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mobile Pros and cons of Retina screens in email design

2014-10-24 ... Children of the (higher) resolution – Every time I see an article or advert about Apple’s Retina Display, I have to force myself not to dismiss it as marketing guff and consider the relevancy. Let me explain. As an email designer, devices with a Retina display are a pain. When I open an email I have lovingly crafted they make my pin-sharp graphics look a touch blurry, and that’s guaranteed to upset any designer. [...] [more]
smartinsights.com    Design, Mobile

tactics Transactional Email Optimization [Infographic] [GFX]

2014-10-24 ... or eCommerce businesses, email marketing is a crucial way to reach your customers. But if you aren't optimizing every transactional email sent via your SMTP server, you’re not taking full advantage of your email marketing capabilities. Every email you send is a chance to interact with your customers, reinforce your brand, and increase your profit. Here’s how you can use email marketing to go beyond the typical newsletter and optimize your transactional emails to your customers. [...] [more]
easy-smtp.com    Automation

stats Benchmark Data: Open Duration Results

2014-10-24 ... When measuring email engagement, click rates aren’t the only telling metric that help determine how engaged a subscriber was with an email. Open duration tracking tells an important part of the engagement story, too. This month’s data spotlight relates to open duration, or the amount of time a subscriber had your email opened. [...] [more]
informz.com    Openingrate, Study

discussion What Gmail's Inbox app means for marketers

2014-10-24 ... This week, Google introduced a brand new app called Inbox. It has been billed by the tech press as the future of Gmail and has some interesting new features and workflows that have the potential to change the way people manage their email. [...] [more]
campaignmonitor.com    Trend

discussion What Google’s New "Inbox" App Means for Marketers

2014-10-24 ... Further proof of email’s vitality, Google has unveiled a new email app simply called Inbox. It has some things in common with Gmail, such as auto-categorization, but does much more—some of which will make email marketers nervous. [...] [more]
exacttarget.com    Trend

tactics Wickedly good Halloween email examples to treat your subscribers [GFX]

2014-10-24 ... s we learned this summer, reacting to the events around you can help you achieve more with your emails. Whether your goal is to increase your open rates, engagement rates or conversion, real-time marketing can help. It involves being part of specific cultural events in consumers’ lives, but make sure you have something relevant or valuable to say, otherwise you’re only jumping on a bandwagon. [...] [more]
adestra.com    Event, Gallery

 strategy Leitfaden-Marketing-Automation (Leseprobe) [PDF]

2014-10-23 ... Insbesondere im Marketing gibt es noch viele Prozesse, die effizienter gehandhabt werden könnten. Datengetriebenes Marketing ist für viele Unternehmen noch Neuland. Die Verknüpfung von Online-Kontakten mit Offline-Daten liegt oft im Argen. Unternehmen tun sich schwer, mit Kunden auf allen Kanälen abgestimmt zu interagieren. Omnichannel Customer Engagement, Echtzeit-Personalisierung und Predictive Analytics sind mehr als nur Schlagworte. Sie sind heute Pflicht, um Kundenkontakte lebendig zu gestalten. [...] [more] 
absolit.de    Automation, Literature

discussion Google disrupts e-mail marketing—again

2014-10-23 ... The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies. Search giant Google Inc. today launched a new e-mail app called Inbox that is much more than a mere inbox organizer. The new app allows consumers to group e-mail messages, making it similar to the way category tabs in Gmail work now. The app also pulls relevant information—such as tracking information—even if it’s not in the e-mail. [...] [more]
internetretailer.com    Trend

 discussion Gmail Inbox: An inbox that works for you

2014-10-23 ... Today, we’re introducing something new. It’s called Inbox. Years in the making, Inbox is by the same people who brought you Gmail, but it’s not Gmail: it’s a completely different type of inbox, designed to focus on what really matters. Email started simply as a way to send digital notes around the office. But fast-forward 30 years and with just the phone in your pocket, you can use email to contact virtually anyone in the world…from your best friend to the owner of that bagel shop you discovered last [...] [more]
blogspot.de    Mobile, Trend

discussion Yahoo Mail App Now With Travel & Event Notifications

2014-10-23 ... Yahoo Mail App Now With Travel & Event Notifications By Pranav Ramkrishnan, Associate Product Manager With the latest Yahoo Mail update for iOS and Android, we’re making sure you don’t miss your next [...] [more]
tumblr.com    Trend

strategy When Should Marketers Send Holiday-Themed Emails?

2014-10-23 ... Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. [...] [more]
marketingprofs.com    Event, Study, Sendtime

tactics How I Increased My Email Subscribers By 500% In One Week

2014-10-23 ... Every blogger knows it, the most important counter is the one that’s not publicly disclosed, the number of email subscribers. Email subscribers is the highest form of engagement in inbound marketing, it also represents more commitment than a Like, a Tweet and even an RSS subscription. Your reader is basically giving you permission to enter the only method of online communications that’s still private. [...] [more]
socialmouths.com    Listbuilding, Study

 tactics BeeFree: Free email editor to build responsive design

2014-10-23 ... We’re excited to introduce BeeFree, a free online email editor that allows you to design stunning, fully responsive emails without the need of any HTML or CSS coding knowledge, and therefore, greatly improving your productivity in the email design creation process. As you’ll notice, BeeFree is the free online version of our drag-and-drop email editor found in the MailUp emailing platform. [...] [more]
beefree.io    Design, Mobile, Tool

discussion How Gmail Defeated 10 Famous Bloggers

2014-10-22 ... Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. [...] [more]
searchenginejournal.com    Marketing

law Verbot der Zusendung von Spam betrifft sämtliche EMail-Adressen des Betroffenen

2014-10-22 ... Fakt ist: bereits die einmalige unerwünschte Zusendung einer Werbe-EMail - ohne vorheriges Einverständnis des Betroffenen - stellt einen Eingriff in die Persönlichkeitsrechte des Empfängers (privat) oder aber in den eingerichteten und ausgeübten Gewerbebetrieb eines Unternehmers dar (gewerblich) dar. Der Betroffene hat daher grundsätzlich einen Anspruch auf Unterlassung nach §§ 823 Abs. 1, 1004 Abs. 1 Satz 2 BGB. [...] [more]
foxlaw.de    Law
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