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social 18 Smart Ways to Grow Your Email List With Facebook

2016-05-02 ... Facebook is one of the best channels in 2016 to grow your email list. With it you get good engagement rate, it’s cost effective and you can easily drive [...] [more]
mailmunch.co    Listbuilding, Social

law Anlassbezogene Einwilligung in E-Mail-Werbung erlischt durch bloßen Zeitablauf

2016-05-02 ... . Das heißt, einer Firma ist es nach spätestens eineinhalb Jahren nach der (angeblichen) Zustimmung untersagt, von dieser Einwilligung Gebrauch zu machen. Vielmehr muss sie sich zuerst noch einmal erkundigen, ob gegenwärtig überhaupt noch Interesse an benannter Werbung besteht. Ob und wenn ja wieviele Werbe-E-Mails in der Zwischenzeit übersandt wurden, ist für das Erlöschen des Werbeeinverständnisses unbeachtlich. [...] [more]
multimediarechtler.de    Law

discussion 4 Reasons Email Marketing’s ROI Doesn’t MatterLitmus Blog

2016-05-02 ... We love email marketing, and are frankly often frustrated that some companies don’t see its value. To try to convince them, we frequently tout email marketing’s stellar return on investment, which is 38-to-1, according to research by the Direct Marketing Association. We’ve mentioned it in this report and this blog post and this one and this one too—and that’s just in the past few months. And plenty of other email marketing companies have done the same over the years. [...] [more]
litmus.com    Marketing

tactics 6 steps to re-engaging subscribers and cleaning your list database

2016-05-02 ... If many of your email addresses are undeliverable or people are marking you as spam, your email reputation suffers. You could be causing yourself to be flagged as spam in your customer’s inboxes — and that won’t get your campaigns very far. To get your list back to a healthy state and stay that way, we’ve outline six steps for your team to take. [...] [more]
marketingsherpa.com    Automation, Listhygiene, Segmentation

tactics Great Email Copy - Well-crafted emails to inspire

2016-05-02 ... A dose of well-crafted emails from around the web. A fun project from Customer.io!, great example emails [...] [more]
greatemailcopy.com    Copywriting, Tool

tactics Good Copy - Email copy from great companies

2016-05-02 ... We’re releasing a collection of emails that we think have great copy, so the PH community can get inspiration for their own communication. [...] [more]
goodemailcopy.com    Copywriting, Tool

discussion Wie diese 14 Unternehmen mit E-Mails erfolgreich werben [GFX]

2016-04-29 ... Der E-Mail-Posteingang wird immer wichtiger und im Jahr 2016 zu einem essentiellem Teil der Kunden-Erfahrung. In diesem Artikel zeigen wir einige brillante Beispiele für Behavioral E-Mail-Marketing – den Einsatz von Produkt- und Kundendaten als Trigger für personalisierte E-Mail-Marketing-Kampagnen. [...] [more]
t3n.de    Gallery

discussion 7 Great Examples of 'Welcome' Emails [GFX]

2016-04-29 ... Check out these examples of standout welcome emails so you can learn how to make a great first impression with new subscribers and customers. [...] [more]
hubspot.com    Automation, Gallery

social Social data and email [PDF]

2016-04-29 ... With over 4.3 billion email accounts and nearly 2 billion social accounts there is no doubt that both channels are highly important for today’s digital marketer. Where the value of social media is in the personal data created by consumers, email is the more natural and established channel for personalized communications. But how do email marketers access and benefit from data created and stored in another channel? From this guide: Gain insight into how to use data from social in your email marketing [...] [more] 
dotmailer.com    Multichannel, Social

strategy Email Marketing Deliverability 101 [PDF]

2016-04-29 ... There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. There’s no point spending time crafting great content if your messages never reach your subscribers’ eyes. In this Deliverability 101 guide, we’ll help you start off on the right foot and land your email to its intended destination. We’ll also explore how to keep your subscriber engagement at the heart of your email strategy. [...] [more] 
mailjet.com    Deliverability

tactics 4 ways to improve your email marketing production process

2016-04-29 ... Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report. Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider changing their team composition, planning process, tool usage and approval process to make their workflow more effective. However, some of the findings point to areas where marketer [...] [more]
marketingland.com    Design

stats 2016 State of Email Production [PDF]

2016-04-29 ... In the inaugural State of Email Production report, which is based on the responses of more than 900 marketers, we take a detailed look at how brands: Build their teams; Plan their email content; Allocate their time among various production tasks; Use technology in their workflow; Handle quality assurance and approvals; Send their emails; Deal with email mistakes [...] [more] 
pardot.com    Design, Study

discussion Five Common Myths About Email Deliverability

2016-04-29 ... With more than one in five commercial email message being blocked or placed into the junk mail folder, problems with deliverability are common and can be problematic. Depending on your business, a large deliverability issue can reduce revenue generated from email by millions of dollars per month. Unfortunately, mailbox providers do not provide a detailed roadmap for [...] [more]
returnpath.com    Deliverability

discussion The Dark Side of Email Deliverability

2016-04-29 ... In general, you should be wary of small sample sizes such as seed lists. You should especially disregard a seed list as a measure of overall deliverability. There is a place for seed lists, but it is on a much smaller scale sent for a specific purpose. The value that’s left in seed lists almost always comes from the smaller domains. Using a traditional seedlist at a sophisticated ISP such as Gmail just doesn’t give you any relevant information. If you are using one of the certification programs out [...] [more]
which-50.com    Deliverability

stats The 2016 Digital Marketer [PDF]

2016-04-29 ... Fueled by research from more than 1,000 marketers around the world, it’s the go-to resource for savvy marketing professionals. Fill out the form to get an in-depth look at the data driving the biggest decisions that marketers face today. [...] [more] 
experian.com    Study, Trend
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