Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps


law "One-Pager" als Muster für Datenschutzerklärung vorgestellt

2015-11-27 ... Das Bundesministerium der Justiz und für Verbraucherschutz verkündet in einer Pressemitteilung voller offenkundigem Stolz: Im Rahmen des Nationalen IT-Gipfels 2015 hat die vom Bundesministerium der Justiz und für Verbraucherschutz und IBM geleitete Plattform „Verbraucherschutz in der digitalen Welt“ heute ein Muster für Datenschutzhinweise auf nur einer Seite vorgestellt. [...] [more]
ferner-alsdorf.de    Law

 strategy How 24 retailers use email marketing to collect customer data [GFX]

2015-11-27 ... I signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and quality the communications are. Here's how that went. [...] [more]
clickz.com    Gallery, Customization, Intelligence

discussion Deliverability during the Holiday Email Rush

2015-11-26 ... In December 2012, retailers Gap and Gilt were listed on the Spamhaus Block List. Since then, other retailers have also had delivery and blocking problems during the holiday season, although none have been quite so public. Delivery problems can have a significant impact on a retailer’s bottom line. Mark Zadon, the chairman of Zulily, blamed his company’s lower profits in Q3 2014 on changes at their unspecified email service provider. After that announcement, Zulily’s stock value dropped 15%. Zulily is [...] [more]
onlyinfluencers.com    Event, Deliverability

strategy The Ultimate Christmas Campaign Planning Calendar 2015 [PDF]

2015-11-26 ... If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around. You can download a printable PDF of the calendar here. [...] [more]
onlyinfluencers.com    Event

strategy What’s the best Black Friday subject line ever according to 3,892 emails?

2015-11-26 ... This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!” And since every retailer seems to follow the same approach, everyone else follows suit. You don’t want to be that one brand that misses out on one of the biggest shopping days of the year. [...] [more]
econsultancy.com    Subjectline, Study

discussion Die Black Box E-Mail-Marketing: Totgeglaubte leben länger

2015-11-26 ... In Deutschland sind vor allem die professionellen Tools für mittelgroße Firmen verbreitet, Optivo hat laut Blöcker einen Marktanteil von etwa 18 Prozent. Das im Markt etwas passiert, zeigt auch die Konsolidierung. Mitte 2013 kaufte die Deutsche Post den Marktführer Optivo. Oracle kaufte im gleichen Jahr den US-Player Responsys für 1,5 Milliarden US-Dollar. [...] [more]
onlinemarketingrockstars.de    ESP, Marketing

discussion MailDeveloper - bulletproof emails with minimal coding

2015-11-26 ... The structures and elements created by MailDeveloper work nicely in all major email clients and most non-major ones. In cases where pixel-perfection isn't possible, they degrade gracefully making all attempts at keeping your content accessible. Disclaimer: email client support may vary if custom JavaScript or CSS is utilized heavily. This document outlines client support for emails that utilize built-in structures and elements. [...] [more]
maildeveloper.com    Design, Mobile, Tool

strategy Email Automation and 1:1 Marketing [PDF]

2015-11-26 ... The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more likely to spend more, more often. [...] [more] 
adestra.com    Automation

 tactics [Webinar] How to Recover from Email Marketing Mistakes [VID]

2015-11-26 ... “I’ve made an email marketing mistake. Now what?” That’s not a question you want to answer on the fly and in a panic with your boss standing at your desk. You want to have a plan in place so you know exactly how to respond in a variety of circumstances. We recently hosted a webinar where we shared a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put that framework into action, applying it to 10 real-life case studies of email marketing errors [...] [more]
litmus.com    Marketing

antispam Spamhaus CBL: November 24, 2015 Widespread false positives

2015-11-26 ... Earlier today, a very large scale Kelihos botnet event occured – by large scale, many email installations will be seeing in excess of 20% kelihos spam, and some will see their inbound email volume jump by a volume of as much as 500%. This isn’t an unusual thing normally, the CBL/XBL has been successfully dealing with large scale Kelihos spam spikes like this, often daily, for years. [...] [more]
wordtothewise.com    Spam, Deliverability

stats DMA Insight: Consumer email tracking study 2015 [PDF]

2015-11-26 ... The intentions of marketers and the perceptions of consumers don’t always match. As email is the backbone for so many digital and one-to-one campaigns, it’s crucial to consider what consumers think of it. Our picture this year shows consumer expectations and habits are anything but static. Of course consumers are mobile, but their mobile email relationship is complicated. They are increasingly happy to manage and sort emails on their smartphones, but they are still reluctant to buy on a smartphone, [...] [more] 
org.uk    Study

strategy Marketing Insights Calendar Holiday 2015 [PDF]

2015-11-26 ... Download our comprehensive 2015 holiday season calendar, and receive bi-weekly updates on online and offline consumer behavior and marketing trends during the busy winter season. [...] [more] 
experian.com    Event, Study

tactics 4 tips for growing your email list with opt-in

2015-11-26 ... I’ve been able to boost email list growth by up to 450 percent, which is more than five times the sign-ups generated by the control, by embedding the sign-up directly in the call-to-action and removing the need for visitors to visit a separate page to fill out the sign-up fields. ClickZ does a good job of this: [...] [more]
clickz.com    Listbuilding

tactics The Persuasion Playbook for Email Marketers

2015-11-26 ... If you turn your Econ 101 textbook to the first page, you’ll find a definition of homo economicus: the economic man. It’s an old-school way to understand why people make the choices they do. This character is rational, self-interested, and thinks purely in terms of maximizing his utility. Nothing will persuade him except his own economic gain. [...] [more]
customer.io    Copywriting, Gallery, Clickrate

tactics Direct Response Selling vs. Storytelling: Which Side Are You On?

2015-11-26 ... As a marketer or entrepreneur, we know that in the end, it doesn’t matter how great your product or service is; if you can’t sell it, you won’t survive. That’s the reason we study marketing and sales. We’re taught to follow certain rules: some feel good and others don’t. As an entrepreneur in the marketing field, and someone who’s worked in corporate marketing selling someone else’s business, it’s something that I’ve studied and struggled with too. In this article, I’ll break it down for you: the [...] [more]
mailigen.com    Copywriting
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