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 discussion The Truth About Email Panel Data

we believe that email panel data is attractive in theory, but not in today’s practice. We fully support data and tools that increase transparency and improve the email sender-receiver relationship, when these tools are unbiased and can be consistently relied upon. We simply don’t believe the current generation of offerings are accurate, nor effective, tools for marketers. Given what we now know about these data sets, we challenge the industry put a stop to the spread of inaccurate information. And [...] [more]
250ok.com    Deliverability

discussion eco/CSA: Manifest für seriöses E-Mail-Marketing [PDF]

Damit E-Mails geöffnet und angeklickt werden, müssen sie als seriös wahrgenommen werden. Versender von Serienmails an mehrere tausend Empfänger sollten die Seriosität ihrer Nachricht durch folgende Maßnahmen sicherstellen: [...] [more] 
certified-senders.eu    Marketing

law GDPR: Seven questions about marketing consent

With 13 months to prepare for the changes to how all UK, EU and worldwide businesses use the personal data or EU citizens – what do you need to know about GDPR? [...] [more]
bluevenn.com    Law

tactics 4 Signs Your Email Approval Process Is Hurting Performance

Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process (68.6% vs. 52.1%) rather than a burdensome process or one that’s too lax, according to Litmus’ State of Email Survey. Marketers who describe their email programs as sophisticated are also significantly more likely th [...] [more]
litmus.com    Marketing

tactics When to Use Multi-Armed Bandit A/B Testing

What if as a marketer you could run 10 A/B tests within a week without lifting a finger instead of the standard monthly testing? You could be getting a significant increase in productivity and performance, if you do it right. A/B testing is a standard step in the marketing process. Without A/B testing, marketers wouldn’t have the necessary data points to maximize their marketing efforts and drive an effective campaign. The A/B test is mainly used when you want to see what treatment is causal to [...] [more]
retentionscience.com    Test

social How to get more subscribers by using Facebook Lead Ads

Last week we gave some tips on how you can get your newsletter out there by linking to your Revue subscribe page on your social media accounts. This time around, the focus will be specifically on [...] [more]
getrevue.co    Listbuilding, Social

discussion Verizon, Wanadoo etc. - Damage limitation over the death of ISPs

There’s a change afoot in the email provision sphere as the announcement that four free email domain services are shutting shop; Verizon, and the EE owned Orange, Wanadoo and Freeserve, are bidding farewell to their customers and (hopefully) advising them on their next move. We want to make sure our readers have the insight and the practical tools they need to thrive during this period of shift. [...] [more]
dotmailer.com    Listhygiene, Marketing, Trend

antispam Email: How To Get Started With DMARC

So you’re looking to implement a DMARC policy for your company and are now scratching your head thinking, “What did I get [...] [more]
dyn.com    Spam, Deliverability

discussion Is This The Year Of Interactive Emails? [GFX]

When it comes to interactive email design, everyone has a different opinion: email marketing analysts have been predicting (and worshipping) them for years, but email designers have been slightly more wary. Why? [...] [more]
apsis.com    Gallery, Design

tactics 3 Embarrassing Subject Line Mistakes to Avoid [PDF]

Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in [...] [more]
slideshare.net    Subjectline

tactics The Science of Subject Line A/B Testing

When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone. Worse, 69 percent of readers who report email as spam are motivated to do so by how the subject line reads. [...] [more]
verticalresponse.com    Subjectline, Study, Test

discussion 7 Brands That Get Email Personalization Right [GFX]

Email personalization is a must-have email marketing technique. It’s a strategy that presents readers with relevant content based on their behavior. Email personalization is also a great way to cut through the noise—and it’s effective. In fact, email personalization can increase open and click-through rates, boost interaction, and generate revenue. Refresh your approach to personalized emails by taking a look at how some brands do it best. [...] [more]
beefree.io    Gallery, Customization

discussion eco-Verband definiert 9 Regeln für seriöse E-Mails

Damit E-Mails geöffnet und angeklickt werden, müssen sie als seriös wahrgenommen werden. Versender von Serienmails an mehrere tausend Empfänger sollten die Seriosität ihrer Nachricht durch folgende Maßnahmen sicherstellen: • Garantieren, dass der Absender authentisch ist In einem SPF-Eintrag (Sender Policy Framework) wird klar definiert, welche Mailserver berechtigt sind, E-Mails mit der Versanddomain des Unternehmens zu versenden. Domainmissbrauch wird damit verhindert. [...] [more]
email-marketing-forum.de    Marketing

discussion NO JOKE! I wrote an April Fool’s Roundup post! [GFX]

April Fool’s day is one of my favorite days as a marketer. I like my content creative, weird, and funny. I haven’t done a roundup of emails in a billion years, but this morning I woke up to some gems (and some “No Jokes”, which are just….no). I talked about how to do April Fool’s Day emails at Litmus’s Email Design Conference two years ago. [...] [more]
emailsnarketing.com    Event, Gallery

tactics Tutorial: Animated Image Carousel for Email with Sliding Transitions

This is a follow up to the Animated Image Carousel for Email tutorial. In this article, we will go over how to make the images slide instead of fade when transitioning from one image to another. Like the original animated carousel, this example only works with email clients that support CSS animations as well as absolute positioning such as iOS Mail (iPhone, iPad) and Apple Mail. Other clients will see the fallback content. Here's a chart of CSS support among email clients. [...] [more]
emailonacid.com    Design
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