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Todays Picks

tactics Everything You Need to Know About the Psychology of the Call to Action

2014-10-01 ... Every web marketer knows about the call to action. But how many web marketers really understand the call to action? The answer, I’m afraid, is not very many. The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this psychology goes far beyond those elements. When we understand the psychology of the call to action, we take huge strides forward in our effectiveness as marketers. [...] [more]
kissmetrics.com    Design

tactics Designing Responsive Emails For The iPhone 6 & 6 Plus

2014-09-30 ... Even though the new iPhone 6 and 6 Plus are packed with technological innovation it’s a shame that there is a single image embedded in the minds of every iPhone lover and hater: The very first purchaser of an iPhone 6 standing outside the New York City Apple Store, where he had been camped out since the Carter Administration, proudly opening the box in front of the world’s amassed journalists and promptly having it fall to smash on the sidewalk below. Although this “duh!” moment has become a part of [...] [more]
benchmarkemail.com    Design, Mobile, Trend

tactics 7 Reasons to Encourage Subscribers to Reply to Your Emails

2014-09-30 ... Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider has [...] [more]
returnpath.com    Deliverability

discussion Email Lookbook Spring/Summer 2014 [PDF]

2014-09-30 ... With new advancements in email, it is becoming increasingly difficult to get your emails delivered to your audience's inbox and have them engage with those messages. In this eBook, we highlight some of the most creative, inspiring emails that beg to be opened! Download the Email Lookbook to examine these email elements and types: [...] [more]
marketo.com    Gallery

tactics Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options

2014-09-30 ... Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a smaller, more engaged audience that produces higher conversion rates. [...] [more]
mediapost.com    Unsubscribe, Listhygiene

antispam DMARC and report size limits

2014-09-30 ... I just saw an interesting observation on the dmarc-discuss mailing list. Apparently some of the larger providers who are implementing DMARC for inbound email may not be handling some of the grubbier corners of the spec perfectly. That’s not surprising at all – early adopters tend to deploy code that implements early versions of the draft specification – but I can see this particular issue tripping up people who are beginning to deploy DMARC for their outbound mail. [...] [more]
wordtothewise.com    Deliverability

discussion Email Design Guide

2014-09-29 ... The Email Design Guide is filled with tips and advice to help you convey your message in style. Learn how to better use images, fonts, calls to action and more. [...] [more]
mailchimp.com    Design

tactics 6 Stupid-Simple (and Free) Ways to Grow Your Email List

2014-09-29 ... Learn how Noah Kagan grew his email list by more than 300% in less than a year. Not only are these tips stupid-simple, they're free. [...] [more]
madmimi.com    Listbuilding

tactics Beyond Newsletters: 5 Tips To Help You Completely Re-Think Email Marketing [GFX]

2014-09-29 ... Despite the rise of other marketing channels like mobile and social media, email is still going strong -- if you're doing it well. [more]
marketingland.com    Automation, Gallery

strategy "Come Back!" - The Abandoned Customer Basket

2014-09-26 ... Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. With the advent of digital, you would be forgiven for thinking that tracking the online and offline touch points of a customer journey is easy – however this isn’t always the case. [...] [more]
clickz.com    Automation, Conversionrate

stats Find your Best Time to Send an Email

2014-09-26 ... This month’s data spotlight addresses a question every email marketer has asked at one time or another: what is the best day and time to send an email? Results from the 2014 Association Email Marketing Benchmark Report showed that messages sent at night — after 7pm — had the highest open rates. Regarding the day of the week, Friday came out ahead, but just by a hair. [...] [more]
informz.com    Study

tactics This is How I Design an Email

2014-09-26 ... Just as there is more than one way to skin a cat, there is also more than one way to design and code an email. I’ve been designing, coding, and generally mucking around with email for over eight years now, and like many email marketers, I learned this age old craft on the job, as this isn’t exactly something they teach you at Uni/college. So some of my techniques may seem odd or old fashioned these days, but that’s how I do things, dagnabit! So let’s get started by looking at my trusty tool set. [...] [more]
lyris.com    Design

discussion 3 Ways the iPhone 6 Affects Your Emails & What to Do About It

2014-09-26 ... New records were set with the recent September 19 release of the new iPhone 6. Apple recently announced that in the first three days, it sold over 10 million new iPhone 6 and iPhone 6 plus models, more than any other release. By the end of the year, the new phone will be available in 115 countries, and millions more will be sold. [more]
verticalresponse.com    Design, Trend

tactics Basket abandonment emails: three examples of varying quality [GFX]

2014-09-24 ... After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox. Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get. [...] [more]
econsultancy.com    Automation, Gallery, Conversionrate

discussion Storify: Deliverability Webinar Takeaways

2014-09-24 ... Think You Know Everything About Deliverability? You May Be Surprised By What You Don't! Speakers: Laura Atkins, Word to the Wise and Autumn Tyr-Salvia, Message Systems. [more]
storify.com    Deliverability
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