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Todays Picks

discussion Omni-channel Marketing: How do you define the term?

2015-04-21 ... Marketing, like any business area, is full of acronyms (CRM, SEO, SEM, et. al.) and buzzwords that get hot and start being used in conversations, presentations, industry articles and other professional interactions. I can think of more than a few, and I bet you can too (in fact, it would be fun for everyone to share some of your favorite marketing buzzwords in the comments section of this post.) [...] [more]
marketingsherpa.com    Marketing, Multichannel

discussion How Would An Email Tax Change Email Marketing?

2015-04-21 ... On April Fools’ Day, Forbes ran a story about how Congress was considering a tax on email by amending the Internet Tax Freedom Act the next time it comes up for renewal. It was a great gag, and while I think there’s zero chance of any kind of email tax coming into being, it’s interesting to think about how the email marketing industry would change if some kind of tax were levied. [...] [more]
mediapost.com    Marketing

discussion The marketing email that (almost) went horribly wrong [GFX]

2015-04-21 ... 've written it before, but I'm writing it again: Email is the most powerful marketing channel in the universe. Period. But not every email marketing story can have a happy ending. What follows is a cautionary tale from the annals of email marketing that almost had a very unhappy ending. [...] [more]
imediaconnection.com    Gallery, Marketing

stats DMA National Client Email Report 2015 [PDF]

2015-04-21 ... Email is the oldest digital medium still in use, growing out of the early internet. Even now, an email address is one of those things that helps define you in the digital world. It has endured because it is so useful. It also works. ROI figures alone show this, rising from £24.93 last year to £38 this year. Email is resurgent. [...] [more] 
org.uk    Study, Trend

strategy Servus, Grüezi & Hallo! E-Mail-Marketing in Deutschland, Österreich & der Schweiz

2015-04-21 ... Trotz (teilweise) gemeinsamer Sprache: Im E-Mail-Marketing in Deutschland, der Schweiz und Österreich existieren kleine aber feine Unterschiede. So hört der Januar in Österreich auf den Namen Jänner und die Schweizer setzen auf Doppel-S statt „ß“. Zudem existieren auch technische Besonderheiten – und die betreffen sowohl die verbreitetsten Freemailer und genutzten Anzeigegeräte als auch den Anmeldeprozess und mehr. Was Sie bei Ihren E-Mail-Aktivitäten in der DACH-Region unbedingt beachten sollten, [...] [more]
rabbit-emarketing.de    Marketing

tactics How BuzzFeed uses email marketing to drive growth

2015-04-21 ... As part of a new series, we’re talking with Campaign Monitor customers to detail how they approach and run email marketing at their various organisations. In the first post of the series, we had the opportunity to talk with Dan Oshinsky, Director of Newsletters at BuzzFeed, about the inner-workings of their email marketing. [...] [more]
campaignmonitor.com    Listbuilding, Gallery

discussion Interview mit Dela Quist: "Der Lack von Social Media ist ab"

2015-04-20 ... Seit 15 Jahren berät Dela Quist, Gründer von Alchemyworx, Unternehmen in Sachen E-Mail-Marketing. In den letzten Jahren hat seiner Meinung nach die Qualität der Kampagnen erheblich zugenommen. Allerdings wird E-Mail meistens reaktiv eingesetzt. Quist fordert einen Gesinnungswandel. [...] [more]
absatzwirtschaft.de    Trend

discussion E-Mail-Marketing in 2020

2015-04-20 ... Sie haben richtig gelesen, es geht um 2020, nicht um 2015. Es ist mir bewusst, dass es in der schnelllebigen, komplexen Online-Welt leicht wahlweise als Hybris oder Kaffeesatzlesen ausgelegt werden kann, das Fernlicht einzuschalten und einen 5-Jahres-Blick in die Zukunft zu wagen. Die meisten Online-Trends, die uns zum Jahreswechsel serviert werden, sind ja auf ein 1 Jahr ausgelegt. Trotzdem bin ich zuversichtlich, zumindest die Richtung der Entwicklung einschätzen zu können. Einerseits, weil ich [...] [more]
email-marketing-forum.de    Trend

tactics 3 Ways to Prevent Provider Glitches from Derailing Your Message

2015-04-20 ... A recent glitch with AOL resulted in over 1,000 brands being blocked from users’ inboxes. The issue lasted for three days - bad news especially for any brand with a daily newsletter. Unfortunately, most brands had no idea there was a problem at all. Getting a notification when something like this happens would be nice. But what if you could prevent issues like these entirely? At PostUp, we want brands to be able to avoid any issue that affects deliverability. After all, if your email doesn’t reach an [...] [more]
postup.com    Intelligence, Deliverability

stats The 2015 Digital Marketer [PDF]

2015-04-20 ... No consumer wakes up and says, “I am going to shop in this channel today.” Despite understanding the agnostic consumer environment and having an overwhelming array of data and technology at our disposal, marketers continue to take a very wide- angle approach when targeting consumers. [...] [more] 
experian.com    Multichannel, Study, Trend

stats E-Mail-Marketing-Studie Q1/2015 [PDF]

2015-04-17 ... Öffnungs- und Klickraten geben nur die halbe Wahrheit wieder, wenn es darum geht, das Verhalten von Newsletter-Abonnenten darzustellen. Die Leserate ist ein Indikator für die Qualität und Relevanz der Inhalte. Als Leser wird ein Empfänger nur eingestuft, wenn die Lesedauer mindestens acht Sekunden beträgt. [...] [more] 
mlwrx.com    Study

tactics How can you improve your email marketing strategy?

2015-04-17 ... In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog post will aim to guide you on how to keep track of and improve your overall email marketing strategy, not just solus emails. [...] [more]
dotmailer.com    Automation, Gallery

tactics 9 Tools to Test and Preview Your Newsletter

2015-04-17 ... Marketing campaign by various big organizations rely heavily on emails that are sent to the target customers and audience. It is really important to preview these emails before sending them out because email protocols are not adequately intelligent enough. Different email clients on different devices display emails using their own standards. The result is an email with an unpredictable and dissociated appearance reaching the inboxes of many. To avoid this, we need to test it rigorously. [...] [more]
hongkiat.com    Design, Tool

tactics 7 Clever Ways to Use Video Email Marketing [With Examples]

2015-04-17 ... Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve come to realize email is one of the biggest drivers of ROI around. [...] [more]
pinpointe.com    Video

tactics How to Prepare Your Data For Analysis In Three Steps

2015-04-17 ... When it comes to your customer database the saying “garbage in, garbage out” holds true. If you base your customer segmentation or predictive models on bad or incomplete customer data profiles, you will get the wrong recommendations for your customers. Therefore, data wrangling is a huge part of the job. Data scientists will tell you that data preparation before analysis can make up 95 percent of all the work. [...] [more]
agilone.com    Listhygiene
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