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tactics Formel für die perfekte Versandfrequenz

Höhere Versandfrequenz = mehr Umsatz. Geht diese Formel wirklich auf? Ganz so einfach ist es leider nicht, denn die Häufigkeit von E-Mail Aussendungen ist längst nicht der einzige Faktor, der zählt. Eine weit wichtigere Rolle spielen Individualität, Vielfalt und der gestiftete Kundennutzen. 2/3 senden 2-3 E-Mails im Monat Die Mehrheit der Unternehmen verschickt monatlich zwei bis drei E-Mail Kampagnen (1). Ist da noch Luft nach oben? Diese Frage muss für zwei Perspektiven beantwortet werden - aus [...] [more]
email-marketing-forum.de    Frequency

antispam CSA Summit 2017 Recap

After giving an overview of how the CSA has developed over recent years (e.g. from 9 certification criteria in 2004 to 9 pages outlining the certification criteria in 2017), Ivanov formally handed over to the new Director of the Certified Senders Alliance, Julia Janßen-Holldiek. In a touching scene, Julia thanked Ivo for his work and leadership over the last years and presented him with a compass to symbolize his new role in the background guiding the overall direction of the CSA. The CSA team, the [...] [more]
certified-senders.eu    Event, Spam, Deliverability

stats Mother’s Day Email Report: Tablet Email Read Lengths Were High

Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to have a great deal; you have to truly stand out from the pack to get your customers’ attention. We wanted to see just how much consumers were paying attention to their inboxes over Mother’s Day weekend. Here’s what we found. [...] [more]
movableink.com    Event, Mobile, Study

discussion Digital Design Trends You Need To Use in 2017 [GFX]

Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017. Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look! [...] [more]
inboxmarketer.com    Gallery, Design, Trend

tactics Tabular Data Representation in Modern HTML Emails

Email development relies heavily on the use of tables. In our experience it's best to use them in every aspect of layout and structuring. That is the basis of our drag and drop email editor's success and reliability. However, you also apply tables when you need to present a large portion of well-formatted data. We will go over that right now in this 11th chapter of the Modern HTML Email Tutorial series. [...] [more]
edmdesigner.com    Design

discussion Using CSS Grid for Newsletter Layouts?

We like to experiment with new design and coding techniques in our newsletter, and this month we tried something new. We used CSS Grid for a masonry layout of the email (where supported). CSS Grid is the next wave of CSS layouts and the future of how we will implement designs. I highly recommend checking out Rachel Andrews' Grid by Example for learning all about it. There are many other great resources you can search for online, as well. Where CSS Grid isn't supported (and for device/window widths [...] [more]
litmus.com    Design

stats Ecommerce Industry Benchmark Report: Email Marketing Success

What are the most successful companies doing with email marketing? And what kinds of results are ecommerce companies getting across the board? To answer these questions, we looked at the emails that approximately one thousand U.S.–based companies sent in Q4 of 2016 — a total of 1.5 billion emails, or 1,501,929,496, to be exact. We found that success comes down to two factors: segmentation and automation. By segmentation, we mean being deliberate about who you email instead of relying on blasts that [...] [more]
klaviyo.com    Automation, Study

discussion MarketingSherpa Awards 2017 [PDF]

After 50 hours of pre-screening 202 submissions and 15 hours of deliberation, we’ve narrowed it down to the marketers and campaigns that have put in that work. These five campaigns deserve to be celebrated and studied by you, our readers. Thank you for dedicating this time to review our award winners, and we hope you will find principles to apply to your own campaigns. [...] [more] 
meclabs.com    Gallery

tactics The Poison Pen: Email Subject Lines To Avoid

Want to drive opens and click-throughs to your email? Avoid anything that smacks of the classroom. That’s one of the takeaways from Jay Schwedelson’s Webinar last Friday for the Data & Marketing Association, titled “Do This, Don’t Do That.” The word “Training” has a negative impact of 8% when used in a subject line, said Schwedelson, the CEO of Worldata, quoting research based on over five billion emails transmitted per year. But it’s not the only -- or even the worst -- response depressant. Here are [...] [more]
mediapost.com    Subjectline, Study

discussion 7 Irresistible Restaurant Email Designs [GFX]

7 restaurant emails, along with the smart strategies that help them win the inbox. The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences. [...] [more]
myemma.com    Gallery

discussion A Look Back at 2016 Holiday Emails (US) [PDF]

Grabbing a shopper’s attention during the holiday season requires wit, whimsy and careful attention to timing. And that’s just what some of the best emails of the 2016 holiday season did. We reviewed thousands of emails sent between November 1 and the week before Christmas to find the best of the best – and a few noteworthy reminders of what not to do. In the “nice” column were creative GIFs, strong visuals and streamlined messages that made the offer easy to understand. In the “naughty” column, [...] [more] 
bronto.com    Event, Gallery

discussion A Look Back at 2016 Holiday Emails (UK) [PDF]

Grabbing a shopper’s attention during the busy weeks leading up to Christmas requires wit, whimsy and careful attention to timing. And that’s just what some of the best emails of the 2016 season did. Animation, personalisation and lots of opportunities to click through were some of the highlights of the thousands of 2016 Christmas emails from the UK that we reviewed. [...] [more] 
bronto.com    Event, Gallery

strategy Scaling Guide: How to Send High Volume Email [PDF]

While increasing your total email volume from 1 million per month to 2.5 million, or 5 million to 10 million are great milestones, other elements come into play. As your email volume grows, so will the amount of time you need to dedicate to your email program and the different messages you’re sending. Not only will infrastructure and analytics become a constant concern, so will email best prac- tices, changes to the email ecosystem, and following the law. [...] [more] 
sendgrid.com    Deliverability

discussion Internet-Shops nerven mit E-Mail-Flut?

Zuerst kommt die Bestätigung, dass man ein Konto beim Anbieter XY eröffnen will (Nummer 1) und das, bitte, verifizieren möge. Klick. Dann trudelt die nächste ein (2): Herzlich willkommen, wir sind die tollsten und danke, dass du – wieso eigentlich die penetrante Duzerei? – jetzt dabei bist. Es folgt die Bestellbestätigung (3). Dann die Mail, dass eine Zahlung für den Shop XY (4) eingetroffen ist. Und eine vom Zahlungsdienstleister, dass man wo was bezahlt hat (5). Eine weitere Mail (6) verrät, dass [...] [more]
heise.de    Automation, Marketing, Trend

law DDV: Qualitätsstandard E-Mail Marketing löst Ehrenkodex ab [PDF]

Für den im März 2017 vom Kompetenz-Center Digitaler Dialog beschlossenen neuen Qualitätsstandard E-Mail Marketing wurde zwischenzeitlich für die ersten 23 Unternehmen das Aufnahmeverfahren erfolgreich abgeschlossen. Der Qualitätsstandard E-Mail Marketing löst den 2003 eingeführten Ehrenkodex E-Mail Marketing ab und definiert wichtige Standards im E-Mail Marketing für die Bereiche Adresserhebung, Zusendung und Abmeldung, Datenverarbeitung und Datenschutz sowie für die Zusammenarbeit mit Dienstleistern [...] [more]
ddv.de    Law
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