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Todays Picks

discussion 10 Counterintuitive Lessons We’ve Learned About Email Marketing

2015-03-30 ... There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a subject line A/B test is the only thing standing between your little startup and an IPO. We have a different take on email. [...] [more]
getvero.com    Study

law Mythos Abmahnung – Ein bisschen Aufklärung bei karlsCORE

2015-03-30 ... Hier gibt es die Folien zum Vortrag. Dabei habe ich 13 Erkenntnisse herausgearbeitet: 1. Eine Abmahnung ist eine Aufforderung, ein bestimmtes beanstandetes Verhalten einzustellen. 2. Was in Abmahnungen steht, muss nicht wahr sein. 3. Eine Verpflichtung zur Übernahme von Kosten muss nicht in die Unterlassungserklärung! 4. Es geht um die Vertragsstrafe! [...] [more]
online-marketing-recht.de    Law

stats Subject line 'Madness' bracket – Brands in the Sweet 16

2015-03-30 ... On Wednesday we introduced you to our inaugural Subject Line Madness Bracket and a list of 32 brands that started off the competition. Today, we reveal the brands that moved on to the sweet 16 round. Did your favorite March Madness brand make it? Find out below. [...] [more]
yesmail.com    Subjectline

antispam Trust in Email Begins with Authentication [PDF]

2015-03-30 ... The disruptive effects of spam and other email abuse have generated two lines of response by the email services industry. One focuses on detecting and filtering problem messages. A complementary, but different, response seeks a basis for trusting a message rather than for mistrusting it. Is someone trustworthy responsible for the message? This approach has three steps [...] [more] 
m3aawg.org    Spam, Deliverability

tactics Creative use of Alt text in email – Learn more with our Easter campaign!

2015-03-30 ... Marketers are trying to leverage every single opportunity to stand out in the overloaded inbox. To make an impact, more and more email designers rely on enticing images, but like we all know what about recipients who view your emails without downloading the images or email clients that by default turn the images off? It [...] [more]
emailmonks.com    Design

tactics April Fools is Coming – What will your email joke be? [GFX]

2015-03-30 ... It’s that time of year again where there is an opportunity to do something fun and stupid within our emails on April Fools Day. But if you are struggling for inspiration here are some examples from previous years [...] [more]
emailcenteruk.com    Event, Gallery

tactics Warum Abonnenten E-Mails als Spam melden – und was Sie dagegen tun können

2015-03-27 ... Spamfilter analysieren längst nicht mehr nur den Inhalt einer E-Mail, sondern zahlreiche weitere Faktoren, wie etwa das Verhalten des Empfängers, die Nutzung von Authentifizierungsmechanismen und die Reputation des [...] [more]
emailmarketingblog.de    Study, Deliverability

strategy How we increased new customer acquisition by 22% using email automation

2015-03-27 ... As many of you know, Campaign Monitor is a SaaS (Software as a Service) product for send email marketing campaigns. Unlike a number of other tools, we operate on what is known as a ‘self-service’ model where people can literally come to our website, sign up for our product and start using it without ever having to speak to a sales person. [...] [more]
campaignmonitor.com    Automation, Study

tactics Creative Navigation Patterns in Email Design

2015-03-27 ... While we’re all familiar with simple navigation bars and links in a campaign, this latest contest challenged Community members to explore creative navigation patterns in email. We were absolutely floored by the entries that came in. Although we’d love to crown multiple winners, we had to pick just one entry to take home the prizes from Litmus and our friends over at Code School. [...] [more]
litmus.com    Design, Mobile

tactics How To Write Effective Re-Engagement Emails

2015-03-27 ... You’ve fought hard. You’ve fought hard to get people on your email list. You’ve fought hard to get them to sign up for free trial. You’ve fought hard to get them to your website to make a purchase. Or you’ve fought hard to get them to make that first purchase. So what do you do about those people who stop engaging with your business? Those who stop opening your emails, don’t upgrade to a paid account, don’t complete their first purchase, or don’t return to your website to make another purchase? You [...] [more]
getvero.com    Automation, Gallery, Listhygiene, Segmentation

 tactics Email Profits Down? How to Analyze Why and Fix the Problem [PDF]

2015-03-27 ... It shows you, in great detail, how to use data trees to analyze your email performance, determine what’s causing performance issues and identify where you should focus your efforts to fix it. Best of all it’s still completely relevant, even a year later. It’s definitely an advanced topic — but one that can make you a rock star in your organization when you use it to improve your bottom line performance. So take a deep breathe and dive in — I promise I’ll make it as painless as possible. [...] [more]
jeannejennings.com    Intelligence

discussion Is Your Email Program Ready for Google's New Algorithm?

2015-03-27 ... Google recently announced that it will expand its use of mobile-friendliness as a ranking signal for search results on mobile devices. The change will be introduced starting April 21, and will apply to mobile searches in all languages worldwide. And, effective immediately, Google will begin using content from indexed apps (limited to Android only for now) in search results for signed-in users who have the app installed on their mobile device. [...] [more]
returnpath.com    Listbuilding, Mobile, Trend, Webanalytics

tactics 15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization

2015-03-27 ... Would you like to achieve more in less time and with less effort? The success of any online business depends on how quickly it can turn insights into action. This is true for data analysis as well. [more]
kissmetrics.com    Intelligence, Webanalytics

law First CASL Fine Paid

2015-03-26 ... he Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Plentyoffish Media Inc. has paid $48,000 as part of an undertaking for an alleged violation of Canada’s anti-spam legislation (CASL). PlentyOfFish is based in Vancouver, British Columbia and is an online dating service, popular primarily in Canada, the United Kingdom, Ireland, Australia, Brazil and the United States. [...] [more]
returnpath.com    Law

law eBook on Big Data Legal Questions in German Law [PDF]

2015-03-25 ... Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird has created a checklist together with artegic 23 Questions on Big Data and Law to help companies avoid legal pitfalls when handling Big Data. The checklist [...] [more] 
artegic.de    Law
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