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tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design

mobile Choosing a Responsive Email Framework: MJML vs. Foundation for Emails

Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks. But there's hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us. [...] [more]
css-tricks.com    Design, Mobile, Tool

strategy The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, a single marketer can scale and own a global nurturing strategy. [...] [more]
hubspot.com    B2B

discussion Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI? [VID]

Learn more about how one of the top email-marketing trends in 2018, predictive marketing, will pave to way for marketers to do their job better and more efficiently. Listen as industry leaders from FulcrumTech, SmarterHQ, Loyalty Builders, and Fresh Relevance walk you through what you need to know about predictive marketing—and the secrets to effectively implementing it into your marketing programs. [...] [more]
youtu.be    Intelligence

discussion Email Marketing Design Trends For 2018 [GFX]

Email marketing is changing, and with support for interactive elements, the new email looks much more appealing. According to Litmus’s research, 85% of all email respondents have not experimented with interactive email yet. Here are some trending elements of interactive emails: [...] [more]
juvlon.com    Gallery, Design

stats Hitting the Mark email benchmark report 2018 [PDF]

Some of our findings echo last year’s report. There are still several brands out there failing to adopt simple automation programs, most notably a welcome program. Similarly, 56 of the 100 brands still aren’t utilizing cart recovery emails – crazy when you think about the massive opportunity for ROI presented by triggered campaigns. These are quick and easy wins that many companies continue to miss. However, our wider scope offers marketers some new insights too. We’ve found that B2C businesses are [...] [more] 
dotmailer.com    Study

law The Path to GDPR: Ask the Experts from Return Path [VID]

In our recent phenomenally successful webinar—The Path to GDPR: Ask the Experts from Return Path—we received a load of questions from both the webinar sign-ups, as well as during the webinar itself. We were able to answer a couple during the webinar but we wanted to address the rest of the great questions we received in this blog series. In the first post, we responded to questions about consent and legitimate interest and in our second post, we answered questions about re-permissioning. [...] [more]
youtube.com    Law

discussion Measuring Gmail clipping limit

When HTML emails are too large, Gmail clips them with a [Message clipped] notice and a View entire message link. It's been widely shared that this clipping occurs after 102Kb (example: Gmail is clippin my email on Mailchimp). But no one seems to know where this number comes from. And different people have experience different results around the 100Kb mark. So what is going on exactly? Can we figure out Gmail's clipping algorithm? [...] [more]
github.com    Design

law OLG München: E-Mail-Werbung gegenüber Bestandskunden einer Partnerbörse

E-Mail-Werbung für Dating-Plattform – das Oberlandesgericht (OLG) München entschied mit Urteil vom 15.02.2018, Az. 29 U 2799/17: Bereits in der kostenlos gewährten Mitgliedschaft in einer Online-Dating-Börse liegt eine Dienstleistung des Plattformbetreibers. Der Plattformbetreiber kann deshalb unter den Voraussetzungen des § 7 Abs. 3 UWG mittels E-Mail gegenüber kostenfreien Bestandsmitgliedern für eine kostenpflichtige Mitgliedschaft werben. [...] [more]
loebisch.com    Law

law New GDPR Tools Available From MailChimp: Updated Forms, Improved Subscriber Management, and More

Here’s how we’re helping you manage your contacts and their information. Record consent: Our new GDPR-friendly forms will take a snapshot of the form version when each person signs up—along with the information they provided on the form, the date, the time, and the IP address used to submit it—so you’ll always know exactly what the contact saw and what data they provided. This will be available in the contact profile, and you’ll be able to export, share, and prove consent in a few simple steps. Modif [...] [more]
mailchimp.com    Law

law E-Mail-Marketing DSGVO-konform

Neue Features. Tracking-Veto. Der EMM erfasst E-Mail-Öffnungen und Link-Klicks der Empfänger standardmäßig personenbezogen. Die DSGVO fordert allerdings, dass Betroffene dem personenbezogenen Tracking widersprechen können. Daher müssen Sie dem Empfänger die Wahl lassen, ob seine Daten erfasst werden sollen oder nicht. Im EMM wurde hierfür das Systemprofilfeld „Tracking-Widerspruch“ eingeführt. Dieses ermöglicht die Erfassung von statistischen, aber nicht von personenbezogenen Daten. Damit der [...] [more]
agnitas.de    ESP, Law

stats Enterprise Email Priorities - What Email Marketing Professionals View as their Top Concerns [PDF]

What the results tell us is that enterprise marketers are focused heavily on the recipients of their emails — how to identify and engage with them in a meaningful way. They want to use email to deliver world - class customer experiences that surprise and delight, inspiring sales and — more importantly — long-term brand loyalty. They want to send the types of messages that make customers look forward to getting the next one. And, by and large, these marketers feel like their efforts have been effect [...] [more] 
ascend2.com    Study

discussion Adaptive Cards: Conversations become actions in Outlook

Adaptive Card is a new card design format that is supported across Outlook, Windows in the Timeline View, Teams and within Cortana. Every business process – and any service that sends a notification – can immediately benefit by adding adaptive cards directly into emails, bots, and Team chats. Adaptive Cards are now supported for Actionable Messages within web-based Outlook clients, and will soon be supported in Outlook 2016 for Windows. You can now design your Actionable Message card using the [...] [more]
office.com    Design

law Is the GDPR about Location or Citizenship? And Should You Care?

The confusion about citizenship vs. location arises when we talk about non-EU citizens located in the EU or EU citizens located outside the EU, and whether the product or service is being delivered within the EU or beyond its borders. Sorting out all the permutations can get a bit tricky. Below are some examples that demonstrate the less-than-straightforward distinctions between citizenship and location. [...] [more]
sendwithus.com    Law

stats Email Marketing and Marketing Automation Excellence 2018 [PDF]

We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectiveness of their marketing campaigns. That’s why we teamed up with Smart Insights and surveyed 585 marketers from 181 countries, across 19 industries. A couple of months later, we’re now happy to share the results with you in the form of this new report – Email Marketing and Marketing Automation Excellence 2018. [...] [more] 
getresponse.com    Automation, Study
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