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discussion [Podcast #53] Native Android Email App Rendering & More [MP3]

(15:33) EmailThis - Open Source Template: We found a great new “Pocket/Instapaper for Email” that allows you to send articles or web pages directly to your inbox in an elegant typographic email template (which was open sourced by the creators!). (18:30) Everlane drops Facebook Messenger efforts for email: Another example of a big brand shifting all of its core messaging off of a social network to focus on email marketing. [...] [more]
litmus.com    Design, Marketing, Mobile

tactics Bring Customers Back Using Browse Abandonment Emails

With an ever-increasing rise in online shoppers it’s no wonder browse abandonment rates have also increased. These ‘online window shoppers/browsers’ are not lost customers, you just need to know the right tactics to get them back onto your website and encourage them to make a transaction. This can be done by sending browse abandonment emails. [...] [more]
emailcenteruk.com    Automation, Gallery, Conversionrate

stats While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, on average, open rates for emails without offers in the subject line were 28 percent higher than those with offers, and click and click-to-open (CTO) rates were 67 percent and 34 percent higher, respectively. Additionally, when the word 'deal' was used in email subject lines without a specific offer incentive, open rates were highest. [...] [more]
yahoo.com    Subjectline, Copywriting, Study

discussion This email newsletter raised $300K from its readers in 55 hours

The Hustle has grown to 300,000 subscribers in less than a year, is profitable, and just raised over a million dollars from Silicon Valley and an additional $300,000 from readers. “Wait, really?” is a thing that I said several times in my interview with Sam Parr, founder and CEO of the San Francisco–based The Hustle, as he described to me what sounded very Skimm-like in terms of growth potential and reader loyalty. [...] [more]
niemanlab.org    Marketing

discussion Discussion: How did you get buy-in to improve a specific email tool, project or approach?

How did you get buy-in to improve a specific tool, project, approach, or anything else to bring your email marketing to the next level? Whether it’s buy-in for a new analytics service, software, or even a project, getting buy-in is a big part of an email marketer’s job. However, getting that buy-in can be tough. Share your story of how you were able to get buy-in for something that helped improve your email marketing. [...] [more]
litmus.com    Marketing

tactics Announcing Guetzli: A New Open Source JPEG Encoder

We’re excited to announce Guetzli, a new open source algorithm that creates high quality JPEG images with file sizes 35% smaller than currently available methods, enabling webmasters (and email marketers) to create webpages that can load faster and use even less data. [...] [more]
googleblog.com    Tool

tactics How to Make Your Unsubscribe Survey More Actionable

Using an unsubscribe survey to understand why your subscribers opt out can give you valuable insights to drive improvements in your email marketing program—but only if you ask the right questions. Most of the unsubscribe surveys we’ve seen haven’t kept up with the growing number of reasons that consumers unsubscribe, as we revealed in our Adapting to Consumers’ New Definition of Spam ebook. That means that unsubscribe surveys have become increasingly less actionable over time. [...] [more]
litmus.com    Unsubscribe

discussion Automatische E-Mail-Klicks von der Firewall?

Als wir Mitte letzten Jahres unsere Studie zum E-Mail-Marketing von 6.000 US eCommerce-Firmen per E-Mail-Kampagne bei einigen Tausend Digitalmarketing-Fachleuten bewarben, entdeckten wir bei genauer Prüfung der Klick-Response Erstaunliches: Knapp die Hälfte der Klicks wurde binnen Sekunden nach dem technischen Versand getätigt. Und diese Klicks traten häufig „geklumpt“ auf: Sie konzentrierten sich auf eine kleine Anzahl von Firmen. In diesen hatten scheinbar alle Empfänger Klickaktivität gezeigt [...] [more]
publicare.de    Clickrate, Spam

tactics 3 Major Recommendation Algorithm Mistakes Fortune 500 Companies Make

Several recommendation algorithms power email-marketing campaigns as well as on-site product recommendations. With Amazon’s success in driving revenue and engagement from product recommendations, several companies leverage these algorithms to cross-sell/up-sell products to users. [...] [more]
retentionscience.com    Intelligence, Recommendation

discussion Last Minute Mother`s Day Email Campaigns [GFX]

This year Mother’s Day falls on Sunday 26th March, which means you have just over a week to generate interest and drive additional revenue for your business. Have you thought about how you can do this using email leading up to the event? [...] [more]
emailcenteruk.com    Event, Gallery

discussion Email Vendor Features & Functions Guide 2017 [PDF]

Welcome to the eighth annual edition of the Email Vendor Features & Functions Guide from Red Pill Email; the only guide compiled and written by an email marketing veteran who has made a living sending email and integrating email deployment tools, not just talking about it. Over the years we have included all market vendors in the same edition of our guide, and have produced separate small/mid-market and mid-market/enterprise editions of our guide. In doing so we’ve found that we don’t see a lot of in [...] [more] 
emailvendorguides.com    ESP

tactics Animated GIFs in Email: Tips, Tricks, and Examples [GFX]

More and more emails now include an animated GIF. In fact, the use of animated GIFs has increased threefold in recent years. This is happening for two reasons: Video support remains limited across email clients GIFs allow marketers to add an interactive touch which makes their email stand out Let’s explore popular GIF use cases [...] [more]
mailcharts.com    Gallery, Design

discussion Is Email still relevant to Millennials?

At Benchmark Email, we are particularly interested in the importance of emails in the life of millennials as well as whether email marketing will continue to remain one of the marketing mix’s most efficient instruments for this group or whether they will turn away from this communication channel completely. Numerous studies suggest that millennials believe in email, checking their inboxes daily – perhaps several times – for new messages and giving the channel a high priority in communication with [...] [more]
smartinsights.com    Marketing, Segmentation

tactics 3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20 percent, and 7x if they personalize those messages. But there’s another secret to push notification engagement that too often goes overlooked: emojis [...] [more]
kissmetrics.com    Subjectline, Study

tactics Rise of the GIF [GFX]

A quick browse through my inbox on any given day of the week unearths at least 4-5 animated GIFs being used in varying ways. They're becoming more and more commonplace in email design and it's clear they are more than a passing trend. This blog will take a look at some practical examples of GIFs in email to provide some inspiration for your email marketing campaigns. [...] [more]
communicatorcorp.com    Gallery, Design
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