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Todays Picks

discussion The creators of Google Inbox explain why it's the future of Gmail

2014-10-31 ... Google's on a mission to reinvent email. Its weapon: Inbox, a standalone app that launched last week. Inbox aims to make email more useful with several new tools. It surfaces relevant content (photos, for example) and information from within individual messages so you don't have to open anything to get at what you really want. Bundles sort your messages for you, letting you find important messages faster. Plus you can add your own reminders that work with Google Now. [...] [more]
mashable.com    Trend

social How can Facebook help grow your email list?

2014-10-31 ... Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and motivated to engage with the mission, the ALS Ice Bucket Challenge exemplified the power of social marketing and illustrates its potential in providing untapped opp [...] [more]
insidefacebook.com    Listbuilding, Social

tactics Gmail Inbox: "Highlights" - make your emails stand out using email markup

2014-10-31 ... As we announced last week, Inbox is a whole new take on, well, the inbox. It’s built by the Gmail team, but it’s not Gmail—it’s a new product designed to help users succeed in today’s world of email overload and multiple devices. At the same time, Inbox can also help you as a sender by offering new tools to make your emails more interactive! [more]
blogspot.in    Trend

discussion How Retailers are Emailing Halloween In [GFX]

2014-10-31 ... Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion, according to the National Retail Federation. We’ve been keeping tabs on our inbox to see the tricks and treats leading retailers have been using to get in on the action and have seen some interesting trends: [...] [more]
listrak.com    Event, Gallery

 discussion Google’s Inbox and What It Means for Email Marketers

2014-10-30 ... This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. Google is a company that thrives on innovation and it has brought that energy and spirit to the email channel over the last few years, helping shake up the industry that just wont change (see, I didn't say die there). Google seems to have double-downed on email, as it realizes it is the cornerstone of the consumer Internet experience. [...] [more]
clickz.com    Trend

discussion 7 Rules to Share When Your Colleagues Stink at Email Design

2014-10-30 ... I have the pleasure of working with some truly talented people. But just because you’re good at designing crisp logos or iconic product packaging or gorgeous posters doesn’t mean you know a thing about designing for direct marketing. It’s completely different. And lately, I’ve had the dubious pleasure of having to tell some of my most talented colleagues that they stink at email design. Designing direct marketing emails as if they are magazine inserts will give you lovely emails that depress response [...] [more]
onlyinfluencers.com    Design

discussion The Future of Email Marketing: 5 Trends to Watch

2014-10-30 ... Most brands have some kind of email marketing platform as part of their overall marketing strategy. But in recent years, consumers have grown weary of one-size-fits-all, spamlike promotional messages, and marketers who still take this approach will need to update their tactics to stay in their customers' inboxes. [...] [more]
businessnewsdaily.com    Trend

 mobile The iPhone 6 and iPhone 6 Plus: How will email be affected?

2014-10-29 ... As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it’s important to know what these changes mean, and how they will affect the way that recipients see your emails. These are the new figures: [...] [more]
alchemyworx.com    Design, Mobile, Trend

strategy Predictive Analytics: Predicting the Future for Every Individual Customer

2014-10-29 ... Predicting Who Purchases Next – Sailthru Sightlines for Ecommerce. When you’re competing with ecommerce juggernauts like Amazon, knowing exactly who in your customer base is going to purchase is pure gold. Not only does Sailthru Sightlines provide this look into the future for individual customers, but it goes far deeper to reveal expected revenue generated and purchase value. [...] [more]
sailthru.com    Customization, Intelligence, Trend

discussion Two Critical But Often Overlooked Email Marketing Metrics

2014-10-29 ... The first part of the workshop is dedicated to advanced analytics, so here's a little bit about two of my favorite metrics from that section - are you currently using these to boost your bottom line performance? 1. Click Reach. You're likely familiar with click-through rate (CTR) and click-to-open rate (CTOR), but click reach is a different animal. CTR and CTOR are measured for a single email message; click reach is measured over a series of messages or, more accurately, over a span of time. [...] [more]
clickz.com    Intelligence

strategy What makes the Adidas basket abandonment emails so good? [GFX]

2014-10-29 ... There’s a lack of personalisation, there are no multichannel return options, delivery options are non-existent and the free delivery minimum spend is exceptionally high. All this plus a rather clunkily designed site mean that Adidas needs to up its game when it comes to ecommerce. [...] [more]
econsultancy.com    Automation, Gallery, Conversionrate

discussion Google Inbox im Test: Die bunte Zukunft der E-Mail

2014-10-29 ... Gerade Nutzer von Google Keep könnten in der Inbox schmerzlich einige Notiz-Funktionen vermissen. So kann man bei Inbox lediglich Text-Notizen machen, die Möglichkeit Bilder einzufügen oder Checklists zu erstellen, wie man es eben von Keep kennt, fehlt dabei völlig. Die einzige Möglichkeit, die man hat, um selbst Fotos in seine Inbox zu bekommen, ist sich selbst ein E-Mail zu schreiben. [...] [more]
futurezone.at    Trend

discussion Google shows your recent Gmail emails when you search "my inbox"

2014-10-29 ... With the release of Inbox by Gmail, a new app by the Gmail team to better organize your Gmail, Google seems to have also enabled a new functionality in search results to get your Gmail Inbox instantly by searching “my inbox” on Google search. However, this doesn’t seem to be available for everyone yet, I tested this on three of my Gmail accounts and the thing worked on two accounts that I frequently use, but didn’t worked on the account that I use very less. So, looks like Google has enabled this for [...] [more]
theandroidsoul.com    Trend

strategy 10 steps for the best Black Friday & Cyber Monday email marketing program ever

2014-10-29 ... Black Friday remains the key discount sales day of the retail email marketing calendar. But Monday is the new Friday when it comes to online sales revenue over the Thanksgiving weekend. Though shoppers spent 5 percent per order more on Black Friday in 2013, Cyber Monday online sales were up 31.5 percent over Black Friday (source: IBM 2013 Holiday Benchmark Reports). [...] [more]
dotmailer.com    Event

discussion The killers of Good Email Design

2014-10-29 ... An otherwise perfectly good email campaign can be ruined by some very insidious little problems that can manifest themselves if you’re not careful in how you manage all the little details of email, landing page and message design. [...] [more]
emailaudience.com    Design
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