2013-05-24 ... We’re a little bit early, but we’ve gathered 20 of the best professional email templates that we’ve seen in May. These templates have been picked for a variety of reason and are in no particular order. Which one takes your fancy? Blackberry. The main purpose of this email is to inform recipients about the new Blackberry Z10 – of which the main feature if the new handy keyboard. The headline is bold and to the left, so users opening this email in a preview pane, or on a mobile device, will still be [...]
[more]
co.uk 
Gallery, Design
2013-05-24 ... It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the ability to send messages through a network) has evolved into one of the most cost effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously possible. [...]
[more]
smartinsights.com
Marketing
2013-05-24 ... Considering the complexities and high volume of our industry, mistakes are practically unavoidable. But just because you’ve made a mistake doesn’t mean an apology email is necessary. Most brands won’t send a single apology email over the course of a year, and in recent years less than one-tenth of one percent of email volume is apologies for email mistakes. To say that apology emails are rare is an understatement. When considering whether to send an apology and correction, remember that most of your [...]
[more]
emailmarketingrules.com
Marketing
2013-05-24 ... We’ve all heard the statistic: 20% of commercial emails never make it to the inbox. And every email lost due to poor deliverability is a lost revenue opportunity. With this critical issue in mind, it’s important to evolve your deliverability and ensure your emails reach the inbox. Stay on top of current trends to so you don’t get left behind in the ever-changing email landscape. [...]
[more] 
exct.net
Deliverability
2013-05-24 ... Fast paced lives, filled with impatience, little time and shorter attention spans have changed marketing techniques to accommodate one technique known as Above the Fold. 4 seconds is generally the time you have to grab the viewers’ attention to your advertisement. One successful technique in the digital and print world has been to show [...]
[more]
emaildirect.com
Design, Previewpane
2013-05-24 ... Timberland used e-Dialog’s Accuweather data feed to custom publish their customers’ Memorial Day weather forecast based off zip codes. Luckily for this customer in NY, they will be seeing mostly sunny skies on Memorial Day! e-Dialog also has the capability to pull in products that relate to the weather forecast. For example, if a customer is expecting rain on Memorial Day, a pair of rain boots can be dynamically published into the creative, making for a highly relevant and effective email. [...]
[more]
e-dialog.com
Customization
2013-05-24 ... Using Movable Ink’s agile email marketing platform, Hyatt added a real-time weather forecast into reservation reminder emails. For example, the email to the left (click to view full-size) was sent from the Hyatt Regency Chicago to upcoming hotel guests and contained the 7-day forecast for Chicago that you see above, in addition to itinerary details. [...]
[more]
movableink.com
Automation, Gallery, Design
2013-05-23 ... Heute Nachmittag haben wir unser erstes Webinar "E-Mail Marketing in der Verlagsbranche" veranstaltet – vielen Dank an alle Teilnehmer/innen! Die Agenda: Einführung, Marktentwicklung und Marktpotenzial, E-Mail Marketing Formen und Strategien in der Verlagsbranche, Best Practices für erfolgreiche Mailings, Fazit und Empfehlungen. Nachfolgend die Präsentation des Webinars: [...]
[more]
emailmarketingblog.de 
Marketing
2013-05-23 ... Wann haben Sie das letzte Mal einen Brief per Hand geschrieben? Schon lange her? Die Gründe liegen „auf der Hand“: Im täglichen E-Mail-Verkehr ist das handschriftlich geschriebene Wort oft nur noch in der Signatur per Unterschrift zu finden. „Analoges Schreiben“ stirbt aber deswegen noch lange nicht aus. Denn gerade im persönlichen Dialog kann Ihre Handschrift den entscheidenden Vorteil bringen. [...]
[more]
textakademie.de
Automation, Copywriting
2013-05-23 ... Here’s what Monetate’s research tells us: If you are doing direct response marketing and trying to get nothing more than a conversion, please don’t mess around with any other type of media that isn’t purely direct response. Should we be surprised that social media doesn’t directly drive as much traffic to ecommerce websites as email or a highly contextual search term? No. [...]
[more]
monetate.com
Conversionrate, Study, Webanalytics
2013-05-23 ... Twitter released the Lead Generation Card, a new type of Twitter Card that will allow marketers to collect email addresses directly within the tweet. Users don’t even have to fill out a form -- since their information (Name, email, and username) is already pulled into the card. They literally just have to hit "Submit" on the Card's call-to-action. For now, this is only available as a feature in Promoted Tweets -- a paid feature of Twitter Ads. [...]
[more]
hubspot.com
Listbuilding, Social, Trend
2013-05-23 ... Sogar das digitale Trendmagazin Wired schreibt, dass Newsletter so bald nicht verschwinden werden, obwohl ihnen immer mal wieder mal gern ihr Ende vorausgesagt wird. Wired spricht sogar von einer “Newsletter-Renaissance”. Als Kronzeugen dafür führen die Tech-Journalisten einen Tech-Startup-Gründer an. [...]
[more]
sc-networks.com
Trend
2013-05-23 ... The quest for subscriber engagement is a multi-faceted one that draws on a wide range of disciplines. This new guide from the IAB UK is an invaluable resource for email marketers, providing practical advice on all aspects of how to manage a successful email program - from strategy and planning, to design and execution, and through to the measurement and reporting, that ultimately creates a virtuous cycle of ongoing improvement. [...]
[more]
returnpath.com
Copywriting, Marketing, Mobile, Previewpane
2013-05-23 ... Watch Return Path's exclusive webinar which delivers insider tips to help you understand, capture, and exploit email engagement data. We’ll also show you real-world examples of messages with high and low engagement rates so you apply the lessons to your own email program.
[more]
returnpath.com
Deliverability
2013-05-23 ... Chart is based on data collected by Movable Ink’s Advanced Analytics platform between April 1 – 30, 2013. The chart reflects aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries. Read length is ascertained through a Movable Ink tracking pixel embedded in the email. [...]
[more]
movableink.com
Study
EPiCβ - Rene's daily Email PiCks
