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antispam Analysis: How ISPs Support Email Security Features Today

There are several technologies improving email security and authentication. I have presented them in my previous post: 6 Technologies To Protect Your Brand in Email Marketing. But those technologies can only help of course, if ISPs (Internet Service Providers) support them as well. That’s why we have tested 12 ISPs in a case study, which email security features they offer today. The analysis shows – there are lot of differences between the ISPs. [...] [more]
teradata.com    Study

stats [Podcast 41] Holiday Email Marketing, Viral Email, & More [MP3]

In the 41st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about holiday email marketing, global email benchmarks, what makes emails viral, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Watch the full video above or listen to the audio-only version below. [...] [more]
litmus.com    Design, Study

discussion Return Path vs 250ok: Email Deliverability Software and Services

Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom line. [...] [more]
marketingtechblog.com    Intelligence, Tool, Deliverability

discussion Best Black Friday Email Campaigns 2016 [GFX]

The results are in and here are the best Black Friday email campaigns 2016 that hit our inbox. From B2C to B2B, these campaigns stood out. [...] [more]
sparkpost.com    Event, Gallery

discussion Coming of Age in the Era of Email

Facebook recently announced Workplace; a brilliant move designed to capitalize on the fact that tomorrow’s workers will be more familiar with Facebook and Google Apps than Microsoft Office and Lotus Notes. But, if we stop for a moment and think about the one common thread, that by its nature, evolution, design, or just happenstance, unifies all of these other mediums, it’s email. As an email professional, I’ve been kicking around the idea for quite some time that email is part of our maturation [...] [more]
sendgrid.com    Trend

discussion Single Images Email

I noticed that a lot of fashion brands send emails that are one single image. Since I started in email marketing we always made an effort to make [...] [more]
reddit.com    Design

stats Studie KPIs im E-Mail-Marketing

m Vergleich zu den meisten anderen Instrumenten bietet die E-Mail eine Vielfalt an Erfolgsmessungsmöglichkeiten. Dennoch erhebt ein Drittel der in dieser Studie befragten Unternehmen (34 Prozent) überhaupt keine KPIs bei der Erfolgsmessung von E-Mail-Trackings. Die am häufigsten erhobenen Erfolgsfaktoren sind Öffnungsrate (41 Prozent) und Klickrate (39 Prozent) – gefolgt von Zustellrate (26 Prozent), Conversionrate (24 Prozent) und Abmelderate (22 Prozent). Seltener werden Click-Through-Rate (18 [...] [more]
bvdw.org    Intelligence, Study

discussion Future Trends in Email Marketing

In the year 2016, we experienced a surge in the use of interactivity in emails, rise in mobile-friendly, concise, and automated emails, and a lot of emojis in subject line & preview text – all of which was predicted by the Monks. So, what is it that email marketers should look forward to in the coming year? Inspired by the success of the 2016 predictions, the Monks, bring to you predictions for the future of email marketing in 2017. [...] [more]
emailmonks.com    Trend

discussion The Coming Revolution in Email Design

Email, the web’s much maligned little cousin, is in the midst of a revolution—one that will change not only how designers and developers build HTML email campaigns, but also the way in which subscribers interact with those campaigns. [...] [more]
alistapart.com    Design

discussion Who to follow: Jacques Corby-Tuech

Jacques Corby-Truech is the CRM marketing manager for ETX Capital, a financial spread betting firm based in London. In this role, he oversees the end-to-end implementation for all ETX’s marketing email content, and a large proportion of its transactional sends. Jacques’s side project, “The No BS Guide to Email Marketing“, is a quickly growing knowledge-sharing community platform for client-side email marketers who want to talk shop, pick up new tools/tricks, or make connections in the email marketing [...] [more]
phrasee.co    Trend

stats Is the new “easy” list unsubscribe a big problem?

Updating an operating system on millions of devices doesn’t just happen in a day. Publicare assumes that iOS 10 was installed on a sufficient number of devices on 9/29/2016. The unsubscribe numbers speak a clear language: the number of unsubscribes via list unsubscribe climbed to 9.52%. Only 1.36% of recipients complained about the newsletter or moved it to their spam folder. After 14 days, 54% of all Apple devices had upgraded to iOS 10.* Experimentation with the new feature seems to have subsided a [...] [more]
publicare.de    Unsubscribe, Study

stats Email Benchmark: Results by Email Frequency

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly 2 billion emails sent in 2015 by associations to find out what email frequency results in the highest engagement. 72% of email subscribers were sent 1-5 emails per month while 16% were sent 6-10. [...] [more]
informz.com    Frequency, Study

strategy How a U.K. toy company used behavioral marketing to triple email revenue and increase returning shoppers by 60%

With customers traditionally only buying toys twice a year — birthdays and Christmas — it’s especially important to get in front of them with relevant products during those times. In order to do that, The Entertainer Toy Shop focused on its email marketing efforts to reach customers with the most relevant products possible. Read how they were able to triple email revenue, see a 120% increase in mobile sales, and see a 60% increase in return [...] [more]
marketingsherpa.com    Study

law "Would you like us to email you a receipt?"

On the surface it’s a simple question increasingly being asked by high street retailers. But sometimes this simple question doesn’t tell the full story. An e-receipt can be more convenient at times, but it is also a way for shops to collect personal data about their customers and send them marketing. In the run up to the busy Christmas season, the ICO is reminding retailers that people have the right to know what happens to their personal data. Retailers need to be aware of the obligations under data [...] [more]
wordpress.com    Listbuilding, Automation, Law, Spam

discussion Money Mail reveals why shops want your email address

Shoppers are being preyed on by stores that persuade customers to hand over their email addresses at the till. A Money Mail investigation found dozens of major High Street retailers now harvest customers' email addresses — including Debenhams, Mothercare, Argos, Halfords, Topshop, Dorothy Perkins, New Look, Next, Selfridges, Wickes and Joules. Typically, shop assistants tell customers this is to email them a so-called 'e-receipt', rather than printing one at the till. [...] [more]
thisismoney.co.uk    Automation, Spam, Listbuilding
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