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 stats 2016 Email Marketing Metrics Benchmark Study [PDF]

To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on: Industry-specific comparisons and geographic breakouts from across the world; Device usage, holiday trends, transactional emails and [...] [more]
silverpop.com    Study

 stats Welcome Series Study 2016 [PDF]

In 2011, Listrak began conducting an annual shopping cart abandonment (SCA) study on the retailers in the current Internet Retailer Top 500 Guide¹ and Second 500 Guide² (together, referred to here as top 1000 retailers). Since 2013, we’ve also reported on the number of leading retailers who use modal lightbox acquisition onsite, and have found that the number of Top 500 and Second 500 retailers using this highly effective tactic for building a subscriber base has been steadily rising [...] [more] 
listrak.com    Automation, Study

discussion Four things email marketers are getting wrong in their subject lines

Four things email marketers get wrong in their subject lines. Common email marketing subject line mistakes that cost revenue and slow down campaigns. [...] [more]
phrasee.co    Subjectline

discussion 5 Brands Crushing It with Email Marketing and Automation [GFX]

Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re triggered by a subscriber’s actions or other conditions like time or a date, so relevant content gets delivered just when a subscriber wants and needs it. Today, we’re sharing 5 brands crushing it with email marketing and automation, as well as some lessons you can learn from them. [...] [more]
campaignmonitor.com    Automation, Gallery

discussion Steve's Co-Reg Inbox Saga

Periodically I create a virgin Gmail account and sign it up for something, to see what other kind of stuff might end up in the inbox. On February 22, 2010, I clicked on a single "free ipad" co-reg marketing ad, and left the checkboxes checked. I watched the mail coming in for a while, but then forgot about it. Flash forward to July, 2016. The Gmail account is still receiving marketing mail. Mostly from "Steve" [...] [more]
spamresource.com    Deliverability

discussion We talk email deliverability

When trying to decide which marketing solution is right for our organisation, we look at a platform’s feature and functionality set. Often however, we overlook one of the most important aspects prior to beginning a working relationship with an email vendor and that’s the level of expertise they can bring to the table once we begin our relationship with them. Today, Adam Ambro?ewicz takes the time to talk to Micha? Kido?, an email deliverability expert at ExpertSender about email deliverability and [...] [more]
expertsender.com    Deliverability

discussion How Purple Parking went from good to great email marketing

Purple Parking, the UK’s best airport parking service, used to do pretty good email marketing. They segmented their data; they sent appropriate, targeted messages with on brand crisp creatives; their emails got opened; they got clicked, and parking got booked. All in all it was a pretty effective programme and they sell parking services so that was that, what else could they do to improve things, they had everything seemingly covered. In essence, they did good email marketing but not great email mark [...] [more]
displayblock.com    Automation, Gallery

tactics How triggered email sends helped grow ecommerce 53% for Zachys Wine & Liquor

A third-generation family-owned wine merchant, Zachys Wine & Liquor was mostly focused on offline retail. In 2013, the marketing team began optimizing online shopping for its customers, with triggered emails based on behavior as the cornerstone of that shift. See how they were able to grow ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners. [...] [more]
marketingsherpa.com    Automation, Conversionrate, Study

strategy Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

Is your list's value decreasing? Here's how to reactivate a tired email list by either reactivating or unsubscribing those who are slipping away. [...] [more]
conversionxl.com    Listhygiene

strategy How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting to know your customers better may seem like an overwhelming task. However, we are going to take a back-to-basics approach to analytics that will make you love data and better [...] [more]
pinpointe.com    Intelligence, Segmentation

tactics 10 Things You Didn't Know About Mobile Email

Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. With mobile email opens consistently above 50%, it’s crucial for marketers and designers to master capturing the attention of their mobile readers. Your messages won’t come across, or worse—you could lose subscribers and credibility. When you don’t optimize for mobile, BlueHornet found that 80% of receivers will del [...] [more]
litmus.com    Design

discussion Engagement is More Than Just Opens & Clicks

In our last blog article we discussed how recipient engagement is becoming the cornerstone of modern anti-spam systems. We took an in-depth look at open and click data from our customers and explained how this can be used to correlate the perceived desirability of messages to recipients. The article brought out a lot of questions [...] [more]
socketlabs.com    Deliverability

discussion E-Mail-Marketing: Kampf gegen Spam

Anfang Juni ging ein Schrecken durch die E-Mail-Marketing-Szene. Was war passiert? Dabei war es eigentlich nur eine Petitesse. United Internet, der wichtigste deutsche E-Mail-Konzern, hatte ­lediglich eine kleine Änderung bei seinen Antispam-Regularien vorgenommen. Diese Änderung sollte das Fälschen von Absenderadressen unmöglich machen und damit Spammern das Geschäft vermiesen, versetzte aber auch die legale Netzwirtschaft in Aufregung. Denn eine Asymmetrie von angezeigter und tatsächlicher [...] [more]
internetworld.de    Spam, Study, Deliverability

discussion The email, data and privacy implications of Microsoft’s acquisition of LinkedIn

We all took a collective gasp when we saw the price tag of Microsoft’s acquisition of LinkedIn. Now that the dust has settled a bit, we can pause and reflect on what this means from a data, privacy and email perspective — given that all three are potential strengths, weaknesses and concerns arising from the merger of two giants. While at a conference recently, I sat down with my colleague and friend, Dennis Dayman, chief privacy officer at Return Path, and discussed how this deal could change the B2B [...] [more]
techcrunch.com    Marketing

tactics Eine Kundensegmentierung für Jedermann - RFM-Analyse im Marketing

Der ein oder andere Marketing-Verantwortliche beschwert sich gerne einmal über seinen Datenbestand. Sie auch? Um eine sinnvolle Segmentierung der Kunden vorzunehmen, braucht man ja schließlich eine ganze Menge an Kundendaten! Oder nicht? Haben Sie Zugriff auf die Einkaufsdaten (Transaktionsdaten) Ihrer Kunden? Na also, denn Kundenumsatz und Einkaufsdatum sind die Basis für eine der effektivsten Kundensegmentierungsformen: die RFM-Analyse (Recency, Frequency, Monetary). [...] [more]
email-marketing-forum.de    Intelligence, Segmentation
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