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strategy Help: I'm Blocked at Outlook

2016-02-12 ... I look around and realize that I’m not a professional football player. I’m an email marketer. The only touchdown I’m trying to score is getting my email campaign into my customer’s inbox and, the only blocks I’m getting are from mailbox providers. Unless you’re a running back, there’s never a good block. So, I’ve put together a list of steps you can follow to avoid having your mail blocked at Outlook.com. Before we get started, don’t just take my word for it. Outlook.com’s postmaster page does a [...] [more]
returnpath.com    Deliverability

tactics 4 Schritte zur erfolgreichen Personalisierung mit Kundendaten

2016-02-12 ... Frank steht auf Schnäppchen. Wenn Frank neue Schuhe braucht, geht er in den Laden und sucht nach dem günstigsten Angebot. Seine Freundin Lisa hingegen ist sehr modebewusst und möchte stets die neuesten Trends tragen. Die Verkäuferin erkennt durch das Gespräch mit Frank und Lisa die unterschiedlichen Bedürfnisse und berät beide individuell zu passenden Produkten. Zufrieden verlässt Frank mit dem Schnäppchen der Woche das Geschäft während Lisa stolz die neuesten Sneaker an den Füßen trägt. Was im Stai [...] [more]
konversionskraft.de    Segmentation

discussion Infographic: Complexity of email [GFX]

2016-02-12 ... es, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign and we even celebrate when new employees click the play button for the first time. They hover over the button and then quickly re-test before sending. This is because they know that a lot goes into creating and distributing email campaigns. There are many moving parts that need to come together to create and deliver the perfect email. [...] [more]
striata.com    Marketing

discussion Thoughts on Data Hygiene and Removing Inactives

2016-02-12 ... [T]he data backs it up: An inactive subscriber is a better customer than a non-subscriber. This actually came up at the MessageSystems Insight Conference in Monterey last year. One of the MailChimp guys asked me about pruning during my talk. Afterwards, we had a conversation at dinner. He said MailChimp was looking at changing their recommendations and asked my opinion on the blanket ‘prune your subscribers’ recommendation. Specifically he wanted to know what I thought about it in the case of retail [...] [more]
wordtothewise.com    Listhygiene, Deliverability

discussion Gaining Email Marketing Insights from Big Data [Video] [VID]

2016-02-10 ... Your customers leave little data clues behind them wherever they go. In fact, we collectively create 2.5 quintillion bytes of data every day, according to IBM—which means that 90% of the data in the world today has been created in the last two years alone. That’s a lot of breadcrumbs to follow! The Big Data movement is all about sorting through all these bits of data—discarding the ones that are meaningless noise, putting aside the ones that don’t tell us anything actionable, and creating plans and [...] [more]
litmus.com    Marketing

tactics Using Social in Your Email Marketing [GFX]

2016-02-10 ... See how to effectively combine your email marketing and social media strategies to encourage customer engagement and offer a better user experience. [...] [more]
bronto.com    Gallery, Social

tactics All About A/B Testing eBook [PDF]

2016-02-10 ... A/B testing, also called split testing, is one of the best ways to optimize your email campaign. But it can be daunting to figure out. So daunting, in fact, that many marketers decide it’s simply not worth the time and effort. But think about this: [...] [more] 
returnpath.com    Test

antispam How to Build Your SPF Record in 5 Simple Steps

2016-02-10 ... An SPF-protected domain is less attractive to fraudsters and is therefore less likely to be blacklisted by spam filters. SPF also ensures that legitimate email from the domain is delivered. Ready to create your SPF record? Follow these five simple steps. [...] [more]
returnpath.com    Spam

 strategy Inactive Subscribers are Still Valuable Customers

2016-02-10 ... As it turns out, both active and inactive subscribers outperform non-subscribed customers in every way. Subscribers order at least 25% more frequently, and when they do, they spend at least 6% more than non-subscribers. Most importantly, they are much more likely to return. Inactive subscribers are 26% more likely to make a follow-up purchase than non-subscribers, and active subscribers were actually 38% more likely to come back. [...] [more]
mailchimp.com    Segmentation, Study

 antispam Making email safer for you

2016-02-10 ... It’s Safer Internet Day, and when it comes to the security of your email, we don’t mess around. Gmail has always supported encryption in transit using TLS, and will automatically encrypt your incoming and outgoing emails if it can. We support industry-standard authentication to help combat email impersonation. If you receive a message that can’t be authenticated, you’ll see a question mark in place of the sender’s profile photo, corporate logo, or avatar. [...] [more]
blogspot.de    Spam

discussion Segmentation Is Not the Answer

2016-02-10 ... I’m starting to cringe every time I hear the phrase, “We could segment our audience based on that data”. People hear that phrase and eyes light up and heads bob in agreement. In meetings with the CMO/SVP, the phrase is carefully proffered as a goal about to be fulfilled, and the CMO/SVP solemnly nods and pats everyone on the back for having done ... [...] [more]
onlyinfluencers.com    Segmentation

stats Does the Length of Your Email Subject Line Matter?

2016-02-10 ... There's little doubt of the importance of a subject line when sending an email: it's the front door to the rest of your message. In order for someone to walk through, open and click, strategic consideration needs to be given to its content. But what about its length? Should it be given equal consideration? New research indicates that subject line length may not be as crucial as once thought. [...] [more]
mailermailer.com    Subjectline, Study

law BGH-Urteil: Aus für Werbung in Transaktionsmails?

2016-02-10 ... E-Commerce-Anbieter, die weiter in Transaktions-E-Mails werben wollen, müssen zunächst einen Prozess installieren, der eine Berücksichtigung von Werbewidersprüchen ermöglicht. Es müssen also je zwei verschiedene Versionen an Eingangsbestätigungen, Rechnungs-E-Mails und Versandnachrichten erstellt werden und jeweils vermerkt und berücksichtigt werden, ob ein ausdrücklich erklärter Werbewiderspruch vorliegt. Wer widerspricht, muss auf eine Blacklist, so dass weitere Eingangsbestätigungen, die auch [...] [more]
online-marketing-recht.de    Law

discussion 8 subject lines we fell in love with [GFX]

2016-02-09 ... Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation. [...] [more]
myemma.com    Gallery

tactics Your Top Email A/B Testing Questions, Answered

2016-02-09 ... We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B testing questions for us below! Q. What’s a baseline for sample size, i.e., it should be a minimum of “x” knowing that the current customer base is small? A. When you are doing [...] [more]
sendgrid.com    Test
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