend

 strategy E-Mail-Adressen generieren & Newsletter-Verteiler ausbauen

2014-08-27 ... E-Mail-Adressen von Kunden und potenziellen Kunden sind Grundvoraussetzung für erfolgreiches E-Mail-Marketing. Für die Kundenbindung spielt E-Mail-Marketing eine sehr wichtige Rolle. Aber auch für die Neukundengewinnung ist E-Mail-Marketing eine wichtige Maßnahme im Onlinemarketing. Doch Werbung per E-Mail ohne die Einwilligung des Empfängers ist in Deutschland glücklicherweise verboten. Sie müssen sich daher überlegen, wie Sie an die Einwilligung von potenziellen Kunden gelangen. [...] [more]
onlinemarketing-praxis.de    Listbuilding

tactics We Tested Our Email Subject Lines For Months. Here's What We Learned.

2014-08-27 ... The best email subject lines are the ones you've tested for many months. You'll learn what works best for your audience, and what emails they will open. [...] [more]
coschedule.com    Subjectline, Study

discussion What's Your Favorite Email HTML/CSS Hack?

2014-08-26 ... Building/designing emails has long been a hacker's battle. What are some tricks you've used or seen that you think are really clever? [...] [more]
litmus.com    Design

tactics Setzen Sie auf optische Reize

2014-08-26 ... Wirtschaftspsychologen schätzen, dass täglich zwischen 5.000 – 10.000 Werbebotschaften auf uns einprasseln (www.wiwo.de): Egal ob Banner, Pop-ups, Radiowerbung oder Fernsehwerbung, bei den meisten Werbemaßnahmen schaltet der Mensch automatisch geistich ab. Es liegt in der Natur des Menschen, sich gegen eine zu hohe Anzahl an Reizen zu schützen, indem dessen Aktivierungsstärke abnimmt. Das bedeutet, dass der Werbung nicht mehr aktiv gefolgt werden kann, ein Tunnelblick setzt ein. Sie möchten ein [...] [more]
graphicmail.de    Design

discussion How does email file size affect deliverability?

2014-08-26 ... SPAM filters, blacklists, sender reputation, trigger words… all those phrases run through email marketers' minds when we think about email deliverability. While those are all critical factors that will impact deliverability, one aspect that is often overlooked is the email file size. The size of your email plays a significant role in whether your message makes it to the inbox and how it looks once it gets there. [...] [more]
emailonacid.com    Design, Deliverability
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