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stats The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success. Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24). [...] [more]
moz.com    Multichannel, Study

discussion Email Marketers React to Hurricane Harvey (Part 2) [GFX]

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging once they have time to come up with plans and email content. Here are some notable examples of hurricane-related emails sent since Hurricane Harvey blew ashore: [...] [more]
freshaddress.com    Gallery

discussion Why Email Is Dying And What You Can Do To Save It

There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...] [more]
medium.com    Social

law GDPR requires privacy by design, but what is it and how can marketers comply?

Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious. Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable). [...] [more]
econsultancy.com    Law

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

discussion Studie: "Millennials sind von E-Mail besessen"

Wer Millennials erreichen möchte, muss auf WhatsApp und Facebook Messenger setzen? Eine aktuelle Studie von Adobe kommt zu dem Ergebnis, dass diese Altersgruppe tatsächlich intensiv per E-Mail kommuniziert. Forbes berichtet über die Studie: Connecting with millennials requires a strategy that works, one that’s proven to consistently engage people in a way they prefer. This survey [...] [more]
emailmarketingblog.de    Study

law GDPR Journal: What I’ve Learned Since Becoming A Data Protection Officer

In getting ready for GDPR and putting in place the measures to make Mailjet 100% compliant, one question I had to ask was: should we to nominate a DPO? [...] [more]
mailjet.com    Law

law Newsletter-Abonnements von Minderjährigen – Elterliche Einwilligung notwendig

Denkbar wäre jedoch, dass Anstelle des VideoIdent-Verfahrens eine zulässige Datenverarbeitung im Rahmen des Newsletters auch nach erfolgreicher Durchführung eines modifiziertes Double-Opt-In Verfahren möglich sein dürfte. Dieses Verfahren müsste aus drei Schritten bestehen: Ermittlung des Alters der Minderjährigen; Einholung der Einwilligungserklärung des Träger der elterlichen Sorge; Bestätigung der E-Mail-Adresse des Minderjährigen. [...] [more]
datenschutzbeauftragter-info.de    Law

stats The benefits and challenges of marketing automation [PDF]

In the benef ts of marketing automation one clearly surpassed the others: almost 70 % of the respondents mentioned that the improved targeting of messages is the most important benef t of marketing automation. Other answers that stood out were improved customer experience (45,9 %), improved quality of leads (37,7 %) and an increased number of leads (34,9 %). [...] [more] 
lianatech.com    Automation, Study

discussion UX Design for Email Newsletters: 5 Things to Know

The topic of UX in relation to email newsletters perhaps doesn’t come up that often in conversation. Not that I talk about email newsletters that much with my friends over a pint of beer anyway. But still. It seems niche. It seems like this one thing that’s “out there somewhere” that should just probably take care of itself. After all, emails are a one-off thing, right? Once you send them out, and people read them, they vanish, never to be seen again. So whatever mistake we make in email newsletter [...] [more]
adobe.com    Marketing, Multichannel

tactics Skip Labor Day For Back-To-School Email Promotions

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did not reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016. Back-to-school email promotions, on the other hand, were shown to perform well throughout the month of September. Subject lines containing the word “school” declined throughout August and September according to GoDaddy, although the [...] [more]
mediapost.com    Subjectline, Event, Study

tactics SVG & co. - the future of images in email (Slidedeck) [PDF]

GIF est. 1987 Use for: at colours, animations, etc. JPG est. 1992 Use for: gradient colours, photos, etc. PNG est. 1995 Use for: transparent images, etc. IMAGE FORMATS The Future. SVG Scalable Vector Graphic est. 1999 [...] [more]
slideshare.net    Design, Event

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

discussion The Great Mess of Alternative Text

This week, I once again had the pleasure to speak at Litmus Live in London. I gave a short talk about an Email Camera. But I also gave a longer talk called “The Great Mess of Alternative Text”. It’s a mix of some of my previous articles like How webmails block images, but with a lot of new content and research. While I’m still working on a full text transcript, here are my slides and list of ressources and links mentioned during my talk or used to prepare my talk. [...] [more]
hteumeuleu.com    Design, Event

tactics Female, Male, or Neutral? Filtering Based on Gender

Our gender-match filter requires that we first tag users, with our best guess at their gender preference, and items, with our best guess at their gender-specificity. [more]
retentionscience.com    Intelligence, Segmentation
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